Dragon, choose cultural victory to make money

"Ah!"

Drogo sneezed and rubbed his nose.

He vaguely felt that someone was talking about him, as if saying that the game he invested in would lose money or something like that.

What a good man.

I like this kind of consumer the most.

But to be honest, the investment in "Road to Conquest" has not yet paid off.

After making adjustments and going back online, a large amount of publicity and promotion funds were added because the revenue on the first day was very good.

The money spent on advertising for this game is more than twenty times the production budget.

Scrooge is indeed very good at advertising. According to him, when consumers choose products, they will subconsciously choose things that they are familiar with.

Therefore, the primary goal of advertising is not to showcase the characteristics of the product, but to brainwash the product name into people’s memory.

The advertisements designed by Scrooge are very different from the common advertisements on the market today.

The advertising slogans are basically repetitive, without explaining how to play. They repeatedly emphasize that it is fun to play and that you can make money if you play well, and they put the ads in various visible places.

Not only in common newspapers, traditional media platforms such as Magic Vision, but also in a large number of YouTube video authors, BBS, and every corner of the forum, there is the presence of "Road to Conquest".

It has also supported many internet celebrities, giving them high-end equipment, allowing them to play with their fans, and paying them according to the number of fans they attract. If some of the fans spend money on the game, there will be additional rewards.

This has led countless internet celebrities to reach out their greedy hands to their fans.

Although Scrooge has no requirements on how the influencers play the game, whether it is competition, appearance or life profession, there is one rule that must be followed. They cannot say that the high-end equipment was given by the production team. They must say that they bought it themselves.

The strength of the equipment that can be obtained is just at the top of the second tier, and with a little more charging, it can reach the level of the first tier.

This subtle numerical control makes many people who "get paid" to play games unable to resist the desire to become stronger and enter the first echelon at their own expense.

Human desires will expand.

After taking the first step of charging money, I will wonder if I can climb up a little from the bottom of the first tier...

As a result, many internet celebrities have become heavy spenders, and they have lost a lot of money they earned from the promotion of Drogo, and even lost a lot of money.

In addition to the online part, Scrooge has invested more resources in offline promotion.

He set up marketing teams in all cities where there were Internet cafes, mainly cooperating with local business groups. On the one hand, they posted small advertisements all over the streets and even in toilets, and on the other hand, they planned corresponding activities based on specific markets.

There are all kinds of random tricks, such as giving away eggs for trial use, giving away equipment for buying a headband, winning a pet by visiting the market, etc.

Just one week after the revised version was launched, "Road to Conquest" attracted more than three million players, with the highest number of concurrent online users exceeding 600,000, more than two hundred times the initial pitiful 3,000 people.

Moreover, the growth rate of players has not slowed down. This is the advantage of breaking the circle games. Because they are so famous, the audience of this type of game will give it a try.

Just like that game 5.

Damn, who is still buying it?
The answer is that every year there are brand new high school graduates who buy it to try it out, which causes it to always stay on the bestseller list.

Maybe it won't disappear from the bestseller list until the sequel comes out.

Compared with the speed at which new players enter the game, what is even more strange about "Road to Conquest" is its player retention rate and payment rate.

Free games are different from paid games. As long as the game is sold, it doesn’t matter whether you play it or not.

Being free means that players must be kept in the game to maintain their interest and increase their willingness to pay.

Therefore, retention rate becomes a very important indicator.

The first-week retention rate of "Road to Conquest" was as high as 47%.

It sounds like less than half, but it is actually a very exaggerated number.

Since free games have a lower threshold, many people will play them casually with a try-it-out attitude, making it easier for them to give up.

Even for many paid games, only 60 to 70 percent of players make it past the first chapter. Yes, it's quite common to buy a game but not play it, not to mention that it's not necessary to buy it.

It seems that the people of Feilin still like daily sign-ins and daily tasks.

A brand new routine that you have never seen before!
Every day less of playing is a loss!

At the same time, the payment rate has reached an exaggerated 35%.

This is even more exaggerated than the retention rate. Free games basically follow the 20/80 rule, with % paying players and % being freeloaders.

35% basically means that this game has a bright future.

Games that pay based on numbers, like "Road to Conquest", also follow another 2/98 rule, with the top % of players contributing % of the revenue.

However, Feilin is even more exaggerated. According to current income statistics, more than 90% of the turnover is provided by less than 0.2% of the players.

The nobles are still too rich.

The single account with the highest payment at present is a mage named Holy Human Emperor.

I have already recharged more than 30,000 gold coins.

Is there something wrong?

Drogo couldn't understand that at all.

He is not belittling the player. For those who are eager to give money, the more the better.

But from a player's perspective.

There is something wrong with this, right?
What do you want to do by charging more than 30,000 gold coins to play this game?

