This star just wants to make more money

Chapter 82: I didn't expect it, I have a cheat (3k)

Xu Feng ignored the inquiring expressions of others and followed the filming team to an empty corner.

In fact, when the word "endorsement" came out, Xu Feng already had an idea in his mind.

The simplest and most convenient way is to use the song "Love You at 105 Degrees" to find a bottled water company to be the spokesperson. With this song combined with Du Mian'er's performance, it will be easy to achieve good results and complete the challenge.

But the problem is, first of all, Xu Feng does not have this song in his current music library, and it always feels a bit of a loss to use a precious song to designate "Love You 105 Degrees".

Moreover, endorsements on variety shows are actually just an entertainment challenge... If you really endorse something like this, the scene might be a bit too big.

How much should bottled water companies be paid to justify such publicity?

It took three days just to negotiate the contract!
The money given by the program team and Du Mian'er is not enough to support such a service.

The former wants to bring Du Mian'er to the top of the variety show, and the latter hopes to win this endorsement... Of course, all their requirements can be met with an absolutely successful and perfect endorsement.

But the matter was too big, and the other party's reward was not enough for Xu Feng to do such a big thing.

"I'll contact a friend of mine who runs a company first." Xu Feng said, "I'll show you the product later."

The staff member who was filming and supervising at the same time reminded: "Teacher Xu Feng, the price of the goods cannot be too outrageous. If there are similar products on the market, the price cannot be lower than these references."

If there are no restrictions on price, variety shows will easily turn into a price war - as long as Lays potato chips are sold at 50 cents a bag, no matter who the spokesperson is or what the level of the endorsement is, they will definitely sell out.

In the end, the consumers who had placed the orders were suddenly told that all of this was a challenge and all the orders were invalid. This was also a huge blow to the reputation of the program team and the stars.

On the contrary, if the celebrities are selling premium products, there will be almost no impact after the orders are cancelled.

"I definitely won't engage in a price war." Xu Feng said with a smile, "I have one last question. Can I endorse any product?"

The staff wanted to nod, but thinking back to Xu Feng's previous actions, they didn't dare to say anything definite: "Theoretically, yes, but it's best not to involve murder, arson, or other illegal activities."

What you said makes me look like someone who would commit crimes such as murder and arson for such a small amount of money?

Oh no, do I look like someone who would kill or burn people for money?

The world’s misunderstanding of me is a bit too deep!

The staff member looked at Xu Feng's unhappy expression, was shocked, subconsciously took two steps back, and added: "Oh, by the way, the endorsement product must be something that can be produced in kind, not just a concept."

After saying this, the staff member also muttered to himself - Didn’t I just tell you not to kill or set fire to something? Why are you still angry?
After the recording of the previous episode and its sudden popularity, Xu Feng's image of "taking money to do things" has gradually become popular.

But it seems a bit too in-depth.

"As long as you can produce something real, that's fine, right?" Xu Feng retracted his hostile gaze and nodded, "Then there's no problem."

Du Mian'er asked curiously, "Teacher Xu Feng, what product are you going to endorse?"

In fact, another reason why Du Mian'er gave the money so decisively this time was that she really wanted to see what big moves Xu Feng could make.

Winning or not in the variety show isn’t that important anymore!

Is Mr. Xu Feng planning to innovate in product selection, or is he planning to come up with an ingenious marketing campaign?
Or should we do both?

look forward to!
Oh? Is this the mentality of fans chasing stars? No wonder their fans are willing to pay for their high-priced peripherals.

Du Mian'er found that as long as she spent some time with Xu Feng, it would be hard not to become a fan of him.

This kind of personality is really comfortable to get along with, and there are surprises all the time.

Maybe they are not so attractive to fanatical fans and crazy fans, but they are far more attractive to rational fans and passers-by fans than traffic idols.

In fact, this clue can be found in various discussion forums related to Xu Feng on the Internet.

As a passerby fan, I have a good impression of Xu Feng.

"Wait a moment."

Xu Feng first found Cheng Luan's contact information from the address book, and then opened his system panel.

Isn’t he going to endorse the product? Xu Feng directly spent his points to ask the system to customize a peripheral product!
Of course, strange products customized by the system are bound to be expensive and cannot be mass-produced... However, since the program team only requires physical products, it will be much simpler.

After Xu Feng opened the system, he first looked up the restrictions on peripheral customization in detail.

[The system cannot create items that do not exist in the real world, and cannot develop technology. It can only use existing technology to combine products. The more complex the technology, the higher the point cost. If the customized peripherals are too complex, the system will not be able to provide mass production design drawings. Please consider this as appropriate.]

“It’s just a hauler and an assembler… and the cost of points is very high. There’s really no way to make money with this, what a pity.”

