The Red Era: Starting from a Truck Driver

Chapter 241 Preparing to Send a Car

In Hong Kong in the 1970s, there were many ways to call a boss, and boss originally meant BOSS, so many people who started companies were easily called BOSS.

In other physical industries, managers are often called managers, and bosses are generally called directors.

In traditional industries, there are people called bosses or shopkeepers.

When Jiang Cheng arrived at his food processing factory, many workers, who came from the mainland, basically called him "boss" in private. However, when the workers in the office saw Jiang Cheng, they all called him "director Jiang".

As for those who call him "boss", those are the young people who have studied abroad in Hong Kong who like to call him that. Jiang Cheng is in the food industry, and the scale is not big now. It has just upgraded from a small workshop to a factory.

Because of the increase in product categories last time, some more employees were added. But at present, the number of people working and those in the office is still less than 100.

In order to save costs, whenever fish and shrimp were delivered, they would temporarily hire some day-paid workers. As long as the fish and shrimp meat were prepared, the family members of the factory workers could also come to work.

Jiang Cheng came to the factory just to look at the financial statements. Shrimp balls have already been supplied. After all, it's just a change of raw materials. The method is actually the same. Even in the future, if you want to make beef balls or chicken balls, the process is the same.

However, in Hong Kong, beef and chicken balls are much harder to make than fish and shrimp balls. Fish and shrimp can be caught in the sea, but meat can only be imported, which is expensive and difficult to obtain. There is no need to make so much.

The financial situation is very good, with a monthly income of several hundred thousand, but the monthly salary alone is almost 100,000, if you add in the price of materials, rent, water and electricity, the net profit ratio is actually not high.

If other factories sell fish balls at the price Jiang Cheng sells them at, they can only make a few hundred yuan profit per ton of fish balls. Jiang Cheng was able to develop entirely because he didn't have to spend any money on the raw materials of fish meat.

But after a few months of development, he had no money left after paying a deposit for the purchase of a house and renovation. Otherwise, Jiang Cheng would have planned to buy a car.

This time, during the Chinese New Year, Jiang Cheng also expanded his business and made a lot of money this month. But at the same time, other meatball producers in the New Territories also got some relief.

This amount of money is enough for Jiang Cheng to expand. You have to know that there are more than 4 million people in Hong Kong now. Although the New Territories are poor, they are the most populous area.

During the Chinese New Year, the sales revenue was only several hundred thousand yuan, and the average person spent less than one dollar on fish balls in a month. Of course, this does not refer to the fish balls sold by Jiang Cheng, and the overall consumption of fish balls is huge.

Jiang Cheng asked the finance department to take people to the bank to withdraw some cash first. In Hong Kong, many purchases are made in cash, and for particularly large amounts, they have to go to the bank to transfer the money.

But for some irregular money, many people prefer to use cash transactions.

So in some Hong Kong movies, a box of money is often used in many plots. The picture is very direct and has a great visual effect. But the reality is the same. It's not that everyone is pretending to be stupid. Do you think it's easy to hold a box of money?

Jiang Cheng still remembers that in the movie "Escape Plan", the first money Zhang Zihao robbed was from a boss riding a bicycle. He asked the financial department to bring people to the bank because he was afraid that he would be spotted on the road alone.

When the finance department took people to withdraw money, Jiang Cheng was reading newspapers in the office. What a coincidence, there were car advertisements in almost every newspaper.

Like Ford in America, since its prices are not cheap, it introduces some selling points in its advertisements.

The advertising slogan for the Prince brand car is "20 miles of driving for one dollar of fuel." Then it says that this is a "residue" car. What is "residue"? It means that the fuel consumption is very poor. The words used in Hong Kong are very different from those in China.

In addition, this car has six seats and costs only 12,600 Hong Kong dollars. According to the current price of fish balls, one and a half tons of fish balls can be exchanged for a car.

Most cars in Hong Kong at this time are imported. Overseas merchants set the price of cars based on the exchange rate between Hong Kong dollars and US dollars. They don't look at whether your market is inflated or whether people feel that money is worthless. Even if a pound of vegetables sells for ten yuan, as long as your currency exchange rate remains unchanged, the car will still sell at this price.

There is also a Czech Gundam car, which is also priced at around 12,000 yuan. The key point is that in this era, cars in Hong Kong are selling old cars for new ones. The advertisement for selling Gundam cars actually says that old cars can be exchanged for new ones.

There is also Volkswagen, which was later known as the Volkswagen brand in China, and its price is also around 12,000 yuan.

Honda Motor, a Japanese company, had even more outrageous advertising in Hong Kong at the time. It had already started offering installment loans, where you could get the car by paying just 2,000 yuan, and the remaining payment was 200 yuan per month.

Seeing Honda's car sales advertisement, it was not that Jiang Cheng wanted to help his enemy, but for Jiang Cheng, who had just started his business, the installment loan was too tempting.

