The Red Era: Starting from a Truck Driver

Chapter 333 Jiang Xixi

Jiang Fei's coming-of-age ceremony was attended by people from all walks of life. The nine classes refer to people in the entertainment industry. In Hong Kong, actors are called actors, and in ancient times, they were considered the lowest class of people.

The reason why they were classified as the lowest class was very simple, because in ancient times actors were children from poor families who came to make a living by luring others to earn tips.

In addition, actors are incapable of either literary or military action to stabilize the country, and their contribution to social progress and national development is very low.

In the early days of the Hong Kong entertainment industry, actors had little status. Even now, there are still many people in the entertainment industry who have been in jail, and many of them have gangster backgrounds.

Before the banquet started, the artists arrived first and were strolling around at the back of the banquet hall.

Just like in the skits of later generations, the front row seats at the main table were occupied by the big guys, and those without assets of hundreds of millions were not eligible to sit there. Then came the group with assets of tens of millions, and finally some artists and some small businessmen who tried hard to get in and seek cooperation, with assets of only millions.

According to the plot of the skit, Jiang Cheng should make a high-profile appearance when the banquet officially begins, and then ask in a domineering manner which table he should sit at with his trillion-dollar assets, and then everyone will kneel down and flatter Jiang Cheng.

Jiang Cheng's assets are worth hundreds of billions of US dollars, which is equivalent to trillions of Hong Kong dollars. However, if Jiang Cheng does not engage in any industry, he will be surpassed by Lao Li in a few decades.

The banquet was not a buffet, but there was self-service fruit drinks, red wine and champagne at the beginning.

Before the meal officially starts, traditional dishes are still served. Pure buffet is introduced from the West and has not yet become fully popular in Hong Kong.

Everyone knows from watching the movie about this that many gatherings are held in hotels and tea restaurants with a few tables. If they were all self-service, there would be no classic plot in Young and Dangerous where Brother Crow flips the table.

When the banquet started, Jiang Cheng and Zheng Ke were like people who were eating mixed meals, picking out the best and eating as much as they could. In China, there are many things that are hard to get even if you have money.

The people who sat at the same table with Jiang Cheng also knew that the ingredients of today's dishes were rare. But few people came here to eat for free. Seeing the image of Jiang Cheng and Zheng Ke eating, they felt a little contemptuous in their hearts. Even if they really had never seen the market, they should at least pretend.

You can eat without stopping, but you must be elegant. Don't eat like Jiang Cheng and Zheng Ke, without caring about your image.

But for Jiang Cheng, this banquet was just a meal and he didn’t need to deliberately make friends with anyone.

Jiang Cheng and Zheng Ke had almost finished eating before the banquet was even halfway through, and there was no stupid face-slapping plot. They ate a little vulgarly, but the others were basically indifferent.

The executive chairman of Hang Seng Bank arrived just as the banquet was about to start, and presented a fine bracelet made by a French master designer. Considering the value of the bracelet's own material and the collection value of the designer, the bracelet is considered to be worth a lot of money.

The executive chairman of the executive chairman of Hang Seng is actually quite old now, but he is still in good health. Sitting at the main table, only some bigwigs with decent assets are qualified to toast him. Those who toast him drink it all in one gulp, and the executive chairman can do whatever he wants.

After the meal, Jiang Cheng, in the eyes of many people, took a glass of juice and walked from the back row to the main table of the banquet without knowing the consequences.

What surprised everyone was that the chairman was just being polite when others toasted him. Jiang Cheng brought a glass of juice over, but it was the first time he stood up and drank the wine in his hand.

Finally, Jiang Cheng took Zheng Ke and left the banquet hall amid everyone's shocked gazes.

Although Jiang Cheng did not reveal his identity, he appeared in the sight of some people in a high-profile manner, which would make many people present today guess what Jiang Cheng's identity is.

With Jiang Cheng's high profile this time, Shen Li and Jiang Fei were the happiest. Although Jiang Cheng had not revealed his identity, his behavior was too abnormal compared to the past.

Because of Zheng Ke's words, Jiang Cheng planned to confess to Zhou Lingying in a few years, so he didn't plan to keep a low profile. Even if he lived a retired life, he would pave the way for his children.

In Hong Kong, there are Jiang family businesses, but it does not mean that it is best for children to become managers in their own businesses. In fact, it is more helpful for children of some families to become senior executives in good banks than to be senior executives in their own companies.

Jiangdonglai supermarkets, hotels and some industries, unless they choose to expand outside Hong Kong, otherwise, no matter whether Jiang Fei or Jiang Yue joins the company in the future, it will not be of much help to the company's operation and development.

But by entering a bank, one can leverage the bank’s relationships to develop overseas business for one’s own industry.

