Chinese entertainment, from radio love songs to superstars

Chapter 105: One-tenth of the Small Goal

"Endorsement of Rejoice, 2 million for 1000 years." Du Ting was still excited when she told the good news. This was the biggest deal she had negotiated since she entered the industry.

"Sister Du, you are invincible!" This was Shen Lang's highest praise for her professional ability. At the same time, he admired this elder sister even more and became more determined to poach her when she left Xinsuo Records.

Rejoice has a market share of nearly 30% in China. Why would it spend a lot of money to find a spokesperson?
In fact, looking at the competitive environment, no matter which industry, when it comes to celebrity endorsements, there are always initiators and followers.

Whether to expand aggressively or follow conservatively depends on the brand's strategy, ambition, strength and market position.

It's very simple. This year, new brands have emerged in the shampoo market, and old brands must keep up with the times, otherwise they will be surpassed, replaced, or even eliminated.

There are so many celebrities, why Shen Lang?

A celebrity’s status in the industry is only one factor that big brands consider when choosing a brand. Hard power is the most important criterion for judgment.

This "hard power" does not refer to money, but temperament.

Only by selecting celebrities with matching temperament can we clearly express brand culture and product advantages and enhance public favorability.

Instead of using whoever is popular.

For example, you are a seller of pig feed, and you think Shen Lang is popular and has a high popularity, so you insist on asking him to be your spokesperson. But do you think consumers can accept that Shen Lang wears a vest, shorts, and slippers, with a happy look on his face, running around in the pigpen feeding pigs?
So even if you still think that the more famous the spokesperson you choose, the better, the prerequisite is that he must be compatible with the product.

For personal care products such as shampoo, which are essential in people's daily lives, spokespersons need public awareness and acceptance.

Shen Lang is sunny and handsome and has a broad mass base. When he endorses shampoo, men, women, young and old will all become the target audience.

In this way, we reached a cooperation with Rejoice.

I shot my first commercial the day after signing the contract. It was for a new product that Rejoice will launch next month, a moisturizing and anti-dandruff two-in-one shampoo.

“No more dandruff, and my hair is softer!”

Shen Lang lifted his hair and made expressions.

The photographer said it looked good and asked for another shot. After taking pictures of the right side, he took pictures of the left side, and repeated the "one, two, three, go" cycle many times to capture footage from multiple angles.

To sum it up in one sentence, smile politely to the camera.

It was simple but not easy. It took us an entire afternoon to shoot a commercial of just a few dozen seconds.

And the small goal of one-tenth was also achieved.

This wave of increase in Shen Lang's value has made him one of the top artists in mainland China.

The endorsement fee is 500 million a year, even Na Ying doesn’t have such treatment.

The popularity of the song and the fame of the singer is one thing.

On the other hand, Shen Lang's public popularity has been greatly enhanced by participating in several official activities.

In short, "face recognition" is very important to him at this stage.

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The next morning, Shen Lang continued to be busy and took Du Ting to Fengtian.

He was the first star to arrive at the celebration party of "Realizing Football Dreams Together, Singing the Same Song" because he was scheduled to rehearse a day in advance.

That's right, he wants to hide the national football team's marching song in order to give the national football team members and Chinese fans a big surprise tomorrow night.

"Your song is amazing. The melody is inspiring and the lyrics are passionate. They fill people's hearts with endless strength to face the challenges of the future." After the rehearsal, the chairman of the Football Association came up and clapped and praised.

"Thank you for the compliment, leader." Shen Lang responded modestly.

"It brought tears to my eyes. It reminded me of our efforts, failures, and persistence over the years..."

"With an innocent heart, we fearlessly climb a mountain and look for a land of flowers. This green land will eventually be conquered by our courage and persistence..."

"This new star of the Chinese music scene has something special..."

The accompanying personnel were also talking among themselves.

This song is not so amazing, but it was at the right time, in the right place, and matched the right event.

It sounds right no matter how you listen to it, and it sounds good no matter how you listen to it.

Shen Lang suddenly thought.

The World Cup theme song collection campaign has not yet ended, why not give it a try with a song?

This appearance is worldwide and plays a big role in opening up overseas markets. Time flies and it is the evening of October 10th.

