Chapter 326: Cutting Fans
December 12th, a very ordinary Thursday.

But for domestic films, it was an unusual Thursday.

Your Name was released for 20 days and miraculously topped the Japanese TV series.

The industry was shocked.

Wang Dajun felt unbelievable, and Feng Kuzi was so angry that he started cursing.

When poet Chen saw this data, his eyes almost popped out.

You were also always at the bottom, but your name miraculously made a comeback, and even made a comeback without a ghost field!
Boss Yang and Jiang Wen were very confused. Although Let the Bullets Fly had great reputation and the screening rate was as high as 57%, it only grossed 2100 million.

Your name only accounts for 10% of the screening time, how is it possible to make 2250 million at the box office?

The industry has questioned it, the media has questioned it, and even netizens have questioned it, calling on relevant departments to thoroughly investigate the box office of Your Name.

Domestic films have just experienced the false deception of ghost shows and are now at their most sensitive.

At four o'clock in the afternoon of that day, when public opinion and questioning voices were at their highest.

China Film Group released an extremely long report.

The box office trends, movie showtimes, movie ticket prices, average attendance of 12 theaters, moviegoers, etc. on December 30 of Your Name were all announced.

There are not only data in black and white, but also pictures, cinema pictures, Maoyan cinema seat selection pictures, and creative roadshow performance pictures...

Use strong evidence to prove that your name is authentic at the box office.

"Oh my god, it's been more than 20 days since the release and they're still on the road! Hu Ge is awesome!"

“Why is there no news about the roadshow…?”

"Hu Ge had a road show yesterday. I went to the show with He Rundong at Guangzhou Xingmei. The tickets were really cheap, only about 200 yuan."

"By the way, who organized this episode of the movie viewing? Why was there no news about it before?"

"The ticket prices for the roadshow are ridiculous, 188 yuan a ticket, will anyone really go to see it?"

"Why did the ticket price under your name go up? It was only $5 at the beginning!"

"The lowest fare is now 19.9. Prices have increased across the board with your name on them. There is no ticket with your name on it for 5 yuan anymore."

"Li Mingyang has started to mop up fans! Damn!"

……

The ticket subsidy was proposed by Li Mingyang, and the ghost field was organized by Li Mingyang.

But he only encourages others to use it, and he doesn't use it much himself.

Ticket subsidies and ghost theaters have a huge impact on box office sales, but they are too expensive.

He will wait until others have almost burned through their money and their sunk costs are too high to leave before he starts burning money.

The box office war is over because of the presence of Chen Kaizi, the biggest troublemaker.

Huayi and Yinghuang actually never understood how the ticket subsidies worked.

In fact, even without ticket subsidies, Let the Bullets Fly could have reached a box office of nearly 7 million yuan.

The box office of Let the Bullets Fly in the previous life was close to 7 million, which is not ordinary.

The Orphan of Zhao and The Laughing Rivers are closing in from behind, and If You Are the One 2 is sniping in front.

There are two more Hollywood blockbusters, and Liu Dehua's new Shaolin Temple Interception.

The ticket subsidy for Let the Bullets Fly was used too early... and it was too aggressive, directly pushing the price down to the lowest price of 5.9 yuan.

In fact, the audience doesn’t care whether it is 5.9 yuan or 19.9 yuan.

As long as the price subsidy is acceptable to the audience, they will not go to see a movie they don’t want to see just for a dozen bucks less.

Especially the first-tier cities, Beijing, Shanghai, Guangzhou and Shenzhen, which are the four largest voting bases in the country.

The audience has strong spending power.

As long as the movie is good, the audience is willing to buy seventy or eighty-one tickets.

When Your Name was first released, Li Mingyang held a roadshow.

This made people in the industry think that Li Mingyang wanted to use roadshows to grab box office sales.

Just like a love affair that is like a bouquet of flowers, a roadshow is relied upon to turn things around and reborn from adversity.

In fact, the roadshow was originally a fan appreciation event, and Li Mingyang never expected to win the Lunar New Year box office battle by relying on the roadshow.

There are only four roadshows a day, and I can only meet four to five hundred female fans.

He is already one of the top traffic stars in the country, with over six million followers on Weibo, more than Yang Mi.

He is the top star of this era!

He is still the most popular regular guest on the ratings myth Running Man.

What a roadshow!

Let the Bullets Fly, If You Are the One 2, and Orphan of Zhao are all very successful in clearing the ghost field.

Li Mingyang has also been busy. He has been organizing his fans through the Weibo marketing department and waiting for the opportunity to boost the box office.

