Chapter 304: Phenomenal Promotion

On October 10, Let the Bullets Fly held a grand press conference at Yanbei Workers' Stadium.

The event was attended by many stars, including more than 300 celebrities from both sides of the Taiwan Strait and Hong Kong.

The stars are shining and there are countless big guys.

Most of them are from Beijing and Hong Kong.

Li Mingyang and Wang Changtian were also invited to attend the press conference.

He is one of the few people at the scene who is not from Beijing or Hong Kong.

Although it was just a press conference, its scale was comparable to the Assembly Call events in previous years.

Except for the lack of a movie-watching session, the on-site layout and process are exactly the same as Assembly.

Jiang Wen didn't mention Feng Pants at all at the scene.

But Li Mingyang knew in his heart that Jiang Wen had fallen into the trap and was going to take Feng's pants.

Feng Kuzi did not attend the press conference because he was working on the post-production of If You Are the One 2, but Da Wang and Xiao Wang were there.

It’s a pity that I didn’t see any quarrels, only harmony.

Harmony and love are the norm in the entertainment industry.

As a well-known director in the Beijing circle, Jiang Wen would naturally not really quarrel with Feng Kuazi in public.

The press conference is over.

Li Mingyang and Wang Changtian got in the car together.

As soon as the car started, Wang Changtian couldn't help but say, "You're really not in a hurry at all..."

"There's no need to rush." ​​Li Mingyang said easily.

Wang Changtian hesitated for a while before saying, "I suggest you show the same fighting spirit you did back then, otherwise someone will be unhappy."

"Jiang Wen made such a big fuss, isn't this quite lively? Why do you want me to fight?"

"China Film Corporation cut more than 500 screenings of your name on the first day of screening."

Li Mingyang frowned slightly. This was a warning to him. Your name was originally at the bottom of the first-day schedule, and you cut it...

"This year's Lunar New Year movie season is different from previous years. It's going to be a big deal. Zhao Dashan and Shanghai Film Group have already broken the rules. Bernardo hasn't started yet. Yu Dong will be returning to China the day after tomorrow and will definitely make a big move... And look at what Jiang Wen is doing. I'm afraid the world won't be in chaos."

"And what did we do? It seems like we did nothing."

This year, it is not only Guangxian and Huace that are trying to go public, but also Berna, but Berna has gone to the US stock market.

Li Mingyang closed his eyes and thought for a while, then opened his eyes and shook his head, "Wait a little longer, my expectation for the box office is only 300 million, I can afford to wait. If I end up like this, what if the Beijing circle joins forces to deal with me? They've issued a lot of black notices to discredit your name before the movie is released. If I wash it, it's a waste of money. If I don't wash it, the first-day box office will definitely be affected."

"Don't worry about money, the most important thing is results," said Wang Changtian.

"Money should be spent wisely... Let Feng Kuazi and Jiang Wen fight first."

"You all know that before the battle, we should first cripple King Jinhua. They won't understand that if you don't work hard now, when Feng Kuzi takes over If You Are the One 2, Feng Kuzi and Jiang Wen will team up to get you out."

"I still say the same thing, wait a little longer."

Li Mingyang wanted to wait a little longer. Compared with Feng Kuzi and Jiang Wen, he was more worried that the Beijing circle would gang up on him.

First come up with a reason, and then use this reason to make people take sides and force the celebrities to speak out.

Calling a horse a zebra and eliminating dissidents were not invented by Li Mingyang.

But it is what the Beijing circle is best at.

But Wang Changtian didn't want to wait any longer.

Contact theaters and have them hang posters with your name on them.

In addition to media publicity and online publicity, door-to-door publicity in cinemas is also very important.

Eye-catching and eye-catching posters are one of the best ways to attract passers-by to watch the movie.

The light spreads out a ground network to promote your name offline.

At the same time, as the producer of Your Name, Wang Changtian began to appear frequently in entertainment talk shows on major portals.

Take practical actions to promote your name.

Your name determines whether Guangxian can go public.

It would be strange if Wang Changtian wasn't nervous.

But it's too early to get nervous...

Ticket subsidies have proven their power during the summer movie season.

But it was used too hastily, too briefly, and with too small a sample size, so many filmmakers firmly believed in the power of ticket subsidies.

But I didn’t know that all movies have ticket subsidies.

What is the film market like?
But Li Mingyang knew it clearly.

When ticket subsidies become popular, the audience's intention to watch movies will converge on the top.

Movies with high box office will absorb the box office of the entire market, the box office will continue to increase, and the screening schedule will also rise accordingly.

Movies with low box office will see their box office drop further and their screening schedules will be cut.

Even without ticket subsidies, this is a general rule in the film market.

However, the cinema chains are very complicated in arranging screening schedules now...the screening schedule for the first weekend is fixed.

Because no one can be sure of the box office potential of a movie.

Therefore, theaters will give three to four days to observe.

The screening schedule will be adjusted next weekend.

But after ticket subsidies became popular, the audience base was large, and it only took one day, or even less, for theaters to know the box office potential of a movie.

We will add or reduce the number of films depending on the situation.

The first day box office is important, the second day box office is also important, and the box office within a week of release is also important.

The film market has entered a new era of 'first week determines life or death'.

……

11 month 7 day.

"Ten million, they really dare to ask for it." Li Mingyang said.

"Director Li, there is no way out now. The attitude over there is very tough. Either I spend 10 million to terminate the contract, or I will be put on ice." Wang Kai said with a sigh.

"Ten million... isn't that a bit too much?" "I'm willing to contribute part of it, but I haven't saved much money over the years, only over 300,000... this is all my savings..."

