The Red Era: Starting from a Truck Driver

Chapter 226 Jiang Cheng’s Inner Goal

In life, one must always have something to pursue.

Even in the 21st century, it is natural for ordinary people to want to get rich, but many people still want to live a life with a wife and children and a warm bed.

Jiang Cheng is about to realize his dream of having a wife, children and a warm bed. He will become a father in a few months.

But Jiang Cheng actually has some aspirations. If it was just for wealth, he would not have bothered much. When the country opened up, he could just go to the old city and buy a courtyard house.

Jiang Cheng is living in this era now. As for living, if he has no space, even as a driver he will find it hard.

But the attitude of people in this era towards life is completely different from that of later generations. Many people have a spirit of dedication and look forward to future life. This mental outlook is much better than that of people in later generations.

In socialism, many industries serve the people. Some of the service industries of this era have become profit-making industries in later generations.

A certain boss in later generations once said that he was worried that the water would become undrinkable and the food would become edible in the future.

Jiang Cheng's idea was simple. Since he had entered the Supply and Marketing Cooperative by fate and became a driver, he planned to take over when the Supply and Marketing Cooperative withdrew from the historical stage.

Many state-owned enterprises were reformed after the opening up and were contracted and taken over by private enterprises. However, the supply and marketing cooperatives withdrew from the historical stage because they could not compete with privately-owned small shops and shopping malls.

Jiang Cheng used the name 'Jiang Donglai' in Hong Kong in order to lay a solid foundation for his succession.

In later generations, a certain Donglai became famous, but he could not get out of certain places.

It harms the interests of too many people. The food is too healthy. If you don't get sick, how can you make money from your life savings?

~
"Lily, don't do that."

"Brother Cheng, it's going to happen sooner or later. Do you really want me to be with another man?"

At night, Jiang Cheng and Shen Li were lying in bed, and he felt that this girl was getting bolder and bolder. But she was in adolescence, and both men and women actually had an impulse period for the opposite sex at a certain stage.

Jiang Cheng got Shen Li, who was trying to force herself on him, down; he didn't need a plaything.

"Don't move. I want to tell you something serious." Jiang Cheng said.

"Brother Cheng, tell me what's the matter." Shen Li asked.

"You are still young and don't know much. How about I arrange for you to go to school?" Jiang Cheng asked.

"Study~?" When Shen Li heard that Jiang Cheng actually wanted to arrange for her to study, she just thought for a while and shook her head.

Shen Li also wanted to study a few years ago. Before coming to Hong Kong with her parents, she was also in primary school. After coming to Hong Kong, her parents arranged for her to go to a primary school. But after graduating from primary school, she stopped studying for various reasons.

In the past few years, Shen Li was eager to continue studying, but how could she continue studying at her age now? She knew that Jiang Cheng would definitely hire someone to tutor her and catch up with her in high school.

But Shen Li had lost interest in studying a long time ago, and her grades were average when she was in elementary school. But Shen Li was not stupid, and Jiang Cheng might have thought she was useless if he asked her to study.

"I don't want to study. Do I have any other options?" Shen Li looked at Jiang Cheng and asked.

"Yes, I will go look for a store tomorrow to see if there is a suitable one to buy. If not, I can rent one first. You can be the boss lady and sell the fish balls and other products produced in the factory in retail." Jiang Cheng replied.

To be honest, Jiang Cheng still likes Shen Li's appearance, otherwise it would be impossible to get it so unclear from the beginning. But Jiang Cheng has also thought a lot recently. If it is just for fun, she will definitely bring emotional value to Jiang Cheng when she is young.

But what if Shen Li gets older and has no ability? Jiang Cheng has no sense of responsibility at all. If he really wants to have fun, he will always choose the young ones.

But Jiang Cheng didn't intend to abandon her, but to train her. Even if she was to be a concubine, she had to be presentable, not just a vase.

As for the development direction of Xiangjiang's "Jiang Dong Lai", Jiang Cheng plans to enter the retail industry of fish balls, shrimp balls, and even beef balls in the future. He plans to open direct-operated stores and enter some markets. In this way, retail can increase the profit of products. In addition, with more stores, the brand effect can be created without advertising.

Nowadays, even if fish balls are packaged in the Jiangdonglai brand, vendors and small restaurants don’t care about it at all. And customers who eat fish balls can’t see what brand it is.

