Chinese entertainment, from radio love songs to superstars

Chapter 63, Means

At the same time, the Xinsuo Records mainland branch building and recording studio.

Shen Lang: "I'll give you a CD from the past. Listen to our love back then. Sometimes you'll suddenly forget that I'm still in love with you."

Wang Jingfei: "I can no longer sing songs like that. I will blush and avoid them when I hear them. Although I often forget them, I still love you."

Wang Jingfei returned to Yanjing after finishing filming the TV series "Fake It Comes True" in Japan.

Shen Lang also waited for the recording and MV shooting of the song "Because of Love".

It can be said that Wang Jingfei could beat any Chinese singer in seconds at her peak.

During his most popular years, he created many classic songs, such as "Obsession", "Sky", "I'm Willing", "Human World", "Boring", "Red Bean", etc.

Now at the age of 32, she appears in entertainment news more because of her relationship with 20-year-old Xie Tingfeng.

An actress who turned music and emotions into legends.

2 marriages, 5 men.

What is more difficult to imagine is that he had a conversation with the "godmother of rock" Liang Long.

Putting all these aside, Wang Jingfei's unique and clean voice, ethereal and soft voice, is truly invincible.

All her songs are labeled with her, and no matter how great the singers are at covering them, her version will still be considered the best.

In real life, Wang Jingfei speaks very little.

Shen Lang just realized it.

When recording a song, there are no more than 10 sentences.

The MV of the song "Because of Love" is edited from the scenes of the TV series version of "Carrying Love to the End" and the movie version of "Carrying Love to the End".

In order to distinguish them, Shen Lang asked Ning Hao to write a new story with memories as the theme, telling the story of a college couple's recollection of youth and love several years after their breakup.

Wang Jingfei originally wanted Xie Tingfeng to shoot this MV with her, but was rejected by Shen Lang.

It’s not that I have any opinion about Xie Tingfeng, but he originally decided that he would play the male lead in the MVs of all 10 songs in this album, and the female singer would play the female lead.

The first 9 songs are all based on this, and the remaining song will naturally be no exception.

Since the queen's schedule was limited and Shen Lang was also filming a drama, he worked overtime and finished recording the song and shooting the MV in just one day.

At this point, all 10 songs on this album are completed.

The album is named "The Most Beautiful Voice" and will be released on May 5st.

At that time, Chen Yaochuan was thinking of "one king and ten queens", but Shen Lang rejected it outright. What a ridiculous idea.

The publicity and promotion has been fully launched.

In the first, middle and last part of this month, Shen Lang will return to Yanjing Music Radio to be a guest on three programs: "Midnight Music Talk", "Listen First" and "China Songs Chart", and will premiere the three title songs from this album.

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On April 4, the first promotional poster of Shen Lang’s new album "The Most Beautiful Voice" was posted all over buses, shopping malls, main roads, and other places in major cities across the country.

The poster is very simple. This time it is not trying to be cool, but to be mysterious.

He is in the main C position, with the silhouettes of 10 female singers behind him.

A university in Hangzhou.

"what does it mean?"

“I don’t understand this poster of Brother Lang.”

"Eleven people including him?"

……

Internet, a forum.

"The silhouettes on the poster all look like women."

“Is she the heroine of the 10 song music videos?”

"It's possible, but it doesn't mean much. In the end, it all depends on whether the song is good or not."

……

Taibei, a record company.

"He has taken advantage of the 'gimmick' to its fullest."

"He can think of singing duets with 10 female singers." "This album is bound to flop. Usually, there are only one or two male and female duets to make up the number."

……

This sense of mystery immediately sparked everyone's discussion.

The fans are looking forward to it.

The onlookers are curious.

Competitors are not optimistic.

Most of the information in the industry is shared.

All the major record companies knew that Shen Lang's album was mainly a duet between a man and a woman.

But at present, except for Stefanie Sun, Chen Yaochuan, Du Ting and Lao Qi who have listened to all 10 songs, no one else knows the quality of these songs.

Therefore, most people do not believe that Shen Lang can replicate the success of his previous album.

Because writing 10 high-quality duet songs is several times more difficult than writing 10 high-quality singles.

However, Shen Lang did not care whether his peers were optimistic or not. What he cared about was whether the attention was getting there.

Obviously the marketing effect of this poster is excellent.

Yes, the idea came from him.

He had seen a lot of successful marketing routines in later generations, and he just copied one or two of them and used them, and others couldn't resist at all.

If records are considered products, record companies are the companies that create products.

From a marketing perspective, the role of a record company is to produce products that consumers like and generate profits through consumer purchases.

This is a very simple truth.

You have to know that to release an album, you must go through a long process of song selection and recording, as well as later MV production, concert tours around the country, and media and radio bombardment, in order to lay the foundation for the success of an album.

If you are lucky, the title song will be sung and the album can make a profit, otherwise you will lose all your money.

Therefore, the singer's quality, the songs he or she sings, and even his or her popularity are all things that record companies need to carefully consider.

Shen Lang believes that "marketing" is a neutral word.

In this era, people's attention is more scattered, and marketing is particularly needed.

But marketing depends on the situation.

If it is a high-quality work, then no amount of marketing is excessive.

On the contrary, a little bit of marketing will make it seem deliberate and artificial.

Shen Lang had a good idea in mind, so he picked those classic duet songs.

Since it will not disappoint the fans, marketing can also attract topics, increase attention, and ultimately guarantee sales.

why not?

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July 4, Sunday.

As the evening approached early morning, countless listeners were still squatting in front of the radio.

They are waiting for the broadcast of "Midnight Music Talk", and also waiting for the premiere of the title song of Shen Lang's new album "The Most Beautiful Voice".

A residential area in Yanjing.

"Shishi? Shishi? Asleep? You didn't even turn off the light when you were sleeping."

"Phew... I was so scared. I almost got caught."

It was five or six minutes after her mother turned off the lights and the door and left before Liu Shishi opened her eyes and climbed out of bed.

If Liu's mother pushed the door open at this time, she would see that her daughter was still dressed and of course she had not slept.

Liu Shishi turned on the light, tiptoed to the drawer and took out a flashlight, then turned off the light and got into bed.

Then she flicked on her flashlight to a small radio on the bed, plugged it in, and tuned it to 97.4 MHz.

"Open your soul, release your innocence, a cozy little house, a midnight song, this is "Midnight Music Talk", I am the host Wu Zhoutong, today our old friend Shen Lang is here..."

(End of this chapter)