Dragon, choose cultural victory to make money

Sales promotion is actually a technical job.

How to be attractive enough to make people feel like it is a super discount without actually losing much profit.

And how to make people buy things they don't need on impulse.

All of them require special design.

To this end, there is a team within the Zhuoge Group that is specifically responsible for planning and operating various activities.

In the conference room, Zhuo Ge, together with a group of top students, were planning how to accurately set up traps for different user groups.

The "bad influence" caused by the development of business will cause many students who study basic theoretical subjects and have good talents to change their careers.

After all, it is very difficult to make a name for yourself in theoretical research, but if you work for a big company, the money you earn is real.

Therefore, many people in this event planning team are majored in mathematics, physics and other fields.

When faced with the choice of continuing their studies with their mentor or signing a contract with the Drogo Group, they chose the latter without hesitation.

Drogo indeed gave much more than his mentor did.

So much so that many colleges publicly accused numerous business groups headed by Drogo of hindering the development of Felin's academics.

To be honest, this statement is somewhat reasonable.

But Drogo chose to ignore it.

He also said that the prosperity of business has fed back into the rapid development of some disciplines.

Besides, academics are not something that everyone is suitable for.

At least the threshold is much higher than being an event planner.

In the conference room, these former scientific research workers are quickly formulating promotion plans.

"Our main goal this time is to increase the number of users, improve the exposure of Zhuoge's online shopping platform, and let new urban users adapt to online shopping. The secondary goal is to increase sales and test the limit of platform traffic."

Professional event planning should start with clear goals.

“Therefore, we can accept low profits or even a small loss to a certain extent in order to ensure a high conversion rate.

“The specific plan is as follows: fix this promotion into an annual shopping festival so that users can form a habit;
“We set up basic discounts for the entire site, and set up limited-time discounts for different categories of goods at different times to keep users online;

“New users can enjoy discounts on their first order, coupons for new registrations, and old users can redeem gifts with points based on their historical consumption;

"Consumption exemptions, exemption amounts are tiered, and specific exemption rules are formulated..."

One complex table after another was displayed.

Each of the above numbers is the result of careful calculation.

It is guaranteed that no matter how scheming consumers try, they can only make a small profit after buying a lot of things that they don’t actually need.

When the rules are complicated enough, many people will instinctively resist studying them, and this is when "shopping guide" authors are needed.

Of course, these content producers were also arranged by Drogo.

On the surface, it is to "help you save money", but in fact it is all advertisements.

After listening to the plan made by the planners, Zhuo Ge nodded and said, "Let me add a few points. The warm-up activities should be extended from one week to two weeks. Some coupons should be issued, and some limited-time lucky draw and flash sale activities should be held.

"In order to test the maximum number of visits, we need to let everyone visit at 12 o'clock on the day of the festival, so we set a decreasing discount at 12 o'clock. The closer the order time is to 12 o'clock, the greater the discount."

Drogo really wanted to see what new forms the divine spirit egg could take.

His intuition told him that faith was not only related to the total number, but also had something to do with the amount of simultaneous prayers.

Otherwise, why did the gods in the past hold various large-scale sacrificial activities?

"Okay, let's refine it and submit a new plan before tonight."

When there are promotional activities, platform employees can forget about leaving get off work on time, as they basically have to be on call for a period of time at all times.

After adding these points, Drogo still felt that something was missing.

What are the must-haves when shopping online?
Oh, by the way, we’re still short of people who can bring the goods.

With the advancement of live broadcast technology, the cost of setting up a live broadcast room has been reduced a lot. Although it is not yet to the point where anyone can broadcast live with a mobile phone, opening an official live broadcast room specifically for shopping can still cover the cost.

"We opened a live broadcast room, where the anchor will introduce various discounted products."

"Like on the Magic Vision show?"

"Yeah, pretty much."

“But the conversion rate of the Magic Shopping Program is not good.” said the event planning leader.

The shopping programs on the Magic TV have never been very effective. They are always broadcast at marginal time and usually not many items are sold. The audience comes to watch the pretty female anchors far more than those who come to buy things.

"No, live streaming is different from selling goods on Magic Vision. The shopping process is simplified a lot. Magic Vision still requires phone calls, while live streaming only requires 3, 2, 1 to link. And because it is live streaming, you can also interact with the seller, which is also very important, but you need a charming anchor."

