1979: Literary Master, Starting from the Return of Educated Youth

Chapter 295 Returning to Beijing with Beauty
“The Internet is access to personal computers through optical fibers, connecting all the terminals together.”

“Like a spider web.”

“Individuals can send information and conduct business transactions through the Internet.”

Xu Yuexin tried to be as concise as possible, saying, "We call this kind of transaction e-commerce."

"Of course, there is a prerequisite for the development of e-commerce, which is that computers move from command operation to graphic operation."

"Otherwise, computers will only ever be a production tool for a small number of people, and will never become a daily necessity for all."

……

After listening to Xu Yuexin's words, Yu Yingwen's intelligent brain was obviously overloaded.

"I have used computers and know how command operations work."

"Graphical manipulation also refers to..."

Yu Yingwen asked modestly and cautiously.

For the first time, she felt how limited the knowledge in her mind was.

"Well, let me give you an analogy. For example, if I turn on my computer now, the screen will display rows of images."

“Like drawing, calculators, games.”

“As long as I click on the image, I can use the corresponding function.”

"You don't have to input program statements like you do now before you can use it."

"Do you understand?"

"Thank you, I think I understand a little bit."

Yu Yingwen seemed to have realized something and said, "If we can do what you do, the threshold for using computers will be greatly lowered."

"Yes, that's what happened."

“Only when the threshold is lowered can computers become popular.”

“Only after it became popularized did we have what I call e-commerce.”

Xu Yuexin explained to Yu Yingwen in one breath.

"Those who enter the e-commerce field first will definitely have a great advantage."

Yu Yingwen draws inferences from other cases, "The market will definitely reward the first person to try something new."

"Yes, that's the truth."

Xu Yuexin agreed.

Then, the living room fell silent again.

Yu Yingwen looked at the hot little sun in front of her, thought for a moment, and then cast her eyes on Xu Yuexin.

She was sure that Xu Yuexin's knowledge far exceeded that of anyone she had ever known.

I have an extremely visionary partner.

Yu Yingwen sighed inwardly.

"Where did you learn so much knowledge?"

Yu Yingwen asked admiringly.

"I like reading books and newspapers."

"I just like to guess when I have nothing to do."

"To some extent, my current career is inseparable from my usual guessing."

"That can't be called blind guessing, it has to be called intelligent thinking."

Yu Yingwen smiled and half-jokingly asked, "Besides the Internet, have you ever thought about anything else?"

"Anything else, let me think..."

Xu Yue, the novice, held his chin and said as if he was lost in thought.

"By the way, I've also considered opening a store."

After a moment, Xu Yuexin stared into Yu Yingwen's eyes and said, "House prices and rents have risen dramatically in recent years, right?"

"Yeah, that's great, what happened?"

“So do you think this is a temporary phenomenon or will it become a trend?”

"Well... I think it should be a temporary phenomenon."

"The price of any commodity will go up and down. After years of rising house prices and rents, they will eventually slow down."

"Then you are wrong."

Xu Yuexin said confidently, "House prices and rents will continue to rise for at least another 10 years."

Throughout the 80s and early 90s, housing prices and rents in major cities continued to rise.

It was not until the Hainan real estate bubble burst in 94 that housing prices across the country saw a real decline.

Most people got this question wrong. "So we should..."

"That's right. If you have extra money, buy two office buildings. Then when you sign a lease for the store, it's best to sign a 20-year lease."

“It doesn’t matter if the rent is a little bit higher right now.”

"By the way, remember to sign with the state-owned assets."

Xu Yuexin gave detailed instructions.

If you sign a 20-year rental contract with a private landlord, the landlord may not necessarily honor it when the rent goes up.

In comparison, it is more secure to sign a contract with state-owned assets.

"That makes sense. Since it is certain that the rent will increase, the price should be determined in advance."

Yu Yingwen fully agreed, "This can save future operating costs."

"Ah."

Xu Yuexin nodded, put his hands in his pockets, looked up at the ceiling and said, "Also, when our company reaches a certain scale and has accumulated some initial capital, we will have to transform in time."

“Build branding and differentiation to sell clothes at a premium.”

"I think so too. It depends on word of mouth among consumers."

"No, you're wrong."

Xu Yuexin looked at Yu Yingwen and said seriously, "First of all, we have to rely on publicity."

In this era when there was no Internet, it was difficult for a product to gain reputation through word of mouth among users.

The best way to spread the message is through television broadcasting.

Moreover, the price of TV advertising in the 80s had not yet risen, so it was undoubtedly the period with the highest cost-effectiveness of advertising.

Seeing that Yu Yingwen did not respond, Xu Yuexin knew that she had doubts about her judgment.

“I’m not saying quality is not important. On the contrary, quality is very important.”

"But think about it, if I bought your clothes today and praised their quality when I got home, how many people would know about it in the end?"

"Mass media is different. Through advertising and television, we can let people all over the country know about our products."

“This is something that cannot be compared to word-of-mouth effect.”

Xu Yuexin explained to Yu Yingwen patiently.

As a smart person, Yu Yingwen understood it the moment she heard it.

"That's right. How much does it cost to run an advertisement now?"

Yu Yingwen said with interest.

"It costs tens of thousands of yuan to run a month's worth of advertising during CCTV's prime time."

"Why, are you planning to advertise?"

“Yes, I want to advertise now.”

Yu Yingwen said firmly, "Even if I have to squeeze out the money from building the factory, I will squeeze this money out."

"If you want to fight, I'll go with you."

"I have worked on CCTV commercials before and am familiar with the process."

Seeing that Yu Yingwen was moved, Xu Yuexin nodded.

……

Two days later, Yu Yingwen boarded a flight to Guangzhou.

More than a month later, she returned to Shanghai from Guangzhou and found Xu Yuexin as soon as possible.

"The factory has been built and all the assembly lines are in operation."

"Would you like to go to the capital with me and arrange the advertising?"

In Xu Yuexin’s western-style building, Yu Yingwen asked him.

"Okay, let's leave now."

Xu Yuexin agreed immediately.

"Let's go tomorrow? I haven't bought the ticket yet."

Yu Yingwen shook her head.

"I'll drive you there."

Xu Yuexin said, "We will need to run a lot of errands when we go to Beijing this time, so it will be convenient to drive a car back."

"Well... OK, please."

Yu Yingwen thought about it and agreed.

A moment later, she followed Xu Yuexin and sat in the passenger seat of his Mercedes-Benz.

(End of this chapter)