Huayu: As a child star, I just want to be famous

Chapter 539 The future is promising (6K)

At the year-end meeting, the first item is naturally to report on the achievements of the past year.

Long Lin goes first.

Wei Jin, the general manager of Longlin Company and an important deputy to Chen Shantong, stepped forward, opened a PPT and began to speak.

"Last year, Longlin's annual revenue was 12.69 billion yuan and its profit was 2.6 million yuan, up 45% and 67% respectively."

"Among them, the film and television industry accounts for 70% of the revenue, copyright accounts for 13%, games account for 10%, information technology services account for 5%, and artist management accounts for 1.3%..."

After more than ten years of development, Longlin has become the leader in the TV drama industry.

Since the company is not listed and does not disclose its financial statements to the public, these data are not known to the outside world.

However, just from the number of TV dramas produced and popular every year, we can see Long Lin’s current status.

Specifically, out of a total of 10 TV series produced last year, 2 of them met the standard of being a big hit, with a viewership rating of over 4%.

This is one of the best results in the industry, and even an exaggerated one.

Although not as exaggerated as when Chen Linfeng was still filming TV series, which could easily influence the entire industry and create phenomenal works.

However, the expansion of the overall market size still enabled Longlin's revenue and profits to grow rapidly.

You know, after Chen Linfeng turned to the big screen, Long Lin went through two years of pain.

At that time, both revenue and profits declined significantly. Today's operating model and performance are relatively much healthier.

Moreover, now Longlin is able to stably produce popular TV series relying on its excellent writing team and mature creative team, completely getting rid of the unstable model of relying solely on a few teams in the past.

This is what other companies envy the most.

Wei Jin continued, "Compared to last year, copyright revenue has increased slightly, up 5 percentage points, reaching about 70% of the peak period. We still need to continue to work hard on this."

Hearing this, many people present looked at Chen Linfeng.

This "peak period" was obviously created when Mr. Chen was in office.

When "Sherlock Holmes" was broadcast, the earlier "The Great Tang Empire", "My Love from the Stars" and "Reply" also generated income that year.

The overseas copyright revenue at that time was a historic achievement, which was far beyond the reach of other domestic film and television companies, including the current Longlin.

Since then, there has been no such high data.

“…Compared to the past, the means of copyright operation have been greatly improved. In addition to replay and network copyright, the revenue from peripherals and licensing has increased by 39% compared with the same period.”

In fact, a large part of this revenue goes to companies related to the film and television city, and Long Lin doesn't get much involved.

The bulk of it is peripheral authorization.

"...In terms of games, revenue increased by 106% year-on-year, and profits increased by 57%. This area is mainly operated by IP, and the income is relatively unstable."

"…In terms of information technology services, we currently have direct control over 13 related media, hundreds of Weibo influencers, a total of more than 2 million fans, and at least 8 million active fans, with an even greater outward radiation area…"

"In addition, we have established good cooperative relationships with dozens of professional media and have created hot marketing events in the past year..."

When Chen Linfeng heard this, he looked at the screen.

The revenue from information technology services is actually the same as that from the media. They collect money to do things and try to support themselves, and maybe even make some profit.

He looked carefully at the name displayed on the screen.

There were no large media outlets, but he had actually heard of a few of them. He seemed to have seen them when he attended an event before.

As for the big Vs, he didn't pay much attention to them on a daily basis, so he just skipped it.

All in all, Longlin’s scale has indeed increased.

Chen Shantong has always been very cautious in business operations. After promoting Wei Jin to be in charge of specific operations the year before last, the steps have been relatively big, but still within control.

Chen Linfeng had a more detailed document in his hand. He opened it and saw detailed data on various TV dramas and variety shows.

He took a quick glance and got a clear idea of ​​what was going on.

Next, it was Zheng Zhihao's turn to introduce.

He is the general manager in charge of operations at Kylin Films and was previously in charge of Maoyan.

But Maoyan has now developed and has been split out, with Xu Wu now in charge.

Zheng Zhihao's authority is relatively small.

However, Qilin Film and Television itself is growing very rapidly, and has now extended its tentacles into distribution, so it has great prospects for the future.

Zheng Zhihao himself enjoyed it very much.

"In 2012, Kylin Films' total revenue was 17.8 billion, a 61% increase over last year..."

As soon as this data came out, it attracted the attention of the whole audience.

Such revenue performance is already on the same level as Huayi.

Last year, Huayi’s reported revenue was only at 14 billion.

Nowadays, the movie box office is still at a level of less than 10 billion. According to the one-third profit sharing ratio, in order to have a rough revenue of 15 billion, the box office performance must be at least 45 billion.