For example, since the Jiang family runs a hotel, they can use the bank’s overseas connections to operate new hotels in other places.

After Jiang Cheng took Zheng Ke away, they drove to the beach to enjoy the breeze. When people reach middle age, they have a lot of things to think about. When children were young, they felt that it was their responsibility to raise them. They thought that when they grew up, they didn't need to worry about it and could let them develop freely.

But when the children really grow up, I still can't help but worry about them. I obviously have the ability to help my children avoid many detours, but I really have to wait until they encounter difficulties before I take action.

At around 10pm, Shen Li returned with her children after the banquet. Jiang Cheng also said in front of them that he would confess everything to the Chinese side in two years. This made them very happy, because this would mean that their identities would be exposed.

~~
After Jiang Fei's birthday party, Jiang Cheng returned to China alone. Zheng Ke wanted to stay in Hong Kong with her daughter Zheng Shuang and planned to bring Zheng Shuang back to China during the summer vacation.

Jiang Niannian will take the college entrance examination in July. Although her grades are poor and she knows she won't be able to get into college, her parents try to be by her side when she takes the exam.

Sure enough, in July, Jiang Niannian's college entrance examination results were not very good, and she failed to get into university. If she could get into a key university like the eldest daughter Jiang Zhaozhao, it would be a great honor for the Jiang family.

If all the children were so outstanding, it wouldn’t be the ancestral grave that is smoking, but rather it would be on fire.

After Jiang Niannian graduated from high school, Jiang Cheng arranged for her to work in the soy sauce factory. She followed the eldest brother Jiang Zhaozhao and was responsible for simple logistical work in the soy sauce factory.

Jiang Niannian may not have a talent for studying, but she is a good girl and is very careful in her work. She is quite suitable for logistics work. After VCD and DVD come out in two years, Jiang Cheng will let her be responsible for the shipment of discs.

As for Jiang Zhaozhao, Jiang Cheng planned to give her more responsibilities. She had classmates from Tsinghua University to help her. It would be a waste to just set up a soy sauce factory. He planned to produce mineral water and purified bottled water, and let his daughter and her classmates come up with the names.

Now the production of Jiangniangfang soy sauce of the soy sauce factory has been expanded again, and the self-operated soy sauce area of ​​the "Jiangdonglai" shopping mall has not been moved just because Jiang Zhaozhao changed the trademark.

Then, with the help of the fame of "Jiang Dong Lai", they arranged for people to do advertising on CCTV. Now it is really cheap to do advertising on TV stations, mainly because TV stations don't know how much their own advertising is worth.

The salaries of TV station workers in this era were not very high, and they were not very brave to ask for sky-high prices. One advertisement cost hundreds of thousands, which was already very high for TV station workers. Just by having a businessman promote his product on TV, it only took a little time to bring the TV station hundreds of thousands of dollars in revenue.

Jiang Zhaozhao arranged for someone to make an advertisement on CCTV, and also made local promotional advertisements in some economically prosperous cities. The effect was really strong. Even though the price was one cent more expensive than the normal price, the people of that era really believed in the content of TV advertisements.

The content of the advertisement is actually very simple. It is to promote that the soy sauce of "Jiangniangfang" is produced by traditional technology. It publicizes the purchased raw materials, technology and time. A bottle of soy sauce must be produced at least half a year in advance so that everyone can drink the soy sauce produced by traditional technology.

Advertising, in fact, for people in the industry, many advertisements are just what they should be, and they think there is no point in such advertisements.

Just like a certain bottled water in later generations, they advertised how many processes they used to produce bottled water, but in fact all bottled water must go through that many processes.

But laymen don’t understand, and most consumers are laymen. Traditional soy sauce takes half a year or even longer to brew. People who know how to brew will see this ad and think that you can produce it in two or three months.

But laymen will think that this is "special" when they see the advertisements. Jiang Niang Fang produces it this way, but others may not.

Therefore, in addition to distributing its products in the Jiangdonglai shopping mall, Jiangniangfang also began to sell its products wholesale to the outside world.

But the production cycle of traditional soy sauce brewing really takes that long. Once the advertisement was completed, many people came to ask for the goods. Although the soy sauce factory had inventory, it was only a few months' reserve based on the previous sales volume. There would definitely be no more.

The reason why they keep a few months of reserve is not to cope with the sales problem, but because they are afraid that a certain batch of soy sauce will not get enough sunlight due to weather reasons, thus delaying subsequent sales, so they will produce it for a few more months.

This is also the reason why many traditional soy sauce factories have closed down, because a new soy sauce factory needs to have at least nine months of sales volume from production to the day of sales, and six months of that period is spent brewing in batches every month.

The soy sauce factory has left the planned economy era. Once the sales volume of soy sauce drops, there will be a pile of goods, which will easily lead to bankruptcy.

