1979: Literary Master, Starting from the Return of Educated Youth

Chapter 317: Harvesting a Wave of Admiration

"You look good, too."

Tianxianma smiled and nodded slightly, then walked into the villa with everyone.

After sitting down in the living room, Xu Yuexin picked up an orange and played with it in his hands.

"Xuexue, bring the song over for them to listen to."

Xu Yuexin instructed Chen Yixiu.

Chen Yixiu stood up, went upstairs to retrieve the tape, and put it into the VCR.

As her slender fingers pressed the button, melodious music rang out in the living room.

Tianxianma and Baishuanglu listened for a moment and both thought it was very good.

"This song is very nice, what's its name?"

Tianxianma asked Xu Yuexin first.

“It’s called ‘Because of Love’.”

“I wrote this a while ago.”

"sharp."

Hearing Xu Yuexin's answer, Tianxianma nodded and exclaimed, "With such a big career, he still has time and energy to write songs."

"hobby."

Xu Yuexin said calmly, "Let's talk about how to release it this time."

"Just do as you said and get rid of those troublemakers."

Tianxianma said quickly, "Then gather the remaining sales terminals together for a meeting and signing."

"How about it?"

"Not much."

Xu Yuexin clasped his hands in his arms and shook his head seriously.

"You're afraid they'll get together and cause trouble, right?"

Bai Shuanglu asked at this time.

"That's right. Competition on the sales side has become increasingly fierce in recent years."

“They face a lot of challenges in their business.”

"If we gather them together to create a consensus, and then ask us to make concessions, we will be in a passive position."

Xu Yuexin frowned and said, "It is better to negotiate with each company one by one. This way we can better play our strong position."

After hearing Xu Yuexin's analysis, Tianxianma looked ashamed.

"I didn't think it through. I just cared about convenience."

"It's not a big deal. We can discuss it behind closed doors. There's nothing we can't talk about."

Xu Yuexin said, "As for the price, if it rises to 4 yuan per serving, is that a big problem?"

"It's a huge problem."

Bai Shuanglu looked at him boldly and said, "The increase is too big. I'm worried that the sales terminal won't be able to accept it."

"Do more work."

"Water, electricity and labor costs are rising now, and we can't keep the same price forever."

"How about 3 yuan? I feel like if the price starts in the s, the other party might be more willing to accept it."

"Let's just quote it at four dollars."

Xu Yuexin shook his head and said, "If it's 3.80 and they cut it down again, it's the same as not raising the price at all."

"Okay, we'll try our best to negotiate with them and try to get to four dollars."

"If it really doesn't work, the bottom line is 3.80 dollars, how about that?"

Tianxianma then came up with a moderate plan and asked Xu Yuexin.

"Okay, let's do it."

Xu Yuexin said, "The first batch of 800 million tapes will be sent to sales terminals."

They are currently unable to produce tapes independently and need to outsource the processing.

If the quantity is larger, they can lower the price on the production side and make more money.

"That's no problem."

Bai Shuanglu said.

In the past two years, the scale of their sales terminals has continued to expand, so there is not much pressure to consume 800 million tapes.

Seeing Bai Shuanglu agreed, Xu Yuexin smiled with relief.

"Okay, I'm relieved with your words."

"Let's go out for dinner."

Xu Yuexin stood up and took Chen Yixiu, Tianxianma, Bai Shuanglu and the others out and came to a restaurant.

After dinner, the group chose a roadside coffee shop and continued chatting while drinking coffee.

"At present, we still rely on sales terminals to sell goods."

While waiting for coffee, Xu Yuexin said to Tianxianma, "Over time, it is easy to develop path dependence."

“Excuse me…what is path dependence?”

Tianxianma asked weakly.

Chen Yixue and Bai Shuanglu also looked at him eagerly. "To put it bluntly, we can't survive without those third-party terminals."

"Understand?"

Xu Yuexin explained it for them and gained a wave of admiration at the same time.

"It means the tail is too big to be dropped, right?"

While Tianxianma admired Xu Yuexin, she fell into deep thought and said, "We should really pay attention to this risk."

"Be prepared for danger in times of peace."

Chen Yixiu agreed from the side.

"Well, you can't just talk about it."

Xu Yuexin said, "We have to open direct-sale stores now."

"The requirements are not high. Within this year, we need to open two in Beijing and one in Shanghai. Can you do it?"

Xu Yuexin asked.

"Where exactly is it?"

Tianxianma thought for a moment and said.

“One on the East Third Ring Road, and one on the East Fourth Ring Road.”

"The store in Shanghai is located in Xuhui."

Xu Yuexin said with confidence.

In the next ten to twenty years, the East Third Ring Road and the East Fourth Ring Road will be the fastest-growing areas in Beijing.

By opening a store there, you can fully enjoy the benefits brought by urban development and attract the most customers.

"Buying land is not renting land, right?"

Tianxianma said.

Having followed Xu Yuexin for so long, she has already figured out Xu Yuexin's temper.

That means only buying and not renting.

And his move was indeed very effective.

The prices of the houses he bought before have increased dramatically.

"of course."

Xu Yuexin said, "The store should be as big as possible."

“It must be able to meet the development needs of the next 20 to 30 years.”

"How big exactly?"

“More than 2000 square meters.”

Xu Yuexin said, "Don't save money on decoration."

"I'll give you a budget of 50 for one store."

50 for one store, so three stores would cost 150 million.

Tianxianma, Chen Yixiu and Bai Shuanglu were all impressed by Xu Yuexin's courage at this moment.

Especially Bai Shuanglu, she couldn't even imagine how much 150 million would amount to if piled together.

"Madam, sir, this is the coffee you ordered."

While the group was talking, the waiter brought four cups of coffee to the table.

“Does the store only sell our tapes, or do they also sell tapes by other artists?”

Tianxianma asked at this time.

"Of course they should all be sold. How can it be enough to just sell from one store?"

Bai Shuanglu answered quickly.

"That's not necessarily the case."

Xu Yuexin shook his head. "We can combine our own songs in different ways and make different tapes."

“Meet diverse needs.”

"Besides tapes, we can also sell art merchandise."

"So, there's no need to sell tapes of other singers, right?"

"Right, that is it."

Xu Yuexin made the final decision and said, "Let's have some coffee. I heard that this one is quite delicious."

After saying that, he put a sugar cube into the coffee cup.

……

After deciding on the release of the tape, Xu Yuexin entrusted Tianxianma to contact the tape manufacturer and told her that the price could be lowered a bit.

"How much pressure do you think is appropriate?"

"Press it down by two cents."

After a little thought, Xu Yuexin said, "We are big customers after all, so it's not too much to cut the price a little."

"If they don't agree, go ask someone else."

"Okay, I've also met quite a few tape manufacturers in Beijing in the past two years."

Tianxianma nodded.

(End of this chapter)