Huayu: As a child star, I just want to be famous
Chapter 513: Heat Explosion, 1 Soaring
Chapter 513: The heat exploded and soared to the sky (6k)
"Is it really that good?" James had to believe it.
Newspapers, netizens, and colleagues around me all say so, so it seems possible that it is true.
In addition to Ryan and other Chen fans, there are several girls in the company who are fans of Leonardo.
They all went to see Inception yesterday and are now chatting with each other enthusiastically.
James looked at it with some envy and secretly decided to go and see it after work.
How can the topic in the company be without his participation?
At the same time, in other crowded places such as companies, schools, and family gatherings, discussions about "Inception" could be heard almost everywhere.
Apart from anything else, this movie is really something that makes people interested in talking about it after watching it.
Just the question of whether the "spinning top" stopped or not can keep people talking for half a day.
Word of mouth began to spread rapidly.
In the morning, Chen Linfeng had just finished breakfast and went out with Xixi to participate in today's promotional activities.
The subsequent promotional plan will include staying in Los Angeles for one day and then going to Eastern Emily Ken for two days.
Then go to Yanjing and Shenhai for one day each.
The schedule is full.
Then, Chen Linfeng and Leonardo’s mission was completed, and they could return to the crew to continue filming.
The rest of the publicity will be handled by Liu Qianqian's group and Scarlett's group, who will participate in activities in Europe, America and Asia respectively.
In the 7-seater celebrity nanny car, several film creators gradually gathered together and then drove towards their destination.
As they were greeting each other, Sister Mei looked at her phone and said, "The first day's box office data is out."
The others instantly shifted their gazes and looked at her.
Mei said with a happy face, "7236 million US dollars on the first day, only slightly lower than "The Avengers"."
The total box office of "Avengers" is 15 billion. It would be a great thing if it could be on the same order of magnitude, even slightly higher.
Everyone had a smile on their face.
With such good news coming early in the morning, everyone felt like they had taken stimulants and were full of anticipation for the upcoming trip.
Leonardo calculated that the revenue on the first day was over 7000 million, which must have been due to the marketing explosion.
The early marketing of "Inception" was good, which is obvious to all.
In particular, the two waves of public opinion created by the director attracted a lot of attention.
He went back last night and spent a long time paying attention to the comments of netizens on social platforms and the overall public opinion environment.
It is gratifying that everyone has given high praise to the movie and the overall atmosphere is surprisingly good.
This is bound to arouse the interest of many people.
With this in mind, and with such good word of mouth, the box office performance in the next two days shouldn’t be too bad.
If the box office can reach 1.6-1.8 million in the first weekend, based on the first weekend data, accounting for 4% of the North American box office, the North American box office should be able to exceed 4 million.
There is also China, a huge voting base. Everyone knows Chen's influence in China.
"Maybe it can really exceed 10 billion!" Leonardo thought to himself.
He happened to see some numbers that were exaggerated by the media.
Last night, Chen Linfeng said that he hoped his new film could surpass his past works. Now, in many newspapers, this has become a bold statement: "Director Chen boasts that his new film can gross over 10 billion US dollars."
Leonardo was overwhelmed with joy.
The high box office of "Titanic" that year made his subsequent award-winning plans more difficult.
But he knew in his heart that the reason why he had continued to attract attention and been sought after by the market over the years was because of that movie.
Now there is hope for another movie that can gross over 10 billion, which would be really great.
"Guys, keep up the good work. After the promotional period is over, I will book out the No Vacancy bar for everyone to have a good time."
Leonardo sent out a wave of encouragement.
Unfortunately it's of no use.
Chen Linfeng looked at him like a fool, "I just said yesterday that you won't have the chance to go to bars and nightclubs in the past few months."
"Oh, No!" Leonardo just remembered then and couldn't help covering his face in pain.
"Haha~" Everyone laughed.
The car was heading towards Alamo Studios in Los Angeles, where a post-movie meet-and-greet with the stars would be held in the afternoon.
On the way, Xixi searched for some movie reviews on her mobile phone from time to time and read them to everyone.
"Ah, here it comes again. This is a new commentary from The Washington Post.
'An absolutely novel movie. In fact, this has almost become Chen's personal label. He always likes new ideas and new stories, and discards past ideas as if he has endless creativity in his mind.
It is obvious that he will succeed again this time. Combining the new era of movie special effects technology, Chen has constructed a gorgeous imagination of dreams.