However, the total box office of China's film market in 2012 just reached 200 billion.

45 billion is almost a quarter.

Everyone present knew that "Inception" was invested and produced by Mr. Chen's company in the United States, Summit Entertainment.

At most, Qilin collects some money from domestic issuance, which is not much, at least not as much as outsiders imagine.

Wei Jin and Liu Yun discussed in a low voice, guessing that with such a large amount of revenue, it must not only be domestic income.

Sure enough, in his subsequent narration, Zheng Zhihao mentioned the investment and distribution income of many films.

There are quite a few Hollywood movies here that you may have heard of in the past year, but I never expected that Kirin would be involved in the distribution.

Kirin is also involved in the distribution of the Southeast Asian market.

Liu Yun whispered, "Sure enough, Qilin's distribution channel has been established."

Wei Jin nodded, "It looks more complete than ours."

"Movies are still popular," he couldn't help but sigh, "It's much easier to build channels by following Mr. Chen's several key movies."

"Then we can make use of these channels a little bit."

Liu Yun thought this was great. They focused on the TV station and were weak in other areas, so now they could complement each other's strengths.

Wei Jin agreed, which was why they sat together for the meeting this time.

Afterwards, Maoyan, V Station, Shenshou Special Effects, Qilin Copyright Operation Company, Pingshan Film and Television Company, etc., including various departments within the company, have roughly reported on the situation in the past year.

The combined annual revenue of the companies present exceeded $10 billion.

Except for Pingshan, other companies have developed very rapidly, with growth of 50% or even double the growth.

This is the case for companies in their growth phase, especially those related to film and television. Now that the market is growing rapidly, the growth of various companies is also very rapid.

Among them, V Station developed the fastest last year, with the total number of users increasing from less than one million last year to more than 500 million now.

The total number of submissions exceeded one million, and the website content became truly rich.

The development in one year is more rapid than in the past few years.

This number of users is actually almost reaching the dividing line between niche and mainstream.

Going further up almost means moving from a niche to the mainstream.

By then, it will not be the same scale and influence as it is now.

Chen Rui is very optimistic about this and thinks that this transformation can be completed in two years at most.

Chen Linfeng remembered that he reached this level in his previous life around 14-15 years ago, but now it has been advanced by at least a year and a half.

Overall, he was quite satisfied with this.

After that, Maoyan also developed rapidly, with more than 1 million users, a market share of over 60%, and a total box office of 40 billion, accounting for about 20% of the domestic box office.

This is the stage of entering the land grabbing stage, which is different from the situation of V station which is still in the accumulation stage.

Everyone present was most impressed by Maoyan’s performance.

Indeed, Maoyan had a strong presence last year.

Nowadays, almost all production teams have to take Maoyan’s situation into consideration.

Including recommendation positions on websites and apps, news push, etc., are all very important factors during the film release period.

The producer is like having another father above him.

Of course, Chen Linfeng didn’t have much experience with this because he was a father.

After everyone finished their reports, Chen Linfeng announced that the meeting would be suspended and everyone would take a break for a while.

Managers of various departments, some senior executives of the company, including those in charge of overseas operations, moved to another conference room.

They each have their own reports and plans.

The second half of the meeting mainly involves the plans for the coming year and the direction of the company's progress, so this part will be changed from a large meeting to a small meeting.

During the break, Guo Fan and Lu Yang chatted in low voices.

"Teacher, the scale of your business is quite impressive. All in all, your annual revenue is almost 10 billion US dollars, and your asset scale must be tens of billions of RMB."

Lu Yang curled his lips and said, "You listened very carefully. I didn't pay much attention afterwards."

He is still thinking about the box office of his movie.

"It won't hurt to know more. I want to make a science fiction movie in the future, and I need to integrate resources from all sides. I want to know how capable your subordinates are, so that I can seek help when the time comes."

Lu Yang laughed and said, "You are really rude."

"Of course, as a director, you have to be thick-skinned."

Guo Fan didn't take it as an offense at all. "We are lucky to be led by our teacher. Ask other students in the directing department. They all had to fight for resources to start with. They are almost begging for resources."

"You're right."

The break was not long and after a while everyone sat back down.

At this point, there were fewer people in the conference room, only about 10, basically only the heads of various companies, as well as the director, screenwriter, and producer.

"Everyone should have understood the general situation in the previous report."

Chen Linfeng took over the conversation, "Next, let's talk about this year's plans."

"First of all, in terms of movies, I have two movies that will be released this year, one is "Joker" and the other is "Now You See Me."

