Dragon, choose cultural victory to make money

Chapter 127 Cinema
“What is a cinema?”

Matthew was stunned when he heard this word, he had never heard of it before.

Judging from the pronunciation, it should be a new word composed of the two words theater and chain.

what does that mean?
Link all the theaters together?
In front of the theater, Zhuo Ge continued to explain: "Join the theater chain plan. Zhuo Ge Group will provide you with a detailed theater construction plan. You can choose to renovate your current theater or buy land to build a new one."

"Money for renovation and land purchase?" The fat manager of Morningstar Harbor raised his hand and asked.

Drogo smiled. "We can provide ..."

"Oh?" There was an exclamation in the theater.

"loan."

"Oh." The managers were disappointed.

Zhuogo curled his lips and thought, he still wants to use the cinema for free, what is he thinking, if the group is paying for it, then why gather so many people from the theater? If he wants to join a milk tea shop, he has to open a shop and pay the franchise fee himself.

"The completed cinemas will be under the unified management of the Zhuoge Group. Everything from staff recruitment, cinema layout, to snacks and drinks sold will be carried out in accordance with the standards."

For a large-scale chain, it is necessary to ensure that customers have a similar experience in each location, so as to create a brand effect where people recognize the store wherever they go.

A single boutique needs to raise the upper limit of experience, while a chain store must ensure a stable lower limit.

"After the cinema chain is built, the group will arrange the cinema's screening schedule, that is, what specific magic movies will be shown, as well as the showtimes and times of the magic movies. The cinema also needs to cooperate with the new magic movies in publicity. Now is the time for questions."

"How do we make a profit?" someone in the audience shouted.

"Box office share," Drogo answered. "Twenty percent of all ticket sales at the theater will go to the theater operator."

Everyone fell silent. Obviously, this was not a satisfactory number.

When a troupe comes to perform, at least 50% to 60% of the profits must be given to the theater. And the troupe's performance must have actors present, but the magic shadow is much simpler, and only magic crystals are needed.

Matthew cracked his knuckles, making a clicking sound.

The doctor warned him that this was not good, but he was in the habit of snapping his fingers when thinking, which helped him concentrate.

Many people have all kinds of strange little habits, either to help them think or simply as unconscious behaviors.

He wondered whether the two-component deal was worth doing.

Although it seems to be a loss, he believes that the market for Magic Shadow will become bigger and bigger in the future.

Especially after the Drogo Group started selling cameras, the number of people filming magic shadows increased every day.

In order to make cameras more popular, they pioneered a magical business model.

Selling the camera core to other manufacturers is the key to the camera storing images into the magic crystal. The remaining parts can be designed and manufactured by each manufacturer according to different needs.

This means that after the huge increase in the production of Magic Shadow, the Magic Cinema will hardly be idle.

And theaters have a few months every year when they don’t have any shows scheduled.

Moreover, the magic shadow can be played continuously, but the number of performances of the drama in a day can be much smaller.

Twenty percent is not a profit.

"However, in order to encourage everyone to promote the film in their respective cities," Zhuo Ge added, "when the cinema's revenue reaches a certain amount, the share will be increased. The higher the revenue, the higher the share. The share will be tiered, up to 50%. The specific details will be written in the contract."

After this was said, the managers started discussing again.

"Besides profit sharing, does Magic Cinema have any other ways to generate revenue?" the fat manager asked again.

The theater in Morningstar Harbor is a very famous theater in the Kingdom of Sutton. It is a coastal city and holds a drama festival every year.

Under the impact of the magic shadows and magic visions, his theaters were relatively less affected.

Among this group of theater managers, he vaguely feels like an opinion leader.

“Of course, similar to Magic Vision, Magic Shadow official screenings can also include advertisements. Within the specified duration, the advertisements can be selected by theater operators in various places.”

Ever since Magic Vision was sold in major cities, everyone has realized the importance of advertising.

