The Red Era: Starting from a Truck Driver

Chapter 326 Passionate Bulls and Horses
Students who graduate from famous universities are guaranteed to be assigned a job, and many companies are even vying for them.

So Jiang Zhaozhao offered high salaries to her classmates to work in her soy sauce factory, and unless there were special circumstances, they would go because even if they didn't develop well, they wouldn't worry about not being able to find other jobs.

But there are many special cases for students at Tsinghua University. Students graduating from Tsinghua University do not have to worry about finding a job in this era. However, their alma mater and their teachers are a great resource for students.

Invited by Jiang Zhaozhao, seven people came to her courtyard to eat mutton hotpot. However, two students rejected Jiang Zhaozhao's high salary invitation because their teacher recommended them good companies.

One is a state-owned enterprise, and it can be said that being able to enter that department is the dream of many people. The other is to directly serve as a cadre leader in your own city. Because I studied economics and encountered economic reform and opening up, I was valued and had the opportunity to directly serve as a leader.

In fact, if Jiang Zhaozhao had not wanted to go home and inherit the management of a multi-million dollar soy sauce factory, she could have stayed in Beijing and been recommended by her teacher to work in a good unit.

Even if we can't invite all of them to work in the soy sauce factory, these Tsinghua University students are resources. For example, if one of them becomes a local leader, and she's a female leader, it's no problem to take care of Jiang Zhaozhao's soy sauce when it's sold in that city.

In particular, everyone heard Jiang Zhaozhao introduce that her family's soy sauce factory uses traditional craftsmanship to brew soy sauce, and now specializes in supplying soy sauce to the well-known shopping mall supermarket "Jiangdonglai".

The factory is also Jiangchangcheng'Jiangdonglai' soy sauce brewery. Because it is surrounded by big brand supermarkets, it is a separate soy sauce factory similar to a processing factory, and it has no brand reputation.

But Jiang Zhaozhao's soy sauce factory is very profitable. When everyone heard that there are thousands of workers, they thought it was really a good opportunity to develop the company.

The students of Tsinghua University are really not to be trifled with. They think that if Jiang Zhaozhao's soy sauce factory wants to develop further, its lifeline really cannot be handed over to Jiang Donglai.

There are currently no particularly well-known brands of soy sauce in China, and many soy sauce factories are only thinking about occupying the local market.

Of course, it’s not that the soy sauce factory doesn’t want to sell soy sauce to other cities, but the transportation costs and the cost of competing in the local market are too high.

In this era, many people do not understand what brand effect is. Even in many universities with economics departments, brand effect is considered cutting-edge knowledge.

In other words, some people have come into contact with what a brand is and understand the benefits of having a product become a brand. However, many businessmen and vendors now follow the traditional marketing route.

Without a brand, and without knowing the advantages of brand promotion, many businessmen and enterprises will face bottlenecks and can only develop locally, and then be eliminated by powerful competitors in the river of history.

So Jiang Zhaozhao's classmates had not followed her to Changcheng yet, but if they planned to go, they would start doing research. Then they immediately felt a sense of crisis, because during the investigation, they found that a soy sauce was being branded and was easily harvesting the domestic market because there was no competition.

Haitian Soy Sauce is also brewed using traditional techniques. It used to be a state-owned enterprise, but it was transformed into a joint-stock company at the beginning of this year, which means that all employees own shares in the company, which is equivalent to dividing the entire soy sauce factory among everyone.

From now on, whether the soy sauce factory makes money or makes losses will have nothing to do with the higher-ups.

Then, this year, Haitian applied for trademarks and patents for different registered soy sauces, and launched products printed with Haitian’s logo to strengthen brand awareness.

This brand can avoid counterfeiting to a large extent, just like Beijing roast duck, the roast duck in BJ is called Beijing roast duck. Many are counterfeit, and those who know only call Quanjude's roast duck Beijing roast duck.

Before the New Year, Jiang Cheng asked Jiang Zhaozhao to recruit some capable classmates to go back when she was about to do an internship. It was also agreed that when Jiang Cheng returned to Sijiucheng in March, he would directly take her back to Changcheng.

If classmates go back together, Jiang Cheng will provide the tickets and all travel expenses.

But now Jiang Zhaozhao is in a dilemma, that is, whether her father will really leave the soy sauce factory to her to do whatever she wants. Because according to the analysis of her classmates and Jiang Zhaozhao's own ideas, she also thinks that if the soy sauce factory wants to continue to develop, it must first be independent, and to be independent, it must have its own brand name.

In addition, the sales channels and operating methods had to be changed. Jiang Zhaozhao also felt that his father's soy sauce factory's management method was too backward, and it was completely a method from the planned economy era.

It is imperative to break with tradition and carry out reforms, and we must never rely on others.

