The wealthy entrepreneur: I want to support millions of employees!.

Chapter 523: Rapidly increasing popularity! Marketing is very important!
After Longjiu Group held the press conference, it gave big red envelopes to each reporter present as usual.

Zhang Zhiyuan was in a good mood and felt proud, so he gave out a little more red envelopes.

When the reporters saw the size of the red envelope, they decided to praise Zhang Zhiyuan after returning home.

There is indeed no problem with Longjiu Group this time!

Even if there are problems, after Chizhu Winery won the Grand Gold Award, it seems to be worth nearly 3 million!

After the press conference, the gambling agreement between Longjiu Group and Jiuxiang Food was exposed. Many media also reported in detail that the "Chizhu Classic Dry Red 2016" wine produced by Chizhu Winery under Chizhu Wine Industry won the Grand Gold Award at the Brussels International Wine Competition!
This is definitely a great honor in the wine industry and is extremely rare in China!

This proves that the wine produced by Chizhu Winery has obtained international quality certification!
Some media also spoke well of Longjiu Group, believing that the gambling agreement signed between Longjiu Group and Chizhu Wine Industry was very loose.

After all, even if Chizhu Wine Industry's gambling agreement fails, Longjiu Group can only ask Chizhu Wine Industry to repurchase its 1.2% shares with 40 million yuan and compensate the interest generated by the 1.2 million yuan within three years!

And it’s still calculated based on 5%!

This gambling agreement is extremely loose in any field!

It is equivalent to Longjiu Group lending money to Chizhu Wine Industry for its development.

Many companies want to get a loan of 1.2 million from the bank, but the annual interest rate is 5%, and the bank won’t lend them!

The gambling agreement means that Longjiu Group will definitely make a profit, and on the other hand, the top wine brand under Chizhu Wine Industry won the top grand prize, the Grand Gold Award, at the top international wine competition...

What does this prove?
The Longjiu Group headed by Zhang Zhiyuan has a good vision!

Naturally, many media also provided some information about the history, evaluation criteria and authority of the Brussels International Wine Competition!
Su Yang could only say that the Western conspiracy was really powerful!
But this is definitely not something he can shake now!

After the news spread widely on the Internet, many netizens realized that there was no shady deal in Longjiu Group's acquisition of 1.2% of Chizhu Wine Industry's shares for 40 million yuan, but it was a gambling agreement!

And it seems that Longjiu Group also picked up a small golden egg!

One netizen complained: "Damn it, I thought there was some shady deal. Why didn't they say it was a bet agreement earlier?"

"That's right, it caused me to curse Longjiu Group in several comments online!"

"I cursed too!"

"I thought it was a scandal... but it turned out to be this. Chateau Chizhu seems to be very strong. Is this Grand Gold Award really valuable?"

"..."

In fact, they didn’t know that at the beginning of signing the agreement, Su Yang asked Longjiu Group to keep the specific contents of the gambling contract confidential.

"But Jiuxiang Food is really strong. I like their snacks, but I didn't expect they would start making wine, and do it so well!"

"Their snacks are all delicious, but they don't have many discounts or promotions!"

“Their labor costs are high!”

"I can't buy anything I want. Every time I put new stock in, you beasts buy it all up!"

"But how much is a bottle of Chizhu Classic Dry Red 2017? I want to buy a bottle to drink!"

"I checked and found that this 2017 classic red pearl dry red wine that won the Grand Gold Award is priced at 2888 yuan a bottle... It's damn expensive!"

"I can't afford it! I can't afford it!"

"One bottle is worth half a month's salary for me. Why is it so expensive? It's just a bottle of wine, right?"

"Excuse me, this is my monthly salary. It's really hard to imagine!" "The price is so high? I don't know why domestic wine is so noble?"