Inception had a sensational debut…'"
The various compliments, coupled with Sissi's clear and milky voice, sounded so pleasant.
We all went to bed very late last night, so those who were feeling sleepy now feel a little more energetic.
"Many of them are praising the director." Scarlett sighed, "It seems that the story and scenes of Inception really surprised them."
“Some people also praised the actors.”
Liu Qianqian looked it up and read, "Leonardo successfully conveyed Corbu's inner world through the use of his eyes, body language, and delicate emotional expression."
"His eyes have power and depth, and can reveal the character's anxiety, sadness, guilt and other emotions at important moments, allowing the audience to feel the character's inner experience more deeply."
"Ah, and this..."
Leonardo couldn't help but interrupt with a smile, "Let's stop for now. I thought I performed well before, but after playing in Joker, I felt from the bottom of my heart that it was not good enough, so I should wait until next time to hear these good reviews."
Scarlett and Lawrence couldn't help but look at him in surprise.
I heard something similar last night. It turns out that they were just fooling reporters to promote their new movie?
Liu Qianqian continued to read the comments and found that they seemed to be either praising the movie itself, blowing the breeze, or praising Leonardo's acting skills.
After searching for a long time, I couldn't find many who said they were my own.
There were a few who complimented her on her beauty.
This is not what I want.
She put down her phone somewhat discouraged. It seemed that her acting skills were not very outstanding among this group of people.
But fortunately, at least no one said that her acting was bad, which is also some kind of good news.
Liu Qianqian perked up again.
All in all, the fact that a movie is popular is a very happy thing in itself.
Everyone was happy on this Saturday morning.
In the afternoon, the creators of "Inception" appeared at Alamo Studios.
Cheers and applause were heard everywhere.
The audience who had just finished watching the movie were excited and asked everything about "Inception".
"Did the gyroscope stop?"
"I want to ask, what is that thing that CC is holding in his hand in the third level of dream."
"He must have come back to reality in the end, because his children showed their faces for the first time, am I right?"
Everything seems to reappear yesterday.
Chen Linfeng gave a similar answer as yesterday.
Of course, today's audience question session will be longer.
There are all kinds of audiences, and some even questioned Leonardo why he always plays the role of an uncle.
Then I was completely devastated by the sentence "I am an uncle now".
It seems that this female audience is a fan of handsome looks, or she is nostalgic for her youth. Water Gun Lee obviously does not fit her fantasies of youth.
……
In the evening, they appeared again at the Aero Theater.
At night, it’s another Los Angeles studio.
A fulfilling day was had by all.
In addition to these main creators, Disney’s publicity machine was also fully operational.
In fact, there are quite a few people within the company who are not so optimistic about "Inception".
Because this movie can't find any template in the past.
In the eyes of these people, no template means uncertainty.
In the past, many movies that seemed good ended up suffering huge losses, mostly because they had no potential and were not accepted by the audience.
And Inception seems a bit too complicated.
The marketing department was skeptical whether the general public would understand the film.
That is because of Chen Linfeng's undefeated record, and the early viral marketing is not very expensive.
If you really want to promote a good movie, you can just spend money and promote it honestly. Why go through so much trouble?
After all, viral marketing is not easy to do and can easily arouse public disgust.
Only Chen Linfeng knew what the previous version of "Inception" was like, so he used the method of viral marketing.
They complement each other.
Later on, Chen Linfeng's refusal to accept the Nobel Prize completely aroused public opinion, and even "Inception" received a lot more exposure.
The marketing department finally took it seriously.
The good results of the previous preview gave them a wake-up call, and they realized that they were wrong.
Yesterday was the first day of the premiere. Winnie led the staff to stay in front of the computers and phones to check various professional data in real time.
An analysis was conducted on public opinion feedback, various professional evaluations, the word-of-mouth diffusion curve, and possible box office and growth curves.
The results speak for themselves.
The situation can only be described as extremely good.
It seems like they don’t have to do much for the movie. Audiences who have seen it have spontaneously started promoting it, and the level of discussion is increasing.
That night, everyone worked overtime and everyone was very excited.
Overtime pay is one aspect, but the main thing is that we’ve already released “The Avengers” this year, and it looks like another billion-dollar production is on the way.
There are several discussion points in the movie, which they captured accurately.
One is the "spinning top problem", and the other is the discussion about dreams and reality.
Then there is the extremely wonderful and dazzling action scene of Bruce Lee in the second dream. How was it filmed?
The last part is the one where CC is holding a magic weapon. What on earth is that and why is it so cool?