Now Jiang Zhaozhao has recruited all the people. If her father does not also carry out reforms and create a soy sauce brand, then it will be difficult for everyone to show their talents. Jiang Zhaozhao said that she has the final say in the soy sauce factory, which is really a big boast.

~~
On March 13, the weather in Sijiu City was slightly cool. In the south, the temperature was at least 20 degrees in mid-March, but in Sijiu City, it was only over 10 degrees.

Jiang Cheng and Zhou Lingying arrived in Sijiu City wearing the thermal underwear and windbreakers from Hong Kong. In China, warm clothes are still mainly fleece and sweaters. When the wind is strong and the weather is cold, you have to wear a scarf.

In fact, the knitted wool looks good, and it looks really good when worn with a coat and a scarf. But the warmth-keeping effect is definitely not as good as the thermal underwear of later generations. What is popular in Hong Kong now is thermal underwear and down jackets.

Jiang Cheng and Zhou Lingying first found a hotel and then went to the school to look for their daughter.

The current Tsinghua University is not as strict as later generations in terms of the management of outsiders. Outsiders can enter. But if they are obviously not students, they need to register.

This also makes it convenient for some people to visit the school and even take photos.

In this era, if you come to Tsinghua or Peking University, you must eat in the canteens of Tsinghua and Peking University. One thing that must be said is that the canteens of Tsinghua and Peking University were really affordable before the 1990s.

Now that the reform has been going on for more than 10 years, the dishes in the cafeteria here are still 5 cents, and the expensive braised pork dish is 24 cents. I heard that the cafeteria of Tsinghua University has its own pig pen, and during the Chinese New Year, the cafeteria will give teachers and students extra meals.

At the entrance of the teaching building, Jiang Cheng and Zhou Lingying waited for their beautiful baby daughter Jiang Zhaozhao. Now she is really a little beauty, even prettier than Zhou Lingying when she was young.

Of course, Jiang Cheng never thought that Zhou Lingying was very beautiful when he first met her. She was pretty, but not stunning.

I just think Zhou Lingying's facial features are very attractive, and her smile gives people a very pure feeling. Maybe Zhou Lingying didn't eat well at that time, and she had been an educated youth for more than a year, so she didn't have a fair and tender feeling.

On the contrary, after living with Jiang Cheng for a few years, Zhou Lingying became a young married woman, and Jiang Cheng found her very attractive. For a while, he often hugged her and nibbled on her.

Jiang Zhaozhao now is no longer the girl with short hair skipping rope in the yard and alley when she was a child. Girls change a lot when they grow up.

After school, Jiang Zhaozhao was accompanied by several classmates. As the saying goes, birds of a feather flock together, Jiang Cheng found that the classmates around his daughter were also very good-looking.

But not long after Jiang Cheng saw his daughter, he wanted to touch the bricks on the ground. A boy actually approached her daughter, but fortunately, the boy left after her daughter smiled and talked for a few words.

Jiang Cheng didn't interfere with his daughter's boyfriend. If his daughter really met an excellent boyfriend at Tsinghua University and fell in love with him, Jiang Cheng would hardly be able to break up the couple.

The key is that guy is not tall. Jiang Zhaozhao is about 1.68 meters tall when wearing ordinary shoes, a little taller than Zhou Lingying. The young man who greeted Jiang Zhaozhao looked about the same height as her daughter.

But you have to know that high heels are not very popular in this era. If my daughter Jiang Zhaozhao starts wearing high heels in the future, she will be much taller than that boy.

"Dad, Mom, you're finally here."

"Uncle, aunt, hello."

Jiang Cheng and Zhou Lingying saw their daughter. They were dressed fashionably, so their daughter naturally saw them too.

"Hello, Zhang Shuting, and Wang Shiqi, you are Chen Xiaohui. And Ma, no, what's his name?"

"Uncle, my name is Li Chunmei."

"Haha, yes, your name is Li Chunmei."

Jiang Cheng smiled a little awkwardly, but others didn't notice his embarrassment. This Chunmei or something made Jiang Cheng suddenly think of the name Ma Dongmei.

Even if he called her Li Dongmei, Jiang Cheng simply changed her last name. The main reason was that he was not familiar with her, and it was good enough to know a few of his daughter's classmates.

The one I'm most familiar with is Zhang Shuting, although she's not from the same city as my hometown. But when I'm out, anyone from Jiangxi is my fellow countryman.

Zhang Shuting's hometown is Yichun. Jiang Cheng had been to Yichun many times when he worked at the Supply and Marketing Cooperative. Because the preserved eggs and frozen rice candies there are quite famous, Jiang Cheng went there many times to transport goods during the New Year and other festivals.

Zhang Shuting's family was also well-off, with her parents being junior cadres. In this era, families that could afford to send their daughters to college were generally well-off.

It is said that studying can change a person's destiny, but in this era, when the family is poor, not many people are willing to spend money to send their daughters to school, at least not in Changcheng.

