I wrote novels in the Republic of China
Chapter 38 Advertising
The four pounds of pork that Sang Jingyun bought was all made into braised pork by Sang Xuewen.
They ate some at noon, but there was still a lot left.
After Sang Xuewen made two vegetarian dishes, he poured the remaining braised pork into the pot and heated it up. The aroma instantly spread.
Sang Jingying and Sang Jingxiong were just going home together, and they were so greedy that they asked, "Are you making braised pork today?"
"Yes, we'll have braised pork tonight." Sang Jingyun said with a smile.
The two were very excited. Sang Jingxiong even went to get a bowl of rice and asked Sang Xuewen to give him a spoonful of braised pork soup to mix with the rice.
There is not much soup in the braised pork, and the so-called soup is mostly oil.
Sang Jingyun declined the offer of the soup, but after thinking about it carefully, he could understand Sang Jingxiong.
Rice with lard is delicious.
After the braised pork was served, everyone started eating.
The Sang family is a merchant family and they don’t have a rule of not talking while eating or sleeping. Sang Jingyun told Sang Jingying about the news that “The Two-Faced Demon King” was published in the newspaper.
Sang Jingying was also very happy: "Sister, give me a newspaper and I will take it to school tomorrow."
"Okay," Sang Jingyun agreed, and then told the other party, "Don't tell anyone that I wrote this."
At this time, Sang Jingxiong followed up and said, "Sister, I want a newspaper too. I'll take it to the pastry shop to show it to people."
Previously, after Sang Jingxiong took the comic book "Journey to the West" to the pastry shop, he attracted the envy of many of the pastry shop owner's grandchildren.
He was a man who loved to show off, so naturally he wanted to show them something more.
Among the bakery shop owner’s grandchildren, the boys over ten years old all went to school, while those who made bakery with Sang Jingxiong were either too young or girls and were illiterate.
But Sang Jingxiong can read, he can read it to them!
Sang Jingyun said, "Wait until your brother's classmates have read it tomorrow, and then you can take it to the pastry shop the day after tomorrow. Remember not to say that I wrote it."
At that time, information spread very slowly. Even if the pastry shop owner and his family knew that the book was written by her, it would not spread to the concession in a short time.
Even if it is passed on, others may not believe it.
But it’s better not to say it for now, so as not to cause trouble for Fei Zhongxu.
Once she writes a few more books and becomes famous, it won’t matter even if the people at the New Novel know her identity.
Sang Jingxiong agreed gloomily.
He wanted to tell others that his brothers and sisters wrote comic books and novels, but unfortunately his family didn't allow him to tell him.
He felt very uncomfortable.
However, this matter could be told sooner or later in the future. Thinking that it would shock the people around him in the future, Sang Jingxiong felt a little excited.
The next day, Sang Jingyun went to the county town as usual.
This time, she went straight to the newspaper stand and asked for three copies of "New Novel" as usual.
The newspaper seller saw Sang Jingyun and said with a smile, "Little girl, the newspaper you bought does have a new story that is a little different. I read it yesterday and I liked it very much."
It's a good thing that someone likes your novel.
Sang Jingyun chatted with the other party and flipped through other novels on the newsstand.
As he flipped through the pages, Sang Jingyun suddenly discovered that several newspapers had published news related to the New Novel, saying that the New Novel had made an extremely bold attempt and had used punctuation when publishing, and they also praised the New Novel.
These reports are written in a similar way. It doesn't seem like they were written by the reporters of these newspapers themselves. It seems more like the New Novel Newspaper has placed advertisements in these newspapers.
Sang Jingyun's guess was correct. Huang Peicheng had indeed asked other newspapers to place advertisements for his own newspaper.
He also paid advertising fees, ranging from five to ten yuan depending on the sales of the newspaper.
At this moment, Huang Peicheng was still asking his editors to write new advertisements.
"For today's report, you need to focus on the fact that the New Novel Newspaper sold over 10,000 copies yesterday! Write it quickly so I can take it to those newspapers and have them publish it in tomorrow's newspaper."
Nowadays, there are newspapers in Shanghai that are published daily, some only once a week, and many suddenly disappear.
In fact, the New Novel Newspaper was originally published every week. Later, as sales were good and Huang Peicheng made money, he changed the publication schedule to every other day. Half a year ago, he changed the schedule to daily publication.
Because their newspapers do not need to be timely, they are printed one or two days in advance.
But newspapers like the Shanghai Daily, which publish news, cannot be printed in advance.
They usually decide on the content to be published tomorrow at around two or three in the afternoon, then immediately look for typesetters to do the typeset work and print it in the evening.
It is okay if the printing volume is small, but for some newspapers with large printing volume, many printers will need to print all the newspapers overnight.
In this case, if Huang Peicheng wants to find someone to advertise in his newspaper, he must reach an agreement before noon.
The editors of the New Novel Newspaper each started writing according to Huang Peicheng's requirements.
As everyone was writing, a rickshaw stopped in front of the newspaper office, and soon a middle-aged man walked into the office.
Huang Peicheng saw the middle-aged man and hurried over to him: "Mr. Wang, why didn't you tell me in advance that you were coming? I could have arranged for someone to pick you up."
Mr. Wang is from the north, and Huang Peicheng speaks Beijing dialect to him, not Wu dialect.
The Shanghai dialect does not distinguish between "you" and "you", but people in the north do.
Mr. Wang said coldly, "How can Editor-in-Chief Huang care about me?"
Huang Peicheng knew that the other party was angry when he saw his expression: "Mr. Wang, how could I ignore you? No matter what time, I will always put you first!"