With a ticket price of 19.9 yuan, the movie earned 2250 million yuan at the box office.

As expected.

There are no surprises or surprises. Today, the 31st, Friday, is the time to really rush for the box office.

The main force of today's roadshow is Liu Yifei, Yang Mi and Liu Shishi. The three girls have an extremely large fan base, which Jing Tian is completely unable to match.

"Today's box office is good, it has exceeded 2500 million." Wang Changtian said to Li Mingyang after finishing the call.

“How many bullets should I let fly?”

"2950 million, the box office explosion of Let the Bullets Fly is truly unique..."

The ticket price for changing your name will be raised from 5.9 yuan to 19.9 yuan.
Let the Bullets Fly, If You Are the One 2, and Orphan of Zhao also followed suit today.

As a result, Let the Bullets Fly was not affected too much.

The box office of If You Are the One 2 and Orphan of Zhao were cut in half.

If You Are the One 2 just exceeded 200 million, while Orphan of Zhao only took over million.

"Let the Bullets Fly, this movie that breaks the rules is really awesome." Li Mingyang exclaimed.

"It's time to teach Jiang Wen a lesson. We can't let him enjoy the box office so much. Do you want to do it? Or should I?" Wang Changtian said with a smile.

"I still have a lot of cards in my hand. I can't handle it. You go ahead..."

Li Mingyang didn't want Wang Changtian to take action.

He was worried that Wang Changtian had angered Zuoshandiao.

Wang Changtian is really brave!
Lost in Thailand, Lost in Hong Kong, and Half a River are all his works...

Li Mingyang opened his notebook and opened the folder labeled "Your Name", which contained more than a dozen subfolders.

"It's decided, it's you!"

Li Mingyang opened Youku and posted Faded, a song he sang with Yao Beina, on Youku.

Then open Penguin Weibo and Sina Weibo.

He posted a photo of himself and Yao Beina on stage on Weibo.

The post was accompanied by the text: To give back to my fans, I will hold a solo concert at the Bird's Nest on Valentine's Day, February 2th next year. Tickets will not be sold. Please post your name on a movie ticket stub in the comments section of this Weibo post and 14 viewers will be randomly selected.

Wang Changtian was sitting behind Li Mingyang. When he saw the Weibo post, he was immediately shocked: "You want to hold a concert in the Bird's Nest? You should find a theater. The cost of a concert in the Bird's Nest is at least 20 million!"

"Anyway, we don't have to pay for it, there will definitely be sponsors."

"..."

……

Li Mingyang and Yao Beina sang the English theme song of Your Name, Faded, and through the hype of the concert, it caused an uproar on the entire Internet in less than half an hour.

Netizens didn’t expect Li Mingyang to be so explosive.

They didn’t sell tickets for the concert, but instead used movie tickets to draw concert tickets.

Simply unheard of.

Those netizens who clamored for Li Mingyang to cut his fan base immediately shut up.

At the same time, the duet video of Li Mingyang and Yao Beina received great attention and aroused heated discussions among countless netizens online.

"Is this song the English version of "Xiaochou"? It feels like two songs! So exciting!"

"This electronic music hit actually sounds like a love song."

"Brother is handsome, good at fighting, and can sing. I'm begging for concert tickets at a high price!"

"Will you buy it for 2,000 yuan?"

"Are there any first-row tickets for the raffle? Don't give them to the corners! What the hell are you looking at?"

"Five hundred per ticket, unlimited collection."

"It's shameful that scalpers showed up before the project even started."

"Who is this woman? Why is my brother singing a love song with this ugly woman?"

"Yes! Tianxian worked so hard to promote your name, why don't you sing a love song with Tianxian? This woman is so annoying at first glance."

"Your fairy just retweeted Li Mingyang's Weibo, calling this woman sister. You are actually making up stories about the fairy's sister. How can your fairy feel embarrassed?"

……

Inspired by the concert, on the 31st, Your Name came from behind and made a comeback, surpassing Let the Bullets Fly, and topped the daily charts again with 3890 million views.

Afterwards, during the three days of New Year’s Day, Your Name grossed a full 1 million at the box office.

Li Mingyang used the concert as a hype to add fuel to your name. Going against the trend, Yinghuang and Huayi felt unprecedented pressure.

But they couldn't follow.

Li Mingyang has countless fans paying for his movies and concerts and gaining popularity.

Jiang Wen and Feng Kuzi neither have this ability nor so many fans.

Count on the actors, count on the company's singers.

We have done our best to help with publicity, and any more would be crossing the line.

(End of this chapter)

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