Ants exploded, I opened a power plant to supply power to the world

Chapter 150 149 Group’s huge advertisement is launched on Binhai Airport, Railway Station and Metro!

As Zhang Chao had already negotiated the advertisement in Binhai, Lin Zhe was also busy and started to get the people in the publicity department moving.

This time, Lin Zhe's requirements for them were similar to the last time, highlighting the reality that every employee of Zhetong Electric Power Group was their spokesperson, and no celebrities were needed.

Not only the employees of Zhetong Electric Power, but also the users of Zhetong Electric Power, including the materials shot in Fengxiang last time.

Moreover, the photo materials cannot be like those of other companies. For example, in the advertisements of subway companies, the attendants or subway drivers in the advertisements are always handsome men and beautiful women.

Even those who appear in the promotional videos wearing staff uniforms are not company employees at all, but specially found models with so-called good looks and temperament.

This is meaningless in Lin Zhe's opinion. If Zhetong Electric Power wants to do it, it can just let the company's employees come out and film them at work.

……

Most of the employees in the group are basically young. There are almost no old people, but there are some middle-aged people.

In order to fulfill Lin Zhe’s request for the “family portrait”, the staff of the Propaganda Department drove to Shima Town.

This is not only the location of the first plant of Zhetong Electric Power Group, but also Engineer Wang is here. Wang Shuqing was 60 years old when he retired. This year, as the number one employee of Zhetong Electric Power, he is already 62 years old.

Regardless of age or "qualifications", he is the perfect candidate to appear in Zhetong Electric Power's advertising video.

The car drove to Shima Town and went directly to the factory. Wang Shuqing had been notified long ago and was waiting at the door early.

He didn't know yet that the subject of the propaganda department's filming was him. After hearing about this, he specially arranged a general cleaning of the factory to make it spotless.

"The guys in the Propaganda Department are young. You have a lot to shoot this time at our First Studio. We have beautiful mountains, rivers, and scenery here, which makes for a beautiful background. And although our studio is not as good as the First Studio, it is also very clean. You can shoot as much material as you can."

When saying this, Wang Shuqing also had a happy and proud look on his face. After all, Lin Zhe had chosen to hand over the factory to him to manage, and he did not let Lin Zhe down.

He managed the entire factory in an orderly manner and there was never any mistake in his work.

……

"Director Wang, the main purpose of our visit this time is to photograph people."

"Take pictures of our group's employees? That's fine. Although our first factory doesn't have as many people as the second factory, there are still quite a few energetic and handsome young men~"

"We are filming you. As our group's 'number one employee', you must appear in our corporate promotional video. President Lin personally requested that we film you well."

"Ah? What's there for an old man like me to take pictures of?"

As he spoke, Wang Shuqing, a man in his sixties, felt a little embarrassed. He scratched his head and spoke with a smile.

"Mr. Lin, this kid..." The words came to his lips but he held them back.

"Boss Lin is really something. There are so many handsome guys and pretty girls in our group, but they don't want to film an old man like me."

Although he was embarrassed to say no, Wang Shuqing was still very happy. At least what did this mean? It meant that he had not held the group back and Mr. Xiao Lin still cared about him.

“So how do we shoot this?”

"Don't be nervous, just take a normal photo. We have fill lights and background boards with us."

……

Half an hour later, the staff of the Propaganda Department made some simple arrangements in the conference room of Factory 1 and a simple photo studio was set up.

Although Wang Shuqing said he would be more casual, he still went home to change into new work clothes. The original set he was wearing today was a bit worn out, so he changed into something more energetic.

"Yes, very good. Mr. Wang, please change the angle and we can take a few more pictures."

Listening to the staff's instructions, Wang Shuqing was actually still very nervous.

Before I retired, I was just an ordinary electrician with a long working experience in the provincial power plant.

There is no such opportunity in the factory, it is almost like a transparent state.

But he never expected that he would be able to enjoy a second spring in life after retirement.

To be honest, he was lucky to meet Lin Zhe. He got the position of director of Shima Town Power Plant by relying on his status as an old employee. He could be said to have realized his ambition.

At least he personally designed a power transmission line from the town to the county seat.

