Dragon, choose cultural victory to make money

Chapter 175 Unexpected Derivatives (4k)

"So you're saying that the one who beat up the writer was a pet seller?"

Drogo asked, a little unconvinced.

After seeing these two news items, he arranged for someone to investigate what was going on.

The answer was that it was done by a pet shop owner.

"Yes, his pet store is in the Owens area," Aisha replied.

The Owens District was once the fief of Viscount Owens, who had a very strange hobby of stealing things.

Although he is not short of money, he always likes to steal. His skills are not good enough and he doesn't like to bring followers with him. He is often caught. After being caught, he reveals his identity as a viscount and stages a cool plot.

However, this trick doesn't always work.

For example, when he was caught on the spot for the last time in his career as a thief, he had an expression that said "Let's see what you can do".

He said confidently, "I am a Viscount."

The other party was not ambiguous at all, and said, "I am your father!"

Then he hit him with a hammer.

died.

Viscount Owens proved with his own experience that, compared with the head, the hammer is harder.

Since he had no children, the right of inheritance was fought over by a large number of distant relatives who appeared out of nowhere. In the end, the king simply took back the fiefdom and incorporated it into the Twin Towers City as a district.

Because it was incorporated into the urban area relatively late and missed the period of fastest development, the Owens District is not a wealthy district in the city.

Most of the residents are factory workers, and the place is only slightly better than the slums.

On Bluebonnet Street, where Drogo’s main store is located, a small store rents for the price of an entire building in the Owens District.

I guess the pet shop there isn't doing very well.

"Does he have a grudge against the writer?" Drogo asked again.

"I heard that he didn't. He said that he was a fan of Tom and Jerry and couldn't stand people smearing him."

Are all the fans here so executive?

Drogo was shocked.

In his impression, fans are just crunching data, controlling comments and engaging in verbal battles on the Internet.

Could it be a crazy fan?

Anything that gets tainted with fanaticism is no good.

They stalk and harass, stake out outside their homes, and even the most fanatical ones have killed their idols with their own hands. I don’t know what kind of brain circuit they are in.

Drogo is not afraid of this kind of fans, but it would be bad if they targeted his artists. Animators are a scarce profession nowadays and a valuable asset of the group.

"How long is he sentenced to?" Drogo asked.

"I wasn't sent to jail, but I had to do three months of hard labor," Aisha said.

It's still because of my lack of experience. Since I can beat him, why not challenge him to an open duel?

If you accept it, you won’t have to do labor service. If you don’t accept it, you will be ruined.

If the writer is looking for an agent, Drogo would also be happy to provide an agent for the pet shop manager.

"Then get him out. No matter what the reason is, he has helped."

"Okay, are we going to rob someone?" Elsa asked excitedly.

"Who are you robbing? What's in your young head? It can be done with just a few gold coins."

Aisha looked disappointed with this decision.

"Before taking him out, first determine whether his mental state is normal. If not, keep him inside." Drogo added after thinking for a moment.

If he is a fan who is so fanatical that he is mentally ill, it is better to lock him up. It is good for society and for him.

The current common method of "treating" mental patients is to drill a hole in the skull and remove part of the brain.

The results can 100% guarantee that the patient will not get sick again, but the "cured" patient will basically be unable to do anything else.

It's a hell of a joke that, because magic has no cure for mental illness, this drill surgery is seen as a symbol of scientific superiority...

After the order to rescue the person was given, he was brought out quickly and it didn't cost much money.

Overall, the beating was not too severe. Although the writer was bruised and unable to get out of bed for several days, it was legally considered a minor injury.

Due to the existence of healing spells, the conditions for being considered injured are quite harsh, and usually only being half-dead can be considered a minor injury.

In order to demonstrate the attitude of "as long as you work for Drogo Group, you will not be treated unfairly", Drogo personally sent the store manager back home.

That's a pet store.

In addition to the man and the dragon, the car was also filled with various gifts.

Although he had actually finished serving his sentence, he made it look like he was returning home in glory.

The pet shop manager looked like a kind old man in his fifties or sixties, and he was in very strong health, otherwise he wouldn't have hit anyone.

It is rare to find civilians in Shuangta City who are in good health at this age. To be more precise, it is rare to find civilians of this age.

