The wealthy entrepreneur: I want to support millions of employees!.

Chapter 746 Documentary released! Tiancheng Cola endorsement!

At this time, Chen Li said seriously: "When the time comes, let the professionals from Spark Media or financial companies give me some training. I have no experience in this area and I am worried that I won't be able to run a good self-media account!"

"it is good!"

Su Yang agreed immediately!
How could he possibly refuse Chen Li's ambitious request?

He actually admires people who are ambitious!

At the same time, "Château Chizhu on the Plateau 1 - The Story of Chief Winemaker Fernando (Part , , and )" produced by Lin Yi Film and Television has also been officially released on major video platforms.

Chizhu Liquor Industry also invested advertising and promotion fees on major video platforms.

Spark Media also made use of the self-media bloggers in the wine industry with whom it has been cooperating to promote this documentary!
Almost all those self-media bloggers have watched this documentary carefully and praised the quality of the documentary shot by Chizhu Wine Industry!

In addition, Chizhu Winery has won numerous awards at home and abroad in recent times, and its quality and taste can represent the highest quality of domestic high-end wines. They almost took up the order without hesitation!
After the first documentary "Red Pearl Winery" was released, it did not make any splash in a short period of time.

However, Su Yang had anticipated this and was not particularly anxious.

After all, the number of people in China who like to drink wine is far smaller than the number of people who drink liquor or beer.

This is a niche track in the country!
As for Xinyun Animation, because of the preliminary work done by Liu Fei, deputy manager of the M&A department, Su Yang was willing to use the current "premium price" to acquire the company. After he had a meal with Fang Kainan, the speed of acquiring Xinyun Animation was greatly accelerated!

Now the main thing is to see if Xinyun Animation has any hidden debts!

According to Liu Fei, the acquisition agreement can be signed by the end of the month!
Then he paid a little attention to Shenghe Investment, which was helping Yuanshi Investment with approval.

According to Chen Difei, if everything goes well, it will pass the above review next month!
As for Sichuan Rong Veterinary Medical University, Cheng Wenhuo had already led the team there.

He said that Wei Jun, the major shareholder of Sichuan Rong Animal Medical, cooperated very well with their work, and he might be able to help Su Yang settle the matter of Sichuan Rong Animal Medical by the middle of next month.

However, when it comes to price, the Wei army still refused to give in.

On the Yuanshi Private Equity side, Yuanshi Chenghong Global Strategy No. 1 managed by Zhou Chenghong also completed its position building work after entering the closed period!
Su Yang is quite confident in him. Zhou Chenghong has both the ability and experience to be a private equity manager!

The financial markets are extremely dangerous; even a fund manager with master-level abilities can fail.

But with Su Yang in charge, this kind of thing will never happen!

At least within one year, Zhou Chenghong can make the private equity fund he manages earn quite substantial returns!
Mountain city, Tiancheng Cola headquarters!

After inspecting Tiancheng Cola's new factory and new equipment and greeting the new employees, Su Yang started chatting with Cai Zhenyu and other senior executives!

After Tiancheng Cola was acquired by Jiuxiang Food, Tiancheng Cola has been making frequent moves, attracting the attention of many domestic peers!
After obtaining sales channel support from several companies including Jiuxiang Food and Jiuxiang Catering held by Jufan Holdings, lowering market pricing and greatly increasing marketing investment.

Tiancheng Cola also relied on its superior taste to carve out a path in the carbonated cola market despite being squeezed from both sides by the two international giants, Coca-Cola and Pepsi!

But even so, it is still difficult for Tiancheng Cola to recover the costs of its initial investment!
There is no way, this is the industry barrier created by the cola giants!

They desperately cut costs and lower market prices just to block the way for latecomers!
If Tiancheng Cola wants to see profits and the possibility of recovering the initial investment, it must continue to invest funds, expand production capacity, do more publicity, and sell as much as possible! In addition to continuing to expand cola production capacity, the company's next new product, Tiancheng Sports Drink, is also particularly important!

Su Yang asked about the production of refrigerators, and Cai Zhenyu raised the issue of advertising investment and celebrity endorsements.

The new equipment purchased and the new factory building prepared by the company have not been fully put into production.

The main reason is that they are worried that the production capacity will be difficult to digest, and Tiancheng Cola urgently needs to increase its investment in advertising and marketing!

Especially Tiancheng sports drinks, it needs to increase market awareness!
After listening to Cai Zhenyu's request, Su Yang said directly: "Leave the online advertising to Xinghuo Entertainment, they are more professional in this area!"

"OK!"

Tiancheng Cola has been cooperating with Xinghuo Entertainment, and Cai Zhenyu also highly recognizes the online marketing capabilities of Xinghuo Entertainment. The most important thing is that it is not expensive...it is even a little cheap!

It made him feel that the MCN companies he had cooperated with before were all damn black shops!

"If you want advertising endorsements, then go find Tang Ximing first!" Su Yang said with a smile, "He is also a contracted artist of Spark Entertainment Group, and he has quite a few fans!"

"I know him!" Wei Ping said with a smile, "The male lead of 'Only You in the World'!"

Su Yang nodded: "Yes, it's him. You can ask Spark Media to give a slightly preferential price. After all, we have been cooperating for such a long time!"

He doesn't feel bad at all about letting his own celebrities endorse his products.

On the contrary, most of his hundreds of millions of dollars in endorsement fees will flow back into his own wallet!
"This should be a male celebrity, right?" Cai Zhenyu frowned slightly. "Boss, I'm not questioning your decision, but does the fan base of this male celebrity match the audience of our beverage company?"

Before Su Yang could speak, Wei Ping on the side said, "Mr. Cai may not know Tang Ximing. If he is to be the spokesperson for sports drinks, I think he is more suitable!"

Cai Zhenyu asked in confusion: "What do you mean?"

"Tang Ximing does have more female fans, but if it were a sports drink instead of a carbonated drink, girls would also be the target audience... And Tang Ximing himself should also be very fond of sports and pay close attention to body management, right?"

Wei Ping looked at Su Yang, and Su Yang smiled and nodded.

Wei Ping smiled shyly and said, "I remember in 'Only You in the World', he was naked in the villa swimming pool... He just looks a little skinny, but he's actually quite strong inside!"

After saying this, Wei Ping saw that all the men in the conference room were looking at her!

"Why are you looking at me?"

"Yeah, yeah!" Su Yang cleared his throat and said, "Let's tentatively decide on Tang Ximing first. The price won't be too high. If there is a suitable spokesperson candidate in the future, we can continue to sign. After all, we can hire more celebrities to endorse the product. We can't just hire one. Maybe one day we can have an all-star lineup!"

"Row!"

Seeing that Su Yang had made up his mind, everyone stopped objecting!
Anyway, the boss is right, we can hire more than one spokesperson!
And the boss also said that the endorsement fee can be negotiated with Xinghuo Entertainment!
(End of this chapter)