Chapter 17 Youku coming to your door
"Director Li! Director Li!"

Li Guoli heard someone calling him, and looked in the direction of the voice. He saw that it was Manager Qiao from the Youku Project Department. He smiled and greeted him.

Unexpectedly, Manager Qiao ignored him, walked past him, rushed to the stage, and held Li Mingyang's hand tightly.

"What's going on?" Cai Yinong looked at the scene in confusion.

As one of the leaders in the video industry, Youku is one of the largest buyers of the online broadcasting rights of "Legend of Sword and Fairy 3".

Cai Yinong has been negotiating with Manager Qiao recently.

The rise of the video industry has opened up a new source of income for film and television companies, and this source of income is developing extremely rapidly, paying more and more money.

Youku, in particular, is willing to spend money to catch up with Tudou and often pays a premium for films.

Seeing that everyone was looking at him and Manager Qiao, Li Mingyang touched his nose and said, "I'm very busy now, let's talk later."

"Director Li! Please stop teasing me. I knew you were in Hengdian, so I flew here specially! I came here with great sincerity."

Upon hearing this, Li Mingyang became very angry. You are willing to pay for the plane ticket, but you are not willing to give me extra money.

"I'm really busy. If you don't leave, I will!"

After saying that, Li Mingyang shook off Manager Qiao's hand and left the scene in two steps.

Upon seeing this, Manager Qiao quickly chased after him.

"Ruoyun, what's going on? Why does Manager Qiao of Youku call Li Mingyang Director Li?" Cai Yinong asked.

"We recently collaborated with Youku to produce a self-made drama, and Li Mingyang was the director."

“He will also film web dramas?”

"Of course he does. He can also make micro-films. Goodbye Jinhua Station was made by him."

"Goodbye Jinhua Station? The one on Tudou.com's homepage?"

"Yes!"

"It's well shot, full of ideas." Director Li expressed his opinion, then stopped paying attention to Li Mingyang and invited everyone to get in the car and go to the opening banquet.

The opening banquet at this time is a real meal.

Cai Yinong stared at the direction where Li Mingyang disappeared, thinking in his mind how to use the relationship between Li Mingyang and Youku to sell his own drama at a high price.

……

The sun is shining brightly, it's a hot summer day.

Manager Qiao wiped his sweat while following Li Mingyang, asking him to make the Diaosi Men quickly.

Li Mingyang remained silent, but did not chase anyone away.

Manager Qiao knew that Li Mingyang wanted to increase the money.

But the price cannot be increased! Not even a penny more, this will affect the KPI of hundreds of people!
He didn't agree in the first place, but changed his mind halfway through. Who knew what other people would do?

As filming was nearing completion, we grabbed the filming materials and had the company do the post-production internally, saving the balance and counting it as performance.

Who knows...those materials are comparable to codes!

The company's editors didn't dare to cut it.

There is no other choice but to find a professional editor.

Producer Dong found an editor who had been in the industry for ten years. The editor reviewed the materials and script and quoted a price of $100,000, which was acceptable.

Within two days, the other party took the 50,000 yuan advance payment and disappeared.

Since the company decided to make its own drama, it naturally had to train its own people, so some twists and turns were inevitable.

But everyone underestimated how deceitful Li Mingyang was.

We looked for editors one after another, but the quotes were either too high or they were too young.

It was not easy to find an experienced editor from Hong Kong who had worked with Johnnie To and Wong Jing.

After reading the materials, the other party did not offer a quote, but only said that the person who tied the bell must be the one to untie it.

After so many days of hard work, the company has already understood the difficulty and cost of post-production of "Diaosi Nanzi", as well as the pitfall created by Li Mingyang.

In order to see if the Diaosi man can complete the task with guaranteed quality and quantity before the big boss returns to China, he can only go back to Li Mingyang.

This heavy burden did not fall on my uncle, the deputy general manager, Producer Dong, nor on Producer Zhang Wei, but finally fell on Manager Qiao.

Ten minutes later, Li Mingyang found a restaurant that looked very expensive and threw the menu to Manager Qiao.

Manager Qiao ordered a table of dishes and a bottle of red wine.

After eating and drinking, Li Mingyang finally understood why Manager Qiao would rather eat and drink lavishly and order a glass of wine worth thousands of dollars than pay more.

