The wealthy entrepreneur: I want to support millions of employees!.

Chapter 799 New Road Clothing and Mountain City Health Lecture!
Like Jiuxiang Food, Sihua is still in the process of consolidating its market.

Recently, Sihua’s yoga pants and shark pants have been selling well, and the company is also adding offline stores. In addition, the pet clothes that were initially developed are selling well online, so the company’s performance has been able to barely maintain its momentum!

But the profit is not too high!
Although Sihua’s products are priced in the mid-range, it seems to have a good gross profit margin and sells well.

But the marketing costs are not low!
Even though Sihua Online has a good reputation, the return rate is still high, far exceeding that of men's clothing!
When Su Yang went to Sihua, Sihua’s employees also complained to Su Yang!

Su Yang felt sick from being fleeced!
Even if he wore it for a few days and then returned it because it smelled of sweat, Su Yang could barely accept it.

Just treat it as garbage!
But some yoga pants have white semen stains or other attachments, and they are moldy and smelly when they are sent back by express delivery...

This made Su Yang's employees very crazy, and they looked... excited when they talked about it!
Su Yang could only try his best to calm them down.

He could also understand that if he opened the package and saw these surprises, he would probably jump up and down and curse!
His employees don't even swear and are obviously much more civilized than him!
Fortunately, not long ago, the company had been negotiating an acquisition with Hangzhou Xinlu Clothing.

Xinlu Clothing is a newly emerging men's sportswear brand in China, focusing on sportswear for fitness scenes. The original intention of the brand design is to provide male customers with clothing that is suitable for fitness and can meet their daily fashion needs.

Currently, its products have covered sports, fitness, daily leisure and other fields. Most spring and summer products are priced between 100 yuan and 200 yuan, which is a mid-range brand!
In terms of brand positioning, Xinlu emphasizes "trendy" and "sports" attributes.

It also owns 60% of Baoyue shares. Baoyue is a relatively rare sports children's clothing brand in China. Its products are mainly sports T-shirts, sun-protective clothing, yoga pants, quick-drying clothing and other sports children's clothing.

The price is slightly higher than Xinlu, but the spring and summer products do not exceed 500 yuan at most.

Both companies have developed quite well in the past two years. Xinlu's annual sales alone have exceeded 100 million yuan, but the profits are not high.

But its popularity has increased and its brand building has been quite good!
If you want to acquire Xinlu Clothing, you will definitely have to pay a premium and spend hundreds of millions of dollars.

However, this clothing company, which has made a name for itself in the sports industry, is also very important to Sihua!

If Sihua's factory can acquire these two clothing brands, it will not have to worry about orders in the short term.

After all, neither of these two companies has any factories. The companies are responsible for branding, marketing, and design, and then place orders to the factories for production. This is a light asset operation.

Their marketing also relies heavily on the Internet, and they can also cooperate with Spark Media!

In addition to Xinlu Clothing, Fengyuan Food Materials is also in talks for acquisition in Hangzhou.

If everything goes well, he will have several companies in Zhejiang Province.

Of course, they are all small companies and not very large in scale!
After adding 1 strength point and 1 constitution point to himself, and seeing that the millions of cash in his account had turned into more than million in cash, Su Yang felt like he was alive again!

Then he perked up a little and lay back on the sofa.

It's time to get off work. I don't feel like working!
He felt that he needed to go out and relax, and it would be best if he could have a good time for ten days or half a month!
Thinking of this, he sent a message to Xu Jianbo, asking him to send someone to plan the itinerary.

He wants to travel next month, preferably domestically.

Money is not a problem, just think of it as generating revenue for the company!
He has plenty of money now!
However, when he was about to get off work, he received a call from Ou Xiaoning, inviting him to attend the engagement party in seven days, and Su Yang agreed immediately.

Not long after, when Su Yang was about to get off work, he received a WeChat message from Zhan Qingfei.

Zhan Qingfei: "Brother Su, have you received Xiao Ning's engagement invitation?"

Su Yang: "Received!"

Zhan Qingfei: "When are you going? Together?"

Su Yang: "I might have to go check it out!" He wasn't familiar with Ou Xiaoning's family, so it would be pointless to go there too early.

He just showed up for a meal!

Zhan Qingfei: "Okay, call me when the time comes!"

Su Yang: "Okay!"

Su Yang: "By the way, when are you getting married?"

Zhan Qingfei: "Brother Su is not anxious, why should I be anxious?"

Su Yang: "Are you waiting for love?"

Zhan Qingfei: “…”

A few days later, Su Yang went to Tiancheng Cola in the mountain city for a stroll.

Now Tiancheng sports drinks have been launched on the market, Tiancheng Cola has also put a thousand refrigerators on the market, Xinghuo Media is also helping to promote it through online marketing, the products are gradually being rolled out, and the issue of placing TV advertisements is still under discussion. He came here to inspect the work and, by the way, attend a Xinghuo Fitness high-end customer gathering in the mountain city.

After listening to Cai Zhenyu's report, I found that with Tang Ximing's endorsement and the reputation established by Tiancheng Cola, Tiancheng sports drink has good sales on e-commerce platforms.

Although Tang Ximing’s female fans are not fanatical enough, they can still afford a 500ml sports drink for five yuan!
In terms of beverage taste, Tiancheng sports drinks have received positive reviews from many customers.

Even Tiancheng Cola’s former loyal customers have high opinions of this sports drink!
In addition, sports drinks have recently been gradually distributed through the channels of Xinghuo Fitness to Beijing, Shanghai, Guangdong Province, Zhejiang Province and other areas where there are Xinghuo Fitness stores.

Overall, the situation is pretty good, and the market response is very good, much better than what executives like Cai Zhenyu had expected!

After listening to Cai Zhenyu's report, the next day, Saturday afternoon, Su Yang attended the health lecture and nutritional guidance organized by Shancheng Xinghuo Fitness for local high-end customers.

This activity is certainly not intended to deceive the elderly into buying health products. It is a very solid and hardcore knowledge lecture!

Even the teachers we invited were associate professors majoring in sports nutrition at domestic universities.

Of course, Spark Fitness occasionally uses these types of events to promote its products.

Or help Jiuxiang Healthy Catering to attract loyal customers!
However, there are very few cases of selling products, and the sales methods are relatively brief, so as not to make this group of important customers feel bored!
Su Yang arrived at the lecture venue three minutes early. As soon as he sat in the back row, he heard a slightly surprised female voice next to him: "Boss Su, why are you here?"

Su Yang turned around and saw Xu Zhu standing next to him.

He still has a very deep memory of this person.

"Xu Zhu, long time no see!" Su Yang said with a smile, "Have you made a fortune recently?"

"What kind of fortune can I make? It's good enough if I don't lose money!" Xu Zhu whispered back, and then asked him, "Boss Su, can I sit next to you?"

"of course can!"

Su Yang moved a little further inside to make room for Xu Zhu.

He was used to sitting next to the corridor, a habit he developed when he was in college.

But since Xu Zhu wanted to sit over, he couldn't refuse!

(End of this chapter)