There are actually many other discussion points, but these are the most concentrated ones. "Focus on marketing these topics, especially the adorable spinning top. Do your best to send out press releases, find media, influencers, and marketing companies, and make this concept known to the entire Internet!"
Winnie was almost insane and used almost all the authority he had.
The employees all agreed that with such a good foundation, they must of course work hard on marketing.
So, the next day, Emily Ken's media, social platforms, and offline almost all made breakthroughs.
……
In China, Han Shanping also received the domestic first-day box office data.
1.2 billion!
He stared at the data on the report.
“Is this a record?”
"It's definitely broken," the assistant explained. "Although the single-day data of Your Name is higher than this, the first-day box office is not that much. 1.2 million is 3 million higher than the 1 million on the first day of Transformers 2."
"Yes, after all, Transformers is a movie that grossed over 10 billion in China, so it's normal for it to perform like this."
Han Shanping is somewhat uncomfortable with this era where hundreds of millions of dollars are easily earned in a single day.
His thinking is still stuck in the past when hundreds of millions were considered a success.
In fact, there are not many domestic films that can earn over 100 million yuan each year.
"It's really like a drought that kills people, and a flood that kills people."
Han Shanping looked a little sad. Last year, "Transformers 3" broke the 10 billion box office mark, but fortunately there was "Your Name" in front, which reached 21 billion, far exceeding the former data.
Therefore, the media, including the leaders above, did not pay much attention to this.
But this year is different.
Although "Inception" is directed by Chen Xiao, two Chinese people play important roles.
Therefore, the Chinese people have deep feelings for it and regard it as one of their own films.
But in essence, it is a Hollywood movie.
With such a fierce tiger around, it will be hard to find a top movie this year that can surpass it.
Not only that, starting this year, the number of Hollywood blockbusters introduced has greatly increased, and this box office ratio seems to be unsustainable.
This is not only the task of the Film Bureau, but also concerns him, Han Shanping.
"Xiao Chen, when will you come back to shoot a Chinese film?"
I have to say, Han Shanping missed him a little.
Apart from Huaying, the overall media opinion is in a posture of reporting good news.
Just as Han Shanping thought, most people regard "Inception" as their own movie.
After all, Chen Linfeng is different from Li An. He grew up under the care of people all over the country and is a native of China.
Moreover, his consistent position is as correct as it can be.
Therefore, relatively speaking, there are not too many sour words.
"Chen Linfeng's new film 'Inception' earned 1.2 million yuan at the box office on the first day" was used as a headline by major media and published on the headlines of the entertainment section.
The issue of spinning tops has also become a key topic of discussion among the media and the public.
It is obvious that Disney's marketing not only affects North America, but also has the same marketing ideas in China.
This not only involves the strategies of distributors such as Huaying, but also the cooperation of Maoyan and V Station.
In the film and television section of the v-station, many up-hosts who just joined last year are almost in a team-building situation, discussing the plot of "Inception".
Regarding the distinction between dreams and reality in movies, there are quite a few film and television up-voters who have watched the film at least three or four times just to be able to make their own statements in their videos.
This type of video often has the highest number of views.
The official website of v station is also promoting the corresponding content.
Today, V Station is becoming more and more popular, and its voice in the entire film and television community is getting louder and louder.
Nowadays, it has even become a natural gathering place for people who like to watch movies or TV series.
In terms of community atmosphere, v has done a really good job.
Today, it is no longer limited to the two-dimensional group.
Of course, v-station has achieved great development in the two-dimensional world.
In 2012, those born in the 90s had already started going to college and had significantly more free time.
I always have to catch up on the series I haven't watched in the past, and then I follow the recommendations of V Station and gradually learn more about anime.
Then successfully became a second dimension.
As a generation that grew up watching anime, they are naturally the target users of the two-dimensional world.
V station is making great strides forward.
The growth rate is astonishingly fast, almost as fast as Maoyan's growth last year.
This is a bit off topic, let’s get back to the movie.
Not only emerging websites such as Maoyan and V Station are being hotly discussed.
Or traditional forums like Tianya and Mop, which always generate a lot of discussion when Chen Linfeng's new movies come out.
On Zhihu, an emerging knowledge-sharing website, the discussion about "Inception" has also become a hot topic.
At that time, Zhihu had not yet developed into the later "Tell Your Story". The flavor of Bihu was still there, but not as strong.
“How would you rate the movie Inception?”
"Did the spinning top stop at the end of the movie Inception?"