Zhuo Ge thought about it and realized that a beautiful female anchor might not be effective in promoting products.

Thinking back to the top influencers on the planet, those with high emotional intelligence have outstanding personal characteristics.

And it’s not just about selling goods, it’s about creating some content and then smoothly turning it into selling goods.

You also have to be able to chat and not let the live broadcast room become dull.

Who is more suitable?

Invite movie stars to come? It doesn't feel right. Celebrities can come as guests.

YouTube celebrities? That’s too broad a range to filter out.

Eh!
A suitable candidate suddenly popped into Drogo's mind, no, the Dragon Chosen.

Barosaris, the talkative brass dragon, should be very suitable for live streaming.

First of all, he is a good talker, not just an ordinary one.

It has connections with most dragons on the continent. Is this something that ordinary dragons can do?

Secondly, he has special skills.

In addition to studying weapons, he is also quite accomplished in identifying cultural relics, gems, and handicrafts.

In fact, most dragons will click on identification.

It mainly relies on the sense of smell, and can smell some ingredients and the age of some common materials.

Dragon body carbon 14 says yes.

However, Barosaris can identify the species by looking at the details instead of relying on the sense of smell, and can even explain the reason, which is very entertaining.

So, Drogo went to the laboratory of Eir and the Brass Dragon.

"Barro, are you interested in doing a live broadcast?"

"There's no live broadcasting work in my contract, right?" Barosaris answered while adjusting the inscription.

"Alas, how can you call it work? What is a live broadcast room? It's a dating platform covering the entire continent. You can chat with countless strangers. Is this work?"

"chat?"

"Yes, you are in the live broadcast room, and you only need to look at the photos of items that need to be identified sent by others."

Due to technical limitations, direct online treasure appraisal is not supported at present, and you can only upload photos.

However, as long as you upload photos strictly according to the format requirements, the identification will be not much different from video.

Moreover, since Feilin used elf magic to "photo-edit", any retouched picture would be found to have residual traces of elf magic when it was uploaded, so he did not have to worry about someone falsifying the pictures.

Drogo continued, "And you, while identifying the authenticity of the items, use your rich knowledge to explain to thousands of viewers why the item is correct and the relevant history; if it is wrong, why it is wrong..."

The more Barosaris listened, the brighter his eyes became.

Thousands of people listened to him.

Interesting. This chatty guy is so tempting.

You have to know that in the past, if you wanted to have such a large audience, you could only give a speech in the largest stadiums. Such opportunities were very rare.

“You can also interact with the audience. Their real-time messages will be displayed in the chat room, so you can discuss as much as you want.”

"Can we still discuss it as much as we want?"

This was something Barosaris had not expected, that no one responded to his speech in the stadium.

"And if you see someone making a comment that you don't like, you can even ban them from speaking!"

"I did it. When will the live broadcast start?" Barosaris asked impatiently.

"Soon. Oh, by the way, just remember to link your family members when the time comes..."

---------

Waterdeep, Aisha's parents' home.

Elsa's father, YouTube celebrity and famous "torture device" maker, Robert Stone, is recording in his studio.

He is now making more and more professional videos.

The theme of this video is the fully automatic snowball gun, which can automatically roll the sucked-up snow into a ball and shoot it out quickly.

"So, someone asked, 'How can I get a toy gun as beautiful as the one I have?', and I subsidized the Drogo platform with tens of millions of gold coins!"

Robert finished recording a smooth little advertising combo and finished his work for the day.

His studio is at home, with zero commuting time, and he can work whenever he wants.

When I left the studio, I found my wife in the living room, wearing glasses, leaning over the table, writing something.

There is a huge gap in the cultural level of their family, between the parents and their son and daughter.

Although his parents are not illiterate, Robert has never written anything while wearing glasses. The scripts for his videos are either written by his team or he just makes a draft in his mind before shooting.

As for Susan, I've never seen her write anything, not even lyrics.

"What are you doing?"

"Studying money-saving strategies." Susan answered without even looking up.

"What's the money saving strategy?"

"It's a promotion for Drogo's Terrace."

"Ten million gold coins subsidy?"

"Not only that, there are many activities. I have already looked up several strategy bloggers. If I buy according to my current plan, I can save at least dozens of gold coins." Susan's tone was very proud.

