Ants exploded, I opened a power plant to supply power to the world

Chapter 179: 178! All the major institutions came out to support the platform, and even the kid brother became an emoticon.
Two days later, a blue V certified account, Zhetong Electric Power Official, appeared on all major platforms.

Previously, the only official accounts of Zhetong Electric Power on public social platforms were two WeChat public accounts, one for all users and the other for group employees.

Now we have registered official accounts on various video and social platforms, and the next step is to release the documentary.

Before the release, each official account released a trailer, but no one paid attention to the release time of the text trailer.

On mainstream social platforms like WeiBo and TouYin, there are only a few thousand likes combined, and most of them are from the staff and family members of Zhetong Electric Power Group.

There is almost no attention from the outside world. For example, the number of likes on Weibo is only over 80 and has not exceeded 100.

However, Lin Zhe was not worried at all. He was confident about the effect of the promotional video this time, and there would be many people to help with the promotion.

……

On November 13, the promotional video of Zhetong Electric Power Group "Lighting up the Waves - Island Plan" was launched on major platforms on time.

The various social media platforms basically don’t say how much traffic they give to these Blue V certified accounts, but at least they don’t suppress the traffic, so the numbers of likes, reposts, comments, etc. have been growing continuously after they go online.

But the increase is not too exaggerated. After all, no matter how good something is, it takes time to ferment, and it is normal for it to be covered in dust without the support of traffic.

At ten o'clock in the morning, Zhetong Electric Power's "Lighting up the Waves - Island Plan" promotional video was launched. Now, an hour has passed and the highest number of likes has exceeded one thousand, but the number of comments has exceeded three hundred.

On this kind of short video platform, the number of likes and comments are generally proportional. Although this two-minute short video has few likes, it has a lot of comments.

Moreover, when you click in, you can clearly see that all the comments are praising this promotional video, so the quality is naturally needless to say.

However, due to algorithm and platform reasons, the price is still rising very slowly, which has caused the Publicity and Marketing departments to be quite anxious.

After all, everyone was aiming for this video to become a hit. It's been more than an hour now, and the number of likes has barely exceeded a thousand with the help of their own people. Although the traffic was a bit poor in the morning, it will still be difficult to break through and become a hit without external support.

After all, in this "fast-paced era", many ordinary users who are just having fun on their phones will be discouraged by the two-minute length of this video, not to mention that it is a corporate Blue V organization.

Although it looks like a promotional video at first glance, it is probably also an advertisement, so most people will not click to view it after seeing it, but will just swipe away.

This also made the people in charge of this film anxious, and they were even thinking about whether they should buy some traffic to promote it.

……

At eleven o'clock in the morning, Lin Zhe slowly appeared in the factory. Although the factory has not been idle recently, Lin Zhe still took some time out from his busy schedule to have dinner with Yan Xi yesterday, and they also had a drink after dinner.

Lin Zhe was not satisfied with just one drink, so he simply went back to the hotel in the city and drank to his heart's content, which is why he got up late.

As soon as they heard that Lin Zhe was back, several people from the marketing and promotion departments came to the office and put forward ideas, such as whether to buy traffic to promote the content.

But after hearing this, Lin Zhe directly rejected this idea.

"Why are you in such a hurry? The traffic has been prepared long ago, just wait."

After hearing Lin Zhe's arrangement, the others were a little confused, but since Lin Zhe said so, they could only give up. After returning to their workstations, they began to refresh the background anxiously.

They hope to see a sudden explosion in data, although they know in their hearts that this is almost impossible without streaming.

Don’t think that no matter whether it is a slow-paced or slow-moving platform, an inexplicable video will pop up after a while and become popular on the entire Internet. In fact, apart from luck, the biggest reason is that the platform is willing to promote it and make such a person famous.

But those people are almost all self-media creators who can bring revenue and traffic to their platforms.

If a Blue V certified account is advertised by other companies other than official organizations without paying, then it is almost impossible for the platform to promote it.

Just like that, several promotion department staff members checked the background again and again but there was no data growth.

By noon, when it was time to get off work, they called their colleagues to the cafeteria to help get food, but some of them were still sitting on their chairs staring at the backstage.

