Huayu: As a child star, I just want to be famous

Chapter 441: Box office figures beyond the times

On the morning of February 2st, the first day box office was released.

The box office of 5 million, although only million more than "Taken", seems to be of little use for the extra publicity expenses.

However, you have to know that these days are before the New Year, and many people are preparing and buying New Year's goods at home and do not go out.

As for Huaying, it was already expected that the box office would explode on the first day of the new year.

Unexpectedly, it has started now.

Both Chen Linfeng and other film creators were extremely satisfied with the data.

With 9% of the screenings and 9% of the box office, almost all theaters and media have focused their attention on the movie "Your Name".

After watching the movie, almost every audience member was shocked.

Then comes Amway and recommendation.

Whether it is offline at home, between relatives and friends, or online.

Online public opinion was particularly turbulent, and the entire network exploded.

The film and television section was completely flooded with posts, and related discussions about "Your Name" could be seen in other categories of forums and social media.

Xu Wu spent money lavishly and somehow managed to get Penguin to do something and start pop-up ads.

Several Weibo accounts, including television media, and other platforms have related tweets and reports.

“Your Name is coming.”

“Chen Linfeng’s best work.”

“Another perfect fusion of art and commerce, a landmark film in domestic cinema.”

"The spring of domestic films has finally arrived." (This topic is not over yet.)
Word of mouth + Internet topic marketing, both online and offline efforts.

As a result, the box office on the second day remained at around 5 million.

On the third day, New Year's Eve, it was really unbearable. After all, from the afternoon on, almost no one went to the cinema.

Chen Linfeng did not work on New Year's Eve and gave all the main creators a day off.

After all, Liu Qianqian hadn't entered the house yet and still went back to her own home to celebrate the New Year.

This is clearly reflected in the box office data, which only grossed 3 million.

However, all this broke out on the first day of the new year.

Over 100 million in a single day!

It directly reached a box office of 1.1 million.

The media were going crazy. Even though many reporters were on vacation at home, they "voluntarily" worked overtime to write reports.

Movie fans were even more excited.

When will the domestic movie box office be described as exceeding 100 million in a single day?
In this situation, public opinion exploded completely.

Many people who usually don’t pay attention to or watch movies know about this movie.

During the Chinese New Year, everyone has time to chat about gossip, and it is very easy for news to spread.

This year's Spring Festival Gala was really lackluster, there was nothing to watch at all.

Therefore, the topic of "Your Name" is even more popular than the Spring Festival Gala.

"This is a movie that Xiao Chen directed and starred in."

"Oh, it's that kid who studies very well."

"I think I've seen a TV series he starred in before."

The box office performance of over 100 million is really too exaggerated. The public opinion and discussion it created, as well as the new way for the public to watch movies during the Spring Festival, have made it a phenomenal existence.

Several channels of China Central Television, including general information, finance, movies, and news, have reported or discussed the box office miracle created by "Your Name."

"The recently released Your Name, directed by Chen Linfeng, achieved a single-day box office record of over 100 million yuan during the Chinese New Year.

Many families choose to go out to watch movies during the Spring Festival, especially urban residents. They no longer need to visit relatives during the Spring Festival as in the past, and going out to watch movies has become a new way for citizens to pass the time. "

——General and news channels

"As of yesterday, the first day of the Chinese New Year, the box office of Your Name has reached 2.5 million yuan. Experts predict that the box office of the movie may eventually surpass Avatar and set a new domestic box office record.

Considering that the films directed by Chen Linfeng have always had no shortage of sponsorship and product placement, including the marketing costs of "Your Name", industry insiders revealed that the final cost of the film was about 200 million.

All in all, a movie can earn at least 3-5 million yuan. It can be seen that the domestic film market can already support the emergence of domestic special effects blockbusters, which may become a new direction for future film and television production and investment. "

——Financial Channel.

Starting from Tuesday, the Sixth Princess launched a special program for "Your Name" and invited industry professionals to comment on it.

“This is a milestone film, a perfect combination of storytelling and special effects technology, and many innovative marketing methods. It is worth studying by production companies in the industry.”

Many housewives and middle-aged people have unconsciously begun to pay attention to related news.

Naturally, many of them, either with their own children or with friends and relatives, went to the cinema to watch movies.

The story of "Your Name" itself is not complicated, even some older people don't understand the relationship between time and space.

If it's just a matter of swapping bodies, it's understandable.

They can also understand what is so good about this movie.

Therefore, public opinion and word of mouth continue to push up.

On the second day of the Chinese New Year, the box office was even higher, reaching 1.5 million.

Now, people in the industry can no longer sit still.

Do you want to be so exaggerated?
We are still in the tens of millions, 30 to 40 million a day, and we always have to open champagne.

How come you have made hundreds of millions?
How can such exaggerated box office figures appear in this era?