Even if you sell all the items in the current version, you won’t spend that much money.

Out of curiosity, Drogo went to investigate the owner of this account.

In principle, Zhuoge Group firmly protects the information privacy of all users.

But as we all know, it is not allowed in principle, but it can be done in practice.

Drogo quickly found the player.

A prince from a certain country.

Unfortunately, he is a little prince and has no right to inherit the throne. He can only spend the rest of his life hiding in his "pitiful" territory of tens of thousands of acres.

What’s even more regrettable is that he doesn’t have the ability to cast spells, and can’t even learn the secret techniques that have been passed down in his family for generations.

So I created a mage account called Human Emperor in the game to make up for all the regrets in reality!

Drogo also checked his spending records.

It is true that I did not spend all of the 30,000 gold coins. I used more than 20,000 to increase combat power and buy appearances. The remaining money was placed in the backpack. If anyone in the game calls me the emperor and praises me again, I will give him some money.

Poor baby.

Drogo felt that the little prince should be able to get along well with a descendant of the Yan State.

In addition to this player who recharged 30,000 gold coins, there are several other players who have recharged more than tens of thousands of gold coins.

If this trend continues, the publicity and promotion expenses will be covered within a few weeks and the company will enter the profit stage.

After receiving guidance from Drogo, Scrooge also stood on the dragon's shoulder, and various new tricks to promote recharge came one after another.

He added a protection fee function to the NPC stores in the game. All stores within the family territory will pay protection fees to the family on a regular basis. All players in the family can get a share of the resources, but the territory can be snatched.

They will also deliberately release some difficult missions to hostile territories. If you succeed, the rewards will be rich, but if you die during the mission, your equipment will be randomly shattered, forcing the big players to take their subordinates to rush into the hostile territory.

Inspired by the battle power rankings, Scrooge also created a recharge ranking list, with a new ranking every day.

Don’t look at anything else, just compare who recharges the most money every day. The one who tops up will get a title and his family will get rewards.

In addition to the personal recharge list, there is also a family recharge list. This does not compare the recharge amount, but the number of people who recharge, and there are also rewards.

As a result, family members will urge those who haven't recharged today to recharge quickly...

And various magical paid items, such as buying levels.

If you want to practice resource-collecting for a small account, you can directly spend money to buy levels, and then go to play advanced dungeons to make up for the experience needed for upgrading.

However, the purchased experience has interest. If the experience loan is not repaid within a period of time, you either have to recharge and pay the fine, or your account will be deleted.

Precision Harvesting Studio.

Yes, where there is demand there is a market. The gold-making studio was born within a week, and at the same time, the idle script was also born.

"Road to Conquest" has been making great strides despite a strange situation where the online reviews are fiercely criticized but the daily revenue is surging.

Fortunately, it was Scrooge who bore the blame.

Drogo, who took the lion's share, quietly disappeared from public opinion.

Scrooge is also very good at hype. He often makes some explosive remarks in interviews to shift the dissatisfaction of the Internet towards the game to himself personally.

A public opinion trend has been formed that "the game is a good game, but the planning is terrible."

Drogo felt that in the future, any work that was destined to be scolded could be given to Scrooge.

I was born to do this.

Drogo has been a little addicted to "Road to Conquest" recently. Of course, he doesn't need to spend money to play. He has a GM account and can just adjust the backend to get what he wants.

So this is what it feels like to be a rich guy in a massively multiplayer online game.

Really top notch.

I couldn’t experience this at all when I was a planner.

In the game released by his own company, he didn't even have a GM account to play. At most, he was given some in-game currency, but he couldn't become a top player at all.

That's really lame.

After automatically beating the enemy and ranking second in the arena, Drogo wagged his tail in satisfaction. It was so relaxing.

Of course, after the physical fight, there will be a literary fight.

"Just wait until I improve my combat power!" the second combat power announcement shouted.

"You can raise it as you like. If you raise it a little, I'll raise it a little. I guarantee it will be higher than yours."

Just as he finished speaking, a system announcement indicated that the second-most powerful player had purchased the Supreme Gift Pack.

This gift pack costs 77 gold coins. Once purchased, there will be a full-dimensional announcement to give the most bonuses to those who pay the money.

Drogo was not to be outdone. He opened the backstage and directly sent himself a supreme gift package.

Second choice for combat power +1.

Drogo gets another +1.

This went on for several minutes.

Drogo thought this game was really fun.

At this time, Aisha knocked on the door.

"Come in."

Elsa is no longer surprised by Drogo's slacking off by playing games at work.
How can you manage your boss upwards?

"The church has informed us that the gate to Hell outside Waterdeep has been built and is ready to welcome the demons," Elsa reported.

"Okay, got it," Drogo nodded, "Come here, I'll give you a task."

