Ants exploded, I opened a power plant to supply power to the world

Chapter 123 122 In addition to the urban market, there are also vast villages and towns
In Fengxiang County, Zhetong Electric Power Group's marketing has also been launched.

There was a scrolling advertisement on the bus stop. The picture showed a Fengxiang mountain village. A bright electric light was hung under a large tree at the entrance of the village. Old men were playing cards under the tree. It was not known whether they had a good hand or not, but when the old men grinned, their few teeth were exposed.

This scene is very funny. The few remaining teeth of the elderly people are slightly yellowish because they have not been whitened.

This is the true portrayal of rural elderly people. Their teeth are crooked and not white, they hold a pipe in their hands, and the happiest moment of the day is playing cards with old friends.

The smiles of the elderly people are genuine, and the electric lights hanging on the trees that illuminate them are also extremely bright. The dim light makes the scene extremely warm.

At least it can make people in the city occasionally think of the time in the village and recall whether their own grandfathers were like this.

A text logo was also placed next to this advertisement.

"This is Songjiakan Village, Zaolin Town, Fengxiang County, 852 meters above sea level. Electricity was connected here during the Chinese New Year. They were very happy, and we were very happy too - Zhetong Electric Power."

People waiting for the bus at the bus stop can clearly see this advertisement. After waiting for two minutes, the screen will scroll and change to another one.

The old lady in this picture is sitting on her electric bike. She looks a little reserved facing the camera, but you can see that she is very happy. There are fruits and vegetables just picked from the fields on the back seat of the electric bike.

Behind her were scattered houses, followed by an electric tower standing in the distance.

"Her name is Liu Fengju, she is 46 years old and she is from Wangjiazhuang, Luoli Town, Fengxiang County. She said that the happiest thing after the electricity came on was buying this electric vehicle, which can take her to the fields. From then on, Li Fengju's 20-minute journey became only 3-5 minutes - Zhetong Electric Power."

Wangjiazhuang, Luoli Town, is not at such a high altitude as Songjiakan Village, and the terrain is relatively flat.

However, because it is far away from the county town and the town, no power company was willing to build power lines for them after the road was built. But this year, Zhetong Power connected electricity here.

The fields of each family are scattered, and only during the busy harvest season will everyone let their men ride motorcycles to load the goods back home.

Normally, people are reluctant to ride motorcycles back and forth, except to places that are really far away from the fields.

Just like Liu Fengju, most of them walk to the fields. A distance of ten or twenty minutes is still a long way to go, especially when they are carrying fertilizers or other things, it is even more tiring.

But when Zhetong Electric Power came, their electricians built an electric tower in the town and pulled the electric wires all the way here, and the village had electricity.

So they rode their newly bought electric bikes, which saved them a lot of energy when going to the fields.

……

Two minutes later, the last advertisement picture was also refreshed.

Unlike the previous two pictures, this one seems more like an advertisement.

The picture begins with the power supply vehicle of Zhetong Electric Power. In addition to the Great Wall, there is also the domineering Buick Falcon. The car in the picture is driving forward on the muddy road, and on the electric pole on the side of the road, an electrician is hanging on it to check the electricity.

"Zhetong Power, never power outages, rain or shine, we will rush to your side as soon as possible. You use electricity, I use my heart." (You use electricity, I use my heart is the propaganda slogan of State Grid. There is no power grid in this world. If you think it is good, you can 'steal' it and use it)

The third advertisement of Zhetong Electric Power turns to the same photo of Song Jiakan at the beginning.

These three photos will be played back and forth at Fengxiang’s bus stations, big and small, all day long, and not just at bus stations!
Billboards have been erected in shopping malls in the county town, as well as in some crowded places.

In addition, there are other places in this county where the logo and words of Zhetong Electric Power can be seen everywhere.

Including the taxis on the street, on the back seat of every taxi you can see the words "If you want electricity, use Zhetong. If you want Zhetong, you can go everywhere!" or "You use electricity, I use my heart."

……

During the group’s third round of large-scale recruitment, the group also established a publicity department and recruited several young people with good photography and copywriting skills.

The advertisements that Zhetong rolled out in Fengxiang County this time were shot by them personally, and they shot several short videos on site directly with the front-line power team.

Including the advertising images posted this time, there is no script or staged form.

