After all of them were reborn, who would still be an actor?

Chapter 176 Maoyan Entertainment
"It's still early, so we'll talk about it later. Don't hang around anymore recently. Come to China Film Group to write scripts. I'll find some experienced actors for you." Zuoshandiao stood up after saying that.

Wang Changtian and Li Mingyang also stood up and followed Zuoshandiao out of the meeting room.

In the next few hours, Zuoshandiao took Li Mingyang to visit China Film Group and then went to the China Film Digital Production Base.

When it got dark, the three of them found a hot pot restaurant nearby and ate authentic Lao Yanbei hot pot.

"Mingyang! How much can you drink?" Han Sanping asked, holding a bottle of Maotai in his hand.

"Two bottles of Moutai..." said Li Mingyang.

"This alcohol tolerance is not good, I need to practice more."

Zuoshandiao directly put the Moutai in his hand next to Li Mingyang, and then opened two more bottles of Moutai.

One bottle for each of the three people.

The higher the position in the system, the more alcohol one can drink, not to mention that Zuoshandiao is the chairman of China Film Group Corporation.

He drank wine as if it were water.

Wang Changtian's alcohol tolerance is just as good. Although his face is red, he can really drink.

After drinking a bottle of Moutai, although I was stuttering, my thoughts were clear.

Li Mingyang finished a bottle of Moutai, and Zuoshandiao opened another bottle for him.

This is to make him tell the truth after drinking!
The two old drunkards took turns pouring glass after glass for him, and the second bottle of Moutai was soon finished.

Han Sanping did not give Li Mingyang any more liquor, but a bottle of beer instead. "You can drink almost two and a half kilograms. You still have to write a script tomorrow, so stop here."

He is an old hand at the drinking table and it is easy to tell how much he can drink.

"Thank you, Mr. Han, for your kindness."

"Do you think I'm biased, not protecting you, and making so many demands on you?" Zuoshandiao said.

"You must have your own considerations. You should make your own decisions based on your position."

"Oh, don't say those nice things, they are all empty talk. I can tell you straight out that since I have the final say on domestic films, then everything should be done according to my wishes! If we rely on you directors and bosses who only care about profit, the domestic film industry will never develop."

"The movie box office must pay 5% of the film special fund. This money is taken from the film and used for the film... In addition to the film special fund, the General Administration also has a film and television mutual aid fund."

Li Mingyang was a little confused about this thing.

Zuoshandiao smiled and explained to Li Mingyang,
The Film and Television Mutual Aid Fund allocates 3% of the advertising profits of national television stations, including CCTV and provincial television stations, to the government departments in charge of film at the same level.

There are requirements for the film special fund and the film and television mutual aid fund. The uses of these two funds should be detailed and the funding content of the two funds should not be repeated.

The "Film and Television Mutual Aid Fund" is used entirely in the front-end film industry, mainly subsidizing main-theme films, including funding for major revolutionary and historical themes, and hosting the Huabiao Awards, Golden Rooster and Hundred Flowers Awards, etc.

The special film funds are more used to encourage the back-end film screening industry.

"The higher-ups have really spared no effort in supporting the film," said Li Mingyang.

"The support is greater than you think... Although the number of domestic movie screens is increasing rapidly and more and more people are going to the cinema, this year, if you want to break the 4 million box office, you must reap the dividends of the main theme, and it must be a main theme movie, so don't be too ambitious and think that you can get a high box office with money, that's impossible."

It's not impossible... just give me a ticket subsidy.

"understand."

Zuo Shandiao shook his head. "You don't understand. I know you're thinking of giving away ticket subsidies. I've already informed the cinemas that Huayi and Guangguang only have a 30 million yuan ticket subsidy quota this year. If it exceeds the quota, it will be cancelled next year."

"No way..."

"The film industry is not a playground for capital. Don't bring capital's ways into the film industry." Zuoshandiao suddenly changed the subject and laughed, "Of course, if you can pull Baidu, Penguin, and Alibaba into the film industry, I won't care about anything else."

Ultimately it’s all about money and the market!

The film industry is too expensive!

It burns more money than the video industry... and burning money doesn't necessarily work...

The film market is too mysterious.

All references are just references.

It is not uncommon for good movies to have bad box office and bad movies to have high box office.

The truth will be revealed in the market.

Li Mingyang came to his senses and finally understood the purpose of Zuoshandiao.

He wants to bring BAT into the film industry!

In the battle between the top 100 companies, Baidu took the lead, Penguin tested the waters, and Alibaba was a major shareholder of Huayi. In fact, all three parties were defeated.

Seeing that Li Mingyang understood what he meant, Zuoshandiao left with satisfaction.

"Bullshit."

As soon as Zuoshandiao left, Wang Changtian said unhappily.

Li Mingyang placed the beer given by Zuoshandiao in front of Wang Changtian, poured himself a cup of herbal tea, took a sip and said, "This is nonsense! What can we get from bringing them in? It's just a bargain for Huayi."

"We plot against them, and they plot against us, back and forth..." Wang Changtian said with a smile.

"If we follow their ideas, we will end up in a dead end!" Li Mingyang put down his teacup and said, "Mr. Wang, how is your talk with Meituan going?"