It is said that one would sell everything to support his son's education, but how many people have heard of supporting their daughters? If they sell everything, once their daughter gets married, she will be someone else's wedding dress. Therefore, there are few college students in this era, and even fewer female college students. Almost one out of four college students is a female college student, and among this ratio, more female college students come from better-off families than male college students.

Old Liu in the future, who is doing Tokyo fever~~ is Jingdong. After traveling through time for a long time, Jiang Cheng often went to Tokyo in the past few years, and it is easy to remember the wrong one, which is Tokyo or Jingdong.

He is a college student sponsored by his hometown. The fact that he was sponsored has a lot to do with the fact that he is a man. If it was a girl, and she was sponsored to go to college, she would not be considered a village person if she became a monk.

Therefore, female students who go to university tend to have good family conditions, especially those studying economics, and the family conditions are further divided into different categories.

This is just like studying art and directing in later generations. For girls studying art, the tuition fee is quite high every year. For those studying directing, if the family does not have the conditions, studying this major is a waste.

Therefore, the family conditions of Jiang Zhaozhao's classmates were all acceptable.

"Zhao Zhao, your dad is treating you today. Take your classmates to the 'Second Employee' cafeteria for dinner. See if you want to invite anyone else." Jiang Cheng said generously.

The second employee canteen is a faculty canteen at the west gate. Both teachers and students can go there and there are more dishes.

"Uncle Jiang, let's not go to the cafeteria to eat. If you're treating, I still want to eat roast duck." Zhang Shuting said with a smile.

Zhang Shuting and Jiang Zhaozhao were both from Gan Province, and when they went home for the New Year or summer vacation, they actually passed by Changcheng. She had been to Jiang Zhaozhao's home and knew everyone in Jiang Zhaozhao's family.

So when I speak, I am not as polite as others. When I meet a rich man, I will take advantage of him.

Of course, there is another reason why Zhang Shuting said this. The school cafeteria is not as affordable as before. The food in the cafeteria was so cheap before because the school had financial subsidies.

Now that prices have been rising, the school is now unable to bear the burden of rising food costs. At the beginning of this year, the school cafeteria was reformed.

It sounds good to say that they are reforming, paying attention to food safety and food quality, trying to expand services, and developing multiple business models. In the final analysis, although the dishes have become richer, the prices have also risen.

"Zhang Shuting, what do you mean? I treated you to roast duck last month. My dad is coming this time, and you want to rip him off." Jiang Zhaozhao heard Zhang Shuting's shameless words and put his arm around Zhang Shuting's neck and said.

"It's just roast duck, Zhaozhao, do you think there are any other classmates you want to invite?" Jiang Cheng responded with a smile as he watched his daughter playing with her classmates.

"Of course, Chunmei, go to the library to see if Jiang Dandan is there. Zhao Zhongfang has taken the form to the teaching department, and it should be out soon. Also~~."

Jiang Zhaozhao mentioned several people at once. She has good popularity in school. Sometimes, if she is beautiful, has a good and generous personality, she can actually attract both men and women.

Not all of the people she called out were those who would go back to the Changcheng Soy Sauce Factory with her. It couldn't be that just because they didn't want to go with her, their friendship over the past few years would be gone.

This call for people took about 20 minutes at the door of the teaching office, and the other person who was supposed to be called disappeared. I can only say that there was no oral service.

Now is the internship period for third-year students. Some have already started their internships, and some plan to continue their studies in school and will study normally.

There are also people who are preparing for internships. Anyway, everyone is more relaxed now, so they can leave school at noon and it doesn’t matter if they don’t come back.

I have basically learned everything in the textbooks. The school still offers courses, but many of them are teachers talking about real examples and professional applications.

When Jiang Cheng left the school gate, he was followed by eight beautiful girls from Tsinghua University. He took the bus to Quanjude. It was not a problem to be late for a good meal. If he went late, he would have missed the peak meal time.

The ducks at Quanjude are not cheap now, mainly because they have risen in price in recent years. Because there are many foreign companies in Beijing, many foreigners have also appeared, and the prices of goods and houses have soared.

Jiang Cheng still remembers that when he came to the old city to buy a courtyard house, a Quanjude roast duck cost less than ten yuan, and a serving of sauce cost an extra twenty cents.

In addition to eating roast duck, you can also order dishes at Quanjude. Mushu pork, spicy pork cubes, etc. are all one yuan per portion. One ounce of rice is three cents, a flower roll is five cents, and a lotus leaf cake is ten cents.

The price of a roast duck has almost doubled now, to sixteen yuan each, and the prices of other dishes have almost doubled as well.

The female college student majoring in economics at Tsinghua University, although her family conditions are not bad, but she is not able to eat and drink delicious food every day, unless her family's money comes from illegal sources and is very abundant.