In one word: truth. This was the requirement that Lin Zhe put forward to them at the beginning.

Nowadays, too many companies treat users as "fools", and the authenticity of the content is becoming less and less.

Lin Zhe wants that kind of serious sense of reality to stimulate the nerves of every ordinary person!
After the shooting was completed, they obtained the permission of the subjects in the photos, and the group's legal department also issued a special agreement to avoid risks.

……

These advertisements have only been online for three days in Fengxiang County and have received rave reviews.

County towns are not like big cities, where there are so many subways or other means of transportation, and travel mainly relies on private cars.

Here, no matter whether you are rich or poor, everyone takes the bus regularly, and the advertisements at these bus stops have also been noticed by most people.

Although most people in this world are ordinary, they still have a natural affinity for real things.

Only those forces that are rooted in the land and burst forth upward are worthy of sincere regard.

In Fengxiang local forum, the advertisement about Zhetong Electric Power also became popular in the forum.

People who are keen on surfing the Internet also posted photos they took casually.

……

"Great! Daquan River actually has such a conscientious power company!"

"Zhetong Electric Power? This ad is good. It feels a bit like the old public service ads. Although it's just a photo, the emotions are conveyed very well. You can also learn about the previous deeds of Zhetong Electric Power. It came from Lincheng, and it is definitely worth it for everyone to switch to their power supply."

"I am a villager. Some time ago, Zhetong Power Company provided electricity to our village. I can prove that what they said in the advertisement is true. Many villages have indeed been changed because of them."

"I won't say anything more. There are still very few local people in the county. Most of them are from the village. Just based on this, I support Zhetong Electric Power and will open an account tomorrow!"

"The quality of this ad is really high, the photos are really good and sincere."

"Holy crap? Songjiakan is now powered? I went there a few years ago, and I didn't expect it to be powered now. Great job, Zhetong Electric Power!"

"It's a conscientious enterprise, so let's support it! The electricity price is the same anyway."

"I do business in Lincheng, and I can tell you from my own experience that the service provided by Zhetong Power is absolutely top-notch. Their attitude is excellent, and if there is a problem, the power supply truck will come to you within ten minutes to repair and restore power!"

"What the above person said is true, and I can prove it. Last time the circuit breaker at home tripped and we didn't dare to fix it, but the repairman came in less than ten minutes from the time we called to the time we arrived, and his attitude was very good!"

“An infectious ad [Like]”

……

This time, Zhetong Electric Power has sparked such discussions in "small groups" such as local forums, and even more so in other places.

Whether it is the old men in the garden downstairs in the community or the conversations between friends, this wave of advertising continues to have an impact.

The number of Zhetong Power users in Fengxiang has also increased. Most advertisements may not have much effect, but an advertisement that is truly sincere and can move people, combined with a sincere enough company, can burst out with huge energy.

In just three days, the number of Zhetong Power users in Fengxiang County increased by more than 2,400 households, and the number is still growing rapidly.

……

At the Lincheng Zhetong Power Headquarters, Lin Zhe looked at the report in his hand and smiled with satisfaction.

I recruited several young men into the Propaganda Department to do this job, and obviously, they did a good job.

Moreover, unlike ordinary people who can only see print advertisements, Lin Zhe has already watched the "micro-documentary" that he had asked them to shoot on his computer.

I have to say that the people we found are really amazing. Both the camera language and the picture control are very good.

In particular, they also stationed in several villages and set up many cameras to capture this scene on the day when electricity was supplied, all of which were presented in the short film.

Looking at the various expressions on those people's faces when the power was turned on, Lin Zhe himself felt a little emotional.

This short film can be streamlined again and then posted on online platforms and traditional television media, and it will become an extremely high-quality advertising film.

……

With a flick of his fingers, Lin Zhe asked Ruyi to call these young people in.

"Hello, Mr. Lin."

After nodding with a smile, Lin Zhe directly praised them.

"You guys did a great job. The effect in Fengxiang was very good this time. I'll give you credit. Tell me what you want and I'll do my best to satisfy you."

Because in daily work interactions, Lin Zhe himself is not a "difficult to get along with" and cold-faced boss, so these employees are happy to speak directly to him.

The current head of the Propaganda Department is also young, about the same age as Lin Zhe.

Now that Lin Zhe had asked the question, he reached out and scratched his head, then spoke with a little embarrassment.

