Huayu: As a child star, I just want to be famous

Chapter 216 I'm going to launch a dimensionality reduction attack

Let’s go back to when the Golden Eagle Awards were just announced.

At this time, the newspapers were full of publicity about Chen Linfeng becoming the youngest TV King in history.

There was an uproar on the Internet, as if everyone lived on the Internet.

All forums involving entertainment news are discussing this matter.

As this is his first award as an actor, most of his fans don't care much about it. After all, he already has more literary awards such as the Akutagawa Prize and the Oscar for Screenwriting.

And the new fans who have joined in recent years are very excited.

What they thrive on is the looks and the honor. Their brother has won the title of Best Actor, and they want everyone to know.

And because there are a large number of these people online, their voice on the Internet is particularly loud.

In this situation, praise and criticism are inevitable.

Chen Linfeng is quite disgusted with this kind of fan circle practice. Similar signs have appeared repeatedly in the past two years.

After the broadcast of "The Great Tang Empire", the situation has intensified, and this period of time can be regarded as a general outbreak.

If left unchecked, he will become like a traffic star in the end, with fans taking pleasure in pulling down other people everywhere. Not only will he offend people, but his popularity among passers-by will also gradually disappear.

Chen Linfeng definitely could not accept this situation.

In order to control one's own fan base, it is better to learn from others and adopt the management methods of fan circles.

Thinking of this, he directly called Sister Mei, Xiao Chang, and Xiao Li, the head of the network group, to hold a meeting together.

After listening to Chen Linfeng's introduction of the purpose of this meeting, Sister Mei was surprised and said, "Xiaofeng, you want to control your fans? This is not easy."

Xiao Chang was even more puzzled. "Fans are willing to speak for you. Isn't this a good thing? Other stars would love to have such a group of fans."

This is the difference in concept.

Chen Linfeng was not surprised at all when he heard Xiao Chang say this.

This is not the era of traffic, and the power of fan circles is not that great. It is not to the point where we are afraid to talk about traffic.

The current mainstream view in the industry is that the more fans one has, the better, and the more they can protect their idols, the better.

Even this view is considered relatively advanced in today's era. Many mainland actors have no awareness of managing fans at all.

Most of those who are aware of this are learning from the practices of Hong Kong and Taiwan.

Chen Linfeng said seriously, "Sometimes, one fan is better than ten haters. The most common method used by fans who overly protect their idols is to elevate themselves by belittling others. This approach is most likely to cause dissatisfaction."

He gave an example, "For example, if you see a fan of Van Loong on the Internet who always mentions the news report comparing me with Van Loong and concludes that I am not as good as Van Loong, what would you think?"

Xiao Chang blurted out, "Isn't this provoking a fight? Many people who posted this kind of posts online have been attacked now."

"But, this Fang Long fan is telling the truth, isn't he? Why do you think he is trying to provoke a fight?"

Xiao Chang hesitated to speak, but finally couldn't help but whispered, "This is not just smearing your glorious image, boss. Your fans will definitely be unhappy if he says that."

“Yes, even if we tell the truth, topics involving comparisons between celebrities will often cause dissatisfaction among fans of one side.

The current situation is that I have taken on the role of the ‘Fang Long’ mentioned above, and my fans are constantly comparing me to others, which has made many people dissatisfied.”

"But isn't this how celebrities from Hong Kong and Taiwan manage their fans?" Xiao Chang asked in confusion.

She is the person in charge of the fan management business. During this period, she saw her boss's fans becoming very popular online and felt that she was doing a good job.

Unexpectedly, this time, they started reviewing their own actions right at the beginning of the meeting, which made her feel a little aggrieved.

Chen Linfeng explained, “The common practices in the Hong Kong and Taiwan entertainment circles in the past are not necessarily good practices.”

In this era, only someone like Chen Linfeng can say such things without making people think he is bragging.

Sister Mei asked, "Xiaofeng, have you noticed anything wrong with what we are doing?"

Chen Linfeng gestured to Xiao Li to show a piece of data.

Xiao Li distributed the printed forms to everyone present and then explained.

"My boss asked me to collect data on posts expressing dissatisfaction with my boss in recent times. I divided them into verbal abuse, negative comments and passerby comments based on different emotional levels.

As can be seen from the table, negative reviews have decreased, the number of insults has increased significantly, and the number of passers-by's reviews has decreased the most."

Sister Mei patiently looked at the table in her hand, which contained not only the data just mentioned, but also the number of people turning from haters to fans, the number of people turning from haters to fans, and trend curves.

“What does this data mean?” she asked.

Chen Linfeng said, "It means that emotions have become extreme. Most people don't dare to talk about topics related to me. Those who were originally dissatisfied with me for some reason have now completely become black fans.

As can be seen from the table, this shift has become more common recently.”

There is a spiral of silence in online public opinion. If a person feels that his opinion is in the minority, he will tend not to express his opinion on the Internet.

However, in reality, most people would think so, that is to say, those who remain silent are the majority.

He stressed that, “In the past, when public opinion was more relaxed, people would often tease me, which did not mean any malice, but was probably a form of goodwill.

