Chapter 25 025 Price War? What a treat!

Once the plan was finalized, it was implemented immediately.

According to the boss’s request, we will start reducing prices in the business hall in Liangshui Town starting tomorrow.

The original price of household electricity was 60 cents per kilowatt-hour, but they directly reduced it to 40 cents per kilowatt-hour.

Don't underestimate the difference of these two cents. If the price of one kilowatt-hour of electricity is two cents, then the price of one hundred kilowatt-hours of electricity per month is twenty yuan.

For ordinary people, saving twenty yuan a month means that the money can be used to cook a few more meals.

So according to Qingchuan Electric Power's expectations, as long as this price is offered, users will come back.

Zhetong Electric Power faces two choices. Either it also lowers its prices. But in their view, Zhetong Electric Power also has costs, so price cuts may only sustain the company for a short while.

But in the long run, the financial capacity will definitely not be as strong as Qingchuan Power, and they will go bankrupt.

After all, how powerful can a new power plant be?
Moreover, in the eyes of the boss of Qingchuan Electric Power, the so-called environmentally friendly power generation is just a gimmick. How low can the cost be?
I didn't engage in environmentally friendly power generation in the first place. I did it just to get subsidies and get land at a low price.

In fact, it is just a cover to continue to engage in thermal power generation. Now the price of coal changes every day. Can Zhetong Power afford it?
The only option left for Zhetong Electric Power is to maintain its price unchanged, but this would mean a large loss of users.

No matter which option they choose, Qingchuan Power will win in the end.

Thinking of this, the boss of Qingchuan Electric Power had already anticipated Lin Zhe's anxious look tomorrow morning.

……

The next day, the recruitment notice was sent out and received a response soon.

The mailbox for receiving resumes was already full. After Zhang Yuliang's preliminary selection, the final decision was handed over to Lin Zhe for an interview.

Just when he was preparing to screen in the office, Lin Zhe received news from the Liangshui Town Business Office.

"Has Qingchuan Electric Power reduced its price? Is it 40 cents per kilowatt-hour now?"

After receiving a positive answer, Lin Zhe began to think.

Sure enough, what was coming finally came. Qingchuan Power would not allow itself to develop any further and now it has started a price war.

But what can't he do wrong? Start a price war?

The cost of one kilowatt-hour of electricity produced by us is less than one cent. What can they use to engage in a price war with us?

Zhetong Electric Power can make a profit by lowering the electricity price to 0.1 cent per kilowatt-hour, but what about their Qingchuan Power Plant?

As a traditional thermal power plant, it mainly relies on burning coal.

The price of 40 cents per kilowatt-hour of electricity is enough to make them lose money. If this continues for too long, won’t they lose everything?

This is also good. Anyway, if Zhetong Electric Power wants to develop, it will inevitably come into direct conflict with Qingchuan Electric Power.

After all, the market is so small that if you want to enter the market, you will inevitably have to squeeze out others.

If we do this earlier, we can take advantage of the opportunity to speed up our development. Taking over the Qingchuan Electric Power market earlier can also accelerate our "entry into the city."

As his thoughts turned, Lin Zhe had already made a decision.

"Notify everyone that, except for the companies that have signed the contract, the electricity price for all users of Zhetong Power will be reduced to 40 cents per kilowatt-hour!"

After saying this, Lin Zhe picked up the keyboard again, intending to issue another announcement.

Some time ago, I saw that Zhang Yujing was free, so I asked her to set up a public account for Zhetong Electric Power.

Because it is used for payment and account opening, basically all Zhetong Power users will pay attention to it. Now there are thousands of people paying attention to it, which means thousands of households behind. In ancient times, wars had to be fought with a just cause. Price war is actually the simplest and most undignified way.

After all, this would be equivalent to disrupting the market balance and causing public outrage, and Lin Zhe didn't want to give others such an excuse.

Since it was Qingchuan Electric Power that initiated the price war, it is natural that Qingchuan Electric Power should bear the blame.

Lin Zhe was also well aware of the principle of repaying a debt of gratitude with a debt of vengeance.

If the price were to go down now, users would definitely be happy. But if the price war ends and the original price is restored, there would definitely be people who would curse.

Therefore, it is best to issue an announcement now and explain it in advance, so that at least users know why the price has dropped, and it will definitely return to normal levels in due course.

Lin Zhe still had the basic knowledge of writing official documents from his previous work in Binhai, and he quickly drafted an announcement.

The content is that some power supply companies ignored the market balance and wanted to snatch users through price wars. In order to safeguard the rights and interests of users and protect the market, Zhetong Power had to follow suit and lower electricity prices.

Electricity prices will then return to normal levels.

Finally, Lin Zhe did not forget to disgust Qingchuan Electric Power, calling on colleagues to contribute to maintaining market balance and user rights. If they want the market and users, they should think more about stable, basic and high-quality services instead of having any crooked ideas.

After writing this document, Lin Zhe directly forwarded it to Zhang Yuliang, asking her to take a look and send it out if there were any problems.

……

At the same time, at a street corner in Liangshui Town.

It is autumn now. Although it is the busy farming season, many people's fields have been contracted out, and everyone is playing cards and gossiping in the streets.

Several old men and women were enjoying the cool air together while waiting to pick up their grandchildren from school.

"I passed by the business hall of Qingchuan Electric Power this morning, and they said that the price has been reduced to 20 cents per kilowatt-hour!"

"Ah? Is that true? If electricity costs 20 cents per kilowatt-hour, wouldn't we be able to save 20 cents per kilowatt-hour if we use about 100 kilowatt-hours per month?"

"Is this true? I just replaced it with the Zhetong Electric."

Listening to the questions raised by several people, the old man at the beginning even took out his mobile phone.

"Look, the notice on the door clearly states that the price of electricity has been reduced from 60 cents to 40 cents per kilowatt-hour."

After it was confirmed, several people looked at each other in bewilderment, as they had just switched to Zhetong Electric Power recently.

Although Zhetong Electric Power gave each person a bag of eggs when opening an account, if you switch back, you can save the money for two bags of eggs in a month.

They are just ordinary people who don't understand all that nonsense. They just believe in one thing: they will use whichever product is better and cheaper.

So at this time, some people have already planned to go to the business office to ask, and if it doesn't work, they will switch the electricity back to Qingchuan Electricity.

Just as they were thinking about it, the old man at the beginning also looked at his mobile phone and noticed the little red dot of the official account.

Unlike young people who follow a lot of public accounts but never click on them, the elderly are quite happy to read the public accounts they follow.

"Wow~ Zhetong Electric Power has issued an announcement. Let me take a look."

After he said this, several people who were planning to return to the Qingchuan Power Business Hall stopped in their tracks, each wanting to see what Zhetong Power had to say.

These two major power plants are fighting like gods, and ordinary users are also happy to see this scene. What if Zhetong Power offers any more discounts?

(End of this chapter)

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