After all of them were reborn, who would still be an actor?

Chapter 579: Big Joke, Big Opportunity

Li Mingyang walked through the streets, stopping here and there to inspect the work. After more than an hour, he discovered that Zhang Wei had turned more than 30 buildings into more than 30 departments.

One building, one department, two persons in charge.

The largest number of people are working on big data models, with more than a hundred people, almost all of whom are Koreans.

Streaming media mainly relies on big data user portraits, analyzing user preferences, and producing film and television content.

This is very similar to the precise delivery of big data advertising.

First, user data, including age, gender, region, interests and hobbies, browsing history, search history, purchasing behavior, etc., are collected through online advertising platforms, browser plug-ins, mobile applications and other channels.

The collected data is then analyzed to build a user profile, which is a label of the user's interests, preferences, needs, etc.

Based on the user portrait, select a specific target user group and determine the form of advertising delivery.

Through digital media trading platforms, such as Chinapex digital media trading platform and Caimei online advertising platform, advertisements can be accurately delivered to target users' devices, such as mobile phones and computers.

After the advertisement is launched, the advertising effect, such as click-through rate, conversion rate, etc., is monitored through data analysis tools, and the delivery strategy is adjusted according to the feedback to optimize the advertising effect.

In fact, for more than 90% of the world's streaming media, big data precision drama production and big data precision promotion are just two operations of the same main model.

The algorithms are the same and the two complement each other.

However, in order to make profits, iQiyi, Youku and Tencent Video spent a lot of money and energy on advertising in the later period, and invested less and less in content creation.

The cost reduction and efficiency improvement methods of streaming media are simple and crude. Cost reduction means reducing the funds for content production, and efficiency improvement means increasing the investment in advertising.

Therefore, the quality of film and television dramas on iQiyi, Youku and Tencent Video is getting worse and worse, the advertising delivery system is optimized every month, and the methods are becoming more and more cruel.

iQiyi’s advertisements also feature a human eye recognition mechanism.

This mechanism requires users to stare at their phones for the viewing time to count as effective, thus completing the playback of the ad. This is to prevent the ad from being skipped by automatic playback software and ensure the effectiveness of the ad.

"These people's monthly salary is not a small amount of money!" Li Mingyang muttered to himself. The more he thought about it, the more he felt it was not worth it.

So he returned to the office building where Zhang Wei was.

"They left? How was the talk?"

"Not very good." Zhang Wei sat on the sofa and put eye drops in her eyes.

"So did you buy it?" Li Mingyang said, sitting in Zhang Wei's boss chair.

"I bought 570 movies and TV series for a total of million." Zhang Wei lowered her head and squeezed her eyes hard, and eye drops slid down her face.

"The copyright period is two years?"

"Ah."

“Isn’t this price too expensive?”

Zhang Wei turned her head and looked at Li Mingyang for a full five seconds before she said, "Do you think it's easy for us to buy domestic film and television content?"

Li Mingyang nodded.

"That was in the past. Last month, iQiyi, Youku and Tencent added a clause to the drama contract, which stated that the online broadcast rights not only cover the mainland, but also Hong Kong, Taiwan and South Korea."

Li Mingyang frowned, this would cut off his way of buying TV series in the mainland!

"If you don't buy it now, there will be no chance to buy it in the future, even Guangguang and Huace are no exception." Zhang Wei said lightly.

“Although we don’t want domestic dramas now, we will definitely want them after we become bigger…” Li Mingyang scratched his head, the thing he was most worried about happened.

Even though Netflix pays ridiculously high prices for its dramas, it actually buys the copyrights from more than 100 countries and regions around the world, which is far less profitable than selling them separately.

"Since you are sitting in my seat, why don't you give me some advice? After all, you are the one who caused all this."

"Why are you putting the blame on me? This has nothing to do with me."

"You don't know how many enemies you have in your country. The higher your achievements, the more those people will fear retaliation."

“I can’t go back anytime soon.”

"Didn't Wang Changtian tell you? They regret it now and want you to go back."

Li Mingyang seemed to have heard a great joke. He laughed so hard that he fell backwards and laughed until tears came out.

"This is fucking hilarious. They were the ones who kicked me out, and now they want to pull me back in after seeing how well I'm doing out there. Damn, this is so fucking funny. It's such a joke. I laughed so hard that tears came out."

Zhang Wei frowned slightly and asked in confusion: "Is it funny?"

"Isn't it funny?"