"Why didn't you tell me about the punctuation you used in your newspaper?" Mr. Wang was a little annoyed. He started contributing to the New Novel when it was first published, and many readers of the New Novel came for him.
Nowadays, his royalties are three yuan per thousand words, which is unique in the New Novel Newspaper.
Mr. Wang always regarded himself as the mainstay of the New Novel Newspaper, but he did not expect that the New Novel Newspaper had forgotten about him when it started using punctuation.
Huang Peicheng apologized repeatedly: "Mr. Wang, I was negligent in using punctuation. I was also afraid of causing a dispute and involving you."
Huang Peicheng deliberately did not tell Mr. Wang about the idea of using punctuation.
This year, not only did the quality of Mr. Wang's manuscripts decline, but he also often delayed submitting them, and he even had to beg Mr. Wang to write.
He was unhappy, so he did not inform Mr. Wang after deciding to use punctuation.
But this was definitely something he couldn't say. At this moment, he put all the blame on "Yun Jing": "Yun Jing was a well-known modern writer. He wanted to promote punctuation, so he wrote this novel and gave us the punctuation marks, asking us to print it according to his requirements... I had no choice but to add another newspaper."
Huang Peicheng explained it and said that if Mr. Wang needed it, punctuation could be added to Mr. Wang's manuscript.
Mr. Wang was no longer so angry, and finally said, "If your newspaper uses punctuation when publishing, then use it for me too."
He had no intention of being different and ultimately decided to go with the crowd.
Huang Peicheng agreed.
Mr. Wang added, "Please add this punctuation for me."
Mr. Wang is now too impatient to copy and revise the manuscript, so after finishing writing the manuscript, he asks the editor of the New Novel Newspaper to help him revise and copy it.
Now, if he wants to add punctuation, it is naturally impossible for him to add it himself.
Huang Peicheng agreed again and respectfully saw Mr. Wang off.
After Mr. Wang left, he immediately changed his expression and urged the editors to quickly finish writing the "report" for the advertisement: "Remember, mention our newspaper more and praise our newspaper more."
It was a bit shameless to write a report praising one's own newspaper and then find another newspaper to publish it, but Huang Peicheng didn't care.
As long as I can make money, what’s the harm in being shameless?
He learned this idea from Shanghai Daily and Nancheng Bookstore. The report in Shanghai Daily brought a lot of sales to the comic book written by Yun Jing at Nancheng Bookstore!
Huang Peicheng’s efforts were not in vain.
"The Two-Faced Demon" was published on Wednesday, and he advertised it in newspapers on Thursday and Friday, which kept the sales of "New Novel Newspaper" rising.
Because printing was always done in advance in the past, the printers of the New Novel Newspaper printed during the day and there was no need to work day and night.
But now, they have to light lights and work at night, and are busy from morning until after nine o'clock in the evening every day.
The printers were getting a little overwhelmed. On Sunday, when Huang Peicheng told them that they would print 12,000 copies of the New Novel the next day, they said, "Editor-in-Chief Huang, we used to print only 7,000 copies, but now we have to print 12,000 copies. We are really too busy to handle it."
Seeing that they looked tired, Huang Peicheng said that he would hire more workers and take turns with them to print newspapers.
At the same time, Huang Peicheng was also thinking about adding punctuation to all his novels.
Although their newspaper has been criticized a lot during this period, the sales volume is real. Huang Peicheng has tasted the sweetness and naturally wants to continue doing it.
While everyone in the editorial department of the New Novel was busy, Sang Jingyun and Sang Jingying went to the concession again.
Sang Jingyun was very inspired these days and wrote a lot. This time, she brought a manuscript of 26,000 words.
In addition to the manuscripts, she also bought some chrysanthemum tea, intending to give it to Hong Yongxiang and Fei Zhongxu.
The concession was still the same. Sang Jingyun went to the editorial office of the Shanghai Daily, gave the manuscript and chrysanthemum tea to Hong Yongxiang, and then went to Nancheng Bookstore.
It is also a coincidence that today, Nancheng Bookstore just launched the second and third volumes of the "Journey to the West" comic book.
Many people came to buy it, and among them, they couldn't help but talk about "The Two-Faced Demon Lord".
"One of the editors of this comic strip also wrote a novel. Have you read it?"
"You mean 'The Double'? I've seen it, it's very good."
"The writing style of this story is unique. Not only does it not use the chapter-by-chapter format, but the words and sentences used are also more colloquial. In my opinion, Yun Jing seems to have learned the writing style from foreigners."
"The Two-Faced Demon King he wrote is really novel and interesting."
……
Those who come to buy comic books all accept punctuation, so when they talk about the book "The Two-Faced Demon King", they all praise it.
Sang Jingyun felt good after hearing this.
As usual, she ordered five copies of each comic book, and when she was paying, she happened to see Fei Zhongxu coming out.
"Miss, are you here to buy books again?" Fei Zhongxu greeted Sang Jingyun with a smile.
He was deeply impressed by the little girl who had served as his "babysitter".
Sang Jingyun said: "Yes, I'm here to buy books."
"We will publish three volumes of this comic book every week from now on. You can come and buy them on Sunday."
"Okay." Sang Jingyun agreed with a smile.
Fei Zhongxu asked again: "By the way, have you read "The Two-Faced Demon Lord"? The novel was written by the editor of this comic book, and it is very novel."
"I have read it. The world described in this novel is not based on a certain dynasty. It looks different." Sang Jingyun said.
Fei Zhongxu was very happy: "Great minds think alike! Miss, just wait and see, the story will get even more interesting later!"
Sang Jingyun smiled: "I'll wait."
(End of this chapter)
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