The wealthy entrepreneur: I want to support millions of employees!.

Chapter 450: Xingli Public Relations Company is established! Brand image building!
After taking care of An Xinlei for a while and enjoying himself with Chen Tao, Su Yang quickly got back into work mode.

Jufan Holdings and its many subsidiaries have started recruiting for some time.

Resumes from all over the country began to be delivered to the mailboxes of several companies.

Then, the data was counted and classified by the human resources staff of each company and sent to Su Yang's email!
So, Su Yang's work became a little more fulfilling!
As for Meixing Models, Su Yang has no plans to recruit on a large scale for the time being.

Meixing Models has over a hundred employees, so it is very difficult to reach a thousand!

It would be better to recruit more models with potential and develop the business first.

After acquiring Meixing, the M&A department freed up manpower and began to speed up the acquisition of Xingcheng food ingredients from Xingcheng, Hunan Province. Su Yang estimated that it would be completed this month.

On the Shenying Security side, the Mergers and Acquisitions Department was also sending people to actively contact the security company's owner, Hu Zhiyun.

This security company is not so easy to take down, but Su Yang is not short of money now!

At the same time, Shen Miao Pet Hospital is also actively recruiting a director!
On the 14th, Su Yang began to interview public relations talents that several headhunting companies were looking for for him.

Su Yang has always attached great importance to corporate public relations talents!
However, there are not many professional, experienced and reliable public relations talents in China.

Many outstanding public relations talents are either in large domestic companies or difficult to dig out!

Or they are hiding so deeply that even headhunting companies have to spend some effort to find them!
After two days of interviews, Su Yang finally selected three more reliable public relations talents.

At least among the more than ten managers working in the public relations industry who I have interviewed, these three have relatively outstanding abilities!

Kang Xuyan once served as the deputy director of the public relations department of an Internet company.

Familiar with various Internet platforms, good at brand building and crisis public relations!

Ji Sheng, once worked as an editor and editor-in-chief in Southern Media, and later resigned to enter the public relations industry!
He is familiar with the official media of various countries and also has experience in shaping corporate and brand images.

Finally, there is Xie Ren, who also has extensive public relations experience and has also served in management positions.

But this person is rather shady and his resume is not very glorious.

This person was found by the headhunting company with great difficulty...

Su Yang decided to hire him after careful consideration!

He is good at attacking, smearing and suppressing opponents!
Su Yang gave Kang Xuyan an annual salary of 80 yuan and 5% of the shares.

It’s still the same as before, you only have the right to dividends, and your shares will be taken back after you leave the company!

Ji Sheng and Xie Ren, who had an annual salary of 3 yuan, also received % of the shares.

They didn't have any idea about the shares. As long as Su Yang gave them a high salary, they would be satisfied!

Afterwards, Su Yang talked to several public relations talents who had failed the interviews for the positions of general manager and deputy general manager and were relatively capable and were found by other headhunting companies. In the end, he retained most of them.

These people are capable, and two of them have public relations skills that are no worse than those of Kang Xuyan and the other three.

When some companies are put together, something goes wrong and the operation is not smooth enough!

Some only have public relations skills but no management skills!

As a result, the entire public relations company now has seven elite people with outstanding abilities!

However, although the public relations company’s office location has been renovated at this time, the formalities have not yet been completed, and it should be ready in a few days.

Su Yang asked these seven public relations talents to recommend employees to him, even his former subordinates.

As for the salary and benefits, that’s easy to talk about. Su Yang can afford it!
As for the interview, it doesn’t need to be too complicated, you can just submit your resume.

Anyway, given Su Yang’s current investigative capabilities, there’s no need for a video interview.

Kang Xuyan and others also said that they would look for some public relations talents they knew and ask them if they were willing to come to Rongcheng to work!

They were quite satisfied with Su Yang, besides because the salary he offered was high enough.

It’s also because Su Yang’s Jufan Holdings is strong enough to support the public relations business!

If it was an ordinary small company, they would not dare to come even if they were offered a high salary. Before long, resumes were sent to Jufan Holdings one after another.

Su Yang briefly reviewed them and accepted seventeen more talented people.

After talking with these seventeen public relations talents, fourteen employees came to work in Rongcheng.

Su Yang didn’t feel sorry for the three people who didn’t come, as they were not very powerful!
Two days later, Su Yang's Xingli Public Relations Company was officially established.

Su Yang prepared several names for the public relations company, but many of them had been registered!

He didn't use Spark this time, mainly to be a little more low-key.

On the day the company was officially established, Su Yang added financial and administrative personnel to Xingli Public Relations, bringing the number of employees in the entire company to more than ten.

[Ding~ You own a public relations company, you have your first employee, you get achievement reward: 1 charm point, and your public relations company can get a permanent buff. ]

[1. Improved crisis public relations handling capabilities, 2. Improved brand image building and maintenance capabilities, 3. Improved ability to discredit and suppress opponents, 4. Improved communication skills, 5. Improved public relations personal capabilities...]

[Ding~ It is detected that Xingli Public Relations Company is a subsidiary of Xinghuo Media. Do you choose to share the buff bonus of Xinghuo Media? ]

Su Yang did not hesitate and chose not to share.

If Xinghuo Media still has some business connections with Meixing and Mingxuan, then Xingli Public Relations has even less to do with Xinghuo Media!
Su Yang glanced at the special buffs of these public relations companies.

After a little hesitation, I chose to improve my brand image building and maintenance capabilities.

This ability should be what he needs most!

[Ding~ Your Xingli Public Relations Company gains 15% more brand image building and maintenance capabilities! ]

[Ding~ It is detected that the number of official employees of Xingli Public Relations Company exceeds ten. You get the achievement reward: 2 charm points. Your Xingli Public Relations has obtained a new permanent special buff! ]

This time, Su Yang looked at the remaining buffs and chose to improve communication skills!
[Ding~ Your Xingli Public Relations Company's brand image building and maintenance ability +30%, communication ability +15%! ]

There is a reason why Su Yang chose communication skills!
In fact, crisis public relations is not particularly important to him.

Because he has the ability to deduce business, if there is a serious crisis event, he can predict it in advance!

Once a public relations crisis occurs, the biggest test for the public relations department is the response time!

In Crisis Guan Gong, there is a saying of so-called golden 24 hours, or golden 12 hours.

That is to say, when faced with sudden negative news, companies must respond quickly.

Strive to issue an official statement within the "golden 24/12 hours" to express your attitude and clarify the facts.

Silence will only allow rumors and speculation to flourish and make the situation worse.

Many companies, enterprises or organizations often fail to react when faced with such problems!

But Su Yang can prepare it a year in advance!
Even the dumbest person can come up with various response plans in such a long time.

Or Su Yang could have directly avoided such serious incidents...

Su Yang doesn't particularly care about smearing and suppressing his opponents.

He doesn't like conspiracies!

His company has a special buff, so he can just use an open and aboveboard strategy!

He might use these methods, but he would never use them often!

Therefore, attacking and smearing opponents does not seem to be very cost-effective.

As for communication skills, this is very important for public relations companies.

The scope of use is also very wide, whether it is public relations media, public relations individuals, or communicating with the public, shaping corporate brands, and maintaining corporate image!

(End of this chapter)