Martial law has been imposed outside the Wulihe Stadium and no vehicles are allowed to pass.

There were still a lot of fans surrounding the entrance and exit, some of them were asking people passing by, "Do you have tickets? Do you have tickets?" The eager and burning desire in their eyes showed how much they wanted to get in.

Across the street, a group of people were setting off firecrackers, and the security personnel stationed nearby did not pay any attention to it.

At this time, in the venue, 4 spectators were talking enthusiastically, and a happy atmosphere filled the air.

A few minutes before the party started, suddenly, cheers were heard from the exit of stand No. 1.

Nearly a hundred fans rushed to the entrance, and the security personnel who were maintaining order at the scene rushed forward to evacuate the crowd.

It turned out that the Chinese national football team players were surrounding their coach Milu, walking onto the green field with vigorous steps.

The fans present were waving their national flags wildly and blowing horns to salute them.

This is a rare event. The Chinese Football Association, CCTV and Fengtian government have joined forces to invite celebrities from both sides of the Taiwan Strait and Hong Kong to perform on the same stage and congratulate the national football team.

From the mainland, there are Na Ying, Tian Zhen, the band Zero Point, and Zhao Benshan, Feng Gong, Pu Xin, etc. from the Star Football Team;
In Hong Kong, there are Lau Tak-wah, Wang Jing-fei, Xie Ting-fung, etc.;
Formosa Province included Jiang Yuheng, Zhou Huajian, Zhang Huimei, etc.;
There are also Chinese singers such as Li Wen, Stefanie Sun, and Fish Leong;
The hosts include Liu Jianhong, Bai Yansong and Ni Ping.

The evening party is expected to last about two hours. It will revolve around the theme of realizing the World Cup dream, review the history of failures over the years, to highlight the joy of today's victory, and look forward to continued efforts in the future.

At 8 o'clock in the evening, Sun Nan's "The Red Flag Is Flying" kicked off the celebration party.

The audience waved national flags, and accompanied by passionate music, the first climax of the entire evening was reached.

Immediately afterwards, Luo Zhongxu and General Fan took the stage to sing "You Are the Star in My Heart", and the fans in the audience were excited.

On the east side of the stands, a giant red flag was being passed from hand to hand by fans, while on the west side of the stands, a giant football with a diameter of five meters was also held high by the fans.

The backstage was also very lively at this moment.

Shen Lang was asked by Sun Yanzi, Tian Zhen and Li Wen why he did not come to the rehearsal today.

What they guessed was that Shen Lang might sing a new song.

Because this happened at the Olympic bid concert.

"Uh, this..." Shen Lang chose to keep it a secret and said, "I can only say that there will be surprises."

Tian Zhen smiled and said, "I understand, let's sing a new song."

Li Wen smiled and said, "In the entire Chinese music scene, only you can do this."

Sun Yanzi was itching to sing. When Tian Zhen and Li Wen were about to go on stage, she immediately pulled Shen Lang to a deserted corner and asked, "Tell me about it. What kind of song is it?"

Shen Lang revealed two more words: "Rock and roll."

Sun Yanzi's eyes flickered as she asked, "Is it the same as "Black Orange"? "

Shen Lang smiled mysteriously and said, "It's different. You'll know it later."

Sun Yanzi bit her lip lightly, her curiosity was piqued like a kitten wanting to eat fish, but she was helpless in the face of Shen Lang's tight-lipped attitude.

Shen Lang felt amused when he saw her aggrieved look. He couldn't just sing it again for her here.

At this time, the party was already halfway through.

The host invited Milu to the stage and gave him a special gift.

Several little girls gathered around him and sang a Yugoslav folk song.

The thoughtfulness of the evening party made this old man, who had been wandering outside for many years, feel the warmth of his hometown.

The audience was also moved by this scene and offered their most sincere blessings to the coach who led the national football team to realize their dreams.

At this time, at the entrance connecting the backstage and the stage.

The staff held walkie-talkies, listened to the director's instructions in the studio, and sent instructions to the stars who were about to perform on stage.

"Shen Lang, get ready!"

"National football players, get ready!"

“3, 2, 1, on stage!”

(End of this chapter)