Of course, he has deep feelings for Zhetong Electric Power.

In a trance, Wang Shuqing looked down at the words "Zhetong Electric Power" embroidered on his chest. He loved these four words deeply.

"Kacha~"

The scene of Wang Shuqing lowering his head to look at the words on his chest was also captured.

……

After Wang Shuqing was done with his matter, the staff of the Propaganda Department went to the forest farm again.

This was also Lin Zhe's personal request. The forest farm is also a member of the Zhetong Electric Power Group, so the promotional photos must include photos of the forest farm staff.

After climbing up the mountain of the forest farm with a little effort, the staff also took a lot of photos of the forest rangers at work. After these days of care, this place already looks like a forest.

After the photo shoot was over, the staff from the Propaganda Department called the person in charge of the forest farm and asked the employees to gather together. One of them had to be selected to go to the simple photo studio in the factory to take a photo, just like Director Wang.

……

"Fan Bing, let Fan Bing go."

"Yes, let's go with Li Fanbing. He is the most energetic among our group."

After listening to what everyone was saying, the person in charge of photography called Li Fanbing out, took a look at him, and then made a decision.

So Li Fanbing was driven directly to the factory.

"Let me ask you something. How about I go back and change my clothes? The factory gave me two sets of work clothes, and my current set got dirty while I was working today."

After hearing Li Fanbing's words, the staff of the Propaganda Department in the car smiled and shook their heads.

"It's okay, let's just wear this, this is more realistic. Have you ever seen a real working person with clean clothes?"

Since others have said so, Li Fanbing can only give up.

But in the car, he still lowered his head and reached out his hand to gently wipe the words "Zhetong Electric Power Forest Farm" on his chest.

……

That afternoon, people from the Propaganda Department came to the Second Factory again, followed by the canteen lady with a grin on her face holding a spatula, and the security guard uncle in a security uniform.

As well as cleaning ladies holding cleaning tools in their hands, these people are all their subjects. In addition, there are more than ten power teams working on the front line. Currently, there are more than ten power teams building circuits in Huixi Town in the neighboring city. They also drove over and captured some scenes along the way.

On a steel frame more than ten meters high, front-line electricians are working carefully and conscientiously with safety ropes tied around their necks.

After the sun shone on his body for a while, beads of sweat began to seep out of the tip of his nose. This scene was also photographed by the publicity staff.

The telephoto lens that Lin Zhe allocated funds for them to buy last time also came in handy.

……

Inside the Binhai Buick Automobile Factory, orders placed by Zhetong Electric are being expedited for modification.

Although the number of mobile power supply vehicles in this batch is not large, there are only twenty vehicles.

But Xu Wenjun, head of Buick Binhai Automobile Factory, still takes it very seriously and believes that his previous judgment about Zhetong Electric Power was correct.

But now his attitude has changed. He feels that it is only a matter of time before Zhetong Power becomes a bigger power giant.

Apart from anything else, the fact that mobile power supply does not use an engine is simply a groundbreaking technology, which is a killer for power companies.

Based on this alone, Xu Wenjun believes that it will not be a problem for Zhetong Power to grow into a provincial power giant.

What scale and level is this for a power company that can fully supply electricity from the provincial capital to the towns? Ten billion is just the starting point, and 100 billion is not impossible.

We have established a strategic partnership with such a company. Their Zhetong Electric Power's power supply vehicles are all provided by the Buick Automobile Factory. How many orders can they get in the future?

Thinking of this, Xu Wenjun was extremely glad that he had made the decision.

……

Half a month later, advertisements for Zhetong Electric Power were put online in the terminal building of Binhai International Airport, on the projection screens of various subway lines, at railway stations, and on several major high-speed rail lines to and from Binhai.

Every Binhai person, whether local or foreign, can see this scene.

A picture was displayed on the huge advertising screens in the airport and the train station, showing the front-line electricians of Zhetong Electric Power, canteen aunties, cleaning aunties, security uncles and civilian staff.

These people were all wearing uniforms of the Zhetong Electric Power Group, but the uniforms were not very clean, and some people's clothes even had stains on them.

But everyone smiled happily in front of the camera. No one had any makeup on, no one had a delicate face, and all of them had a sincere look on their faces.