Dozens of customers may not be as effective as a branded direct-operated store.

Since Shen Li doesn't want to go to school, let's try to train her in business and let her run a store first. She has to deal with many customers and slowly develop communication and interpersonal skills.

In this way, Jiang Cheng can introduce her to others when she goes out with him. In the final analysis, it is still a question of face. But if he can't show it off, Jiang Cheng and Shen Li don't have much affection for each other, so he can't just play around and not be responsible.

Jiang Cheng and Shen Li talked about the details of the direct-sale store on the bed. Because it was the first direct-sale store, making money was actually secondary. It was more about showing the brand. In addition to selling goods, they also had to explain the situation of Jiangdonglai products to customers.

However, fish balls do not have much technical content, so we can only start from the hygienic aspect of production. We should publicize the process and hygienic aspect of the product.

Just like the later advertisements of some purified water, which say how many processes are involved. But that is just to fool laymen, because when experts see the advertisements, the first thought is "it seems that any purified water must have so many processes."

Jiang Cheng doesn't have much to promote about fish balls, after all, the ingredients are just ordinary fish. But a simple introduction to the cleanliness and production process is enough.

She was very interested in letting Shen Li look after the store, especially since Jiang Cheng would pay her directly, so she didn't have to ask Jiang Cheng for money.

The main thing is that Shen Li would not act like the green tea bitches in later generations and ask for money by acting coquettishly.

After talking to Shen Li about setting up a direct-sale store, he still needed to find a place, renovate it, and buy a freezer. If there was a suitable store to buy directly, Jiang Cheng would have to put all the wealth he had accumulated in the past few months into it.

Fortunately, housing prices and shops in the New Territories are not expensive. If the business is not large, you can buy a shop of more than 40 square meters for 100,000 yuan.

Because she was planning how to make money in the future, Shen Li behaved herself a little better at night and did not play with any part of Jiang Cheng's body.

Jiang Cheng also understood Shen Li's behavior, just like when he had a girlfriend when he was studying in the 21st century. He didn't understand the structure of a woman's body, and when he got hold of something, he wanted to study it every day.

The next morning, Jiang Cheng and Shen Li had dinner and started moving. They just found a house yesterday, and hired someone to clean the new place yesterday.

For a vacant house here, you can just find the agent you rented it with to return it. I didn't contact the landlord when I rented it, so I don't need to do that when I return it. However, if the contract has not expired, some fees will be deducted.

Compared with the housing prices in Hong Kong, the returns are actually quite high. In the New Territories, a house worth around NT$30,000 can be rented out for NT$200 to 300 per month. This can bring a return of nearly 10% per year, and the housing prices are still rising.

Therefore, the income from the increase in house prices plus the rental income can exceed 20%. Under normal circumstances, few people sell their houses for such high income.

But Hong Kong's economy is growing rapidly, and it is easy to make money by investing in stocks or starting a business. When there are higher returns, 20% is nothing. Some people quit their jobs to invest in stocks, so it is normal for some people to sell their houses to invest in stocks.

However, there are quite a lot of houses for sale, so it is difficult for Jiang Cheng to find a shop near the vegetable market.

Finally, we found a shop in a good location, but it was too small and shabby. It was just like the place where the butcher in Stephen Chow's movie was selling meat.

In the old alley, many people sell vegetables. Some so-called shops are also dilapidated wooden houses. Some people do business there because the landlord wants to sell it and use the money to do other business.

It's only about 16 square meters in total, and it costs 40,000 yuan. This wooden house has nothing in it, and the wood is worthless even if it is dismantled. The key is that the landlord is a Hong Kong aboriginal and has a land certificate.

When buying a house in Hong Kong now, many commercial houses only have the right to use. This has a land certificate. In this era, there is no such thing as illegal construction in Hong Kong. Although the area is small, after buying it, you can demolish it and build it yourself, and it doesn't matter if you build two floors.

Even if some shops located under residential buildings are sold, they are only the rights of use.

It is hard to say whether it is cost-effective to spend 40,000 yuan to buy a piece of land of more than 10 square meters. Because outside the city, those who sneaked in can build wooden houses with wood wherever they find a place. Although there is no property certificate, according to history, compensation was also given when demolition was later opened, it was just a matter of how much.

(End of this chapter)