The Red Era: Starting from a Truck Driver

Chapter 274 Asking Celebrities to Endorse
Anyone who knows Hong Kong knows that the 1970s was the peak of Hong Kong's manufacturing industry. However, as labor costs increased, when the country opened up, various industries were quickly transferred to domestic processing.

Hong Kong's manufacturing industry first began to shift from low-end industries, such as clothing, toys, furniture, hardware processing, etc. Later, electronic products also began to shift due to the high salaries of Hong Kong workers.

But this gave the Chinese people a false impression that Hong Kong no longer had manufacturing. In fact, the manufacturing industry was only transferred, not disappeared.

Hong Kong's manufacturing industry has only reduced the processing step, but the revenue orders of the manufacturing industry have not decreased at all. Otherwise, the financial industry and the later entertainment industry alone would not be able to support Hong Kong's prosperity.

When it comes to the entertainment industry, we have to talk about the current status of star actors in Hong Kong.

The entertainment industry is really just for entertainment for the rich. The so-called actors are just some actors in the eyes of Hong Kong people, and their status is very low.

In Hong Kong and Kowloon, if you go out often, you can easily see people filming on the streets. Many actors have to rely on part-time jobs to make a living before they become famous, because they have no fixed income without a long-term contract.

It can be said that when there are movies to shoot, some artists in TVB have boxed lunches to eat. When there are no movies to shoot, they are so poor that they can only eat a few steamed buns every day and can't even afford vegetables.

Some well-known actors who are often seen on TV, if they are filming TV, many of them do not receive any salary, but sign long-term contracts to receive a salary of more than 10,000 yuan a month, which is similar to the salary of some company managers in Hong Kong.

Only those who are very famous and can be considered stars are qualified to negotiate their pay.

For example, Lin Qingxia's salary is now 200,000 yuan, while Ti Lung's is only about 150,000 yuan. Many people in later generations would think that this salary is very high, but this was in the late 1970s, when the salary of domestic people was only a few dozen yuan.

But in Hong Kong, the average salary for an ordinary employee is 3,000 yuan, and the salary for management is around 5,000 yuan. It is normal for the top executives of some companies to receive a salary of over 10,000 yuan.

Therefore, the income of successful stars is not much higher than that of some company executives, and people do not envy them much. And those who are not successful have to work part-time. Under such circumstances, how high can the status of actors be in Hong Kong?

The most popular one in the film industry right now is Jackie Chan, whose pay has just skyrocketed. He can now earn 4-5 million yuan, and the reason why his pay is so high is because he has taken an international route.

Another one is Adam Cheng, who can earn millions for filming TV shows.

But even such a top actor is nothing in front of some of the wealthy tycoons in Hong Kong.

This time when Jiang Cheng and Shen Li went to Shenzhen, they happened to run into people filming on the street. Probably because the lunch boxes ordered by the crew were cheap, the lunch vendor was afraid of disturbing the normal business during the peak period, so they delivered the lunch boxes at around 10 o'clock and placed them aside.

By the time the actors finished filming and had lunch, the food might have been cold. But the climate in Hong Kong is hot, so it's normal to eat cold lunches. The director and some famous actors also had a batch of good lunches delivered to them when they actually had lunch.

In the crew, there are different levels of people, and there is no human rights to discuss. If you become famous, you can also eat better lunch boxes.

"Jiang Cheng, many products in Hong Kong now have celebrities to endorse them. Should we also find someone to endorse Jiangdonglai to increase its popularity?" Shen Li asked in the car.

"It's not impossible to be an endorsement. But the meatballs we produce have a high enough market share in Hong Kong, but they are not well-known enough in shopping malls and supermarkets. Recently, TVB is planning to shoot a TV series called "Chu Liuxiang". When you come back from Shenzhen, go to the company's sales department and ask Zheng Shaohehuo and Yazhi to be the endorsements." Jiang Cheng said.

This kind of celebrity endorsement is usually done when a new product or company needs to increase its popularity. In Hong Kong in this era, it is only in recent years that a celebrity endorsement advertising project has been launched.