"Are you stupid staying in Korea? There is no money to be made here. China is where the big money is. You go back to China to make money, and I will do streaming in Korea. In less than three years, the Korean market will be ours."

"..."

"Is not it?"

“Money can solve many problems, but it cannot solve market problems.”

Zhang Wei said nothing, just stared at Li Mingyang coldly.

Li Mingyang thought about it and decided to confess to Zhang Wei.

When Zhang Wei learned that Li Mingyang was filming Seoul Spring, as long as the number of moviegoers exceeded 20 million, she would become the vice president of CJ, and a vice president with real power, able to lead the merger of FBTV and TVing.

My brain just crashed!
"Is this possible?" Zhang Wei came back to her senses and said in disbelief.

Li Mingyang smiled, opened the web page, searched for TVing's URL on NAVER, then found the replay of last week's Saturday Night Live variety show and showed it to Zhang Wei.

After reading for a while, I saw some content satirizing Aunt Park.

Li Mingyang said dimly: "CJ is on the side of Lawyer Wen, Samsung and Lotte are on the side of Aunt Park. Aunt Park has a great chance of winning. When she takes office, CJ will definitely be liquidated... Li Meijin is also buying insurance for CJ Entertainment."

"You... are indeed the most suitable candidate." Zhang Wei looked at Li Mingyang with complicated eyes.

The destructive power of top commercial directors is so terrifying that iQiyi and Penguin spent billions but still couldn't deal with CJ.

Li Mingyang was able to become the vice president of CJ Entertainment through movies and replace Li Meijin as the head of CJ Entertainment.

Not just symbolically, but also with the right to merge TVing and FBTV.

all of a sudden!

There are no problems anymore!

In the Korean market, no one can stop FBTV, no, it’s FBTVing.

In a flash, Zhang Wei had already thought of the name of the streaming media after the cooperation.

"This matter cannot be made public. If iQiyi and Penguin knew about it, they would definitely sabotage it."

Zhang Wei paced back and forth excitedly. "It doesn't matter if War of the Century continues to be delayed. We were counting on War of the Century to attract traffic. As long as we can merge with TVing, we will be the largest streaming media in Korea."

"Southeast Asia is meaningless. Our next step should be to go to Xiaori. As long as we can take root in the Xiaori market, we will be one of the largest streaming media in Asia."

"If we want to develop animation and enter the daily life market, we can only use animated films to pave the way. We should immediately acquire Benzi's animation studio."

Li Mingyang smiled and said, "It's useless to acquire a company that creates film and television content. Have you forgotten my straw boat borrowing arrows? I have already sent Ah Huo and Xiao Ye to Xiao Ri Zi to recruit animators."

"Why do you hide everything from me..." Zhang Wei said dissatisfiedly.

"Besides Li Meijin and me, you are the third person to know that the box office of Seoul Spring is related to whether I can become the vice president of CJ Entertainment. They don't know the inside story, including Wang Changtian."

When Zhang Wei heard this, she immediately felt much better and her brain started working rapidly.

On the premise that Li Mingyang would become the vice president of CJ Entertainment, I discussed with Li Mingyang the next development focus of Huabu Technology.

In the process of discussion.

Li Mingyang couldn't help but sigh that Zhang Wei was better, more meticulous and more careful than him in strategic planning.

There were some things he hadn't thought of, but Zhang Wei thought of them very quickly.

And solutions can be thought of quickly.

Not afraid of god-like opponents, but afraid of pig-like teammates.

Zhang Wei is considered a god-level teammate. She has outstanding management skills, is good at analyzing data, has full action ability, and has a strategic vision.

Apart from not being able to produce dramas, it can be said that she has no flaws, which made Li Mingyang doubt himself more than once, wondering how he had won her over in his previous life...

"I just took a look around the company. There are too many people working on big data. How much is the monthly cost?" Li Mingyang asked.

"About three million."

"It's too expensive. Let's streamline it and keep only 20 people."

"No, they are very important." Zhang Wei paused, her eyes narrowed, "Huahua Entertainment loses at least tens of millions a month, why don't you streamline it."

"Content comes first. I want to change the model."

"Change the mode? Do you have a better solution?" Zhang Wei was excited again.

Li Mingyang lay on Zhang Wei's chair, resting his head on his hands, looking at the ceiling, and said slowly: "There was a problem with our initial plan, which caused the company to be too bloated. We wanted everything, but everything developed slowly. There are so many industries in Korea, but only a few can make money. The largest amount of funds was obtained by cheating people."