He specifically emphasized, "Among them, starting with "Now You See Me," most future films will be co-invested by Kylin Pictures, and the films will be classified as co-productions." The subtext is that the focus of work has officially shifted from Hollywood back to China, and everyone understands this.

Previously, people both inside and outside the circle had speculated whether Chen Linfeng, who was doing so well in Hollywood, would stay there in the future.

In the past two years, he has hardly filmed in the country, which has further fueled this speculation.

Even some people within the company have had such speculation.

Now it has been officially announced at the top level.

"Excluding me, Director Cheng, Lu Yang, Guo Fan and others have also started new projects since last year. After this year, the number of Qilin's works will increase significantly."

Sister Mei said, "This is similar to Longlin in the past. They have both reached the point where production is increasing."

"That's right," Chen Linfeng nodded. "In this case, the demand for screenwriters will further increase. The screenwriter team at Longlin has done a good job, and Qilin will also implement this model in the future."

He looked at several representatives of the screenwriter team and said, "If anyone in your team wants to develop in the film direction, you can apply to be transferred here."

Chen Manling, Lin Hong and others were all tempted, but they didn't want to appear too unrestrained in front of their boss.

Chen Shantong waved his hand and said, "It depends on your own wishes. If you want to go, go. It doesn't mean that you can't continue to write TV scripts after you go."

"Yes," Chen Linfeng said, "Creation itself is quite random. Sometimes I still think of a story and it is more suitable to be adapted into a TV series."

"Then we'll think about it and make the news public with our colleagues." Chen Manling nodded in agreement.

"Oh, right,"

Chen Linfeng thought of something and said solemnly, "I have also watched the dramas you wrote recently. Generally speaking, they are okay, but the trend is not right."

Hearing this, several screenwriters looked at each other, and finally Chen Manling asked, "What do you think is wrong with us?"

They are also very talented screenwriters in the industry. If someone else said this, they would probably sneer at it.

But when facing Chen Linfeng, no one had such an idea, because the ratings record he set that year was still there.

Chen Linfeng sorted out his thoughts and said,

"I won't mention the original novels for "Zhu Xian", and I'll just talk about the original scripts. In recent dramas, the proportion of love scenes has been increasing."

"This is not an isolated case. I watched several dramas released last year. The script for Newsgirls was written by the screenwriters. It didn't properly describe the working conditions of journalists. Why are there so many love scenes?"

"I don't know if it's due to the market or some other factor, but this isn't a workplace drama, and the romance theme doesn't seem like one either. Who came up with this?"

Chen Linfeng talked about this drama mainly because he had a sense of déjà vu when watching it, and felt that it was a bit like some later dramas that were wolves in sheep's clothing.

A typical fake "heroine", with a heavy love plot. There are workplace scenes, but not many.

The few workplace scenes were actually pretty good, but it's a pity that they were too few.

Because he didn't have enough time, he watched a few episodes and didn't finish the rest.

Afterwards, he specifically checked the ratings, and found that among the recent Dragon Scale dramas, if not the last, it was at the bottom.

The structure itself has problems, and the tone is wrong, so it's normal that the ratings are low.

Chen Manling and Lin Hong, who were in charge of the screenwriter team, were both shocked when they were singled out as an example by Mr. Chen.

They recalled it and had some impression.

Because they are responsible for different projects, Chen Manling knows more.

Since the person involved is not here, only Chen Manling can speak.

"This was indeed written by a screenwriter in the group. His name is Lu Duo. He was recruited two years ago. His writing style and ideas are good. When he wrote this script, he was also..."

As she spoke, she began to hesitate.

"Oh, this person," Wei Jin continued, "I remembered it when you mentioned this name.

At the end of last year, the marketing department issued a report mentioning that young female audiences now account for the majority.

Therefore, the company wanted to try to adjust the direction and shoot a workplace romance drama that highlights the female lead. "

He spread his hands and said, "Obviously, the results are not ideal."

Chen Linfeng looked at his father.

Chen Shantong nodded, "There was such a report at the time, and I saw it too."

Chen Linfeng frowned and asked, "What's the point of this kind of report?"

Wei Jin wanted to respond when he heard this, but after thinking about it, he remained silent.

"Everyone knows that most TV viewers are women, but as a TV producer, you can't just look at the data and think that way."

Chen Linfeng looked at Wei Jin and said, "Let me ask you, which one makes more money, a hit drama that goes beyond the market, or five mediocre dramas?"

Long Lin has experience, Wei Jin said without hesitation, "Of course a hit drama makes more money."

“So, there are many female users because they already have the habit of watching dramas. If you make a drama, as long as the promotion is in place and there are stars they like, the ratings are guaranteed.