For example, Ti Lung is now a popular actor in Shaw Brothers movies, and his endorsement fee is more than 100,000 Hong Kong dollars. As the leading actress of TVB, Liza Wang's endorsement fee is only about 200,000. Xu Guanwen's endorsement fee is relatively high, about 400,000.

Of course, the really expensive one is Brother Cheng. But Jiang Chengdu doesn't want this brother to endorse for free. Those who know history know that whatever this brother endorses, the product will go bankrupt.

Subor learning machine, endorsed by Cheng Da Ge, went bankrupt later. This may be due to the development of the times and the upgrading of technology. It may not be Cheng Da Ge's fault. Aido VCD, endorsed by Da Ge, the boss had financial problems and the brand disappeared. Da Ge cannot be blamed.

Fenhuang Cola, endorsed by Big Brother, later went bankrupt.

Kaidi Automobile, endorsed by Big Brother, withdraws from the market~~.

Bawang shampoo, endorsed by Big Brother, was rumored to cause cancer~~
Chigo living room~~.

Anyway, regardless of whether it was because of Brother Cheng, it was an indisputable fact that most of the brands he endorsed had no good results. Jiang Cheng was a person who traveled through time, and it was already a weird thing that he could travel through time. He had to be cautious about some of these weird things.

As for the meatballs produced by Jiang Cheng in Hong Kong, he actually thought of a spokesperson, but the other party has not yet made his debut. When he makes his debut, he will make a peeing beef meatball, which will definitely have a market in the mainland in the future.

"Zheng Shaohehuo and Yazhi, Brother Cheng, you like them too." Shen Li said excitedly when she heard that they were asked to be the spokesperson.

"Zheng Shaohe is very handsome, right?" Jiang Cheng said with a smile.

"No way, Brother Cheng is the most handsome in my eyes." Shen Li said without any disobedience.

Speaking of handsomeness, Zheng Shaohe is really the object of yearning for many women in this era. But to be honest, Jiang Cheng is also very stylish in Hong Kong wearing a suit and a good hairstyle. But when it comes to ancient style, Jiang Cheng can't compare.

In fact, Shen Li wanted to ask Jiang Cheng if he liked stars like Yazhi, but she thought it was better not to ask for trouble. Because even if she thought the actors in TV and movies were good-looking, she couldn't have any opinions.

But if Jiang Cheng was really interested in that aspect, Shen Li knew that her identity would definitely not stop him. Shen Li also came into contact with the upper class circles in Hong Kong.

Hong Kong law now stipulates that one man cannot have a concubine and monogamy is the only law. This seems to restrict men, but in fact it helps those rich men. Rich men use this as an excuse not to marry more wives and directly support them.

Once they get tired of playing, they will not even have the status of a concubine, and after breaking up, the woman will get nothing. In the past, polygamous couples at least had to divorce their concubines, and the rich man had to pay a large amount of alimony.

In this era, Hong Kong people view actors as actors, and in ancient times, actors were the playthings of the rich.

Yazhi was a Miss Hong Kong, and the Miss Hong Kong show was also a fun thing created by rich people.

Shen Li was really afraid that Jiang Cheng would suddenly become addicted to the entertainment industry one day. With his wealth, the female actresses he would sleep with would be different every day.

Fortunately, Jiang Cheng stopped pursuing women after he had a daughter. Shen Li was also lucky because she followed Jiang Cheng when he didn't have any children.

"Jiang Cheng, I took this shopping voucher you got to Shenzhen. Is it really useful?" Shen Li asked, changing the subject.

"Don't worry, it's definitely more useful than the RMB in China. But it needs some time to ferment. When you go to Shenzhen this time, there will definitely be many leaders from Shenzhen coming to see you. You can give them some shopping coupons first." Jiang Cheng said with a smile.

Jiang Cheng thought that as long as the shopping vouchers he had could be used in Hong Kong like Hong Kong currency, it would be easy to hype them up when it was difficult for ordinary people in China to get foreign exchange.

But to work in this industry, you have to have food, clothing, housing and transportation included. Currently, there are probably not many people who can do this in Hong Kong, and those who have the conditions may not be willing to do this.

(End of this chapter)