"I have invested more than 500 million yuan in FBTV, but I am overwhelmed by Penguin and iQiyi." "Let's go into battle lightly, return to our best field, and use what we are best at to win this battle!"

Zhang Wei nodded and said, "Give up artist management? It does make money, but it's very troublesome, it involves too many people, and there are many conflicts of interest."

"It's not just artist management, we don't want advertising income either. We'll cut all advertising. Big data is only for content. We'll only make content and make money from it!"

"Artists' agencies should be cut when necessary, but advertising revenue cannot be lost. Mingyang Entertainment's dramas have a low payout rate and are supported entirely by advertising revenue. If advertising revenue is cut, will it be a waste of money for people to watch them?"

Zhang Wei disagrees.

But Li Mingyang has already decided to do this.

The conventional mode cannot beat Penguin and iQiyi.

He wants to use Netflix's model! Cut off the advertising revenue, which is the main source of profit, and drive away Penguin and iQiyi with well-produced content!

"Listen to me, I'm the boss." Li Mingyang was too lazy to explain and said firmly.

Zhang Wei was dissatisfied. "FBTV's revenue has stabilized, about 700 million per month, of which advertising revenue is the largest, about million. Without advertising revenue, FBTV can't even do basic operations."

“It’s normal to make a loss.”

“The key is that we have no money.”

"Aren't there still hundreds of billions of won?"

"All that was borrowed! 20% of the shares were repeatedly mortgaged, and 800 billion won was borrowed. They are all due at the end of the year. If you can't pay them back, the company will not belong to you." Zhang Wei spread her hands, "We have no money anymore."

I have no money left.

Huabu Technology basically lives on borrowing money, spending money like water but earning very little.

But this is the norm for streaming media operations. If you can’t burn money anymore, you’re out. You either have to sell yourself quickly, find a new owner quickly, or lose everything…

FBTV's expenditure is very large, no less than that of Huahua Entertainment. It mainly spends money on purchasing dramas to expand its drama library, including Japanese, Korean, Chinese and American dramas.

However, Huahua Entertainment has government subsidies and can still survive.

Li Mingyang took out his wallet from his pocket and took out a black card. "There are 25 million US dollars in it. In addition, you can take half of the financing for the listing of Huahua CJ. The account is more concealed."

When Zhang Wei heard this, she was stunned. She didn't expect Li Mingyang to be so determined that he would take out all his savings and cut advertising revenue.

"Well, you're the boss."

Zhang Wei compromised, and Li Mingyang began to make drastic reforms to the structure of Huabu Technology.

In fact, he would rather move on Huahua Entertainment and reduce the cost of each drama from three million to two million, but that is not possible. The overseas subsidies clearly state that the production cost of each drama must be greater than or equal to three million in order to get the subsidy.

You can do the accounting, but once you are reported and caught, the subsidy will be gone.

The upper limit of this overseas subsidy is 50 million, which is pure profit.

There are too many jealous people and so many people are watching him that Li Mingyang doesn't dare to do the accounts.

So we can only use the bouquet technology.

The first thing was to lay off employees. More than half of the people in the big data department were laid off, leaving only more than 30 people.

Subsequently, the Korean production companies were split and integrated into more than 60 studios, but there were actually only seven production teams.

He wants to borrow arrows from the straw boat again.

However, this time I can't be like before, taking the money and not working, then disappearing from the world.

This time we’re going to really shoot a drama and make something good.

Whether it is good or not is another matter.

There is an 80% chance that it won’t be a good film, because the good resources in Korea are monopolized by the chaebols and major TV stations.

The studios he acquired were mainly engaged in producing pornographic films, erotic variety shows, and low-cost melodramas.

A filming team has more than a dozen people, and each of them has multiple roles. The stage manager works part-time as an actor, the makeup artist works part-time as an action actress... Those with gangster backgrounds will even trick students into taking part-time jobs.

Li Mingyang's only requirement for these people is to deliver the goods.

Get some cheap old artists from the last century, beautiful trainees who are in debt, a hodgepodge, and then make a beautiful PPT with stars and beauties, and you’re all set!
This set of tactics will be a dimensionality reduction attack, not to mention now, even ten years later, it will have a huge market.

Abandon all advertising business and artist management, sell what can be sold, open what can be opened, and put all resources into production.

At around four o'clock in the afternoon, Li Xiucheng came to submit the financial statements, and Li Mingyang brought Li Xiucheng in as well.

Let Li Xiucheng be responsible for production and Zhang Wei be responsible for logistics.