"Ha! So this is what you really look like. I thought the guy selling the statue was lying to me." The store manager was quite cheerful and did not look tired after several days of hard labor.

"Statue? What statue?" Drogo asked.

"Of course it's your statue. Let me tell you, although the appearance is similar, the gloss and texture are all very similar to you. No, this dragon is far inferior to you," the store manager boasted.

Of course, if you want a statue to really have the texture of ancient dragon scales, why bother making statues if you have the ability to do so? It would be a waste of talent.

But the key question is, "Why buy my statue?" Drogo didn't quite understand.

As the boss of the Drogo Group, he is quite well-known, but being famous doesn't mean we have to make a statue of him.

It’s hard to imagine someone having a statue of Mr. Lei in their home.

He didn't have the habit of humming at the thought of someone playing with a statue in his image.

Too perverted.

"A statue for you, of course," the store manager replied.

Supply, that word was even more dangerous, and Drogo's eyes twitched slightly.

"Don't you know? Now all the pet stores in the city have statues of you on display."

"Huh? Why?"

"Of course because..."

Before he could finish his words, the carriage stopped.

Drogo opened the car window and looked out. The neighborhood was somewhat dirty and the buildings had not been renovated for many years. It should not be a good place to do business.

But there was a long line in front of an inconspicuous pet shop.

There were also people handing out number plates in order along the queue. When they reached the end of the fast queue, a sign was put up saying that the quota for today was full.

I have learned all of Drogo's hunger marketing tactics.

Every customer coming out of the pet shop was in high spirits, some holding blue cats in their arms, some carrying hamster cages, and some even carrying yellow birds.

Drogo seemed to understand a little.

"Thanks to your Tom and Jerry, pet stores in the city have come back to life. In the past, ordinary people kept cats just to catch mice, so any wild cat would do. But when this cartoon came out, they only wanted the blue ones.

"And there are mice. Who would have thought that they could be kept as pets? And unlike other animals, mice have a short life span. If we sell them this year, we can sell them again next year."

The store manager said happily.

Yes, Drogo suddenly realized, what kind of clothes can Tom and Jerry make as derivative products? The biggest derivative is Tom and Jerry themselves.

In the past, pet dealers only dealt with the business of the rich, and they sold all kinds of rare and exotic animals. Who among the common people would spend money to buy a pet? The cats and dogs at home gave birth to puppies every year, and there were still too many to give away.

As a result, once the cartoon came out, the pet market came back to life.

The probability of a free-range domestic cat that is away from home all day giving birth to a cat with blue fur and white gloves like Tom is not high.

The color combinations of the same litter are just like those in a blind box. If you want the same ones as in the animation, you really have to go to a pet shop that specializes in breeding.

"So if someone wants to destroy Tom and Jerry, that means they are cutting off our source of income, so we have to strike back hard," the store manager said seriously.

"You have to keep making the animation well. We are all counting on you."

"Don't worry, Tom and Jerry can be left alone for at least ten years," Drogo replied.

He is not sure about more than that, because he has watched more than 100 episodes of Tom and Jerry on CD. He wants to shoot more after watching these. Whether the quality can be maintained depends on the performance of local animation screenwriters.

Drogo himself does not have the ability to continue the cat-and-mouse legend; he is a self-aware plagiarist.

These are things to consider later.

Now, he has discovered a huge blue ocean market.

"Do you want to expand the pet business?" Drogo asked the store manager.

“Of course I do. Who doesn’t want to expand their business?” the store manager replied without hesitation.

"Come on, let's go into the store and talk in detail."

The pet shop is now filled with cats, mice and birds, but in some corners you can still see the pet shop’s former main business.

All kinds of strange-looking creatures.

The price tag is also quite shocking, because rarity means it is hard to find and requires a lot of time.

The business model is very much like that of an antique shop. It is closed for half a year, but can make a profit for half a year after opening.

The second floor is where the store manager lives.

The decoration is warm and exquisite, which is not like the style of the store manager. Although he is tough, his clothes make him look like a rough guy.

There is also a set of Peashooter and Sunflower dolls in the room.

His children do not live with him, so he must be an old partner who is old but young at heart.

