The wealthy entrepreneur: I want to support millions of employees!.

Chapter 886 Tiancheng Cola is trending again! Proactively lowering prices boosts its popularity!
"There's something I'd like to ask you!"

"what's up?"

Su Yang told Han Kun about the Tiancheng Hotel's need for guidance on sleep assistance services. After listening, Han Kun said, "I remember that your provincial Daxia West Hospital has a sleep research center. Isn't that hospital very authoritative?"

Do you know anyone at that hospital?

"Of course we know each other!" Han Kun said with a smile. "We've been working together!"

"Could you introduce me?"

Su Yang was somewhat tempted; this hospital was among the top-ranked in the country.

They have a strong influence in the Southwest region!

Some patients really go to great lengths to get admitted!
"Sure thing, this is a gift of money, and it's a good thing for the hospital too!" Han Kun readily agreed. "Let me make some contact, and we'll have a meal together in Rongcheng!"

"it is good!"

"By the way, you've been making a killing lately, haven't you?"

Su Yang asked in confusion, "What do you mean, 'made a killing'?"

"The stock market!"

Now Su Yang understood why Han Kun was in a good mood!

"It's alright!" Su Yang thought for a moment and said, "Just making a little money!"

"I believe you ghost!"

Not long after, Han Kun called back, saying that they would meet the day after tomorrow night and that he would come to Rongcheng in person!
Two days later, Su Yang finally met He Zhongkai, the vice president of Xiaxi Hospital.

He Zhongkai is in his fifties, but his hair is already completely white!
Through his previous phone call with Han Kun, He Zhongkai learned about Su Yang's identity and purpose.

He had also learned about Jufan Holdings from many friends and knew that it was a newly emerging, very powerful large group company in Fuzhou with a pretty good reputation in the industry.

Han Kun also chimed in, praising Su Yang's business acumen!
After a brief discussion, he indicated that the collaboration between the Xiaxi Hospital Sleep Research Center and Tiancheng Hotel was entirely feasible.

After all, there are precedents for this kind of cooperation; many hotels in China have partnered with sleep research centers in various regions.

This generates revenue for hospitals, research centers, and sleep specialists...!
Hospitals and relevant experts can make money from technical guidance fees, employee training fees, and consulting fees!

It's definitely a good thing that the hospital's research findings can be monetized!

Regardless of how much or how little you earn, at least your year-end report can look a bit more impressive.

If Tiancheng Hotel does well, it will also benefit the reputation of Xiaxi Hospital!
After the initial cooperation was finalized, Han Kun said with a smile, "Dean He, we're old friends. This time, there's something good, which is why I introduced Brother Su to help your hospital generate revenue!"

"Thank you very much, Mr. Han!"

"If your hospital has made a decision on this matter, don't drag it out. Settle the accounts in a couple of days!" Han Kun said with a smile. "President Su's hotel is undergoing renovations at a rapid pace. This is an investment of over 500 million yuan, and all that's missing is expert guidance! If you drag this out for too long, I'll introduce President Su to a hospital in our mountain city. We also have sleep specialists there, and they would definitely welcome a tycoon like President Su and be very willing to make more money!"

"Okay, okay!" He Zhongkai said with a hint of helplessness, "I know! I know!"

It's clear that the two are quite familiar with each other!

After seeing Dean He off, Su Yang once again expressed his gratitude to Han Kun.

"Sure thing!" Han Kun chuckled. "Just don't forget me if you have any opportunities to make money in the future... Cooperation is fine too!"

"can!"

Su Yang felt that he would likely develop his career in the medical field in the future, so they wouldn't be able to collaborate then!

"By the way!" Han Kun suddenly asked, "Is Tiancheng Cola about to release its quarterly financial report?"

"It should be tomorrow!" Su Yang said with a smile. "Xinghuo Media is all ready, it'll be trending on social media, and Tiancheng Cola has also stocked up on a huge batch of goods!"

"Can it be sold?"

"About 70-80%!" "You're really amazing!" Han Kun couldn't help but exclaim, "This beverage company is going to be built up by you!"

He was truly convinced of Su Yang's abilities!

He used to run Tiancheng Cola, so he knows how difficult it is!
"I also want to thank President Han for his support!"

"I feel embarrassed if you say that! Let's support each other!"