"It's not considered high. There are still wines in China priced at 3,000, 4,000, and 6,000 yuan a bottle, and they can't get any decent honors. It's just that the companies behind them are foreign-funded... Foreign top wines cost tens of thousands of yuan. The wine from Chizhu Winery is on the same level as foreign top wine brands, so it's normal for it to be a little more expensive!"

"Oh my goodness... I sent the link of the 2017 classic Chizhu dry red to the waiter at the Taobao store of Chizhu Wine Industry. The waiter asked me if I usually drink dry red wine. I said I had never drunk it and wanted to buy it to try. She told me that if I don't usually drink dry red wine, she would not recommend me to buy it because this dry red wine is not suitable for most domestic tastes... She suggested that I buy a bottle for 99 yuan or 300 yuan because the semi-dry one is easier to drink and a little sweeter!"

“Isn’t Chizhu Winery trying to rip off the fool? How bizarre!”

"I think the waiter is quite honest. The dry red wine is indeed not tasty. It should be used for winning prizes. My advice is to listen to the waiter!"

"Boss, did you buy it?"

"I bought them. 99, 300, 1888, 2888... I ordered one box each. The villa has just been renovated and the wine room is empty. It needs to be filled up a bit!"

"Big guy!"

"Local tycoon!"

"Boss, v me 50!"

"..."

Not long after, Chizhu Winery won the Grand Gold Medal at the Brussels International Wine Competition, and the news of its international certification also became a hot topic!
Thanks to Su Yang's careful preparation in the early stages, Chizhu Wine Industry not only took advantage of the fame and traffic of Jiuxiang Food and Longjiu Group, but also used the "insider scandal" to attract public attention.

Therefore, the news of Chizhu Winery’s award received maximum exposure, leaving the deepest possible impression on the public!
The series of promotional publicity and marketing did not take much effort from Xinghuo Entertainment!
That evening, Chizhu Winery received prominent coverage from the provincial television station and received support from a number of local media!

However, the official media naturally have a different focus. They are more inclined to the poverty alleviation work for ethnic minorities, the role of the award-winning Chizhu Winery in promoting the local wine industry, and the achievements it has made!
More of zzyy.

But Chizhu Liquor Industry has undoubtedly made the official proud and also gained a greater degree of exposure!
It is estimated that by the end of the year, I will be able to receive various official certification honors...

Su Yang knows very well that marketing is very important to the company!
Especially for up-and-coming companies like Chizhu Winery, which have to compete with imported and domestic wine companies!

No matter how good the quality of the goods you produce is, if you can’t sell them, it’s all in vain and you’ll just have to wait for bankruptcy!
A true marketing master can sell something that costs only ten dollars for thousands of dollars and make a fortune!

Of course, good marketing and good quality are the key!

Just knowing how to market is a wrong approach and it won’t last long.

Readers who have started a company should know that it is best to think clearly about how to sell products before starting a company.

If you have connections, sales channels, and are sure you can sell the goods and guarantee your own profits... then it couldn't be better!

Does Su Yang have any sales channels?

Of course there is!
Whether it is Xinghuo Media, Jiuxiang Catering, or Longjiu Group, they can all help Chizhu!

It’s normal for hotpot restaurants to sell some affordable wine!

After Chizhu Liquor won the grand prize and became a hot topic, Su Yang received news that many distributors began to actively purchase goods.

Some dealers who were originally hesitant also took the initiative to call us.

Su Yang was not surprised by this!
The more famous Chizhu Liquor is and the better its quality is, the easier it will be for distributors to promote it!
These dealers are all greedy for money, so of course they want to sell whatever is easy to make money.

Of course, everyone does business to make money!
However, Su Yang still reminded Chizhu Winery that if they wanted to sell the 2017 classic Chizhu dry red wine, they would have to bundle it with other brands of wine from Chizhu Winery.

We need to promote the Chizhu brand while the popularity is high, so that more wine lovers can taste the wine produced by Chizhu and attract as many loyal customers as possible!

(End of this chapter)