"What?" Aisha leaned over in confusion. "Remember this account name," Drogo pointed at the Supreme Gift Pack purchase notice that was popping up on the screen, "This is the backend operation interface. When he buys one, just click this button."

"Oh, I see, but what is this for?"

“It’s generating revenue for the group.”

Seeing that Drogo hadn't made any movement for half a minute, the second strongest person thought that Drogo was scared, so he issued a notice mockingly: "No more? How about you give in and let this matter go."

Drogo responded immediately: "I can stay here with you for a whole day, don't run away!"

Then he told Elsa, "Remember, every time he charges one, you click once. If you click too many times at once, he might get scared and run away." And handed the mouse to Elsa.

"If you're a little annoyed, you can also tease him. It's really fun."

After saying that, he left the office.

Aisha finally understood what Drogo was doing. She clicked the mouse and muttered, "Such a big boss is acting as a shill in the game he invested in. How embarrassing..."

Before he could finish his words, a dragon head poked out from the door.

Drogo looked like he had caught you, "You're being rude and mocking the boss, you'll be fined! The Boss Dragon is monitoring you!"

Elsa held her forehead in her hand speechlessly, having forgotten about Drogo's super hearing.

Drogo leaves again.

Elsa waited for a while and estimated that Drogo should have been teleported to Waterdeep by now.

He coughed twice tentatively, then said in an inaudible voice: "Zhuo Ge, Xiao Zhuo Ge."

After saying that, he stared at the door vigilantly.

Seeing that the dragon had not come in yet, his voice became a little louder, "This function doesn't work well. There is no response when you click it. That person is mocking you in the game."

Smart Elsa chose to cheat.

However, there was still no response from the door.

It seems that Drogo has indeed arrived in Waterdeep. No matter how good one's hearing is, he can't hear across thousands of kilometers.

Therefore, Elsa became bolder and shouted loudly without restraint: "Where is Drogo the dragon? What else does he do all day long except bullying the assistant? Vampire! Stingy bug! Evil capitalist dragon! No wonder he and the teacher can't have eggs..."

Elsa was just getting excited, but as she looked on in astonishment, the office door opened again and a big red dragon head popped out.

"I've got you again!" Drogo said triumphantly. "I knew you couldn't help it."

"Boss, if I say that I was possessed by a ghost just now, would you believe me?" Elsa made her final struggle.

Drogo looked at me as if to say, "Do you think I'll believe this?"

The struggle failed and I was fined.

So, with infinite resentment, Elsa attacked the second strongest player in the game...

Waterdeep, far suburbs.

The church's Gate of Hell was built in this place far away from the city.

It was built here to prevent people from panicking.

Although it is planned that many demons will settle in Waterdeep in the future, that will have to happen little by little. It is indeed a bit scary to see tens of thousands of inferior demons walking out of the gates of hell at the beginning.

Drogo was waiting at the door.

He had been looking forward to the demons for a long time. The car factory in the city was completed a few days ago, but production has not started yet due to a shortage of workers.

Just waiting for the evil demons to start working.

The gate of hell flashed with purple-red light, and then several huge hell demons walked out, moving slowly with difficult steps, dragging several heavy iron chains on their bodies.

A few minutes later, Drogo saw what the pit fiends were pulling.

A huge iron cage.

It was filled with inferior demons that were tightly packed together, with no gaps at all between them.

The scene reminded Drogo of the subway during rush hour.

The transportation method that makes it difficult to breathe shows that they are not treated as demons at all, but simply as cargo.

If you don't know, you might think Drogo is doing some kind of triangular trade with Hell.

Half an hour later, the nine cages of inferior demons were parked in the open space, and the hell demons who were transporting the goods returned to hell.

Drogo took a quick look and estimated, uh...

It is impossible to estimate exactly how many inferior demons there are.

Then, a familiar figure appeared at the gate of Hell.

A middle-aged, wretched fat man wearing a tuxedo, a top hat, a cane, and barefoot.

Asmodeus.

Facing this collaborator, Drogo took the initiative to greet him.

"I didn't expect the Lord of Hell would come to Waterdeep in person."

"We are about to establish diplomatic relations with Felin, and the war with the demons is also stabilizing. I must come and see Felin today with my own eyes. Of course, this trip has been approved by the church." Asmodeus replied.

This was the first time Drogo heard that the war could be stabilizing. He was indeed a devil. Was this the legendary normalized war?

"Do you need a tour guide? I can arrange a tour guide for you anywhere in Feilin Continent except in the Roman Empire."

"No, I still want to go shopping by myself. This is the first batch of inferior demons, 600 in each cage, a total of 5,400. There may be some damage during transportation, please understand."

The loss is ok.

Drogo thought that if things continued like this, the inferior demons transported to Waterdeep would all be strong and robust, which would eventually lead to differences in the characteristics of the phaerimm inferior demons and the hell inferior demons. The phaerimm inferior demons were good at bursting, while the hell inferior demons were good at endurance...