At this point, if your plot can attract male viewers who don’t watch dramas very often, doesn’t that mean that it will become a hit drama?”

Wei Jin was shocked, "How can you still think this way?"

Chen Linfeng asked back, "Why not?"

“To put it bluntly, people are mean and like to find pornography in plots and plot in pornography.

The same is true for love stories. A good plot with a little romance as a seasoning will be more appealing to female audiences! "

"For example, 'Reply 1990'!" Liu Yun blurted out.

The love story between Shi Xiaolong, Shu Chang and Huang Xiaoming is still popular among netizens and audiences.

"Reply" is clearly a heartwarming family drama and also a period drama.

There are very few love scenes.

"That's right," Chen Linfeng looked at Liu Yun approvingly, "That's the truth."

Wei Jin was silent. He felt that this logic was strange and did not conform to the conclusions given by the data and the market. However, it was difficult to refute it because there were specific examples.

Chen Linfeng thought, "My theory is a classic model for the second-generation gaming community in later generations."

Isn't the second tour of mixed toilets based on this theory to expand the circle?

How could your theory on the early market refute me?

It’s time for today’s film and television industry to enjoy the theory of expanding the circle.

Moreover, Chen Linfeng himself actually thinks that the film and television industry is quite suitable for this theory.

In the golden age of TV dramas in the past, weren't popular dramas the type that were watched by men, women, young and old?

Without gender narratives, TV dramas are just mass entertainment products.

It is not the same concept as the niche type like Eryou.

On the contrary, it would be strange if the film and television industry later on produced special dramas specifically for a certain gender.

Wei Jin was convinced and nodded, "You are right, I will pay more attention in the future."

Chen Manling asked, "What about Lu Duo? She is actually quite good at workplace dramas."

Chen Linfeng waved his hand. "Since you have some skills, there is no need to do anything more because of this. We have set the rules before. As long as you don't do bad things intentionally or insert private goods, you won't be punished substantially."

The most critical department of Longlin is actually the screenwriter team. In order to train this group of screenwriters, everyone from top to bottom has put in a lot of effort.

We cannot let this affect the mentality of a group of people.

However, Chen Linfeng had PTSD about the situation in his previous life, so he emphasized it.

“I think we will have to add a review process in the future. For TV dramas that are not based on romance, the number and proportion of romance scenes will have to be limited.

The text and the scenes are double-checked, and the love scenes cannot account for more than one-fifth of the film. "

This actually, to some extent, limits the so-called "strong heroine" in later generations.

If there is no romance anymore, what’s the point of watching dramas with strong female leads?

This will actually make it possible for a truly independent and strong female protagonist to emerge.

Chen Shantong always trusted his son's judgment, and instructed Wei Jin, "Write it down, go back... Forget it, let's do this after the New Year."

"I understand. I'll start preparing when I get back." Wei Jin replied.

The topic had gone a bit off topic, so Chen Linfeng returned to the subject.

"You may have heard rumors. I have a Warcraft project on hand, and I need to start with the script."

He looked at Lin Hong and said, "Find out if there are any people in the group who have played Warcraft before. Whether you are interested in writing movie scripts or not, come over and help write the Warcraft script."

Chen Linfeng said excitedly, "I want to start with the chronicles and sort out the story bit by bit."

Lin Hong nodded in agreement.

He is older and has never played games, so he won't join in the fun, but he can tell the younger ones in the group.

Guo Fan became interested, "Can I join in?"

"Sure. I need your opinions. If you, Lu Yang and Shen Ao, are interested, you can come too."

Guo Fan added, "I have a friend named Gong Geer who also talked to me about this topic recently. Can he come too?"

"Okay, let him come too."

Chen Linfeng had an impression of this name, who was later the producer and screenwriter of "The Wandering Earth".

He is also a tough character.

Liu Yun asked with interest, "Will this film be shot in the country?"

Chen Linfeng nodded, "Yes, there will be a lot of shots shot in China. There are many scenes in the movie, and different locations will be used. There are many types of climate and terrain in China, so a lot of scenes will be shot in China at that time."

"Oh, by the time the crew is too big, we will probably need to recruit people from across the industry."

"When the time comes, we at Longlin can also send some people, which can be regarded as experience."

It doesn't matter who you cultivate.

"That's a good feeling."

Chen Shantong made the decision, "When you need someone, just tell me directly. I'll let you know if you need someone. Even if they are currently filming, I can find a way to get them to you."

"It's not that serious," Chen Linfeng said, not knowing whether to laugh or cry. "If you really have something to do, just let them continue to do their own work."

(End of this chapter)