Indulge in life

One night, Tang Weichao let go of playing, because he knew that the work in the future would be stressful!Even harder!

His premonition was right, just a few days later, he faced a new challenge.

The first to get the news was that Director Zheng had a private conversation with him. The company will represent a new project, a well-known brand of optical storage products.

Since it is a very well-known brand, the company put a lot of effort into this competition for the agency right, and finally won the final agency right. But how to carry out the first step of publicity and how to promote this product? It's an instant hit in the market, but it's still unknown.

In view of this problem, the company's board of directors convened several meetings, and discussed with Director Zheng and others for a long time, hoping that the product department can come up with a good plan, and someone will be responsible for this matter. Director Zheng recommended a People, that is Tang Weichao.

"The other party asked us to sell more than [-] units in the first month! Do you have confidence in this matter?" In the small conference room, Director Zheng asked him after introducing the situation.

"Of course I have confidence, Director Zheng, thank you for valuing me so much and for giving me such a rare opportunity, I will do my best!" Tang Weichao replied seriously, every word,

The number of [-] units, although it is in Zhongguan Village, although it is a well-known brand, has never been sold, and it may be very difficult to achieve this number at once, but Tang Weichao is still very firm, and the expression in his eyes There was no trace of hesitation.

"Then what are you going to do specifically? Do you have a direction?" Director Zheng asked with concern. He understands the importance of this matter. Although he believes that the person in front of him will be able to live up to his high expectations, he still wants to know exactly means of operation.

"I think, since it is a well-known brand and has already gained considerable recognition in the market, we don't need to spend time on building the brand. What we need to do is to have a comprehensive market exposure and let people in the whole market. All As soon as local customers entered the market, they found that if they want to choose optical storage products, of course they must choose our products!"

Director Zheng's eyes lit up: "That's right, we really don't need to work hard on brand promotion, that's what manufacturers are doing, and I believe they're doing more than us in this regard, what we have to do is to comprehensively Attack the market, let everyone see this product and feel that our product is the first choice!"

"Yes, so I think. Such a market strategy is very simple and clear. The only thing that needs to be determined is what we can achieve. How many resources and manpower will be used!"

"No problem! You can do the planning. In terms of resources and manpower, just indicate how much you need. If there is any difficulty, I will help you. But this time the marketing company attaches great importance to it, and I believe it will give full support. You can rest assured Let's do it!" Director Zheng smiled.Patting Tang Weichao on the shoulder: "I'll wait for your plan to come out!"

Tang Weichao nodded confidently.Gave a big smile.

For the next time, he was arranging the shipment of the display.While taking time to do new marketing planning, what he didn't know was that at the same time as him, people from the marketing department were also having a meeting and working on the same planning project.

The director of the marketing department is surnamed Wu, and there are only two or three people under him. Their main job before was to comprehensively collect effective information in the market, other competitors' promotional methods, specific actions, etc., and then feed them back to the relevant departments of the company, and then cooperate with them Do some market planning and promotion work, take photos of the event as evidence, and reimburse the event expenses to the manufacturer.

But in fact, their own abilities are indeed limited, and they can't come up with specific things for market planning and promotion. Collecting market information is not as fast as the people in the product department and sales department. Before they can form written information Well, all the departments have discussed the specific countermeasures after the meeting. After a long time, they really only ask for money for taking pictures, and they have become a dispensable department.

Manager Wu is very dissatisfied with all this. He hopes that the marketing department can take on more work and occupy a very important position in the company. Otherwise, he can't even speak a word during meetings, and no one values ​​their department. As a result, no one valued him. If this continued, he was very worried that he would be marginalized, and in the end he would end up disbanding the department and dismissing his position.

Therefore, after he learned the information at the new project preparatory meeting held by the board of directors, he was ambitious to come up with a decent plan to make everyone look at them with admiration and completely change their current embarrassing situation.

The plan report meeting determined by the company is two days later, and he does not believe that the product department can work so quickly while busy with existing products.