The more extreme fans will think that this kind of teasing is an offense and then attack me. It is very likely that those who originally had good intentions towards me will turn into negative comments about me. "Not only this person, but other passers-by will also be attacked when they see a joke that is obviously not problematic. They will tend to keep silent, but they will definitely have a bad impression of the person who attacked them.

The fans have to pay the price for their behavior, and their impression of Chen Linfeng will definitely become worse.

Even though he knew that this matter had little to do with him, this emotion was bound to arise.

You may treat it rationally at the beginning, but after it happens too many times, emotion will overcome rationality and a new black fan will be born.

Chen Linfeng told a few people about some common fan circle phenomena on the Internet in later generations, picking out some more vivid examples.

Sister Mei couldn't help but be shocked. She was not responsible for fan management and she didn't expect that there were so many explanations here.

Xiao Chang often comes into contact with related content, and she knows very well that if things continue like this for a long time, the individual case her boss mentioned is very likely to happen.

Chen Linfeng looked at the expressions of the few people and knew that they had heard it.

That's good. If the orders are forced down from above and the people responsible for the specific work don't understand them, it is easy for them to either lose sight of the direction or become passive and lazy, neither of which is a good thing.

Therefore, he would often inform his subordinates of his specific ideas first, so that at least there would be no errors in execution later.

After Xiao Chang understood Chen Linfeng's thoughts and intentions, he first admitted his mistakes in his previous work, and then asked.

"Boss, what should I do next? I should warn fans not to get into conflicts with others, but this will easily cause fans to rebel."

"Of course it's not that simple." Chen Linfeng pondered for a moment and then laid out his plan.

The most important thing is to make good use of today's Internet tools.

The first step is to expand the construction of the fan base and strengthen the studio's influence among fans, and to recruit the several existing wild fan groups.

The same operation is also applicable to Tieba.

Daily operations don’t require too much effort. It is enough to release some signed books, signed photos and other peripheral products from time to time, or even some idol-related news that is unknown to outsiders.

In addition, several online Q&A sessions and offline meet-and-greets are held every year as a measure to maintain the fan base's sense of superiority.

In addition, the most important thing is to guide the topic for the opinion leaders among the fans, who are actually the fan leaders.

Any phenomenon that Chen Linfeng does not want to occur can be spread through these people.

Let fans understand the stars’ true attitudes and code of conduct, so that fans’ behavior is consistent with the stars’ image.

In addition, the studio issues a specific code of conduct, disseminates it on various platforms, encourages fans to behave correctly, and provides positive emotional incentives.

Establish a fan resource database, establish incentive mechanisms, etc.

There are no particularly novel techniques; they are all commonly used methods in fan circles in later generations.

But in this era, it feels a bit like a dimensionality reduction attack.

"In short, our goal is to build a positive fan culture that can help our business, have a good reputation, and not worry about external public opinion attacks."

In fact, this is the only solution. As long as the filming continues, there will definitely be more serious fans. If they are not properly controlled, it is only a matter of time before the reputation of the show among the public declines.

Using the management methods of fan clubs is a method of fighting poison with poison, and it may achieve better results.

Of course, this attitude of wanting everything makes Xiao Chang want to complain.

Beyond that, there are doubts.

After listening to all the tricks the boss said, are they really useful?
She was a little skeptical, after all, companies in Hong Kong and Taiwan didn't do that.

Penetrating deeply into the fan base on a large scale and using various means to control public opinion is almost the same as the means of information warfare.

But the boss is the boss, so let’s do this first.

Chen Linfeng is not a black-hearted boss who only knows how to whip Xiao Chang. Not only did he increase Xiao Chang's salary, he also agreed to hire a few more people to legitimize the fan operation.

After finishing this discussion, Xiao Chang and Xiao Li left first, and Sister Mei stayed to discuss other matters.

"Yesterday you said on the phone that you were not going to write another book this year. What's going on? Is there anything else?"

Chen Linfeng nodded and said, "I'm going to write another movie script soon and try to enter the Venice Film Festival next year. Since time is tight, I'll put writing aside for now."

Sister Mei never goes against the other party's official decision.

After hearing this, he confirmed, "So when should I start writing again? I need to have a rough idea so I can talk to the publisher about it."

"I'll spend most of the month writing the script, and then there will be preparation time. I'll still have time around the New Year, so I'll work on it then. I've already thought of the plot, so if I just type, my speed won't be too slow."

Sister Mei frowned, "You won't have much time to rest like this, is it necessary to rush like this?"

Chen Linfeng spread his hands, "I can't help it. Filming was a sudden decision. It's an extra task. I can't help being a little busy. Fortunately, it's only for half a year, and then I can rest."

"You still have school matters to attend to. You'll graduate next year, so don't forget your thesis," Sister Mei reminded.

"It's over." Chen Linfeng stroked his forehead and sighed, "Then I can only squeeze in time after I finish filming the movie."

Mei Jie advised, "There's no need to be so anxious. If it really doesn't work out, you can wait until the second half of next year to shoot the movie."

(End of this chapter)