Chapter 530 The general trend (5k)

In fact, not only Feng Xiaogang, but many other people are paying attention to the Golden Rooster Awards.

After all, it is the highest award in the mainland. Although it has not performed well in the past, its reputation has always been there.

Rumors and reports about the Golden Rooster Awards reform have been released continuously for more than half a year.

Such remarks as the need to sweep away past ills and give people a refreshing feeling come several times every month.

At first, some people may scoff at it, but when it is mentioned more and more, and it is said by the official media, people can roughly understand the depth of the official determination.

Afterwards, many people began to pay attention, wanting to see if it could be changed.

Especially later on, the goal was clearly stated, saying that it wanted to become the highest award in the Chinese-language film industry.

The momentum is still very strong.

This makes people look forward to it even more.

In addition, everyone gradually realized that Chen Linfeng was also involved.

Everyone still trusts his credibility.

His decision not to attend the Golden Horse Awards this time was interpreted by many as a sign that he was trying hard to win the Golden Rooster Awards.

Although many people think that he went a bit too far, after all, they are their own awards and there is really no need to distinguish them so clearly.

But there are indeed many people who have higher and higher expectations for the Golden Rooster Awards.

On November 11, China Central Television's Channel 27 ran a special feature on the Golden Rooster Awards.

Specializes in reporting on what happened before and after the Golden Rooster Awards reform, including changes in personnel, organization, systems and other aspects.

This process of change is captured in the form of a documentary.

This is very telling. They didn't even announce the awards, but instead played the documentary first.

If you don't succeed, you will die.

Many people in the industry have now clearly seen the determination of the Golden Rooster Awards.

And it seems that the support from above is also very strong.

In the past, there has never been such a program on CCTV.

Online, discussions on this issue are becoming increasingly in-depth.

"Isn't it really going to be changed?"

"Why do I find it hard to believe? That's the Golden Rooster Award, the one that gives you hope and then disappoints you every year!"

"Be cautious and have small expectations. After all, the God of Wind is involved."

"Indeed, the only one I have some trust in is the God of Wind."

"Thousands of professionals voted, and it's impossible for the votes to come up with a double egg."

"I don't think so. Anyway, looking at the process, it does look like it."

"I don't know how many celebrities will come this year. To be honest, there were a lot of celebrities last year, although it was a big one at the end."

"With the quality and number of guests reaching one-third of last year, I feel that the reform of the Golden Rooster Awards is a preliminary success."

"..."

While the guest lineup is being discussed online, invitations to the Golden Rooster Awards are also being gradually distributed.

This was the first award ceremony after the reform, and the award committee attached great importance to it, including almost most of the important figures in the domestic entertainment industry.

Whether these people come or not is one thing, but the invitation still needs to be made.

Chen Linfeng also received it. He glanced at the invitation in his hand. It was an ordinary invitation letter with two lines of big words on the first page:
We sincerely invite the famous director, writer and screenwriter Mr. Chen Linfeng to attend the 29th Golden Rooster Awards Ceremony.

The date is set for September 12th.

At the same time, most celebrities also received invitations.

For mainland stars, giving face to the organizing committee or Director Chen and participating in the Golden Rooster Awards is not a problem worth worrying about.

But for Hong Kong and Taiwan celebrities, they need to consider more deeply.

Knowing that the Golden Rooster Awards and the Golden Horse Awards do not get along, it is indeed a difficult question whether or not to attend their award ceremonies.

Ren Xianqi and Liu Qingyun talked about this. They are both actors in this year's Golden Horse Award-winning work "Overheard".

Liu Qingyun also won the Golden Horse Award for Best Actor for this.

"I received the invitation, what about you?"

"I received it too," Ren Xianqi said with a headache, "I haven't received any accurate information from anyone yet, so what do you think about whether you should go or not?"

"Why are you in such a hurry? Let's go to Director Du. We will definitely listen to the director."

"What about you, do you want to go?"

Liu Qingyun thought for a moment and whispered, "Of course I still want to go. After all, it's rumored that Director Chen is pushing for the Golden Rooster Awards. I can't afford to lose face for Director Chen anyway."

"You're right, but why don't these big guys come out and speak up?"

"Who knows."

Celebrities from Hong Kong and Taiwan all want to see how the local bigwigs choose.