It's normal to think about it. As a mercenary system that doesn't give out a penny, how could it have loopholes for others to exploit? Xu Feng turned around and asked, "What kind of product do you want to endorse? In other words, what type?"

Du Mian'er thought about it and felt a little embarrassed: "Life, life, right? Uh, if Teacher Xu Feng has other different ideas, uh, uh, it's not impossible!"

Xu Feng waved his hand: "Then let's talk about daily life."

Having girls sell cups or something like that may be eye-catching, but it's really a bit unoriginal.

You can customize an ordinary peripheral and give it to Cheng Luan as a gift - you can't really give the little bird sister a cup, otherwise people will stop being her fans right away, right?
When others expected me to find some weird products or come up with a big marketing case, they would never guess that I would really work hard on the product this time.

You didn't expect it, I got cheated.

In the current era of big marketing, everyone's aesthetic fatigue is already very serious. It is better to return to basics and work hard on the product itself.

Xu Feng looked at the system panel.

He has already figured out what he wants to sell.

"System, help me customize a pair of chopsticks with an intelligent voice extension function and a temperature detection function on the tip of the chopsticks... and, add a micro-retractable thorn on the tip of the chopsticks that can poke meatballs."

“Let’s call it smart ergonomic chopsticks.”

This kind of novel product may seem flashy and gaudy at first glance, but its actual functions are very fresh and it directly hits a certain pain point. Maybe it will not make any money in the long run and will inevitably lose all the money... But in a short period of time, it can cause a craze.

Xu Feng originally came only to complete the variety show challenge and had no intention of selling goods, so he didn't need to worry about the long term.

Similar to those Internet-famous restaurants, none of them can survive over a long period of time, but in the early stages of business when the gimmick is still novel, the level of crowds is unimaginable for traditional restaurants.

Xu Feng’s idea was the same - the biggest pain point of chopsticks is that people with poor skills will suffer a lot when picking up meatballs.

Even though there are actually many cheaper and more convenient ways, such as using a spoon, many people find it difficult to react immediately and will only imagine the painful scene of themselves picking up the meatballs in their minds.

As long as the meatball-holding function is added, and some other fancy elements are added, and it is priced reasonably, it will definitely attract a lot of attention and buyers who are willing to try it.

A cheap tool commonly used in life, plus a function to solve its shortcomings, plus a PPT with a strong sense of technology, and a name with a buzzword, a short-lived Internet celebrity product was born.

While other guests were still focusing on product selection or marketing, Xu Feng grasped the most critical factor - the time limit of "three days".

No matter what the product or the marketing is, under the time limit of three days, only gimmicks and strong and fresh visual impact are the most important.

Celebrity underwear cups and the like may be a hot topic, but they are bound to be well received but not popular, and are a pure trap.

"I worked in a similar industry in my previous life. How can you celebrities in the entertainment industry beat me..."

[Calculation completed. This demand meets current technology. However, since this product is not available on the market and the host's needs are complex, the cost of this product is 4 points. There is no corresponding design drawing. Do you want to redeem it? (The system will ensure the rationality of the item's launch)]

It can actually be made!

Then when Xu Feng has more fans, he will be able to come up with a lot of newer exclusive customized peripherals...

It's a pity that the cost is too high and there is no hope for it to become a mass-produced peripheral product - after all, not many people are really willing to spend 40,000 yuan on a pair of chopsticks.

This kind of weird and unique custom peripherals can only be made for fans who pay extra money...

Of course, after this variety show is over, it can also express a fact to the outside world and fans - with Xu Feng, even if you buy peripherals, "you get what you pay for."

This is fundamentally different from other stars who simply make money by cutting leeks.

Even though the “smart ergonomic chopsticks” are not very useful, they are cool… They are more interesting than those acrylic stands worn by celebrities that cost only a few dollars but sell for hundreds of dollars, right?

The value of Du Mian'er's commission this time is worth 4 points.

“Everything can be charged more.”

Xu Feng chose to exchange it, but did not take it out in a hurry. Instead, he sent a message to Cheng Luan first.

"Little Bird Sister, do you need me to help endorse the new product your company has recently developed?"

Cheng Luan is such a smart person that she can tell at a glance that Xu Feng is now taking on a challenge, and that it is a challenge that she has proposed to the program team.

So interesting, this challenge actually requires her cooperation?
Cheng Luan, who was originally busy preparing for the construction of the new company, suddenly became playful and curious about what new operations Xu Feng had, and immediately said, "Yes!"

ps: This chapter is mainly to set the tone for Xu Feng's peripheral products in the future, which will definitely make fans feel dizzy.

(End of this chapter)