The wealthy entrepreneur: I want to support millions of employees!.

Chapter 566: TV Ads! How about million for publicity?
In the future, if there is a suitable store, or if a partner can find a good store, Su Yang doesn't mind adding a few more stores.

Three WeMeiJia branches have also opened in Xingcheng, and four more branches are under renovation.

At this time, Jiuxiang Catering had an office in Jiangcheng, Hubei Province, and two hot pot restaurants were also under renovation.

In addition, Weimeijia has also determined the location for its central kitchen in Hubei Province.

Both places are constantly recruiting local waiters for training.

These training teachers were registered by Su Yang under the name of Yanhu Education some time ago, mainly to allow the waiters to get the learning buff.

In name, Jiuxiang Catering outsourced the training of its waiters to Yanhu Education. After all, Yanhu Education does adult education business.

The training teachers who traveled to various places to train waiters also had no objections.

As long as the salary and benefits don't change much, they can accept it!
Su Yang was still very satisfied with Jiuxiang Catering. At least under the leadership of senior executives such as Ji Guoxiong, the expansion of Jiuxiang Hotpot and Weimeijia had never worried him much.

He only needs to be responsible for reviewing store locations and occasionally reviewing alternate store managers.

The same is true for the Spark Entertainment Group. They are only responsible for reviewing employees and those contracted internet celebrities who are recommended. Occasionally, they will determine the development direction for these internet celebrities, and then review the scripts.

Of course, the work he does is also core work and very important!
But the overall work intensity is not high, it’s just a little boring sometimes.

He has to play games, listen to music, or watch movies and short videos to adjust his mood while working.

Considering that there is still 70 million left that has not been spent, this 70 million is still a rather embarrassing number.

After careful consideration, he decided to invest in Jiuxiang Food.

Since it was on the hot search list last time, Jiuxiang Food has recruited nearly a thousand employees, doubled its production capacity, and gradually stabilized its turnover to around 1.5 million.

But in a short period of time, the production capacity cannot be completely digested!
If we want to quickly increase Jiuxiang Food’s turnover and clear its inventory in a short period of time, there are only three ways.

The first is to continue to increase advertising and marketing efforts, both online and offline.

The second way is to use live streaming to sell goods and clear out the inventory quickly at a low price... This is definitely what Su Yang doesn't want to see!

It is also the most desperate method!
The third way is to increase distribution channels, which is more difficult!
Su Yang thought that since he had some spare money, there was no need to save it anymore!

Marketing is so important that some companies even take out loans to advertise.

Online advertising is handled by Spark Media, and he can now consider placing advertisements on TV stations.

Even though traditional television media are now on the decline, they still have considerable influence in the country.

The TV station’s audience is mainly female, which is quite similar to the audience of Jiuxiang Food.

After all, Jiuxiang Food also sells chili sauce, bean paste, and cooking oil!

As for children, the TV station also has children's programs!

In the eyes of many people, television stations still have a certain authority.

If Jiuxiang Food’s snacks can be advertised on TV, it can also enhance the product’s market awareness and brand image.

As long as the advertising is strong enough, dealers and supermarkets from all over the country will deliver the products to your door!

The dealers are eager for the factory to advertise aggressively so that they can sell more products!
Su Yang plans to advertise Jiuxiang Food on TV. In addition to increasing the popularity and sales of Jiuxiang Food, he also wants to pave the way for Xinghuo Entertainment's film and television department, as well as those actors, stars, and models.

For the film and television production department and for actors and stars, the TV station is a powerful department.

It is no secret that many TV stations produce variety shows, make bad edits, or deliberately create hot topics for the shows at the expense of the future of young actors and stars!

But even so, there are still many newcomers who actively approach TV stations in order to stand out and get a chance to appear on TV!

But if it is the advertising sponsor, the TV station will definitely respect it.

After all, advertising is one of the main profit-making methods of TV stations!

In this way, Xinghuo Entertainment can act as both the second party and the first party in front of the TV station.