Is it because the Spring Festival schedule is too strong, or is it because the marketing and reputation of "Your Name" really that good? Some film and television company bosses simply don't care whether or not to celebrate the Spring Festival.

They all arranged their subordinates to investigate relevant factors.

To be honest, at this point, even Chen Linfeng didn't understand.

No matter how optimistic he was, he could never have imagined that the box office figures would reach 11 million in a single day in 1.5.

It seems that the highest single-day box office of "Lost in Thailand" two years later was only 9 million.

Oh, this is the Spring Festival.

Chen Linfeng understood a little.

It should be the result of the combined effect of time, place and people.

Let’s not talk about "Wolf Warrior 2", but at least it has a bit of the flavor of "Ne Zha".

Of course, the most important thing that cannot be ignored is the unique half-price ticket subsidy.

When this powerful weapon is released together with the previous factors, its lethality is indeed too strong.

In fact, at this point, neither Qilin nor Maoyan need to do anything more, as public opinion is multiplying and spreading wildly.

Xu Wu only needs to focus on getting these people who are encouraged by public opinion to use Maoyan as much as possible.

When Han Shanping called, his voice was shaking.

"Xiao Chen, isn't this the power that a real blockbuster movie should have?"

For the past decade, he has been working on blockbuster films.

But only this time did I truly experience it.

What does it mean to drag people into the cinema?

What does it mean to break through market limits?

Previously, almost all movies grew in line with the development of the film market, which was a case of heroes being made by the times.

Only this time, it's completely different!
Oh, “Hero” should have been counted as such, but the scale gap is too big.

Nowadays, there is a "Hero" every two days for every "Your Name".

Chen Linfeng could feel the other person's excitement. After working hard for most of his life, he finally saw a domestic film take shape.

He chuckled and said, "I don't think so yet. When an excellent domestic science fiction blockbuster comes out, that's when we'll see the real power."

Han Shanping laughed wantonly, "No, no, no, I can't think that far ahead. Your Name has made a breakthrough in terms of box office reputation, and its special effects technology is completely different from previous domestic films. Some audiences just watch it as a special effects blockbuster."

Chen Linfeng laughed and said, "This is just the beginning, the special effects are only for a short period of time."

"Don't say that. I know that in Your Name, the special effects shots cost tens of thousands per second. If they were in Hollywood, they would be calculated in US dollars.

We have special effects of this level in our country, no wonder the audience feels different after watching it.”

Han Shanping sighed, "Your special effects company was not built in vain. After a few years, you have finally made something of it."

Chen Linfeng didn't say anything else. The employees in charge of the special effects of the mythical beasts did their best this time.

In order to achieve the best results, the cost of purchasing machines and software programs alone is a considerable amount.

Actually, the cost of "Your Name" itself doesn't seem to be particularly high.

Well, it’s actually quite a lot.

The initial production budget was 1 million, but Chen Linfeng added 5 million to get the best special effects. Including publicity costs, the total budget was 2.5 million.

However, this is not much. The big expense is the cost of upgrading the hardware and software equipment for the mythical beast special effects and the cost of Maoyan's publicity and marketing.

Chen Linfeng felt a little scared and decided to officially start Maoyan’s Series A financing after the new year.

It just so happens that the Spring Festival has already made our brand famous, so we can raise the price as much as possible.

On this day, the Sixth Princess sought out Chen Linfeng for an exclusive interview.

Reporter: "There are many netizens on the Internet who are showing off their movie tickets after watching the movie three or four times. What do you think of the fans' almost crazy love for movies?"

“I have noticed some comments about this online, and I appreciate their support. I actually understand their mentality.

Just like when I watched "Let the Bullets Fly", I watched it many times just to study the various details in it. That's how it feels to like a work.

From this perspective, I am really happy that so many fans like my work."

Reporter (laughing): "You really like Director Jiang's work. If you put Let the Bullets Fly and Your Name side by side, which one do you like better?"

"That's not a good question. Only children make choices. Naturally, I like them all."

Reporter: "Your Name" grossed 1.5 million yuan yesterday, more than double the previous record. What do you think of this increase?"

“This shows that the potential of the domestic film market has not been fully tapped. The public is actually willing to go out and watch movies, but previous movies did not impress them.

On the other hand, the Spring Festival period does have great potential, and I became the first person to try it out, and I gained a lot.”

Reporter: "Do you have any expectations for the final box office results?"

"I think it would be best if we could surpass Avatar. The number one box office in the domestic market should still be in our own hands."

"..."

This interview with Chen Linfeng is slightly different in style from his previous ones.

Less modesty, more confidence and domineering.

In the eyes of the bosses of film and television companies such as Huayi, Bona, and Guangguang, this is a declaration of sovereignty.

Surpassing "Avatar" and taking the first place in the historical box office, what does it mean? It means that you are the first in the country.

They are almost dying of envy. If their company could produce one more movie like this, their stock price would increase so much.

(End of this chapter)