Although we know that there will be no increase in price, what if?
……

At 12:30 noon, several people from the Promotion Department in the office were eating the lunch boxes they had brought from the cafeteria.

Normally they would give a thumbs up to the group's cafeteria, and it was basically always delicious. But today, the meal tasted a bit bland to several people.

After all, the promotional video "Light Up the Waves - Island Plan" is the result of their hard work. It's like raising a child, and they are looking forward to it "coming into its own" after its release. If it were to die down now, several people would be unwilling to accept it.

"Manager Li, why don't you talk to CEO Lin about this? Under the current circumstances, it will be difficult for us to become popular if we don't spend some money on streaming."

Li Sanghong felt unhappy when he heard the suggestions from his subordinates. Like other employees, he had high hopes for this short film. After all, both General Manager Lin and others gave it very high praise in the end.

And looking at the comments backstage, they are all positive. But why can't such a good movie become popular?
The final result of "Lighting up the Waves - Island Plan" is to promote Zhetong Electric Power, hoping that more customers will choose Zhetong Electric Power. Now their mission has not been accomplished at all.

Thinking of this, Li Sanghong took a mouthful of rice and ate it, then covered the half remaining lunch box. He had no appetite to eat any more.

I woke up the computer with mixed feelings, and then subconsciously opened the backend web page with the mouse.

Li Sanghong is now struggling. Although Mr. Lin has said in a "firm" way this morning that there is no need to push the stream or anything like that, why not try to persuade him again?
But just as he was thinking about these things, the numbers that appeared in front of him made Li Sanghong a little dazed. He widened his eyes to make sure that he was not seeing things and then showed a look of surprise.

But why did the background data surge in half an hour while I was having a meal?
The number of likes on the short video platform has exceeded 50,000, and the number of reposts on Weibo has also exceeded 10,000. Did Mr. Lin buy internet traffic and internet traffic behind their backs?

No wonder they were told not to worry about it, it turned out that Mr. Lin did it himself.

Thinking of this, Li Sanghong also shouted.

"Brothers, put aside your work for now and check the data in the background of each platform." After all, the selection of promotional platforms this time is a "one-pot mix". Basically, all the mainstream platforms on the market are available for selection. It may be difficult for one person to keep an eye on all of them, so each of them is responsible for one platform.

At this time, after hearing Li Sanghong's shout, everyone else put down their lunch boxes, wiped their mouths, and then went online to check.

"Boss Lin may have contacted the official platform to promote the traffic. We have to catch this wave of traffic. Can you guys see which direction the traffic is being promoted?"

After hearing Li Sanghong's instructions, everyone including Li Sanghong himself started to check the background, but they found no traces of the streaming at all.

"Manager Li, is there something wrong? The traffic displayed here is all normal traffic, there is no push traffic?"

“Yes, the number of users who like and comment on my backend is normal. I am not actively pushing traffic, and the growth is still continuing.”

Listening to his subordinates' reports, Li Sanghong was dumbfounded. There was no trace of official operation in the background, so where did the traffic come from?

……

After thinking for a while, Li Sanghong picked up his mobile phone, opened the short video APP directly, and switched to the topic of "Light up the Wave-Island Plan".

Sure enough, Li Sanghong found the reason in the list of forwarding messages below.

Eastern Theater Command: Salute to the border guards! Forward Zhetong Power's "Lighting Up the Waves - Island Plan".

Guardian of the Azure (Ocean Science Popularization Big V): Salute! Thank you Zhetong Electric Power for providing electricity to border guards and island residents! Repost Zhetong Electric Power's "Lighting Up the Waves - Island Plan".

Fuqiao Bank: Interesting promotional video, interesting and powerful company [Like] Repost Zhetong Electric Power's "Lighting up the Waves - Island Plan".

Binhai University of Technology: Our students are working hard to build the motherland! Forward Zhetong Electric Power's "Lighting Up the Waves - Island Plan".

Nike official: To help protect the environment, Nike is always on the road, it is our environmental protection power partner [right arrow] forwarded Zhetong...

Adidas official: It's easy for our official power supply partner to make a proud move, forward...