Maoyan Entertainment’s online ticketing business originated from Meituan.

In 2010, Meituan launched an online movie ticket group-buying service;
In 2012, Meituan operated the business as an independent entertainment department and named it Maoyan; in 2013, Maoyan APP was officially launched;

Since 2014, Maoyan has expanded its platform business to entertainment content services;

In 2015, Tianjin Maoyan Culture Media Co., Ltd. was established, and Maoyan became an independent legal entity;
In 2016-2017, the company successively introduced strategic investors Guangxian and Tencent, and merged with Weying to form "Maoyan Weying".

Maoyan is the majority shareholder, with over 67 shares! It is only a hair’s breadth away from absolute control of %.

Go public in 2019.

The door to the smartphone era is about to open in 2010.

The emergence of online ticketing platforms has changed the traditional movie ticket sales model and impacted the traditional movie promotion and marketing model.

The online ticketing industry has entered a mature stage, with Maoyan Entertainment and Taopiaopiao forming a duopoly, with Maoyan Entertainment holding over 60% of the market share.

Although Guangguang does not have any cinemas, it has become the new king of the film industry thanks to Maoyan Entertainment.

"Meituan has the idea of ​​cooperating. The problem now is how to calculate the subsidy ratio between the two parties..."

Wang Changtian shook his head and said, "Don't worry about these things anymore. Focus on the movie. The road you are paving now can also be enjoyed by others. If you don't have good works, it's like shooting yourself in the foot, and the loss will be even more miserable."

"This circle is more complicated than you think. If your bouquet is a ticket subsidy and a victory through publicity, they will definitely let you go first. No matter how you operate, you can't escape the fate of being copied."

"I know you added 100 million to subsidize ticket sales. If you dare to do so, others will follow suit. Don't even think about surpassing them in terms of publicity and promotion. The only thing you can rely on is the movie itself."

"You can listen to what I say if you want to, or not. You don't need me to teach you. Just like you said, following their path is a dead end, and following my way of thinking is not necessarily right."

Li Mingyang grinned and glanced at Wang Changtian, the 'King of Ticket Subsidies'.

"I have absolute confidence in opening this road! Mr. Wang, don't worry, I will be responsible for my work. If you don't want to pay for the 100 million, I will pay for it myself!"

When Wang Changtian heard this, he couldn't help but feel suspicious.

He and Zuoshandiao have already made their words so clear, why does Li Mingyang still want to invest another 100 million?

Your name doesn’t need to be subsidized on the tickets. As long as the box office reaches hundreds of millions, you can already go public. If it reaches 200 million, it will take off directly!
Four hundred million... I dare not even think about it!
……

Ticket subsidies are not just about spending money to buy ticket sales...

There are too many interests involved behind this.

The concept of ticket subsidies has existed for a long time. In 10, there were group purchases of movie tickets. In 11, Meituan’s movie ticket business became its star business second only to “catering”.

Meituan Movies appeared in 12 and was later renamed Maoyan Movies.

However, the real ticket subsidy did not start until 14. Maoyan took the lead in investing over 3.8 million yuan and launched ultra-low-priced tickets at 9.9 yuan, yuan, etc. to seize the market.

The reason why it took Maoyan two years to fully launch its ticket subsidy business is because it involves the interests of the three parties in the upstream and midstream of the film industry.

Especially for the discourse power of cinemas, it is a very horrible destruction...

Once the ticketing platform is involved in distribution and the cinemas do not cooperate, it will have no competitiveness at all.

Other places charge 19 yuan for a movie, but yours charges 50 yuan...where is your competitiveness?

Of course, there are other implications behind this. Cinemas are not fish on a sticky chopping board that can be manipulated by anyone.

For the next period of time, Li Mingyang went back and forth between China Film Group and the hotel, and began to complete the real script of "Your Name".

The cast members hired by China Film Group are all well-known screenwriters in the industry.

The script framework has been completed, so in theory we just need to fit it in and expand the lines.

However, the lines written by these screenwriters are too clichéd and too melodramatic.

The long passages of dialogue made Li Mingyang dizzy.

Of course, these people are very strong, much stronger than those screenwriters who were later controlled by capital and copied from templates.

Routine lines often have some surprises, which are very charming...

However, such flashes of inspiration are too rare.

Li Mingyang originally just wanted to take a break and use the script framework to derive a complete script, but things went against his will and he ended up doing the job of a script analyst and script doctor.

I have to read the manuscript, revise it, hold meetings, and sort out the script...

Even busier.

I didn't try to hide anything and devoted myself to the script work.

With the collision of multiple thoughts and the influence of a large number of lines, Li Mingyang gradually grasped the context of the lines, and then he secluded himself in the hotel, integrating and revising them for three days and three nights.

The first draft of the complete script is finally ready.

"Finally done." Li Mingyang glanced at the countdown of the experience card, there were still more than forty hours left.

Less than two days.

Without the super physical strength granted by the experience card, he would not be able to work intensively for three consecutive days and three nights.

Without a professional screenwriter to provide a large number of templates, he couldn't grasp the flow of the lines.

Movies never work alone.

(End of this chapter)