"It's understandable, it's understandable."

Asmodeus asked: "But I am curious about one thing. How do you want the people here to accept the inferior demons?"

He looked in the direction of Waterdeep and sniffed. "Most of them are humans. It should be difficult for such a large number of inferior demons not to be discovered by them, right? Or have you already made the locals completely accept the devils?"

"Who said they were inferior demons?" Drogo said, "These are newly bred working slimes from the Deep Science Institute. They are not dangerous."

"Slime?"

Asmodeus never expected that although slimes were also unpopular monsters, because of their weak combat power and most of them couldn't even beat a goose, people didn't take slimes seriously.

"But slimes and lemures are a bit far apart, right?"

Asmodeus turned around and looked at the cages of inferior demons. There were no slimes in hell. He had only seen them in books. If the pictures in the books were correct, the only thing the two had in common was that they were in a pile.

But the inferior demons are much more disgusting.

It is much larger than slime, and its tissue is not gelatin or mucus, but molten flesh and blood. There is also a face that is almost humanoid on the flesh and blood, but it always has an expression of pain and despair. It has two hands, but it is hard to say how many fingers there are on the hands.

Even in the aesthetics of hell, inferior demons are relatively unsightly.

"One of my researchers has recently specialized in slime research. He invented a slime-like spray that can form a coating on the body of a Lemur, covering it up perfectly."

Drogo was referring to Yuno's wonderful little invention.

I have already summoned a single inferior demon to test it. The coating is quite strong and difficult to remove, and it does not affect the movement. However, the final appearance is actually not like a real slime.

It's like stinky mud.

But it doesn't matter. Feilin doesn't have any stinky mud anyway. It's okay as long as it doesn't look scary. Just think of it as a kind of slime.

Drogo also didn't intend for people to discover that there were strange creatures in the factory.

Instead, take the initiative to introduce the inferior demon out first.

He had previously published a report about the working slime in the local newspaper, saying that it was a newly developed monster that was good for assisting work.

They are also planning to hold an event, hiding the inferior demons coated with spray in various places in the city for everyone to find.

A city-wide super-large hide-and-seek game.

There is a reward for those who find it.

I believe people will soon get used to living with the inferior demons.

After seeing the stinky mud look for a long time, I find it too ugly and cute.

Moreover, most of the inferior demons cannot speak, or their speech is slurred and they speak in a mumbling sound, making them look more like stinky mud.

"Your researchers are really amazing." Asmodeus praised sincerely.

After more contact with Drogo, he has deeply realized that science and technology are the primary productive forces, and hell urgently needs to upgrade technology.

"Hahaha," Drogo laughed awkwardly, "It's really impressive."

In fact, Yuno’s purpose in making the slime spray was not for use by inferior demons, he wanted to make it into cosmetics.

Yuno keenly realized that current cosmetics are not firm and easy to fade, so it wanted to develop a cosmetic that would never fade.

The results were very successful.

Incredibly strong.

The graduate student who tried it out used a steel file for several days before his original face could be restored to its original state.

These more than 5,000 inferior demons were handed over to the orcs to deal with. They released them from the cages, moved away the "lost" ones, and divided the rest into groups for makeup.

Some were dressed up and sent to play hide-and-seek, while the others were directly brought into the factory to start training.

The opening day of the expo is approaching, and when the Victory car is unveiled, the purchasing demand will definitely be maximized.

Drogo accompanied Asmodeus on a tour of Waterdeep and showed him the infrastructure strength of the Drogo Group.

By the way, when Hell is doing urban construction in the future, remember to consider the Drogo Group.

As long as the money is in place, the Hell Civil Engineering guy will build it beautifully.

Eventually, the two returned to Drogo's office here.

Asmodeus tasted the special food and praised Drogo's snacks.

At the same time, I began to doubt what kind of crap I had been eating before.

Drogo didn't expect that Asmodeus ate two packs of instant noodles and spicy strips and almost made himself cry.

It turns out that the taste of hell is normal, but there is really nothing decent to eat.

At this time, Asmodeus asked, "How is the transformation plan for the devil's image going? I'm not rushing you. The previous Red Alert was already very good. Other devils said that they found that Felin's devil worship rituals have increased recently."

Drogo was very confused.

There are people who play games to the point of worshipping the devil.

Asmodeus continued, "But I want to know if the next step is about to begin. After all, you said at the beginning that in addition to games, there are also shows, magic shadows and so on."

The Lord of Hell was quite polite when asking for help from the dragon.

"Of course, it's been prepared a long time ago, but I've been a bit busy lately and haven't started yet." Drogo said as he took out a script.

The Silence of the Lambs. (End of this chapter)