But for the big guys, they think it is an easy choice.

Anyone who understands the general trend knows that the rise of the mainland film industry is unstoppable, especially in the past two years, even Hollywood has begun to pay attention to the mainland film market.

Most Hong Kong and Taiwan filmmakers now rely on the mainland market for their livelihood, so how could they refuse the invitation to the Golden Rooster Awards?

In the past, I could find excuses to refuse.

The Golden Rooster Awards itself does have a lot of problems. Even people from the mainland are unwilling to participate. If they don't want to show off, there's nothing wrong with not participating.

It’s different nowadays. When you are required to express your opinion, you still have to go.

What's more, we can't fail to give face to Chen Linfeng.

Therefore, whether it is Du Qifeng or Er Dongsheng, the directors who signed up for this year's Golden Horse Awards;
Famous Taiwanese directors like Li An and Cai Mingliang have already made up their minds to show their support.

Not to mention the likes of Fang Long, Andy Lau, Louis Koo, and Liang Jiahui, who are already close to the mainland film and television circles, and there is no conflict between them, so the Golden Horse and Golden Rooster awards just need to give them face.

Hou Xiaoxian, as always, does not interfere in matters outside of Taiwan Island.

Besides, he is the main promoter of the Golden Horse Awards, so it is understandable that he is unwilling to cooperate with his competitors.

But people like him are a minority after all.

Three days later, many bigwigs began to express their intention to attend this year's Golden Rooster Awards ceremony.

Subsequently, many Hong Kong and Taiwan celebrities also began to express their intention to participate.

Chen Linfeng was not surprised by this. In 19 in his previous life, the mainland Golden Rooster Awards and Golden Horse Awards held their awards ceremonies on the same day. The other party was squeezed so much that even the chairman of the jury resigned and refused to attend the Golden Horse Awards.

This is the general trend.

As December approaches, there are more and more media reports on the Golden Rooster Awards.

Counting stars is one thing, but whether the Golden Rooster Awards will be improved and whether it can naturally become the number one award in Chinese entertainment in the future is also a hot topic in the media.

Judging from the general public opinion, the media are still not optimistic.

After all, the Golden Rooster Awards have too heavy a historical burden. The most bizarre thing is that after 2000, every Golden Rooster Award has given out double yolks.

One media outlet commented, "It would be a great thing if the Golden Rooster Awards could get rid of the double-yolked eggs."

There are also remarks such as "If the Golden Rooster Awards can be improved, roosters can lay eggs" and "It will definitely be a bunch of unfamiliar mainstream movies that will win the awards." In short, they are all pessimistic remarks.

Some of these are really not promising, and some are actually tricks used by the award committee.

First suppress and then praise will give people a deeper impression.

It's the exact opposite of last year.

The success of last year’s “A Century of Film Classics” highlights how poor the Golden Rooster Awards were.

In addition to the Golden Rooster Awards, the news of Mo Yan's winning the award was once again widely reported.

Because December 12th is the day when the Nobel Prize in Literature is awarded in Sweden.

It was only announced before, but now it is officially considered the winner.

Therefore, many literary media choose to stir up the heat at this time.

It also means to avoid the entertainment industry:
What’s the point of your entertainment industry making such a big fuss about the Golden Rooster Awards? Is it as important as my Nobel Prize?

Maybe it was also intended for Chen Linfeng to see.

In the literary world, there are quite a few people who can't stand the fact that Chen Linfeng is always hanging out with the entertainment industry.

Loss of face!

This year, he refused the Nobel Prize, which made many senior literary figures dissatisfied.

I am very happy that you did not win the prize, but I really don’t like your attitude of looking down on the Nobel Prize.

Chen Linfeng also read a lot of literary newspapers and magazines. While praising Mo Yan, they secretly compared him with him and were critical.

He doesn't care about that.

Ten years ago, they were very vocal, but now, apart from those in this circle, most people read these literary magazines.

However, as for Mo Yan, Chen Linfeng thought about it and decided to give him some extra code.

He contacted the head of the media department of V Station and asked him to write a Nobel Prize column and then send a reporter to Sweden to follow up the report.

Since the specific live broadcast images cannot be transmitted back, the grand occasion on site must be reported through text broadcast.

