The wealthy entrepreneur: I want to support millions of employees!.

Chapter 581 Underwear and Men's Clothing! Retail Industry!

Of course, don’t think that internet celebrities with millions of fans can make a lot of money.

The most speechless person Su Yang had ever seen was a male blogger with millions of followers, whose monthly income was less than ten thousand, which was difficult for him to understand!
The income of internet celebrities and self-media bloggers will be affected by different tracks, different platforms, whether they show their faces or not, the ratio of male to female fans, the activity level of fans, whether they are doing live broadcasts, whether they are selling goods, whether the advertising resources behind them are rich enough, and other factors.

Moreover, their income is also fluctuating and is often not as stable as ordinary people imagine!
Many companies are now reducing leverage, and advertising expenses invested in marketing are gradually decreasing.

However, there are more and more self-media bloggers, and even AI is showing a tendency to steal their jobs, which will in turn affect their income!
Even the young ladies who work as full-time live streamers have generally reported a significant drop in income.

It is already very remarkable that Xinghuo Media has been able to go against the trend!

On October 23rd, Su Yang went to Sihua Clothing for inspection, and Li Henian showed Su Yang Sihua Clothing’s new product - underwear!
Recently, after Li Henian received Su Yang's money, in addition to purchasing new equipment, he also hired two very outstanding designers.

Sihua already had a foundation in women's clothing, and after design and development, these new products came into being!

"Boss, I think the underwear designed by our company is quite good!" A middle-aged female designer with a plump figure said with a smile while wearing a coat that showed the black bra underneath. "Sihua's technology is very good, and the craftsmanship of the female workers is also very good. I think this bra is as good as those international brands!"

"Yes!" Li Henian stuffed a bra into Su Yang's hand, "Boss, feel it and try it out. I think our Sihua's technology should be used to make underwear!"

Surrounded by a group of people who were designing, Su Yang picked up the bra and started touching it without changing his expression.

This bra is a full coverage, 3/4 cup bra, and is the best style for centering.

If a woman wants to create a cleavage, she can choose a 3/4 cup to highlight her curves, which is suitable for any body shape.

"It's really good!" Su Yang thought for a while and said, "Sportswear can't be left behind. Xinghuo Fitness also needs to sell clothes!"

"Of course!" Li Henian nodded, "But it's better for us to focus on underwear!"

Su Yang suddenly asked: "But do you design men's underwear?"

A group of designers and employees looked at each other.

Li Henian shook his head: "Not yet!"

Su Yang couldn't help but say, "You can't favor girls over boys!"

Li Henian and several designers were a little amused and helpless!
Do men's underwear need to be designed? Aren't there just a few templates?

"We can make women's underwear, but we can't leave men's underwear behind!" Su Yang thought for a moment and said, "You can produce a batch first, and I'll let several of my companies give you an order."

Since there is no problem with the product, of course we have to consider the publicity.

Su Yang decided to let his employees experience it first!
His employees are relatively wealthy and have good spending power.

And even if it is given away as a gift, it is the company's money that is spent.

"Good boss!"

"We need to differentiate between different grades, and we can't just give away products at the same price!" Su Yang said with a smile, "And we also need to slightly mark the price against the more well-known domestic brands, and not be too cheap."

"I understand, boss!"

Li Henian nodded.

He knew what his boss meant, which was to develop a good clothing brand.

He also feels that the clothes produced by his company are as good as those of international brands in terms of quality and comfort!
The domestic clothing industry is not bad at all, and it does OEM for many well-known international brands.

It’s just that the brand is not good and the price cannot be sold!

The current situation of the domestic clothing industry is not good, and most companies are competing on low prices.

Many garment manufacturing industries in Guangdong Province have either gone overseas or moved to the four provinces in the Central Plains.

If you keep doing OEM in the country and don’t have your own brand, there is absolutely no way out.

He has the same goal as his boss, and doesn't want to run a sweatshop!
Su Yang asked Li Henian, "Do you have any plans for the clothing company?" Li Henian rubbed his hands embarrassedly and said, "I have a plan, but it's more expensive!"

"Tell me!"

"I don't worry about online promotion because we have Spark Media, but I want to open a clothing brand store in different cities!" Li Henian whispered, "Maybe I need to do offline advertising, preferably TV advertising, or get a celebrity to endorse it."

He has experienced the strength of Spark Media.

Sihua Clothing previously had an overstock of clothing, and many of the clothes were sold at low prices.

The clothing company suffered a huge loss!

"Then let's focus on underwear, sports brands, and men's clothing!" Su Yang thought for a moment and said, "You know, if women's clothing is opened online, the effect is not very good. On the contrary, men's service is better!"

"I understand!"

"As for offline brand stores!" Su Yang thought for a moment and said, "You can open one!"

Nowadays, it is more difficult to run an offline clothing store than a restaurant.

But Sihua’s offline brand clothing store is definitely not just used to sell goods, it is also a form of promotion!
Especially when it comes to mid- to high-end underwear, it is definitely better to let customers try it on themselves.

And Sihua’s buff is indeed in terms of comfort!
If you don’t try it on, you won’t know how good it is!

"Ok!"

"But I'll be responsible for choosing the store location!" Su Yang said, "I'm an expert in this area!"

"Ok!"

"You can ask Mingxuan for offline advertising. You may have to wait until next year for celebrity endorsements and TV commercials. By then, I will ask Spark Entertainment Group to arrange it for you. At least a second-tier celebrity will be hired!"

"Good good!"

Li Henian was a little surprised. He didn't expect that his boss would accept all of his suggestions.

This is a huge investment!

But he didn't know that next year Su Yang's Lin Yi Film and Television would have a star.

If your own celebrities do endorsements, their salaries can be refunded!
Su Yang won’t feel too bad about spending money!
When Su Yang returned to the head office, he raised the requirements for the location of the clothing store with the marketing manager of Jiuxiang Catering.

If they can find a suitable store location, Sihua will also give them a bonus of 10,000!
The requirements for clothing stores are definitely different from those for restaurants.

But the requirements for traffic flow are the same.

The employees of Jiuxiang Catering Marketing Department can help find a location for a restaurant while also helping to find a suitable location for a clothing store.

In the early stage, Sihua will definitely not need many clothing stores. It will open one or two stores on busy streets in each province.

When thinking about the location of a clothing store, Su Yang thought of the retail supermarket business.

To be honest, he kind of wants to get into the retail supermarket industry.

Thinking of this, he called Cheng Wenhuo.

He can’t afford large supermarkets, but he can start with small-scale supermarkets.

Then, like a pet hospital, you need to first reach a certain scale.

Then slowly absorb and train talents, and once there is no place to put the funds, make a large-scale acquisition!
After hanging up the phone, Su Yang felt a little sorry for Cheng Wenhuo and other employees in the M&A department.

It is impossible for these employees to work eight hours a day and they have to travel frequently!
You can consider giving them more bonuses at the end of the year!
(End of this chapter)