Although he had no worries about food, his health also needed to be improved. Jiang Cheng ordered five roast ducks at Quanjude, and some other dishes, pancakes, rice, etc.

Half a roast duck per person is easy for everyone.

"Dad, Zhang Shuting, Li Chunmei, Wang Shiqi and these two classmates are willing to work with me in the soy sauce factory. But are you really going to let me manage the soy sauce factory? We think the management model of the soy sauce factory is very backward, so~~."

"Okay, you have the final say over the soy sauce factory. I'm just a rough guy who drives a car, how can I know so much? If you want to change the name, then change it. You can do whatever you want. Even if you change the name, you don't have to worry about the soy sauce supply from Jiangdonglai. Our supply will not be cut off. And your sister Juanzi is the general manager there now."

Before the roast duck was even served, Jiang Zhaozhao started to talk to her father about the situation. On the surface, it was a discussion, but in reality it was forcing the emperor to abdicate.

Jiang Cheng has been struggling for years, but he still can't understand what his daughter means. If he doesn't accept her conditions, her classmates may not follow her back to Changcheng to manage the soy sauce factory.

If Jiang Cheng really didn't agree, Jiang Zhaozhao might also be angry, because it was Jiang Cheng who asked her to recruit classmates before the New Year. He promised to let her manage the soy sauce factory, but Jiang Zhaozhao and her classmates managed it. In fact, there is not much room for improvement in employee management. It is mainly in terms of operation and brand.

Fortunately, Jiang Cheng's words now made Jiang Zhaozhao feel relieved, and the classmates who agreed to go to the Changcheng Soy Sauce Factory with Jiang Zhaozhao were all delighted.

This is not just about managing a soy sauce factory. With their status as the daughters of Tsinghua University, it is possible for them to work as deputy factory managers in some small factories.

At Haitian Soy Sauce, a college student was promoted to deputy director. Of course, this was also related to the fact that his parents were employees of the soy sauce factory, but he is now the director.

Jiang Zhaozhao simply wanted to invite his classmates to work in his family's factory by paying a higher salary. If it was in Beijing or Shanghai, it might be okay. Changcheng is an inland city, and the salary is high, but not ridiculously high, so everyone still has concerns.

But if Jiang Zhaozhao follows everyone's brand management plan, it will not be as simple as simply managing it. Instead, he will have to spend millions or even more to compete with Haitian for the market.

They were willing to go to Jiang Zhaozhao's soy sauce factory with her because in addition to high salaries, Jiang Zhaozhao could also give them the opportunity to display their talents.

Therefore, after getting the promise and consent from Jiang's father, several girls began to discuss how to proceed. For example, if they borrowed the identity of Jiangdonglai soy sauce brewing factory, it would also be a publicity point if they continued to cooperate with them, and they could directly advertise on TV.

Then we need to create a new trademark and logo, establish new sales channels, and recruit sales staff~~.

After the roast duck was served, they couldn't stop talking about their ideas and plans while eating.

Jiang Cheng was also eating while looking at everything in front of him, a group of beautiful female cows and horses from Tsinghua University. What we need is your passion. Cows and horses without passion are not good cows and horses.

Thinking about the dozen or so pure water and mineral water factories in China that are supported by the profits from Xiangjiang bottled mineral water, Jiang Cheng looked at his beautiful daughter and smiled happily.

You can't blame the father for being cruel, because Jiang Zhaozhao is the eldest in the family. His grades are so good, and he can also trick some good classmates into helping him.

I have to find a reason to let Jiang Zhaozhao take over the water plant so that I can be more relaxed.

Jiang Panpan was admitted to university, but it was not a prestigious one, so she went to college in Changcheng, majoring in foreign languages.

Jiang Niannian is not biased in one subject. Her grades in all subjects are average. No wonder she always took the blame for Jiang Zhaozhao and Jiang Panpan when she was young. Now she is in high school, and it is an ordinary high school. With her grades, she may enter the society after high school.

Jiang Sisi, like the second child Jiang Panpan, also has uneven academic performance. The key is that her uneven academic performance makes Jiang Cheng and Zhou Lingying worry about her and she likes to chase stars.

At the beginning of this year, the Oriental Daily jokingly called Liu, Zhang, Li and Guo the four heavenly kings. Jiang Sisi didn't like Liu, but she didn't like the handsome Li. She liked Guo, the shortest among the heavenly kings, and posted Guo's poster on the wall.

As for the fifth and sixth children, they are also in the first grade of junior high school this year. Their grades in elementary school were good, and it depends on whether they can maintain them in junior high school.

There is a saying that goes, if the younger ones don't work hard, the older ones will be sad. If the younger sisters and brothers don't work hard, the eldest sister Jiang Zhaozhao will have to face huge pressure of wealth.

(End of this chapter)