Dozens of gold coins?

Robert thought for a moment and asked, "How much did you have to spend on the shopping?"

"Um, let me see, it's about 600 gold coins."

"Six hundred gold coins!" Robert said in surprise.

It's not that their family can't afford the money. Now the Stone family has gathered singers, internet celebrities, academicians of the Shenzhen Research Institute, and the assistant to the boss of the Zhuoge Group. They are a very wealthy family.

But with 600 gold coins, how much can I buy?
"Oh, these are all very useful and good things. I saw them in the live broadcast room."

"Ah, what live broadcast room? Magical shopping?"

When he is bored, he will watch Magic Shopping. I have to say, the hosts and shopping guides are really good-looking.

"No, it's a live broadcast on YouTube, hosted by an old scholar named Barosaris. It's very interesting. He appraises various antiques and recommends some good things."

By the way?

Robert scoffed at this statement. He is an internet celebrity, how could he not know?

That is, the advertisement comes first, and the video comes later.

He believes that live streaming also follows the same idea.

Susan suddenly remembered, "Hey, didn't your grandfather leave you a bow? He said it belonged to a duke. Why don't you go to the live broadcast room to verify its authenticity?"

"My grandfather left it to me, how can it be fake!"

Robert was very unhappy with his wife's questioning.

Although the idea that a hunter from a village could get the Duke's hunting bow is itself suspicious.

So, late at night.

Robert quietly got up, made sure his wife was asleep, then quietly went downstairs and found the ancestral hunting bow.

He had secretly checked and found out that the live broadcast room would continue until the early morning.

I don’t know where that anchor gets so much energy.

Robert really wanted to know whether the family heirloom hunting bow was authentic, so he came to the studio and used the high-end dual-purpose camera he used to take videos to take ultra-high-definition photos of the hunting bow. He also checked it several times to make sure it was consistent with the requirements of the live broadcast room.

Upload, open the live broadcast room, and queue up to apply for identification.

"There are 26 people ahead of you. Please prepare your cell phone for talking."

The assistant in the live broadcast room sent a private message.

26 people?
Robert curled his lips, wondering where so many people came from who needed to be identified.

There is no choice but to open the live broadcast room and wait.

"Come, let's invite the next treasure friend."

Although it was late at night, Barosalis still seemed energetic. This job was really interesting.

I have lived for so many years and have never done such an interesting job.

It fully satisfied his desire to share knowledge, the pleasure of showing off in front of thousands of people, and the joy of convincing a bunch of stubborn "friends" that they were speechless.

It's not just ordinary happiness.

"Oh, this treasure friend brought a dragon bone wine cup from the Roman Empire period. Dragon bones are something I am quite good at."

Barosaris said as he studied the uploaded photos.

The screen is divided into two parts, one is the main live broadcast room and the other is the photo display.

"Hey, this cup, my dear, can you tell me its origin?"

"I bought this cup at a high price in an antique shop in the capital when I was traveling to Loman many years ago. I also have the certificate. Master Pavar has authenticated it. It is 100% authentic. Have you heard of Master Pavar?"

"But this looks like it's made of Peng bird bones."

"What kind of material is this, Peng bird bone? Do you know how to identify it? This is 100% dragon bone. Cats and dogs will be terrified if they smell it. Dragon power, this is dragon power, don't you understand?"

"That's the Peng bird bone soaked in dragon beast blood. The color on this cut surface looks like it was soaked in dragon beast blood and then bleached away."

"You're talking nonsense! Dragon blood? Do you know dragons? Do you know what dragon bones are? Do you know how much this thing costs? Do you know Master Pavard? I'm testing you to see if you have the ability to identify it! Look at this dragon pattern! Look at the dragon pattern!"

A hysterical voice came from the phone.

But Barosaris was not in a hurry. The more anxious the opponent was, the happier he was. It was time to make a decisive move.

"Look at the bottom of the photo you took. There is a line of small words. Can you see it clearly? 'Craft Souvenirs'."

However, this decisive blow did not "kill" Baoyou.

"Don't worry about the small words! Just look at the dragon pattern..."

In front of the screen, Robert was stunned. What kind of people are these?
But you have to say, it's really pretty. (End of this chapter)