Huayu: As a child star, I just want to be famous

Chapter 436: Overwhelming foreplay, what does it mean to spend money?

Chen Linfeng read the new script carefully and felt that it was well revised. It included some detective stories that he had never seen in his previous life.

Although there are some shadows of classic detective stories from the past, it is already very good to be able to come up with an innovative story in this era.

The level of these screenwriters is still very impressive. After all, they are the screenwriters of "Sherlock Holmes" in the previous life.

"I think this is the best way to write the script. It also saves me from having to write an extra season of novels."

Several screenwriters are loyal readers of the "Sherlock Holmes" novel series. They were speechless when the original author told them in front of them that they wanted to be lazy.

But they were also very happy that the new script was recognized.

Chen is not only a writer and screenwriter now, but also a world-renowned director.

If he agrees, there will be basically no problem.

Without waiting for the director of the new season to make the final decision, Su Weit made the decision.

"Okay, that's the script."

There have been changes to the script and the crew's preparations will also change slightly, but these will not affect the filming.

At the launch conference, when Chen Linfeng appeared, the whole scene was shocked.

Chen was not seen much in the UK last year.

But his name is still popular in the UK.

"Sherlock Holmes" is the first phenomenal TV series that broke history. It is also about Charlotte Holmes and can be called a national drama.

The British people have such a good impression of Chen that they almost treat him as one of their own.

The media are relatively better, but they understand better the value of Chen's achievements in the past year.

"Chen, you won an Oscar last year and made $5 million at the box office. What are your plans for this year?"

"Has Shen Xia 3 been written?"

"How long can you stay in London this time?"

"..."

The reporters were somewhat out of control, throwing out questions one after another, and it took a long time for them to calm down.

Chen Linfeng responded to the questions just mentioned one by one.

"In a month, I will have a movie released in China. As for the UK, it depends on whether there are copyright holders who are interested in it.

In addition, in the middle of the year, I will collaborate with Leonardo DiCaprio on a new film called Inception, which is a short story I wrote in the past.

"Shenxia 3 is still being written, so don't worry."

In compliance with the publishing house's request, Chen Linfeng did not announce the progress of his new book to the public in order to cooperate with their publicity plan.

He was already very familiar with dealing with reporters and there were no unexpected situations.

Liu Xixi has also become the focus of media attention, in stark contrast to the year before.

Even though she still plays the same Lily Liu, after "The Walking Dead", regardless of whether she gets promoted or not, at least no one will ignore her anymore.

After the press conference, it was time for the official shooting.

Having worked together last time, everyone in the crew felt more at ease this time.

Chen Linfeng maintained his previous style and did not interfere too much in the operation of the crew, even though he was now fully qualified to do so.

When he should be worrying, he also knows how to be lazy.

After filming, wouldn’t it be nice to go home and spend time with your girlfriend?

The residence they bought in London at the time is now being used again.

Liu Xixi will only stay here for half a month and then go to the crew of "The Walking Dead".

It was a huge hit last year, so now there’s definitely going to be a sequel.

Chen Linfeng thought that in his previous life, the show seemed to have been filmed for 11 consecutive seasons, and the gender-swapped version of Liu Qianqian's character died in the 7th season.

Many people also abandoned the show in the 7th season because of this.

I don’t know how many seasons Sissi can be filmed in this life.

Chen Linfeng couldn't have a rest when he was filming abroad.

The domestic Lunar New Year box office is still going on.

In order to avoid "Your Name", the release date of the movie version of "Wulin Waijia" was moved forward from the Spring Festival to the Lunar New Year.

For example, there are many people in China who are willing to be the first to try something new.

Everyone knows that "Journey to the West: Conquering the Demons" opened up the Spring Festival period, but in fact it was just the first one to get a high enough box office during the Spring Festival period, attracting other works to join.

In fact, before this, there were also movies that chose this period, but the results were not so outstanding.

"Wulin Waijia" was one of them, but when they saw Chen Linfeng had chosen this schedule, they were shocked and immediately changed the time.

Last year, "Aftershock" couldn't compete even after a week, and the Spring Festival period was only a few days long, so time was even tighter, so of course they didn't dare to release it at the same time.

However, there is nothing much to say about the movie version of "Wulin Waijia". It is a mediocre production and it is not an exaggeration to say that it is a bad movie.

The box office depends entirely on emotion.

In the middle of the month, "Let the Bullets Fly" had been released for a month and the box office reached 7.5 million yuan. An extension key has been applied for, and there will be no problem in reaching 8 million yuan in the end.

The box office is about 1.5 million more than in the previous life!

This is probably the result of a series of good works before, which raised market expectations.

Starting with Taken and Aftershock, almost every movie since has been a success.

When I watched "Let the Bullets Fly", I had a big meal.

Of course, Professor Chen’s guest appearance is more or less a gimmick.

He is so popular now that just any appearance he makes can boost the box office.