A common problem of large companies: KPI! "Cooperation is based on trust. Since there is no trust between us, we can only talk about money."

"It's impossible to raise a penny more in production costs, but the income in the later stage can be negotiated! I have a plan here. I will get a share of the advertising revenue based on the number of hits on the web series."

"What's the ratio?"

Advertising revenue is the main source of income for online dramas.

"If the total hits exceed a million, we'll add one thousandth. If the total hits exceed ten million, we'll add one percent. For every additional ten million, we'll add one percent. What do you think?"

When Li Mingyang heard this plan, he didn't know what to choose for a moment.

If in the future, a TV series becomes very popular, the advertising revenue will be at least 1 million, and this profit sharing ratio is really good.

However, in the current market, for a popular TV series, the advertising revenue can reach two or three million, which is already the limit...

In order to make the data look good and raise funds for listing, video websites use a variety of click-through algorithms, which are generally inflated.

It is not uncommon to see TV series with over 10 billion views, and some even have 50 billion views.

In the future, self-media and short video platforms will be very popular. Since the number of views is related to the remuneration given to the up-master, the website's algorithm will be greatly changed and tend to be more realistic.

Long video websites, also because of the issue of advertising revenue, followed the trend, changed their algorithms, and proposed the concept of "effective playback volume."

Since the algorithm was changed, a drama is considered a hit if it has over 1 billion views, over 2 billion views is considered a blockbuster, over 3 billion views is a huge blockbuster, and over 10 billion views is only a rare one.

So "Kuangchuan" is a truly phenomenal TV series.

The sound of "Fang Hua" was so loud that it shook the sky. It took almost a month for the effective number of views to exceed one billion.

Li Mingyang understood the trends of video websites, and during the negotiations, he quickly found a solution that suited his own interests.

Who cares about you or how much the investment advertising fee is.

"If the total number of hits exceeds one million, we will give you 10,000. If it exceeds ten million, we will give you one hundred,000. If it exceeds one hundred million, we will give you one million."

When Manager Qiao heard this plan, he waved his hands repeatedly, indicating that it was impossible.

"Youku is the industry leader after all. A 10-episode web series has over 100 million hits, so an average of 10 million hits per episode is enough. We will promote Diaosi Nanren for a month, and it is very likely to exceed 100 million. I can't offer you that price."

"Manager Qiao, a thousand gold coins are worth a horse bone!"

"Your horse bones are too expensive! Let's make some concessions, two hundred thousand!"

"Two hundred thousand is two hundred thousand."

Li Mingyang agreed immediately, which was very unusual, and Manager Qiao was obviously stunned.

"Let's talk about how much I should be paid if the total number of hits reaches 1 billion."

"How can it be."

"What if it really breaks? I don't want to be paid a few thousand dollars by the Youku boss. I only believe in what's written in black and white."

Over one billion?
Manager Qiao absolutely doesn't believe it. Even if the number of clicks is inflated, in the domestic piracy market, it is impossible for a single website to have billions of clicks.

His authority is only 200,000, and he has to apply for more from his superiors.

Manager Qiao called Mr. Chen, the marketing director.

Mr. Chen liked Li Mingyang's ambition and attitude very much. Without waiting for Manager Qiao to speak, he said, "Tell Li Mingyang that if the total number of hits for Diaosi Nanren reaches 1 billion, the company will reward him with 1 million. Write it into the contract."

Youku is a complete outsider to the entertainment industry, but it is very sensitive to profits.

The reward contract that Youku finally gave him was 5 yuan for total clicks exceeding one million, 8 yuan for total clicks exceeding ten million, 20 yuan for total clicks exceeding one hundred million, and one million yuan for total clicks exceeding one billion.

It cannot be accumulated, starts from easy to difficult, and there is a time limit.

That's one month.

Stealing chicken failed...

Just because we can’t reach one billion now doesn’t mean we can’t reach it in the future.

Once a ten-minute short drama like "Diaosi Nanren" becomes popular, the number of clicks will increase very quickly!
If it exceeds one million, the fifty thousand is just picked up money.

It’s easy to break 10 million, and it’s not a big problem.

To reach 100 million, not only does it take a burst of momentum, but it also takes time. Is one month enough?

Over a billion? Unless all pirated websites are dead...

It’s not easy to make money from capital!

……

(End of this chapter)

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