"Yes! Let's support each other!"

The two men were laughing and had their arms around each other's shoulders, looking like brothers!

The following day, Tiancheng Cola officially released the company's financial report for the previous quarter!
Tiancheng Cola's sales reached 120 million yuan in the third quarter of this year, which included July, August and September.

Sales have quadrupled compared to the third quarter of last year, and the company has already achieved profitability!

The company's traditional flagship product, Tiancheng Cola, has seen rapid sales growth, while its new flagship product, Tiancheng Sports Drink, has received high praise and popularity in the market, resulting in higher profits for the company!

As soon as the news broke, it was spontaneously reprinted by many media outlets in Chongqing!

Furthermore, they are very adept at generating traffic by using various headlines that can attract viewers' attention!

First Profitability: Chongqing's State Banquet Beverage Brand Rises Again!

Sales quadrupled: Chongqing's national beverage brand reborn!

Breaking Through the Giants' Blockade: A Tragic National Beverage Brand Finally Rises Again!

"Take a Cut on Your Own Shoulder: Established Beverage Brand Tiancheng Cola Turns a Profit by Proactively Lowering Prices!"

……

Regardless, Tiancheng Beverage, as a long-established beverage company in Chongqing, is still very well-known in the southwest.

When Tiancheng Cola was struggling, every now and then, some patriotic self-media outlets would bring up Tiancheng Cola to gain traffic, lamenting the plight of national brands and the shamelessness of foreign companies!
This inadvertently increased the company's visibility and garnered sympathy from many Chinese people!
In addition, after Su Yang acquired Tiancheng Cola, he did not forget to market the brand, sending it to the top of trending searches and hiring the popular celebrity Tang Ximing as its spokesperson, advertising it in TV dramas and short dramas...

In addition, since this involves a national brand, and the self-media bloggers who love national traffic are also spontaneously promoting it, Xinghuo Media did not have to put in much effort to make Tiancheng Cola's turnaround to profitability a hot topic on major platforms!
However, the most popular trending topic, the top-ranked report after clicking through, was still a sponsored article written by Xinghuo Media!

After all, it's crucial to maintain control over such an important promotional period.

The report mainly tells the story of Tiancheng Cola's historical development, its decline after being acquired by Pepsi, its efforts to regain the brand and nurture its growth, its bankruptcy reorganization, its continuous losses, and finally its acquisition by Jiuxiang Food Group. After that, Tiancheng Cola took the initiative to lower its prices, never played the national brand card, and never complained about being poor. Instead, it focused on research and development and actively expanded the market, which led to Tiancheng Cola's return to profitability and its rebirth!
It also emphasized how difficult it was for Tiancheng Cola to turn a profit under the price barriers set up by the two giants!

As Su Yang expected, many netizens immediately endorsed Tiancheng Cola!
The reason they were willing to endorse Tiancheng Cola was simple: Tiancheng Cola had lowered its price.

The retail price of a 500ml bottle of Tiancheng Cola has dropped from 4 yuan to 3 yuan!
Proactively lowering prices – this is actually very important, it really boosts goodwill!
"Just because Tiancheng Cola voluntarily lowered its price to the same level as Coca-Cola and Pepsi, I'm willing to choose it!"

"If the price difference isn't significant, I'm still very willing to support domestic brands. Besides, Tiancheng Cola really does taste great, everyone should give it a try, it's only three yuan!"

"I was really influenced by the recommendation and have already placed an order!"

"Tiancheng sports drinks are also very good, and they suit my taste perfectly. I feel that Tiancheng Cola's products taste better than those of other beverage companies, but I don't know if it's just my imagination!"

"It's not my imagination, I also like Tiancheng Cola's new flavor, it's been improved a lot!"

"Stop talking, the order's already placed, hurry up and deliver it!"

"But Jiuxiang Food Group is truly amazing! Fourfold growth!"

"Yes! Just because Tiancheng Cola doesn't charge a premium for domestic brands, I have a very good impression of it. At least it's not like other domestic beverage brands that use the banner of domestic brands to rip us off like islanders!"

"This is a product endorsed by my older brother, Tang Ximing. I hope everyone will support it!"

"Support Brother Tang Ximing! Buy a case of Tiancheng sports drinks to give to my friends!"

"come on! Come on!"

"..."

(End of this chapter)