"Have some tea." The manager brought the tea, which was the fruit tea bag series launched by the group.

This is more popular than pure tea because it has a bit of sweetness. People in Feilin love sweetness and choose it without thinking among all flavors.

"My idea is that the pet business not only sells pets themselves, but also sells pet-related products." Zhuo Ge got to the point.

"for example?"

This was a bit beyond the store manager's understanding, as he had never considered what other pet-related products there were.

"For example, pet-specific food, beds, toys, health products, and even medicines and surgeries."

Drogo said a lot of stuff.

The pet market should become larger and larger as the economy develops.

Every member of an industrial society will be divided into independent individuals, which increases the need for emotional companionship.

It's not obvious now, but there is already such a trend.

Otherwise, like before, people who keep cats and dogs for practical value will not suddenly want to pay for "tool animals" just because there is an animation.

Moreover, today's civilians, while having heavy work loads, have some spare money and want to pursue a higher quality of life.

Otherwise, Drogo’s game Shadow of Demon wouldn’t be popularized and could only be sold to the nobility.

The number of bars and gambling dens in the city has increased visibly; those places can relieve stress, and so can pets.

“Can pets use those?” The store manager didn’t understand.

In his opinion, it is the highest treatment for a pet to eat whatever the owner eats, and at most he can pick out things that animals cannot eat.

If you want to eat meat, you can only rely on yourself to hunt in the wild.

The main source is catching mice.

In fact, when it comes to catching mice, dogs are more professional than cats.

When a cat is full, it doesn’t want to catch anything. At most, it will catch one or two more as toys.

And dogs can really be trained to become ruthless mouse-catching machines.

But in any case, giving pets special food or even health supplements is unheard of.

Toys and nests are something that many rich people who have money but nowhere to spend it will prepare, but that has nothing to do with most people.

“Just because there is no demand now doesn’t mean there won’t be demand in the future.”

If there is no demand, then create demand. This has always been the strategy of Zhuoge Group.

"For example, special pet food can make pets live longer, and health supplements can make their fur brighter, their body shape better, and less prone to illness. If the owner regards the pet as an emotional sustenance, then he or she will definitely hope that the pet will be healthy and live a long life," Zhuo Ge explained.

With all this, it’s easy for dogs to eat more expensive food than humans.

Next comes the familiar pie-in-the-sky part.

The store manager is responsible for integrating the pet merchants in the city and serves as the negotiator for the pet public relations department.

Then, starting with Tom brand cat food and Jerry brand mouse food, the concept of pet food was promoted.

A toy production line can make toys for humans as well as toys for animals.

Let the druids develop some information about what kinds of food are suitable for animals to eat and find some scholars who study biology to publish papers.

Ultimately, build the pet industry into a large-scale industry.

Then the pet association can also organize breed certification, agility competitions, and beauty pageants.

Ordinary pets target the ordinary market, while special breed pets target the aristocratic market.

If you like rare species, then forcefully create rare species among common animals.

The vast majority of people who consider themselves rational have not encountered the consumer trap that is destined for them.

Only when you have no money can you be truly safe.

The store manager was so excited about the future that he couldn't wait to see cat food and dog food sold to thousands of households tomorrow.

"But don't be impatient," Drogo interrupted. Being one step ahead is a step ahead, but being too far ahead is a sign of mental problems. "We still have to start by selling the pets. If there are any new animals that will appear in the animations later, I will inform you in advance so that you can be prepared."

Now that this monetization idea has been opened up, there is no need to obsess over the cat and mouse game.

There shouldn’t be too many classic animations with animals as the main characters.

Bugs Bunny, Droopy and even My Little Pony can all be moved out when the time comes.

You know what, I actually saw a pony on the first floor of the pet store just now.

Lovely.

I just don't know if it's possible to breed a colorful rainbow coat.

At this moment, there was the sound of footsteps walking up the second floor.

Drogo looked over and saw a girl who looked about sixteen or seventeen years old, with a basket of vegetables on her arm.

Judging from the way they walked up the stairs with familiarity, they must be the store manager's family.

"This must be your granddaughter, right? She's really pretty. Are you interested in becoming an actress?"

Drogo said casually.

"No," the store manager denied, "this is my wife."

"what?"

(End of this chapter)