"Boss Lin, I don't have any other requests. I just want to see if you can allocate some more funds to us so that we can buy a few more lenses."

After saying that, he looked at Lin Zhe with hope.

To be honest, work photography like theirs has something to do with art, and the equipment requirements are also high.

After coming to Zhetong Electric Power, they are quite satisfied with their current jobs. There is not so much intrigue and the treatment is adequate.

Then they also have their own aspirations in work, and naturally hope to do better and better.

For example, now they are hoping that the group can allocate them some more funds so that they can buy better equipment and produce better works.

……

Although Lin Zhe didn't understand this, he knew that although good equipment was not necessary to shoot good works, good equipment could increase the chances of shooting good things to a certain extent.

That's what the people in their Propaganda Department do. Just like soldiers, they can kill the enemy with just a pistol.

But if we can give them better equipment, we should naturally give them better equipment.

Besides, they really did make a contribution this time, so Lin Zhe would not be reluctant to let them go.

"Okay, I know that lenses for your photography business are not cheap, so I'll ask the purchasing department to pay a few hundred thousand, right? That's enough for you to buy one or two top-quality lenses, right?"

The people in the Propaganda Department were not surprised to hear this. After all, they had been with Lin Zhe for a long time and they all knew what kind of person he was.

Now they all smiled and nodded happily.

"That's enough, thank you, Mr. Lin."

"Boss Lin is very generous. I estimate that the per capita budget of our Propaganda Department is now the highest in the group."

Seeing these guys smiling happily, Lin Zhe also continued to speak with a smile.

"By the way, in addition to the equipment, each of you will receive a salary of 10,000 yuan this month. I will arrange for the finance department to pay it together with this month's salary."

Their advertisement was shot very well this time, and in the long run, with the marketing, they will earn more than hundreds of millions, so Lin Zhe was also very generous. To be honest, ten thousand yuan is a bit too little.

The difference of 10,000 yuan alone is enough to leave other companies far behind. Several employees were already happy at the moment, and they were even happier when they heard about the bonus.

……

After they left, Lin Zhe called the marketing department in again.

This wave of advertising is like a pilot project. It has proven to be effective in Fengxiang County, so we have to continue investing money. Compared with Fengxiang, the market in Quanhe City is larger.

Moreover, Lin Zhe directly told the person in charge of the marketing department that this time, the advertisements of Zhetong Electric Power in these two cities would not only be spread in the county, but also in the vast rural areas.

All towns must also have an announcement from Zhetong Electric Power.

In addition to cities, there are also vast rural and town areas. Now that Zhetong Power's transmission network is so extensive, it is natural to pay attention to the rural and town market, which is an indispensable link.

Zhetong Electric Power wants to capture the urban market that is favored by other power companies and make its logo visible in every corner of the city.

Zhetong Power also wants to take over rural and town areas that other power companies look down upon. While bringing light to those who have no access to electricity, it also wants to develop business there, which is also a market.

……

A few days later, several power supply vehicles of Zhetong Electric Power were borrowed by the Marketing Department.

There are no cables or related things in the back of the car now, but various billboards and promotional materials are placed there. These things will be deployed one by one on the central streets of each village and town in Fengxiang.

Compared with advertisements in cities, advertisements in towns and villages are more straightforward, openly stating the various benefits of choosing Zhetong Electric Power Group.

In addition, marketing work is also being carried out in the urban area, with the main content being the three photos and texts hung at bus stops and shopping malls.

Compared with Fengxiang, there are more people and greater market resources here. Zhetong Electric Power has already made preparations for a full-scale entry into the urban area.

In addition, under Lin Zhe's arrangement, the group's power team expanded again. How can we talk about service speed if there are not enough people?

ps: To be honest, the results are not very good, the average subscription does not increase, but it may be possible to be recommended if it exceeds 800.

So this month I hope all of you who are benefiting from this book can give Pujie a hand and stop supporting the book. Subscribe to new chapters every day and don’t skip subscriptions. If you can subscribe to all the chapters, please support it and help Pujie increase its average subscription by 200!
I am not in a good state today. Although I need help from everyone, I still decided to be lazy, drink some cold beer alone, sort out the plot, and cheer up tomorrow to bring you better content. Love you [bow]

(End of this chapter)