"Boss, if you do this and a hit product is created, we will suffer a huge loss!" Li Xiucheng expressed his worries. He was a very evil person. He wanted to cheat people out of money, but was also worried about others making money.

"If there really is a hit, I will tear up the contract and refuse to acknowledge it! And then I will sue them for infringement and make them pay compensation!"

Li Mingyang is even more evil. He wants to use the unethical behavior of the stick to protect his own interests!
Li Xiucheng was stunned.

Zhang Wei accepted it very quickly as she had been cheated too many times.

"Okay, I've noted down everything you said. One last point, what about the management rights of Girls' Generation and FX? Do you still want them?" Zhang Wei said as she closed the notebook.

"SM is the worst, Lee Soo Man is an old fox... I feel like the management rights of SM's boy and girl groups have been divided into many parts. IQiyi has a deep collaboration with SM, so it must also have the management rights of Girls' Generation."

"We have an absolute advantage. Enlight Media is one of the largest entertainment and event companies in the University of Tokyo. In terms of event resources, iQiyi cannot compare with us."

Li Mingyang wants Girls' Generation and FX because of the event resources of Light Media.

Guangguang started out by producing entertainment programs and performing arts activities.

Before Li Mingyang joined Guangguang, Guangguang's performing arts activities accounted for more than half of the company's revenue.

The money used to invest in movies almost all comes from income from performing arts activities.

"Forget it. I feel that it will be difficult for Girls' Generation to enter Dongda in a short period of time... They are too influential and will steal jobs from domestic artists."

Li Mingyang waved his hand and gave up his extravagant hopes for his youth.

If Girls' Generation could go to Tokyo University to make money, they would make more money than Xiao Yang.

Xiao Yang can only perform but cannot sell peripheral products because they are too cheap, and he doesn’t even have any endorsements.

Girls' Generation can make 700 to 800 million yuan a year by selling peripheral products, such as T-shirts, small cards, photo albums, endorsements, concerts, and commercial activities of the nine girls.

Zhang Wei naturally knew the value of Girls' Generation, and she insisted on talking to Lee Soo Man again.

"If you want to talk, go ahead and do it yourself. Don't use me to pressure him. I don't have the energy to argue with SM right now. Okay, that's all for today. Tomorrow, you two will each write me a plan."

After saying that, Li Mingyang left Zhang Wei's office.

"President Zhang, this... I don't understand anything. Why don't you do my plan as well?" Li Xiucheng said flatteringly.

"Make one for me to review first." Zhang Wei nodded.

Li Xiucheng nodded quickly and agreed.

Li Mingyang is domineering and dictatorial, and Zhang Wei is no less so. He dares not offend either of them.

After Li Xiucheng left, Zhang Wei sat back in her boss chair. Suddenly, she felt a little uneasy. She opened the drawer, took out the contraceptive pills from the innermost part of the drawer, and took them with water.

In addition to preventing pregnancy, birth control pills have many other uses, such as regulating the menstrual cycle, maintaining emotional stability, and maintaining high-intensity work efficiency.

……

CJ Entertainment.

After leaving Huashu Technology, Li Mingyang came to CJ Entertainment to discuss "Seoul Spring" and "The Handmaiden" with two screenwriter teams respectively.

The script of The Young Lady was polished for more than twenty drafts and changed by more than a dozen screenwriters. After the addition of a female screenwriter named Zheng Ruijing, it finally got on the right track. The three-act structure of The Young Lady gradually took shape, but it is still some distance away from the original version. There is not enough conflict in the details and the history is not sophisticated enough.

He searched for information online, compared it, and was able to uncover many problems.

Although there are various shortcomings, everything is moving in the most ideal direction.

I didn't feel anything when I read the script, but when I saw the costume design, it was exactly like the original lady!

Park Chan-wook is CJ’s director, and the behind-the-scenes preparations for the original Miss depended on CJ!

It’s okay to be three years ahead of time! It’s okay to have a vague memory!

As long as there is CJ's behind-the-scenes team, we can produce a lady!

Miss, there is no rush for now, you have time to slowly polish it off, but Seoul Spring is very urgent and rushing.

The script of Seoul Spring.

Li Mingyang looked up information and wrote the book by himself, consulting a large amount of historical data. In addition, he had watched this movie more than a dozen times and his memory is still fresh.

So the script of Seoul Spring is relatively complete, except for some details that need to be polished.

This is the most troublesome.

Because the script needs to be shown to the military and we need to communicate with the military.

(End of this chapter)