If it weren't in an advertisement, this would be something anyone could encounter in real life.

For example, the cleaning lady and the cafeteria lady, their friendly smiles seemed like those they had met before.

In the middle of the photo is Wang Shuqing, whose hair has turned white, and around him are people ranging from men to women, from middle-aged people to young people.

All of them stood and smiled at the camera. The individual photos were put together to form a picture of them standing together, with the advertising words of Zhetong Electric Power Group in front of them.

"You use electricity, I use my heart - Zhetong Electric Power."

The advertisement font is bold, large and placed in the lower half, which makes it easy to leave an impression.

And there is not just this one photo, there are others as well. If it is a static large-screen advertisement, then walking forward would show you the second and third photos.

If it is a dynamic opportunity, play several flyers of Zhetong Electric Power in a loop.

In addition to the first picture, the second picture shows the workers of Zhetong Electric Power Group at work. There are customer service staff who are patiently answering customers' questions, and there are also high-voltage tower operators working in the sky under the scorching sun.

There are also forest rangers from the Zhetong Electric Power Forest Farm. The lush greenery in the background of the photo was created by their work.

All the photos of these people were "secret shots" of them at work. No one cared about the camera, they only cared about the job at hand.

The words under this photo read "Choose Zhetong, and you can get anywhere!"

The third photo was the one used in Fengxiang County, showing the villagers in Songjiakan and the old lady riding the electric bike.

There are a little more fonts under them.

"Light up every corner of the world, Zhetong is on the way!"

Next is the last photo, which was also taken by Lin Zhe at their request. It was of the Zhetong Power Plant, which is also where electricity is generated.

There is no cooling tower or chimney in the entire factory, and the overall tone is green.

Next to the words "We are environmentally friendly power, we are working for a better world" is the logo of Zhetong Power, with a big ant head sticking out and half of its body exposed.

One of the major advantages of Zhetong Electric Power is its environmental protection, so Lin Zhe naturally cannot give up this advantage.

Zhetong has biomass power generation. Although it would not unethically use this to discredit thermal power generation that also provides electricity to thousands of households, it is always right to publicize its own advantages.

Moreover, Lin Zhe does not like to use moral blackmail on others. He just raises this issue so that at least some people who have greater pursuit of environmental protection can choose Zhetong Electric Power.

In addition, I believe this can attract more corporate users for Zhetong Electric Power.

Energy conservation and emission reduction has been a major issue in recent years, and the pollution of corporate factories is also a point that needs to be controlled. By choosing an environmentally friendly biomass power generation company to supply electricity, they can at least give themselves an extra layer of buff.

……

These advertisements were launched at the same time, and naturally caused a huge response in the first place.

Especially the first two pictures of this marketing advertisement are eye-catching in promoting the company, but the third one is more about telling a story, achieving the same effect as it did in Fengxiang.

The fourth picture just reinforces this concept, letting people know that there is a company called Zhetong Electric Power that not only generates electricity using biomass and environmentally friendly methods, but they are also working hard for those small mountain villages.

Such a company leaves a deep impression on people at once. Although Zhetong Power has not started power supply business in Binhai now, it will definitely play some role when the power supply is started.

At least people will not feel unfamiliar when they see Zhetong Electric Power again, and it will be much easier to attract users to open accounts later. After all, unfamiliarity means distrust.

Moreover, children learn English these days by "drilling" from a young age. Can such a young child learn it? No, but at least it can cultivate adaptability.

The nature of the advertisement is similar. This time, Lin Zhe wants these Binhai people to at least know the four words "Zhetong Electric Power".

……

Lin Zhe's best friend Wang Zikai was on his way to the bar at this time.

The girl I dated this time had shown me her BMW before, so there was no need for her to drive. Besides, it's really not cheap to call a designated driver after drinking. My pocket is tight recently, so I won't spend the money, and I can also save on gas.

After thinking about this, Wang Zikai went downstairs and turned into the subway entrance. As soon as he entered, he was dazzled by the huge electronic advertising screen.

"Fuck, it's so bright? What's the point of comparing it to an advertisement, Zhetongdian... Holy shit!"

(End of this chapter)