The wealthy entrepreneur: I want to support millions of employees!.

Chapter 587 Tiancheng Cola price cut! Compensation for dealers!
Han Kun calculated that Su Yang spent 80 million to acquire Tiancheng Cola.

Having just completed the acquisition, he plans to inject another 80 million, which means a full 160 million!

Even if he is worth tens of billions, it is still not easy for him to come up with hundreds of millions of dollars.

He sold 50% of Tiancheng Cola's shares and got million, but before he could even warm up to the money, he had to hand over nearly million more!
Liu Haijun said again: "Boss Han, there is one more thing!"

"what's up?"

"Boss Su has improved the formula of Tiancheng Cola..."

Han Kun asked in confusion: "Improved formula? Isn't the formula of Tiancheng Cola good? It was determined in the 1980s!"

“It tastes better after changing it!”

"Really?"

"Really? I've tried it... Everyone in the factory who has tried it agrees that the new formula is better than the old one!"

"Sigh~"

"Boss, Jiuxiang Food and Jiuxiang Catering are famous for their taste!" Liu Haijun reminded quietly, "Boss Su is very good at this aspect of taste... I heard that Boss Su's company has been recruiting professional technical talents responsible for research and development to improve the taste. Boss Su is willing to pay. As long as he takes a fancy to them, fresh graduates will directly receive a monthly salary of over ten thousand!"

Han Kun was silent.

The entire company knows that Tiancheng Cola’s R&D expenses last year were less than 10,000 yuan!

Han Kun hesitated for a moment and asked again: "Do you have samples of the new product?"

"some!"

"Have someone send me one before I get off work so I can try it!"

"no problem!"

"Boss Su's first batch of funds has arrived. I will give Tiancheng Cola 20 million first!"

"Okay, Mr. Han!"

Rongcheng, Luhu Villa.

Su Yang sat on a recliner, stroking the kitten while listening to Cai Zhenyu's report.

At Tiancheng Cola, Cai Zhenyu handed over all other matters to other vice presidents, and personally took charge of the establishment of marketing and sales channels!

Two days later, at the regular meeting on Monday, Su Yang will personally introduce him to the executives of other subsidiaries of Jufan Holdings.

At that time, he will discuss cooperation with the executives of Su Yang's subsidiaries.

Because the top management of Tiancheng Cola was purged, the remaining management were either originally direct descendants of Jiuxiang Food or had almost become loyal supporters of Su Yang and Jiuxiang Food. Now the internal structure of Tiancheng Cola can be said to be united.

"Boss, there is something I want to mention!"

"what's up?"

"I want to lower the price of Tiancheng Cola to match the prices of Pepsi and Coca-Cola!"

“Will the profits be kept very low?”

"But if we don't do this, our Coke will still not be competitive!" Cai Zhenyu whispered, "Rather than not being able to sell it, it's better to sell more at a lower profit!"

"can!"

Su Yang nodded to show his approval!

Tiancheng Cola is short of money. Both marketing promotion and redesigning distribution channels require a lot of money, which leads to the generally higher price of Tiancheng Cola.

But as long as it sells enough, Tiancheng Cola can recover these costs!

Price reduction is not to reduce profits, but to improve competitiveness!
There is nothing that can be done about this. The two unreasonable cola giants are almost pushing prices to the extreme.

Cai Zhenyu asked quietly, "Then should I report to President Han as well?"

Su Yang thought for a moment and said, "I'll talk to him in person!"

"Okay!" Cai Zhenyu breathed a sigh of relief. The price reduction of Coke was a big deal.

He is not familiar with Han Kun, so if Su Yang goes to talk to Han Kun, he will not feel any pressure.

What he feared most was that the two shareholders would have a conflict, leaving him caught in the middle.

Of course, he also realized that Su Yang only seemed to have a mild temper.

But in fact, he is also very strong in his bones!
"Also, I want to cooperate with Spark Entertainment. Whether it's Jiuxiang Food's investment in Tiancheng Cola, the two major shareholders' capital injection, the recipe improvement, or our price reduction, I think we can hype it up and consider holding some promotional activities online!"

"can!"

Su Yang had no objection to this.

But he thought for a moment and said, "Xinghuo Entertainment happens to be filming TV series and short plays, so you Tiancheng Cola can also consider doing product placement."

"Ok!"

After finishing the call with Cai Zhenyu, Su Yang called Han Kun.

Han Kun hesitated for a moment, but finally agreed!
He has tasted the new version of Tiancheng Cola and it is indeed much better than before. He has nothing to say!
So, on Monday, Su Yang introduced Cai Zhenyu, Wei Ping, Liu Haijun and others to the executives of other subsidiaries.

Whether it is Jiuxiang Catering, Xinghuo Entertainment Group, or Hongyu Law Firm, they all welcome Cai Zhenyu to join!

After the meeting, Cai Zhenyu and other senior executives invited Tan Yanghong, Ji Guoxiong, Yu Siying, as well as senior executives from Xingmang Marketing, Xingli Public Relations, Mingxuan Advertising and other companies to come into the small office for a chat.

Liu Fengshan, director of Hongyu Law Firm, hesitated, but followed him in.

Although he was not invited, he can provide legal services!

The boss's business in the mountain city definitely needs their protection!
With Su Yang present, Tiancheng Cola's talks with Ji Guoxiong went very smoothly.

In the future, Jiuxiang Hotpot Restaurant and Weimeijia branch will sell Tiancheng Cola products and will be given an excellent display space.

Red wine is too expensive, and Weimeijia has a hard time selling red wine.

But there is definitely no problem in selling Coke for three yuan, as you can sell beverages anyway!
Drinks placed on the outermost side of the shelf, where they are most convenient for customers to reach, will definitely sell better!
Weimeijia’s Chinese fast food has extremely good sales and attracts a large number of customers every day.

The amount of drinks sold every day is considerable, probably more than many supermarkets sell.

After Ji Guoxiong left, Cai Zhenyu and others started chatting with Yu Siying.

Yu Siying naturally had a very good attitude. After all, from the perspective of Xinghuo Entertainment, these people were all money-giving boys!

Su Yang also gave some advice to Cai Zhenyu and others, asking them to learn more about Spark Entertainment Group.

Most of the money he invested in Tiancheng Cola will definitely be used for marketing.

Spark Entertainment can help him recover a lot of funds!
After talking with Yu Siying and others, Cai Zhenyu had a rough idea in his mind.

Several companies in Spark Entertainment Group did offer relatively reasonable prices!
It was lower than the quote he received from his previous company.

Next, Tan Yanghong will introduce Tiancheng Cola to those cooperative distributors, and strive to expand the supply of Tiancheng Cola in Rongcheng and the surrounding provinces of Shancheng!

Finally, Cai Zhenyu also told Su Yang that the price reduction of Coke might bring about a series of chain reactions.

Distributors who originally cooperated with Tiancheng Cola may suffer losses!

Su Yang asked curiously: "How much money can be lost?"

"Maybe around two million!"

Tiancheng Cola has very few distributors, and its current shipment volume is even more pitiful.

Su Yang didn't even raise his eyebrows: "We will give them the money!"

It was not easy to become a Coke distributor that day.

Cai Zhenyu looked at Su Yang in surprise, and then said happily: "Okay, boss!"

(End of this chapter)