The artists under the company may receive more preferential treatment from the TV station and have more opportunities to appear on camera. Of course, the premise is that Su Yang pays enough money... For example, a sponsored program!

The TV stations, led by Toilet Channel, are also recognized by the industry for their variety show production and hype capabilities. It would be even better if they could promote their own star actors!

Celebrities’ ability to make money is still very strong!

The pay for a TV series is tens of millions, and the appearance fee for a variety show is millions... He also wants the artists in his own company to make some money!
Isn’t this the advantage of the group company...integration and complementarity of resources?

Of course, it is very difficult to get the title of a popular program on TV. It costs at least hundreds of millions!

Like "Sisters Who Make Waves", the sponsorship fee has risen to 500 million!

Those wealthy companies really don’t treat money as money!

However, since he couldn't get any program sponsorship, Su Yang still felt it necessary to cooperate with the TV station first.

So at the meeting on Monday of the second week, Su Yang brought up this issue after asking Jiuxiang Catering about its preparations for the National Day Golden Week.

Tan Yanghong expressed his happiness that the company is finally going to advertise on TV!

As a middle-aged man, he is more familiar with the TV station!
After investing in advertising on TV stations, the sales volume of Jiuxiang Food can also be increased and too much production capacity can be eliminated!
A group of senior executives from Xinghuo Entertainment also strongly supported Su Yang's decision.

Spark Entertainment's advantages still lie in streaming media, Spark Media, and short dramas.

It doesn’t have much to do with TV stations, and the only relationship it has with the local TV station is pretty good!
Now Jiuxiang Food is going to spend money on the five major TV stations. They can take advantage of this favorable situation and expand their relationships and connections to these influential TV stations in the country. This will only benefit them!
Especially Lin Yi, she felt that Su Yang's move was beneficial to the film and television production department and the company's contracted artists!

"Boss Yu, Lao Tan, Boss Lin, please have a good discussion!" Su Yang thought for a moment and said, "My suggestion is that Jiuxiang Food should let Spark Entertainment represent the advertising, and then Spark Entertainment will connect with the TV station... Then all other matters, including the production of the advertisement, will be handled by Spark Entertainment!"

When brands place advertisements on TV stations, they can choose to contact the TV station directly or through an advertising agency.

The advantage of directly contacting the TV station is high flexibility and greater autonomy.

There are no middlemen and the cost is relatively low.

The disadvantage is that it requires high professional skills and is time-consuming and labor-intensive.

Outsourcing to an advertising agency will help you save time and energy as the agency is more professional and the agency also has more abundant resources.

The only downside is that it costs money!

Su Yang’s advertising company is naturally professional and has special publicity buffs!

Tan Yanghong glanced at Xinghuo Entertainment, seeing the expectant eyes, and said with a smile: "I have no objection. I also think that we should let Xinghuo Entertainment represent us. After all, they are more professional!"

Yu Siying looked at Tan Yanghong and said with a smile: "Boss Tan, I'll treat you to a big meal some other day. The money will be deducted from our company's marketing fee!"

The managers of the corporate subsidiaries present and the executives of Jufan Holdings all laughed!
Ji Guoxiong even interrupted and said, "Mr. Yu, you can consider our Jiuxiang Hotpot and Weimeijia!"

"Hahaha……"

The entire conference room was suddenly filled with happy laughter.

Su Yang couldn't help laughing!

Yu Siying even chuckled and said, "Okay, Mr. Ji, I will definitely consider it!"

Everyone knows the average customer spending at Jiuxiang Hotpot and Weimeijia.

Jiuxiang Hotpot costs two people only two or three hundred yuan at most.

Weimeijia is even more excessive. Even if two people eat too much, the bill is probably no more than one hundred yuan!
After everyone laughed, Yu Siying looked at Su Yang again: "Boss, how much publicity funds do you plan to give to Jiuxiang Food?"

When it came to the matter of advertising expenses, the other executives fell silent and all looked at Su Yang.

Su Yang stretched out his right hand, opened his palm and said with a smile: "How about five hundred million?"

(End of this chapter)