A well-developed plan, especially that of Tang Weichao, shows enough. Could it be that he can put down his work and just do this?And he is a newcomer, even if the display solution last time was good enough, but this time it is a product of a completely different scale, and it is a very well-known brand. Can he stand at a very high level to make a good product this time? planning?

Everyone in the marketing department turned down the existing work first, sat in the conference room, discussed continuously, and perfected a set of large-scale planning proposals. They also borrowed from many other product launch cases and picked They found the one suitable for their company, and made more adjustments. It must be said that they are putting all their eggs in one basket this time, trying to save the face they lost.

Tang Weichao did not have the chance to concentrate on them. He was working on the planning, answering the phone non-stop, arranging shipments, coordinating channel sales, and dealing with various emergencies. However, in the past, he visited the scene in person and directly directed , Now he is sitting in the company, commanding by remote control.

It took him a whole day to make a rough outline, and before he had time to fill it in, several other colleagues came back from the market and saw him sitting alone in front of the computer, so they all came together and looked at the pictures on the screen. ppt template, Ning Haidong said: "Good guy, this time you are asked to show your talent again. This brand is loud enough. It is said that our company put in a lot of effort when robbing the agency, and promised to achieve sales of 30 in the month." The promise of Taiwan, oh my god, 350 units, it is scary to think about it, even if it is shipped normally for [-] days in a month, it must achieve sales of [-] units per day!"

"Actually, it's not an impossible task!" Tang Weichao smiled, turned his head, and said to several colleagues: "On the surface, these numbers seem to be very large, but if you break them down, they are not so many. You see, Now Zhongguancun mainly has three and a half large markets, not including the surrounding small markets. In these three and a half markets, it is enough to sell one hundred units per day. If these markets, we will set up at least fifty terminal channels. , then each family produces two units a day, and it’s done!”

The three and a half markets he mentioned refer to the three large-scale electronic markets of Tianlong, Atlantic, and Jinggu, and there is also a slightly smaller Zhonghai market, which can only be counted as half, so the total is three and a half .

"Fifty terminal channels in each market! Oh my god, you are too fierce!" Na Quan exclaimed. All their products in the electronic market have not reached such a terrifying number, because if there are too many terminal channels, it may Will affect each other's sales, resulting in vicious competition.

"Actually, this is just an analogy. In fact, I plan to set up at least [-] to [-] terminal sales channels in each market, and the more the better!" Tang Weichao said casually, which surprised the already surprised three His calf softened and he almost sat on the ground.

"Eighty to a hundred? How is it possible..." Gao Hao pointed his fingers, completely dumbfounded.

Tang Weichao smiled: "Nothing is impossible. Take the Crystal Valley market as an example. There are about four to five hundred main counters. Excluding digital, maintenance, and software counters, all counters for machine installation and goods are probably There are more than [-] counters, even if I take down [-] counters, it means that I will only choose one of the three counters, this kind of screening is not very difficult!"

"Then even if you take down a hundred channels, can you guarantee that each of them can sell one every day? Is there such a large volume in the market!" Ning Haidong was a little confused. Before they calculated the market shipments, no one could I dare not have such audacity.

"In the market, it is impossible to install only three or four hundred machines per day. If the channel we set up installs one machine per day and uses our products, it will be enough. And don't forget, there will be many larger channels that ship goods every day. It may be dozens or even more! In fact, I think that the daily shipments of Zhongguancun are much larger than we imagined. I have done a survey on monitors before. Through those shipment figures, I believe that The capacity of the market is much larger, [-] units is not a very difficult number, the difficulty is that we only need to realize it in the first month!"

"According to what you said, it is indeed true. It seems that [-] units is not a lot, but the key to the problem, as you have said, is that it is difficult to realize it in the first month! The company will never allow money to buy one [-], actually only [-] will be shipped!" Gao Hao reminded.

Na Quan echoed, "That's right, if that's the case, don't talk about the board of directors, even the girl in the computer department, the whole market will know if she doesn't jump!"