This is not an exaggeration at all. Some producers have already offered to invite him to make a cameo appearance at the expense of other first-line stars.

Just to be able to put his name on the movie poster. It feels like the later "contains vine volume", but now it has become "contains Chen volume".

Let’s talk about market expectations.

Chen Linfeng estimated that if the audience's reputation for "Your Name" remains unchanged when it is released, he might even be able to reap some benefits.

A big movie like "Wulin Waijia" shouldn't have too much of an impact.

Unfortunately, I could only hold out until after the Chinese New Year, as the series of bad movies that followed were simply unbearable to watch.

Compared to them, "Wulin Wai Zhuan Movie" is a good kid.

"Your Name" began to be promoted during the Lunar New Year period last year.

"Your Name" was basically featured in the pre-release advertisements for movies such as "The Orphan of Zhao" and "Let the Bullets Fly".

Three or four rounds of trailers have been released online.

There will be several more rounds in the next half month.

Because it was an era when the Spring Festival period had not yet taken shape, there was basically no competitor.

The significance of roadshows is not that great, after all, there is no need to try every means to fight for screenings.

However, "Your Name" also has its killer features.

Ticket subsidy.

This method, which has been overused in later generations, must be used in conjunction with a ticket purchasing website.

Maoyan is already in a period of rapid development and also needs to spend money to acquire users. It is better to use ticket subsidies as a means to acquire users.

Therefore, starting from the beginning of January, all Internet platforms were flooded with Maoyan advertisements for "Your Name".

As long as it is a place where netizens often hang out, there will be related advertisements, even penguin pop-ups are reserved.

Maoyan’s offline promotion also emphasized the large-scale ticket subsidies starting with "Your Name".

"Watch movies at half price during the Chinese New Year, starting with "Your Name"."

Many netizens have memorized such slogans imperceptibly.

Many migrant workers discussed this issue when they returned home before the Spring Festival, and some even thought about going to the movies as a family.

Some older parents also have some ideas because movie tickets are cheap.

Such a large scale of publicity even caused suspicion among many film and television companies in the industry.

No, is it necessary to make it so big?
Huayi, Guangguang and others knew that Maoyan should make the most of this.

After all, Internet companies have now reached the stage where they have to spend money to attract users.

Other industries have also heard of it to some extent.

In fact, not only Maoyan, but also "Your Name" spent a lot of money.

Huaying agreed to Chen Linfeng's proposal and was willing to increase investment in the early marketing stage.

By now, Qilin’s movies finally look like commercial blockbusters.

Before this, many people relied on Chen Linfeng's own fame and the noise he caused by accident to gain attention.

This time, it's purely based on spending money.

In one month, more than 2 million RMB was spent, and in the next half month, at least 1 million more will be spent.

In fact, the further you go, the more money you spend.

You have to know that this was only 2011, and the advertising fees charged by many Internet platforms were not that expensive.

Even some small platforms allow you to get on them by just paying a little money.

At that time, a normal movie would only make 2 to million yuan, and with million yuan in publicity expenses, it would be impossible to recover the cost no matter what, let alone more.

"No, is Xiao Chen crazy this time? Why is he spending money like this?"

"I heard that the starting price is at least 200 million. Even if we use this amount on Taken, it may not be able to recover the cost."

"That's right, why does Fengshen's movie need to spend so much money on promotion? Everyone is waiting to see the movie."

"It seems that Datou was produced by Maoyan, which spends money to acquire new users and also lets more people know about Director Chen's new movie."

"They are tied together. What is the relationship between these two families?"

"I heard that Maoyan is owned by Qilin, Xiao Chen's business."

"No wonder, Brother Feng can afford it."

"3D tickets are half price, only thirty or forty dollars is enough, I'll go, I kind of want to watch the 3D version."

"Xiao Chen specifically said on Weibo that there are not as many 3D shots in Your Name as expected, so let everyone consider it."

"Then I'll go too. It's better than those fake ones. I heard that Xiao Chen has been using 3D cameras since he was filming. The effect must be good."

"Xiao Chen always likes to do this. It's not like everyone doesn't trust you. You have to be humble and lay the groundwork first."

"No matter what, Maoyan has to come down first, and the half-price tickets are still very attractive."

"Indeed, watching movies is a must in the future."

"..."

Your Name got publicity.

At the same time, Maoyan, and the newly launched mobile terminal and online seat selection, also need to take advantage of this momentum to make a large-scale debut.

In just one month, the Maoyan mobile app has been downloaded over one million times.

The total number of users has already exceeded 10 million and continues to grow rapidly. The proportion of online ticket purchases is also increasing rapidly.

The publicity effect was surprisingly good, which was probably due to the public's optimistic attitude towards the film market.

To this day, a large number of movie fans and movie enthusiasts, and even people who don’t watch movies much, continue to pay attention to Chen Linfeng’s new film because of this scale of publicity.

(End of this chapter)