We didn't seek anything else but to show our support to this fellow writer. Qian Haochuan, the person in charge, didn't quite understand what the boss meant.

He hesitated again and again, and then confirmed, "Mr. Chen, are you really going to promote it so big?"

From his perspective, Mr. Chen is also a great writer. As a colleague, he would not want to see Mo Yan win the Nobel Prize in Literature, an award he had rejected before.

In the eyes of many people, this is somewhat embarrassing.

Qian Haochuan also thinks so.

"Why don't we just set up a column in the knowledge section and report on it normally? There's no need to make a big fuss about it, right?"

"Well, what I want is widespread publicity."

"Ah?" Qian Haochuan felt that he might have been wrong in some way.

Chen Linfeng emphasized again, "We must do it in a big way, and pay attention to authenticity. Don't report too much, and don't report too little. Do you understand?"

"Understand...I understand." Qian Haochuan nodded confusedly.

After the call ended, he thought about it again and again, but was still a little unsure.

What if I report it and make my boss unhappy?

By then, no one will care whether the order was given by the boss himself, and he will definitely be the one to take the blame.

So Qian Haochuan quickly asked his leader Chen Rui, "Leader, the big boss asked me to open a special report to report the news of Mo Yan receiving the award. What do you think is the deep meaning of this?"

"Hmm? That's what Mr. Chen said?"

"Hmm."

Chen Rui was also a little confused. He remained calm and said, "Whatever Director Chen said, you should do it. Do you even need to ask?"

"Old Qian, since this task has been handed over to you, you must do it well. Although Mr. Chen is a good person, he will not tolerate any injustice."

Qian Haochuan's face turned bitter. Then please explain to me the boss's intention.

He nodded reluctantly, "Then I'll do as Mr. Chen wishes."

You didn't make it clear which Mr. Chen it was, but both of you said so.

Chen Rui nodded calmly, "Well, do it well and don't let Director Chen down."

Afterwards, Chen Rui called Mr. Sun to inquire about the situation.

Sister Mei also found it a little strange, "Is that what he said?"

"Yeah, I heard that from Old Qian who manages the media."

Facing the person who knows the boss best in the entire group, Chen Rui did not shy away from speaking his mind and explained his confusion in detail.

"The boss probably doesn't like the fact that Mo Yan won the award. Why is he asking for more publicity?"

Sister Mei seemed to be thinking about something. "I think I understand."

"When Mr. Chen gives you a task, he will definitely say exactly what he wants to say. He won't try to make people understand, so just follow his instructions. It will definitely be right."

"That's true." Chen Rui thought about Chen Linfeng's past style and it was indeed true.

"Then I understand. I'll ask other departments to cooperate and increase publicity."

On December 12, Chen Linfeng asked Guo Fan to temporarily take over the filming of the crew. He went to Yanjing in advance to check on the preparations for the Golden Rooster Awards.

As the award ceremony approached, many people in the circle arrived early, especially the Film Association and the Directors Association. Many mainland bigwigs came to check out the situation.

The public opinion was so big that, to some extent, it almost destroyed the reputation of a part of the film and television industry.

Of course everyone will pay more attention.

Especially in the literary world, there have been comments in various reports recently, and their words and deeds show disdain for the film and television industry.

If it happens too many times, even the most honest person will get angry.

When Chen Linfeng arrived at the official office of the Golden Rooster Awards, he saw many familiar faces there.

Tang Guoqiang and Li Xuejian are from the Film Association, Pu Cunxin and Feng Yuanzheng are from the People's Art Theatre, and others like Chen Daoming and Zhang Guoli are also there.

When the staff brought Chen Linfeng in, he obviously attracted everyone's attention.

"Director Chen is here, waiting for you."

"Hey, why call me Director Chen? That sounds strange."

Chen Linfeng smiled and nodded to everyone. Basically, everyone present was a senior, and some of them had worked together in the past.

He walked up to Li Xuejian and Tang Guoqiang, greeted them, and then asked, "Why are you here?"

“We have to come,” Li Xuejian said. “In the past, the mainland awards were not good, and that was unavoidable. Now that we see a trend of improvement, everyone is very concerned.”

"Yes," Tang Guo praised, "This is all thanks to you. If it weren't for you, it would be difficult to change it."