Both questions received hundreds of answers and countless comments and likes in a short period of time.
At this point, some people have watched the movie at least three or four times and gradually understood some of the director's intentions in the movie.
The ring worn by Cobb, the child's face and other clues that were suspected to be given by the director were all pointed out by the answerer.
What's more, Leeuwenhoek analyzed the gyroscope promotional video that was circulated on the Internet frame by frame, and analyzed the difference in stability of the gyroscope in the dream and in reality by comparing the axis lines.
And through the audio waveform of the gyroscope's final rotation, we can analyze whether the gyroscope is about to fall over.
Such a hardcore analysis instantly received a large number of comments and likes.
Then the answer was temporarily blocked due to copyright issues, and it will probably have to wait until the movie is finished and released before it can be released.
This is almost true for all other ones with pictures.
Of course, this can't stop netizens' enthusiasm for discussion.
Almost everyone came out to say something.
"Inception" has the potential to become a hot topic among the entire nation.
The box office also continued to rise in the process.
Apart from the two largest box office markets, the film will be released in Japan and South Korea a little later.
In Europe, countries such as the UK, France, and Germany released the film at about the same time.
The corresponding box office figures basically immediately jumped to the top of the weekly box office list.
In some places, it even exceeded the first-day data of "Avengers".
This is really thanks to Chen Linfeng's marketing campaign, otherwise, an original movie like "Inception" would never be able to compare with big IPs like Marvel in terms of early popularity.
The next day, the North American box office remained stable, still at just over 7000 million US dollars.
The situation in China is similar, about the same as the first day, also 1.2 million.
The high box office numbers on the first day were obviously due to marketing, and they were maintained on the second day.
This shows that the public's reputation must be good, and the audience recognizes the quality of this movie, which is why the box office is almost the same as the first day.
This is rare in the box office curve of commercial blockbusters.
Of course, there are definitely those viewers who watch it multiple times.
One of the biggest features of "Inception" is that the proportion of people watching it for the second or third time is extremely high.
As the discussion becomes more and more heated, some people can't help but read it again, even if it's just to verify what they have seen.
Is it true that the ring appears and disappears from time to time?
In the dream before, did the child really never turn around?
Of course, the wonderful special effects and exciting fighting scenes in the second half are also key factors that make movie fans willing to watch it multiple times.
Just like some viewers who like "Let the Bullets Fly", watching more games is just basic operation.
There is a basis here, which is that the film’s pre-marketing was good and even better than its previous life.
After all, Nolan never refused the Nobel Prize.
And heat will always spread above the basic value.
Due to the high basic popularity on the first day, the film spread faster afterwards, attracting more people to the cinema.
Therefore, there is a phenomenon that box office revenue does not drop despite the marketing of commercial blockbusters.
As the topic reached its peak in the past two days.
On the third day, the box office miraculously maintained its position.
The data showed only a slight decrease compared to the previous two days.
In North America, the box office of 6500 million US dollars brought the first weekend box office to 2.07 million US dollars.
Even better than The Avengers!
Of course, this cannot be calculated in this way. After all, Marvel has a large fan base, and the follow-up may not be able to compare.
But the first weekend data of 2.07 million is really impressive.
"Disney has once again achieved great success, with a box office of $2.07 million in the first week, announcing that the summer season is Disney's world."
"Cobb and his team not only implanted the concept in Fisher's (the second-generation rich man) mind, but also implanted the idea in the minds of the global audience, and he made all the audience try their best to say to the people around them, 'Hey, I just watched a really cool movie'."
"Everyone loves it, and it seems like everyone is talking about that damn top these days."
"2.07 million, is Chen going to enter the billion dollar club?"
The Emily Ken media, whether they liked the movie or not, started to praise it.
There's nothing I can do, it's just too popular.
The audience likes it, so only by issuing reports that suit their tastes can we attract more people to watch.
Of course, Disney’s “efforts” behind the scenes should not be ignored.
Staff from some TV stations, including ABC and NBC, took to the streets and interviewed passers-by and audiences who had just walked out of the cinema.
"Inception? I haven't watched it yet, but many of my friends around me say it's good. I'm planning to watch it."
"This is probably the most exciting movie I have ever seen. When the car was about to fall into the water, I was so excited, but I didn't expect the car to take so long to fall into the water, hhh~"
"I have watched it twice, and this is the third time. I posted a long review online with a lot of details about the movie. You can follow me on Twitter. My account is..."
"..."
(End of this chapter)
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