"Your little money is useless... Previously we agreed on a 50-50 split for six years. So this way it's 60-40, 60% for the company and 40% for you, for ten years. If you agree, I'll pay the 10 million."

Wang Kai hesitated. As the end of the year approached, the pay in the circle was rising. Even the pay of small actors on the 8th line had doubled. Recently, many companies outside had handed him scripts, and the pay had reached per episode, a price he had never dared to imagine before.

"Okay, I'll listen to Director Li." After hesitating for only three seconds, Wang Kai agreed to this contract which was as bad as the one with Huayi.

Li Mingyang was willing to use 10 million to redeem him, so there must be a big project waiting for him.

And I won’t give up on him easily, I will definitely make my money back!
This is much better than before, there are too many artists... the competition is too fierce.

"Go to Youth Light Media or Light Media and find Yang Tianzhen. She will handle your contract termination and signing on my behalf. In addition, Yang Tianzhen will be your agent from now on."

"Yang Tianzhen? Fan Binbin's agent?"

"Yes."

Wang Kai widened his eyes in disbelief. Yang Tianzhen was Wang Jinhua's apprentice and also Fan Binbin's exclusive agent.

On the same level as Li Xue.

He never dreamed that he would have such a good agent.

Li Mingyang hung up the phone, picked up the notebook on the table, and put a check mark behind the second item, "Wang Kai terminated the contract."

There are 28 items in total on the notebook, most of which have been completed and checked.

Only 3 items were not checked.

The first one is the lifting of the ban on Weibo.

Zuoshandiao wanted him to cause trouble and stir up the market, and Li Mingyang was still very happy about it. But it was too painful that his Sina Weibo account was not banned.

Sina Weibo is his biggest weapon for public opinion. Although he has been banned for more than two months, his Weibo followers have not decreased, but increased by more than one million, reaching 356 million fans...

It’s mainly due to the benefits of Running Man, the number of fans is increasing really fast.

The eighth is that the ratings of Running Man exceeded ten.

On September 9, Running Man resumed broadcasting and the fourth episode started with an average viewership of 8.

On September 9, for the fifth episode, Blue Channel adjusted the broadcast time to 18:20 on Saturday, with an average viewership of 30.

September 9, the sixth episode, the average ratings were as high as 25
Throughout September, Blue Channel's Running Man set off a ratings frenzy, ranking first in the prime time slot and, in its sixth episode, breaking the ratings record of the last episode of Hunan Satellite TV's Running Man.

It has become the well-deserved number one variety show of the year.

Since Running Man resumed broadcasting, name tag tearing has been on Weibo's hot search list dozens of times in September alone, and has been dominating the number one search on Baidu.

Although Hunan Satellite TV can only rebroadcast the show, it has reaped the benefits, with the average rebroadcast ratings reaching 2.2.

Running Man has received extremely high ratings for both the first and second broadcasts.
In this era where a rating of over 1 is considered a success, the ratings miracle of Running Man has astonished countless people in the industry.

The ratings of Running Man exploded, and the number of clicks on Youku platform was even more terrifying.

At the end of September, just one day after the sixth episode was aired, Running Man broke the 21 billion total click record of Pure Love Men.

In the name of variety show, it broke the record of short dramas and became the most clicked on the entire network.

This is the case when the click algorithm has been changed.

The broadcast effect of Running Man is so good.

But Li Mingyang has been reluctant to shoot the second season.

Blue Channel and Mango Channel just want to delay, broadcast more and make more money.

Just join forces with Youku, share the advertising revenue with Youku, and slow down the pace.

Only two episodes were aired in the entire month of October.

On November 11, which was yesterday, the ninth episode of Running Man had a peak viewership rating of over 6 and an average viewership rating of over 10 due to this hunger marketing.

At this rate, it’s only a matter of time before the ratings break 10.

You don’t even have to wait until the final two episodes, which are the most fun and the best to watch.

The rebroadcast of Running Man overlaps with the release time of Your Name.

It's like a blessing from heaven.

What a phenomenal movie promotion!
This is the biggest reason why Li Mingyang is not in a hurry.

Article 2: When will If You Are the One be released?

Originally, this stage for this year's Lunar New Year movie was reserved by Zuo Shandiao for Li Mingyang and Feng Kuzi last year.

The others are just intruders.

Feng Pants can only choose one day in December, it cannot be advanced or postponed.

The release date of If You Are the One 2 will determine the direction of the box office war.

It would be really fun if If You Are the One 2 was released on the same day as Let the Bullets Fly.

If You Are the One 2 carries the momentum of the previous film, and its box office appeal is unquestionable.

No matter how good Let the Bullets Fly is, it is impossible for it to surpass If You Are the One 2 and break million.

The market is so big, and there are only so many films scheduled.

If You Are the One is Feng's signature comedy series.

Feng Kuzi's "Earthquake" grossed 6.1 million yuan during the summer vacation, which is a milestone for Chinese-language films.

Jiang Wen is talented, but like Li Mingyang, he doesn’t even have a movie that grosses over 100 million yuan.

Released on the same day, If You Are the One 2's first weekend screening schedule will definitely crush Let the Bullets Fly.

Even if Let the Bullets Fly relies on word of mouth to come out on top.

But it missed the opportunity of the first weekend and was taken over by If You Are the One.

It would be difficult, very difficult, almost impossible for Let the Bullets Fly to surpass the 6.1 million box office of Earthquake.

The next day, Huayi announced the premiere date of If You Are the One 2.

May 12st!
Released on the same day as Let the Bullets Fly!
What Li Mingyang could figure out, Feng Kuzi also figured out.

"The thing I was most worried about has happened..."

Li Mingyang put a check mark behind the twentieth item and closed the notebook.

Lost in thought...

(End of this chapter)

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