Buick: "You use electricity, I use heart", this is our Buick's strategic partner, forward...

The Ritz-Carlton Marina: Retweet…

……

Compared with Zhetong Electric Power's blue V account which was just registered and authenticated a few days ago, the accounts of these major official organizations have been operating on the Internet for a long time, and their fan base and ability to drive traffic should not be underestimated.

Especially under the leadership of the Eastern Theater Command, some official agency accounts such as Binhai Daily, Ocean Daily, Ping'an Binhai, etc. all forwarded Zhetong Power's "Lighting up the Wave-Island Plan".

These official media organization accounts uniformly forwarded and pushed the message, and even if the platforms were given a hundred courages, they would not dare to do anything like limiting the flow of traffic, so it is natural that "Light up the Waves - Island Plan" became a popular entry.

In the past, movie promotions were all promoted by celebrities, but Zhetong Electric Power was different. It directly brought in a group of "bigwigs" and official agencies! In addition, Nike, Adidas, and other "top brands" from all walks of life came out to promote.

It is different from other companies. It is very simple. Zhetong Electric Power has actually done what other companies cannot do. It has actually improved the quality of life of their grassroots border guards, which can be regarded as a contribution to border defense.

They are willing to come out and support this platform! They are willing to "shout" for Zhetong Electric Power. Otherwise, no matter how much money other institutions and companies pay them, they will not forward such advertising content.

What kind of card is this?
With all these organizations joining together, it’s hard for Zhetong Electric Power’s “Light Up the Waves – Island Plan” not to be a hit!

Moreover, the quality of the promotional video is already good. As long as the audience is given a "reason" to watch it, they will watch it carefully and give it good reviews, and then remember the name of Xitong Electric Power.

With the popularity of the entry "Light Up the Waves - Island Plan", the content of the short film also became popular.

Especially the scene on Lingquan Island, where the third-year junior high school students were initially happy and proud that they didn't have to attend evening self-study classes, but when the camera turned and they looked out the window at the evening self-study classes under the lights, their depressed expressions were full of comedy.

This directly became an emoticon package and was used widely, and soon became popular.

In just one day, "Light Up the Waves - Island Plan" was online for 24 hours. By 10 o'clock the next morning, the number of likes on the WeiBo platform exceeded 1.02 million, the number of reposts exceeded 380,000, and the number of comments was 120,000.

On the short video playback platform, the number of likes for Zhetong Electric Power's "Light up the Waves - Island Plan" on the two mainstream platforms has exceeded 100. On Yinyin, the number of likes has even exceeded 2.6 million. It is estimated that it will exceed 3 million by noon.

And not only the short film itself, but even the edited videos comparing the before and after expressions of those middle school students have received over 100,000 likes.

Moreover, the legal department of Zhetong Electric Power has always been extremely professional. Some people questioned whether the children were allowed to leave the country. The official account of Zhetong Electric Power also made an explanation in the comment section.

All facilities and characters appearing in the short film have been approved by the units and parties or guardians, and there is nothing wrong with it.

……

The fermentation is still going on, and it is estimated that it will continue to rise for a long time. Moreover, it is not only Binhai that has become popular. Many people on the entire Internet have remembered the name of Zhetong Electric Power.

Although the words "Zhetong Electric Power" only appeared once in a clip in the short film and at the end of the film, everyone remembered it.

The effect is actually much better than those "brainwash" advertisements that emphasize the brand name throughout the advertisement.

The effect was soon apparent. Zhetong Power has a total of 23 business halls in Binhai, and on average, it receives about 1,000 to 1,500 ordinary users' account opening requests every day.

But starting from the morning, before twelve o'clock, the report Lin Zhe received showed that the number of ordinary civilian electricity users requesting to open accounts had exceeded four thousand five. If he waited until the end of the afternoon, it was estimated that the number of accounts opened in a single day would exceed ten thousand!
This can be regarded as a new high, and Lin Zhe is naturally very satisfied with it.

However, it was hard for the front-line power workers who came to Binhai from other brother factories. They had just finished this busy period and were thinking of returning to their original units, but a new round of "customer shock" arrived with the popularity of the short film, and the whole factory entered a busy state again.

(End of this chapter)