The wealthy entrepreneur: I want to support millions of employees!.

Chapter 596: Don’t play the victim! Don’t use moral blackmail! Don’t reminisce! We must move forward!
This is actually not surprising at all. Tiancheng Cola has used Douyin and Bilibili as its main promotional platforms this time.

In the past two days, news about Tiancheng Cola’s activities will appear on many people’s homepage hot searches!
Only those who follow Tiancheng Cola’s account and leave a message on the website will have a chance to win a free bottle of Coke from Tiancheng Cola.

Needless to say, Douyin has very high commercial value.

The small site has mostly young male users, and is notoriously difficult to fool, so its commercial value is low.

However, Tiancheng Cola places its main marketing base on Bilibili precisely because of these young male users.

Because most of the people who drink Coke are young men!
The price of three yuan a bottle of Tiancheng Cola is not a tax on intelligence, nor is it a scam.

Moreover, because Tiancheng Cola is a national brand, it is easy for it to gain the support of young men on Bilibili!

As long as they can give priority to buying Tiancheng Cola when they see it, the effect will be great!
Su Yang also planned to let Xinghuo Media host Tiancheng's official account for a long time. He wanted to do a lot of activities on Bilibili, get more young and beautiful ladies to dance, and make the account completely active. He wanted to learn from China Unicom!
Compared with the advertising budget and marketing expenses of hundreds of billions of dollars every year, even the current Su Yang dare not compete with Coca-Cola and Pepsi.

But when it comes to doing things and attracting attention online, his company is still very good at it!
This is also a relatively cost-effective marketing method!

The entire pre-event will last for three days, from the 20th to the 23rd!
Next is the activity of sharing Tiancheng Cola, and the lucky draw will start at the end of the month.

Anyway, Tiancheng Cola is rich now, and Su Yang is willing to spend it!
Opening the official account of Tiancheng Cola, Su Yang looked at the recent and previous marketing videos of Tiancheng Cola and couldn't help but frowning.

Some of these videos talk about the history of Tiancheng Cola, and some talk about how difficult it is for Tiancheng Cola to be a national brand... It seems like they are just trying to gain sympathy by playing the victim!

He took a deep breath and posted @Yu Siying and Cai Zhenyu in the WeChat group:

"Whether it's the official account or the customer service, please stop playing the victim to gain sympathy, and don't emphasize the national brand too much, because we are already that!"

Yu Siying: "Then Boss, how should we market it?"

Cai Zhenyu: "What is the boss's position?"

Su Yang analyzed slowly: "Customers probably don't like brands that play up their misery, especially male customers. I think we need to downplay this feeling... Let's not talk about the past anymore. If we lose, we lose. We need to know our shame and then be brave!"

Cai Zhenyu: “That makes sense!”

Su Yang: "Also, national brands will create a sense of moral kidnapping. We can't control other marketing accounts or self-media bloggers' accounts, but our official accounts should not be too deliberate... Have someone pay attention to Yu Siying!"

Yu Siying: "I think I understand what the boss means!"

Cai Zhenyu: “Do we need to treat Tiancheng Cola as a new brand?”

Cai Zhenyu: "Treating it as an ordinary old brand with a long history?"

Su Yang: "That's right! We are a national brand, there is no need to emphasize it!"

Su Yang: "We can win by taste. There's no need to turn ourselves into a religion!"

He felt it was easy to chat with Yu Siying and Cai Zhenyu, as they could understand what he meant quickly!
Cai Zhenyu: "Boss, what you mean is, let go of the historical baggage, the past glory, treat yourself as a new brand, and then go into battle with a light load?"

Su Yang couldn't help but give Cai Zhenyu a thumbs up: "Yes, yes, that's right... Mr. Cai, every step you take with the company now is creating history for the new Tiancheng Cola!"

Cai Zhenyu: "The biggest credit must go to the boss. Without the boss's guidance and support, I can't do anything!" Su Yang: "... Stop flattering me, let's talk business!"

Su Yang: "We should not reminisce about the past. All official media accounts or customer service should speak with one voice and create the future with a positive attitude. This should also be the attitude that all Tiancheng Cola employees should have!"

Su Yang: "Let's not look back, let's rush forward!"

Yu Siying: "Okay, boss. I'll get everyone to speak with one voice!"

Cai Zhenyu: "I will convey the boss's spirit to every employee!"

"..."

Putting down his phone, Cai Zhenyu couldn't help but feel excited when he saw his boss' words.

So, he was making new history, not...reviving it?
Ok!

He prefers what his boss says, he prefers to make new history!

Not long after, Su Yang saw the hot search "Tiancheng Cola gives away 20 boxes of Coke for new and old customers to taste" on the hot search list of the small broken station!

The share of the small station is definitely not 20 boxes, but this is also a gimmick!
Su Yang opened Douyin and found the account of Tiancheng Cola. Douyin directly started the live broadcast mode, and Niu Zhitong, the top influencer of Xinghuo Media, personally hosted the gift-giving ceremony!

Seeing that several platforms have started activities, whether it is e-commerce platforms or official short video accounts, the attention has grown rapidly, and even the news of Tiancheng Cola activities has appeared on Qiandu hot searches, Su Yang felt a little relieved.

He also trusts Spark Media. The employees of Spark Media are all personally selected and their abilities are quite reliable!

He looked at Yuan Sisi who was playing with her phone and said, "I'll take a nap first, and we'll go out and play in the afternoon!"

"Ok!"

After putting down his phone, Su Yang crawled into bed and took a nap!
When Yuan Sisi saw Su Yang taking a nap, she felt tired too, so she crawled into his bed.

Lying in Su Yang's arms, Yuan Sisi felt very comfortable!

She felt that it would be nice to follow Su Yang for the rest of her life.

Having seen so much, she has actually become indifferent to marriage!

This thing... is actually quite unreliable!
She had met many men, but none of them could compare to Su Yang.

Both physically and mentally, she was conquered by Su Yang unknowingly!
She also felt that if she lived with Su Yang, Su Yang would definitely not treat her unfairly.

As long as he can treat everyone equally, that would be enough!
She could live happily as a wealthy woman!
Of course, I must give Su Yang a child, this is a safety measure!
In the following time, Su Yang worked in the morning, and took Yuan Sisi to play around Xingcheng and its surrounding areas in the afternoon, and then moved to Jiangcheng, Hubei Province!
Sometimes when they were tired, Su Yang would carry her on his back and continue to stroll, climb mountains, and play!

Along the way, I wonder how many people envied this couple!
Although I just had a quick look around various places, it was a bit rushed.

But with Su Yang's company, Yuan Sisi still felt very satisfied.

(End of this chapter)