After all of them were reborn, who would still be an actor?

Chapter 93: Big brain, big box office

"The control of cinema chains over theaters is not as strong as you think. Many of them are franchised. Wanda may be better, but do you think Wanda will waste so much manpower and resources on you? We have done our best. Wanda is willing to help buy box office tickets and make up the difference. I find it annoying myself, let alone Wanda."

"I didn't think of doing it nationwide. I just wanted to find a big cinema in Shanghai, Guangzhou and Beijing, book it out first, and then sell the tickets online at a low price."

"Which platform should I use to sell tickets online? Taobao?"

"Yup!"

Wang Changtian thought about it and said, "Your method is feasible, but it is very troublesome to implement. How can we deliver the tickets to customers? The cinema does not have a code-redeeming service."

"The most important thing is that you use the code. How do you prevent it from being resold? The code needs to be checked between the distributor and the cinema. In other words, the cinema also has the code. Don't underestimate the ethics of those people."

Wang Changtian waved his hand. "Last time I did a promotion, people were watching on site, and I used coupons. I was cheated by the people at the cinema. I only printed 10,000 coupons in total, but when I checked, it turned out to be more than 20,000. You said it was wrong, right? They even put the used coupons in front of you and asked you to count them one by one."

"Uh... it's too dark!"

“So don’t be so fanciful. It’s better to cooperate with the theater chain and buy the box office than to cooperate with the theater.”

Wang Changtian was cheated even when he used the coupon, mainly because the printing price was too cheap.

The right of interpretation lies with the cinema, and the supervisors and ticket sellers are in the same group.

Li Mingyang felt that it would be better to just give the T-shirt as a gift.

After saying hello to Wang Changtian, Li Mingyang reached out to open the door and prepared to leave.

Suddenly, his hand stopped in mid-air, and a flash of inspiration flashed through his mind like lightning!
"Mr. Wang, I have an idea. Instead of using a code, we can use this." Li Mingyang took out a hundred-yuan bill from his wallet and pointed to the code on the money.

Wang Changtian was stunned at first, then he reacted, took a breath, and was convinced by Li Mingyang's idea!
Compensating the price difference of movie tickets so that audiences can buy affordable tickets will naturally greatly stimulate the box office.

However, cinemas generally use movie cards, so only God knows when customers will go to the movies and what movies they will watch.

Precise targeting is impossible!
Precise targeting requires skipping the cinema chains and cooperating with cinemas. The biggest challenge is verification!

The coupon is too bad...

The cinema secretly made copies.

But money is different!
Who dares to copy it? Are you tired of living?

……

Li Mingyang's original intention was to organize group buying.

But maybe it was too advanced.

Online shopping is not yet popular, and there are problems with the basis for settlement between theaters and distributors.

Wang Changtian accepted his suggestion and implemented ticket subsidies, but he did not use online shopping, but instead used the local network!
There is no private screening because there are only so many good seats in a screening hall, and moviegoers have certain requirements for seats, so it is easy for empty seats to remain, which is not worth the effort.

The next day at noon, Guangguang trialed ticket subsidies in three major cinemas in Beijing, Shanghai and Guangzhou.

You can buy a 50% discount ticket for a bouquet by using a dime with the same code as the coupon.

It is more cost-effective than buying box office tickets. If he paid 100 for the box office tickets, Li Mingyang would only get about 30, a loss of 7%.

As long as the ticket subsidies can attract enough people to watch the movie and arouse their enthusiasm for watching the movie, it will be worth it.

After three days of trial operation, the number of people in the three major cinemas increased dramatically, and almost all of them came to see the bouquet of flowers. The three major cinemas even stopped showing Wolverine and filled the theaters with the bouquet of flowers.

As a result, due to the impact of piracy, the box office of "Bouquet" has been fluctuating around one million.

And then... then it was reported, and the higher authorities directly stopped this method of using money codes to subsidize tickets.

The goal has been achieved, Wang Changtian and Li Mingyang are ready to withdraw, arrange a celebration banquet for the tens of millions of dollars, and wait for the final box office.

But the three major cinemas don’t want to!
Under normal profit sharing, the cinema can only get less than 50% for each movie ticket sold.

With this subsidy method of Guangguang, every time a theater sells a bouquet of flowers movie ticket, it makes almost pure profit!

Never underestimate people's ingenuity when faced with interests. Since the money can't be used.

After the three major cinemas discussed it together, they directly proposed to use the official seals of both parties to stamp the ticket stubs.

If it were a small company, it wouldn't have so many official seals, but Guangxian has many subsidiaries!

This way of playing has confused other cinemas in Shanghai, Guangzhou and Beihai. They want to join in, but others won’t let them play.

All he could do was stare.

On May 5, half a month after the release of Bouquet of Flowers, the total box office in mainland China and Hong Kong exceeded 15 million.

On this day, Li Mingyang stopped his roadshow in Shanghai and took a group of main creators to the Ritz-Carlton Hotel in Pudong to attend the celebration banquet prepared for him by Guangxian.

Wang Changtian had put a lot of effort into preparing for this celebration banquet and had invited all the company bosses who had connections with Li Mingyang and were at odds with Huayi.

Cai Yinong from Sugar Man, Boss Zhao from Huace, the vice president of Shanghai Film Group, and Zhang Ruoyun’s father.

There are also some directors of Hong Kong cinema chains, the vice president of Broadway, and the director of Ying Huang Cinema...

Reporters from various media outlets and Mango TV also sent people here.

In addition, Xie Lan also came and hosted the event with Liu Yan, making the scene very lively.

When the ice-knocking ceremony came, Li Mingyang was holding a hammer, eager to knock on the 20 million ice sculpture. Wang Changtian suddenly grabbed his raised hand and said, "Don't be in a hurry. There is still one person who hasn't come yet."

"Who is it?" Li Mingyang turned his head and glanced at the main creator.

Wang Changtian glanced at Xie Lan, who understood, "It's almost time for the ice-breaking session, how can the heroine not be here?"

The whole place suddenly darkened, and then a beam of light shot down from above, shining on the left arch of the stage.

The next moment, Liu Yifei appeared in a white sportswear and ponytail and walked onto the stage.

The applause was sparse and not enthusiastic, and all the guests in the audience had frowns on their faces.

Liu Yifei came in front of Li Mingyang and smiled playfully, "Are you surprised?"

"Quite unexpected."

As Li Mingyang spoke, he glanced at the guests below the stage, then turned back to look at Wang Changtian who had a smile on his face.

"You don't seem very happy?" Liu Yifei said.

"I'm happy, of course I'm happy. Why are you all standing there? Turn on the music! Start smashing with hammers!"

As the men's style song written and composed by Li Mingyang sounded, Li Mingyang and Wang Changtian started smashing ice cubes.

Tianxian held the hammer and saw that everyone else was holding the hammer without moving, so he raised the hammer and smashed the air, his eyes staying on Li Mingyang for a very long time.

It was not until Xie Lan patted her on the back that she realized she had been staring for too long.

She didn't expect to come back.

What she didn't expect was that it was Guangguang who took the initiative to ask her to come back.

The one who suppressed her and threatened her the most was not Yinghuang... but Guangguang.

Li Mingyang guessed the result correctly, but didn't guess who it was... The Hong Kong circle really wanted her to be a vase, but Guangguang wanted her agency contract.

After smashing the ice sculptures, the celebration banquet came to an end, and the next step was a cocktail party for networking.

Wang Changtian, Cai Yinong and Boss Zhao got together. The area around them was empty. They started chatting and had a very happy time.

Li Mingyang really wants to smoke!

He didn't really want to see the fairy...

(End of this chapter)