Moreover, the quality of the cars made in the island country is quite good, except that they are a little thin.

Jiang Cheng originally planned to buy three cars, two sedans and a pickup truck. He would keep one sedan for himself and one for his company. The pickup truck would be used for cargo.

Now, with Jiang Cheng's later thinking, he planned to buy a large number of cars. He could buy 10 or 20 Honda cars directly, and the initial payment would only be tens of thousands of yuan, of course, provided that he could buy so many in installments.

In theory, there is no problem. Jiang Cheng is now a Hong Kong citizen and has his own property. Although the house and factory he lives in are rented, the land for the direct-sale store is purchased, so he can build a house on it. So it is his own property.

In addition, with the income and cash flow from his factory, there should be no problem in getting a loan to buy a car under normal circumstances.

When Jiang Cheng bought the car, he planned to sell it directly to his employees on a lease basis, just like in later generations.

The company first buys a batch of cars with a down payment of 2,000 yuan per car, and then asks employees to pay a deposit of 2,000 yuan before they can drive the car away.

After paying the deposit, the company will give you the car for free. As long as you work for Jiangdonglai for five years, the car will be given to you. If you don't work for the full five years, you can return the car to the company and get your deposit back.

Anyway, for employees, they do not suffer any loss. They just pay a deposit and get a car. If they stop working here, the deposit will be returned to them.

On Jiang Cheng's side, he seemed to be losing money, and he would definitely lose money in the end, but he just regarded it as a 200 yuan increase in salary for his employees every month.

A car can tie a person to a company for five years. Considering the future prices and wages in Hong Kong, this is nothing.

The key is that Jiang Cheng's brand "Jiangdonglai" needs to build momentum, and Jiang Cheng feels that it's time to have some fun.

Directly advertise in newspapers, recruit talents, and give away a Honda car to management talents. As for how to give, the right of interpretation lies with Jiangdonglai.

Another point is that Jiang Cheng originally wanted to buy a car for the factory. This car was for everyone to drive, but in fact, within five years, you were driving the car, but in name it still belonged to the company.

Well, the car is already given to you. You can go to work, so why do you need the company to arrange an extra car? At most, the company can reimburse some gas money later. Anyway, the company's own car still needs to spend money on gas.

In general, if Jiang Cheng can really reach a purchase agreement with the dealer selling Honda cars, purchasing a batch of cars can achieve three goals at one stroke.

One is to advertise for talent, and write a gimmick of giving away cars. In fact, it is not important whether he recruits people or not, what is important is that he was the first to give away cars. People will definitely check what kind of company is so impressive, and many people will have an impression of "Jiangdonglai".

The second is to retain some employees. The car is considered as a deposit. For employees, it will also give them a sense of belonging to the company.

The third is that the company should be provided with a car. If there is a car, the finance department will not have to take a taxi when bringing people to withdraw money.

"Brother Cheng, what are you laughing at?"

"Nothing, it's just that this car advertisement is quite interesting, 'A beautiful woman won't walk on a muddy road, and who will go with her if she doesn't have a nice car'. Do you think if I drive a nice car, will those girls just get in when I wave my hand?"

Jiang Cheng responded to Ali beside him jokingly. Ali still called Jiang Cheng Brother Cheng when he saw him. He was not used to being called boss or director.

Calling Ali over, of course, meant taking him to pick a truck in the afternoon. He often had to go to the cold storage to store things, and although he could already arrange for someone to pull a flatbed truck, pulling a flatbed truck back and forth was a bit of a burden on Jiang Donglai.

Jiang Cheng smiled just now because he admired the idea he came up with. As for the advertising slogan, it also made him feel a little interesting. He didn't expect that in the 1970s, people in Hong Kong knew how to pick up girls by car.

The slogan "A beautiful woman won't walk on a muddy road, and who will go with her without a luxury car?", to put it bluntly, means that a beautiful woman cannot walk on a muddy road, and she should ride in a luxury car.

This advertisement not only tells men that it is easier to pick up girls if you drive a nice car, but it also tells women that those poor losers are not good enough for you. You should be with men with nice cars.

Jiang Cheng, who had seen all kinds of toxic chicken soup PUA women in later generations, saw the essence of this car advertisement at a glance. But you still have no way to deal with it, because they are playing an open conspiracy.

Poor losers may complain that women have been brainwashed with poisonous chicken soup since the 1970s. But rich people like this kind of poisonous chicken soup.

Let those beauties be poisoned by toxic chicken soup, and then rich men can drive out in a luxury car and sleep with the beauties for free at night.

But one thing is that although the poisonous chicken soup in this era is poisonous, at least it has a specific range. Unlike later generations, those who use beauty filters to call themselves beauties drink bowl after bowl of poisonous chicken soup.

Originally, the capitalists just wanted to earn money from the dogs who licked the beauties. Many women turned on the beauty filter and were poisoned to think that no one was worthy of them. Later, the dog-licking economy collapsed.

(End of this chapter)