The wealthy entrepreneur: I want to support millions of employees!.

Chapter 709: What a huge wave of advertisements! A team trying to gain traffic!

While eating breakfast, Su Yang noticed that the news about "xx Daily" commenting on Jiuxiang Food was posted on the hot searches of major platforms, and the hot search ranking was very high, basically entering the top five.

At this time, he also received news from Tan Yanghong.

Tan Yanghong: "Boss, I didn't expect you to come up with something big!"

Su Yang: "Isn't this a surprise for you?"

Tan Yanghong: “What a surprise!”

Su Yang: "People also mentioned you. Do you feel like you are bringing honor to your family?"

Tan Yanghong: "I feel a little terrified!"

Su Yang: "Just do your job well!"

Tan Yanghong: “Okay, boss!”

After returning to the company, Su Yang kept receiving congratulatory calls from Zhang Zhiyuan and others. After dealing with them for a while, he received good news from Cai Zhenyu of Tiancheng Cola, saying that Wang Jianwen and his team in the company's R&D department had worked hard to improve the taste of the beverage. He believed that the new product could be considered for launch!
Su Yang praised Cai Zhenyu, and then proposed to give bonuses to the R&D team after the beverage was launched.
Cai Zhenyu then brought up the promotion of Tiancheng Cola, including wanting to put up TV commercials and freezers!

Let’s not even talk about putting up TV ads; tens of millions or hundreds of millions of dollars are just like sprinkling water.

As for the deployment of freezers, freezers will be provided free of charge to supermarkets, convenience stores and other retail terminals.

This is a common marketing strategy for beverage companies. Brand logos can be printed on freezers to expand brand exposure and promote product sales.

This type of freezer can be given free of charge to supermarkets or convenience stores, but the merchants are required to sell their branded beverages within a certain period of time and reach a certain purchase volume.

It can also be provided to the merchant in the form of a deposit, which can be refunded if the merchant stops cooperating later. This method reduces the merchant's operating costs and ensures the long-term use of the freezer.

Some brands may also require that freezers be primarily filled with their own products.

However, the basic models of this type of freezer are priced between 1500 and 3500 yuan.

High-end smart freezers with temperature control and data monitoring cost over four thousand yuan.

A large-capacity, multi-temperature freezer costs at least 5,000 yuan, and can be as high as 10,000 yuan...

Some slightly more aggressive beverage brands directly put 100,000 freezers into use every year.

It’s easy to spend tens of millions or even hundreds of millions, not to mention those beverage giants!

If we do both things at the same time, the little money left in Tiancheng Cola’s account will not be enough to spend!
"I'll talk to President Han!" Su Yang thought for a moment and said, "You work on the new product first!"

"Okay, boss!" Cai Zhenyu said, "We can take it slow!"

"I know!"

"By the way, congratulations to the boss, Jiuxiang Foods has been praised by the higher-ups!"

"Yeah!" Su Yang smiled and nodded, "Have the sales of Tiancheng Cola increased?"

"Yes, but we don't have much inventory..."

"Okay, let's increase production capacity once the equipment comes back!"

"Ok!"

After hanging up the phone, Su Yang thought about the promotion of Tiancheng Cola.

Take it easy?
That is impossible!

It would be fine if he had no money, but the problem is that he has money now!

Without sufficient sales, Tiancheng Cola will always find it difficult to make a profit.

After dialing Han Kun's number, Su Yang mentioned the advertising investment.

"Boss Han, if you keep working harder, our Coca-Cola Company will be able to make a profit!"

"Does President Su really have confidence?"

"Of course!"

"I understand!" Han Kun hesitated and replied, "You can start with the freezers... If the company still doesn't have enough money, you can dilute my shares."

He would definitely not believe Su Yang's one-sided words, although he acknowledged Su Yang's ability!

But with Su Yang's frank way of spending money, he was a little worried that this was a bottomless pit. "Okay!"

With Han Kun's words, Su Yang felt relieved!
He also knew that Han Kun's pharmaceutical company seemed to have had financial problems recently.

So he didn't force Han Kun to continue spending money on Tiancheng Cola.

Then he called Cai Zhenyu directly, told him that Han Kun agreed, and asked him to submit a freezer deployment plan.

Cai Zhenyu didn't expect the boss to act so quickly.

He thought he would have to wait for at least a few days!
It’s not that he doubts Su Yang’s ability, but some of his big companies are relatively...slow!

Important decisions may take a month to complete!

After receiving Su Yang's affirmative answer, he said that he would submit the plan within three days.

When he had some free time, Su Yang paid attention to the affairs of Enough Company. Fortunately, those things went smoothly, including the acquisition of Jintai Public Offering!

Invited by Chen Difei, he decided to take time out in the next few days to go to the Shenzhen Stock Exchange in person to meet with the directors of Shenzhen Hengshi Holdings.

After all, it is to acquire a company with a valuation of nearly 200 million!
As for other acquisition targets, it doesn’t matter whether Su Yang shows up or not, his subordinates can handle it, but out of habit, he will definitely have to meet the employees of the new company.

In the afternoon, Tan Yanghong told Su Yang happily that Jiuxiang Food’s products were not only hot-selling on online e-commerce platforms, but even distributors from all over the country had sent good news, saying that the sales of Jiuxiang Food’s snacks, frozen foods, and goods had increased significantly. The "xx Daily" had done a lot of advertising for Jiuxiang Food.

Although some people say that "xx Daily" is a second-rate newspaper, no one can deny its powerful influence!

After finishing his official business, Su Yang thought of the three girls he recruited from the dance academy.

From a business perspective, its old rival Guodi Lao will launch a promotional campaign at the end of the month.

Jiuxiang Catering can take advantage of their traffic!
And these three girls are used to get traffic...

Their stage performance is indeed quite good!

But he couldn't help but think of Yao Yujia.

This company-signed artist has a high degree of recognition and even stronger stage appeal.

When Su Yang watched their team’s performance for the first time, he was really touched by Yao Yujia’s sweetness!

Seeing her dancing happily, Su Yang couldn't help but smile!
To be honest, he really thinks Yao Yujia is suitable for debuting in a girl group!

After using some business reasoning on Yao Yujia, he found that Yao Yujia was indeed more promising than the three girls from the dance academy. After thinking about it, he decided to talk to Yao Yujia in person.

At first, she certainly couldn't become an internet celebrity with millions of followers within a year, but if she could seize the opportunity, with the support of Xinghuo Media, Guodi Lao and Jiuxiang Hotpot, she could indeed make a name for herself.

In a short period of time, she should be able to reach four million fans and help Jiuxiang Catering attract more traffic!
To be honest, even Su Yang couldn't think of this.

It can only be said that Yao Yujia has everything going for her!

After all, it is very difficult for female internet celebrities to stand out in the dance section of short video platforms now!

Without much hesitation, Su Yang got Yao Yujia's phone number through Dou Lirong.

"Boss, what do you want from me?"

"Do you want to continue to be a bit player or a supporting actor, or do you want to continue dancing?"

"This one……"

"Just tell the truth!"

"Want to dance?" Yao Yujia whispered, "I prefer dancing!"

"If you want to debut as a girl group, our company doesn't have the resources for this at the moment!" Su Yang said seriously, "But if you want to be a dance blogger, I think your chance has come."

"May I?"

"You can if you want!"

"Everyone in the company says that you have a good eye, boss. Do you think I can do it?"

"can!"

"Then I will definitely believe the boss!"

(End of this chapter)