The advertisement of "Jiang Niang Fang" was put out. Fortunately, due to the expansion of "Jiang Dong Lai" shopping mall in recent years, the inventory of the soy sauce factory has also increased several times. However, it still cannot resist the surge in sales, so it can only increase production lines immediately. And directly acquired a soy sauce factory in the adjacent urban area.

The cost of acquiring a soy sauce factory is much faster than expanding the production line, and it can be put into production immediately. The only possible downside is that the factory and equipment will be a bit old.

But even so, it did not change the fact that the soy sauce factory did not have enough soy sauce to sell. Just like the later "Mou Donglai", the soy sauce they produced was sold out the day it was put on the shelves, and they could not replenish the supply immediately, so they had to wait for about a month for the second batch of supply.

So Jiang Zhaozhao and her team of classmates are very busy, but they are all planning how to continue expanding, which provinces to sell to, and how much production should be increased appropriately each month next time.

Every day, several girls sit in the office with teacups in hand to hold meetings. With Director Liu in charge, they don't have to worry about production issues.

The expansion and investment in advertising also made Jiang Zhaozhao's classmates admire her family's strength. She was really a rich woman, because she invested more than 700,000 yuan in TV advertising alone, which was an astronomical figure for many families in this era.

Then the expansion of the production line and the acquisition of a new soy sauce factory cost several million in just a few months. The key is that Jiang Zhaozhao's classmates saw the opportunity for development. If it was just a small soy sauce factory, there would not be many talented girls from Tsinghua University in this era.

After Jiang Niannian finished the college entrance examination, Jiang Cheng planned to take Zhou Lingying on a trip again. So before the trip, Jiang Cheng went to the soy sauce factory and gave Jiang Zhaozhao a bottle of water without a logo.

Jiang Zhaozhao was asked to find someone to design the logo, and she and her classmates were asked to come up with the name. Jiang Zhaozhao was only told that if they produced the bottled water, they could also sell it in the Jiangdonglai shopping mall.

There are more than 60 "Jiangdonglai" shopping malls in China. With such a scale, it is difficult to make a loss by selling any product as long as the quality is not a problem.

Jiang Zhaozhao and her classmates also became interested when they saw bottled water. As for soy sauce, due to the production cycle, they could not do anything except planning.

The appearance of this bottled water gave them something to do. At least they spent real money, and it was refreshing to spend money.

Graduates of National Tsing Hua University are also very capable of taking action. They are not just good at talking on paper. Even if they are women, they all go out to investigate with their support staff. They analyze how big the market is and what price will be accepted.

Jiang Cheng didn't care about that. He spent half a day taking Jiang Zhaozhao to the bottled water factory in Lushan. Then he told her that this bottled water factory was theirs and that they had only started production but had not yet started selling.

After handing over the bottled water factory to Jiang Zhaozhao, she became the factory director. When she asked the old employees of the factory, she found something wrong with the factory.

The water produced by the factory has never been branded and has never been sold anywhere, but the factory has actually existed for many years. So the question is, where does the water produced by the factory go, and where is the source of the factory's income.

The entire factory has only been in existence for seven or eight years, but the financial statements always show only expenses and no income. This factory is very abnormal.

However, Jiang Zhaozhao felt as if he had seen the bottled water bottles in this factory somewhere, but he just couldn't remember where at the moment.

When Jiang Zhaozhao returned to Changcheng, he wanted to ask his father what was going on with the bottled water factory, but he found that he had driven away with his mother again, saying that it was hot in the summer and they were going on vacation in the north.

In late July, Jiang Zhaozhao's classmates came back from their investigation and felt that there was a market for bottled water, but it was not very large. However, everyone felt that the prospects for bottled water were very good, and as long as the domestic economy continued to grow, the market for this industry would be very large.

There is a high-priced mineral water called Yibao on the market, which costs three yuan per bottle. Ordinary people can't afford this price at all, and the sales crowd is only some rich people.

Bottled water comes in two types: mineral water and purified water. The one that costs three yuan is mineral water, and there are requirements for the water source.

In 1992, Wahaha had already appeared and was a well-known brand. However, it no longer sells bottled water, but children's nutritional liquid and fruit milk.

The reason why Wahaha is mentioned here is mainly because the name is festive and even a little funny. However, Wahaha can have sales of 400 million in this era with its children's nutritional liquid and fruit milk.

Jiang Zhaozhao is not good at naming like her father, so she plans to borrow the naming method of Wahaha. She plans to name her Jiang Xixi, which means hehe.

Wahaha can make hundreds of millions of dollars a year by selling children's nutritional liquid and fruit milk. Jiang Zhaozhao hopes that Jiang Xixi can also have good development.

(End of this chapter)