Several other big guys also came over and praised Chen Linfeng highly.

They all know the inside story and are now observing the situation.

Everyone was genuinely happy to see that the Golden Rooster Awards had really changed.

Zhang Guoli was quite emotional about this. "In recent years, anyone with a discerning eye can see that many directors in the industry have become a little fickle-minded. For the sake of a Golden Horse Award nomination, they would agree to any conditions."

He looked around and said, "Why is this? Isn't it because the Golden Rooster Awards are not popular? The Golden Horse Awards are the highest award in Chinese films."

They in the Beijing circle were relatively less affected, but they clearly felt some kind of pressure.

Many people said yes, and they obviously felt the change in the atmosphere in the industry.

Originally, after 08, the mainland market had clearly grown and should have surpassed Hong Kong and Taiwan.

As a result, the "Banquet in Heaven" is now on the rise again.

For some first-line stars in the mainland, you still have to play supporting roles.

Chen Daoming was also very dissatisfied with this, and felt that it squeezed the space for mainland actors.

At least here, that's what he said.

Chen Linfeng has been filming abroad since the beginning of the year and has not paid much attention to the situation in the mainland.

"Heavenly Banquet? Are they the three from Bay Island?"

"Well, Director Chen, you are no longer in the Five Elements. They don't dare to come to you because of this. Ordinary directors are often influenced by capital.

They said that using Taiwanese actors would give them a chance to be nominated for the Golden Horse Awards. That was all they said privately.

Chen Linfeng was surprised, "Is it so straightforward?"

Zhang Guoli explained, "It's not something that was said too clearly, but there are indeed many similar rumors. Combined with the fact that several movies that have been launched recently all have our top actors playing supporting roles, it's a bit obvious."

The Beijing circle has recently discussed this issue. Not only Hong Kong and Taiwan directors do this, but mainland directors do too.

Chen Linfeng thought about it and realized that in his previous life, this topic seemed to have become popular on the Internet around 13-14.

It seems that the circle was affected even earlier.

"I didn't pay attention to this. Those actors from Wandao don't speak standard Mandarin. I never consider this kind of actors. Maybe other directors have different ideas."

Li Xuejian was very pleased and said, "So, everyone still prefers you like this. Casting is more based on ability, not other things."

Everyone nodded. Indeed, what was most admirable was that Xiao Chen liked to use mature actors or veteran actors.

In particular, the few apprentices he brought up also began to learn this practice.

It is simply a breath of fresh air in the industry.

As everyone was chatting, Kang Jianmin came over in a hurry, "Director Chen, I'm sorry I'm late. I heard that you were coming to inspect today. How about we go in and take a look now?"

Chen Linfeng nodded and then said goodbye to everyone.

"Everyone, let's talk about this during the awards ceremony."

"Director Chen, just focus on your own business and don't worry about us."

"That's right, let's just take a look, it's no harm."

Seeing the two people leave, Pu Cunxin sighed, "I never thought that Xiao Chen would reach this point now."

"Who says he isn't?" Tang Guoqiang said, "When we were acting together in The Great Tang Empire, I thought he would be a very good actor. Who knew he would blossom and bear such a big fruit in the field of directing?"

Zhang Guoli lowered his voice and asked, "Do you think this Golden Rooster Awards reform will have a good result?"

"That depends on whether you can withstand the pressure." Chen Daoming also lowered his voice.

"You heard about it too?" Zhang Guoli asked in surprise.

This person is also very well-informed.

"What did you hear? Let's talk about it in detail. Don't hide it."

"..."

Chen Linfeng followed Kang Jianmin into the meeting room.

On the way, Kang Jianmin led the way, walking extremely slowly. From time to time, he seemed to want to turn back and say something, but hesitated and held it back several times.

It's obvious that he's just pretending.

Chen Linfeng said helplessly, "Director Kang, if there is any situation, just tell me directly. Don't worry, I won't spread it."

"It's like this," Kang Jianmin looked around to see if there was anyone around, and whispered, "Have you heard the news? It seems that the higher-ups have some opinions about our selection this time, thinking that the results don't pay attention to the main theme, and that such a reform doesn't conform to the proper values."

Chen Linfeng nodded calmly, "I heard about it, so I came."

(End of this chapter)

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