It is better to have good advertising than to have a good product.

The price of advertising has been driven up from a low price in the beginning to a higher and higher price.

"I have another question," the fat manager raised his hand again, "Is it really necessary to transform the theater into a special magic theater? After all, in the past, we just put up a curtain and the audience looked at it that way.

"And now there are magic viewers. Magic movies that have been released for a long time will be played on the magic viewers. Is the magic theater so attractive to people? If you can join the theater chain without reconstruction, I think everyone will be happy to join."

Several people around the fat manager nodded in agreement with his opinion.

Drogo did not directly refute his point, but walked towards the audience.

The fat manager was so frightened that he shrank back in his chair nervously, thinking that Drogo was going to use some violent means.

"I am a baron conferred by King Sutton. You can't do anything to me."

The trembling voice was unconvincing. He had successfully chosen a threat that was the least threatening to Drogo.

But Drogo didn't intend to take action, he just sat down in an empty seat.

"Let's watch a short film together and feel the appeal of the Magic Cinema."

As Drogo finished speaking, the last bit of light in the theater dimmed.

The picture appeared, showing a skier standing on the top of a snowy mountain, and the clear image seemed as if the person was standing right in front of him.

This is a diffuse reflection screen coated with metal powder, and the effect of projecting illusions is far superior to that of ordinary screens.

The ultra-large screen area, which is more than 20 meters high and more than 10 meters wide, brings a stronger visual impact.

The skier was not using the common double skis, nor did he have ski poles. He was standing sideways on a single board, with a snow trail in front of him that was almost a cliff.

The skier jumped without hesitation.

"Ah!" The audience gasped.

The skier landed steadily on the snow track and rushed down at a very high speed.

The sound of snowboards skimming across the snow, the whistling wind, and the sound of rapid breathing seemed to envelop the entire theater.

Matthew now knew what the horn-like mechanical circle on the top was for.

The surrounding and detailed sound, coupled with the extremely fast-paced images, made him nervous.

This is an experience that can never be brought by magic vision or hanging curtains in a theater.

A unique experience.

Audiences will pay for this, Matthew has no doubt.

The skier in the picture rushed up a slope and, with the help of inertia, he flew high into the air.

The people in the theater held their breath nervously.

After a series of crazy aerial twists, the skier landed steadily.

Then the slogan appeared.

"Red Dragon Drink, your energy is beyond imagination."

Is this an advertisement?
Such a big show is just an advertisement?

The lights came on again, and the audience was still in a state of nervous excitement.

Drogo was pleased.

He struggled for a long time about how to demonstrate the audiovisual impact of the Magic Cinema in a short period of time.

It was only after he discovered that there was a traditional energy-boosting drink in the North that he decided to make a short extreme sports film.

It is really exciting to watch others risk their lives on the big screen.

Drogo stood up again and asked the shocked audience, "Do you have confidence in the Magic Cinema now?"

The fat manager exchanged glances with the people around him.

"It's a very impressive performance. However, if you can increase the share of the profits, I think your theater plan will be implemented faster. Don't you think so?"

"Yes."

"Correct."

"Yes."

Everyone responded one after another.

Drogo was not surprised by this reaction. As businessmen, this temporary alliance was as loose as the pinky promise of a few children.

Zhuo Ge said slowly: "The sooner you sign the contract, the lower the loan interest rate you can get. The first person will get a zero-interest loan."

"This is not a question of interest, and we are not greedy. Only with a high share can we build the Magic Cinema better." The fat manager said with a smile.

It seems that they are very sure that no one will give up the opportunity to get a higher share for this little interest.

Unfortunately, it is difficult for people to unite.

Before he finished speaking, Matthew stood up and said urgently: "I will join the theater construction plan."

Following Matthew's compromise, the remaining theater managers stood up one after another, fearing that they would be left behind.

"Very good," Drogo said with satisfaction.

(End of this chapter)