This man knows how to hype

Chapter 669 What are friendly competitors?
To respond, one naturally needs a “subject to be responded to”.

Among the "subjects to be responded to", "netizen groups" is undoubtedly the worst option.

Because the "netizen group" seems to be a group, but in fact it is made up of countless groups.

Therefore, when facing the so-called "doubts from netizens", you cannot respond at all, because no matter what you respond, there will be people who will continue to argue with you.

Based on this theory.

So when choosing to respond, we have to get rid of the concept of "netizens" and find a more appropriate "subject of response."

To put it simply, it means learning to replace concepts.

“Now, among those who doubt our [3-second sell-out], there must be quite a few ordinary netizens. After all, even we ourselves can’t believe it, so it’s normal for netizens not to believe it.

But we have no way to prove it ourselves, and we can't disclose the customer's purchase information, right?
Therefore, what we need to do now is to transform the ‘doubts of netizens’ into ‘doubts of friendly companies’ and then into ‘slander of friendly companies’.”

In the office, Hu Ningwei stood in front of a whiteboard like a little teacher, writing and talking about her ideas.

What she said is often used in fan circles.

Whenever a traffic star is questioned and ridiculed by the public after making a mistake, his team’s propaganda line is always “the opponents are slandering him.”

Only when the opponent is cheating can the anti-cheating campaign be successful.

When Xu Xiyu heard this, he raised his hand and said, "Teacher Hu, what happens after you turn it into a slander by a friendly competitor?"

“Then we can start the war. By the way, in the process of starting the war, we should completely shift the topic to the next stage and stop letting netizens discuss whether [Sold out in 3 seconds] is true or not.

What we need to do is to leave the impression that 'Weigu created a record of selling out a makeup box worth 188.88 million in 3 seconds' in the hearts of the public. This is our goal."

Hu Ningwei said as she put the whiteboard marker in her hand into the pen holder, then clapped her hands and said to Xu Xiyu, "Actually, I had expected this to happen.

Let alone selling out in 3 seconds, even if we sold out the boxes in half a day, a day, or even two days, people would still question us, so I was prepared.”

Listening to her confident speech and looking at the slightly contrasting and cool smile that appeared on her sweet face.

Xu Xiyu couldn't help but laugh too.

They laugh.

The people on Dio's side were also laughing.

Looking at so many doubts about "Wei Gu" on the Internet, they just felt that Xu Xiyu and Hu Ningwei had gone too far this time.

The entrepreneurial paths of high-end luxury brands and other brands are different.

A high-end luxury brand must establish itself from the very beginning. If it fails, it will be extremely difficult to restore its brand image later.

"This is the limitation of people who come from the entertainment industry. They always want to make big news for everything. Now, they can't do it anymore, right?"

"To be honest, the luxury goods industry is not something that we Chinese can handle. We don't have the skills or the aesthetics. Isn't it better to just be agents for foreign brands?"

"Indeed, I heard that Weigu doesn't even have a foreign designer. I don't know what good-looking designs they can produce under such circumstances."

"Northeast wind? Big flowered jacket, cotton-padded trousers?" Someone spoke in a sarcastic tone.

"Hahahaha..." There was another burst of laughter in the office.

Just as they were laughing happily, a video spread quickly on the Internet.

The title of the video is "Wei Gu's June offline counter staff internal training video exposed, Hu Ningwei directly said that competitors are stupid"

When you click on the video, you can see Hu Ningwei holding a microphone on the stage, chatting with a group of "saleswomen" and "salesmen" with a smile.

"I usually consume a lot of luxury brand products. I remember that since I was 4 years old, every year when the seasons changed, the one-on-one key account managers of these brands would send a batch of new models to my home for me to choose from.

I was still young at that time, and in my eyes they were all big brothers and sisters who were good at making people happy. They always made me very happy, so I had a very good impression of these brands since I was a child.

However, during my freshman year, several things happened that completely changed my impression of these brands.

I had just enrolled at that time, and in order to better integrate into the university environment, I replaced everything I ate, used, wore, etc. with ordinary brands.

During that period, the military training was very hot and I got very tanned. Under such circumstances, I went shopping with my roommates who were also very tanned.

I just happened to come across... I won't say what brand it was, but it was a counter of a well-known brand, and it's a brand I often use.

I thought since I was already here, I might as well go in and take a look, so I went in with my roommate. The funny thing was, the saleslady of this brand probably thought that we couldn’t afford their products.

I still remember the bad attitude and impatient words. I was so angry that I turned around and walked away, and went to another brand counter across the street.

Guess what happened, hey~~ the attitude of the counter staff of this brand was even worse than the previous one, they almost kicked us out so that they could focus on serving the foreigner in the store..."

At this point, a burst of laughter suddenly broke out in the training room.

Hu Ningwei on the stage was also smiling, and her smile was filled with an emotion of "simply ridiculous".

Then, she continued, “Based on this experience, if it were in a novel, I would have revealed my super VIP status and slapped the faces of these service staff.

But life is not fiction after all, and I really have no interest in arguing with them. However, since then, I have directly refused all products from these two brands. This is a real experience that happened to me, and this kind of thing has happened to many people.

Today, I am telling you all this for a reason, and I believe you can guess that it is that we at Weigu will never allow this kind of situation to happen.

Ladies and gentlemen, I hope that everyone here, including myself, can remember that in addition to being a manufacturing company, Weigu is also a service company.

I don’t want to see our employees become like some of our competitors’ employees, who look down on others and act like they are powerful; and when they meet foreigners, they fawn and look ridiculous…”

The video is more than 10 minutes long and many people became fans after watching it.

According to the principle of "stones hitting dogs make them bark", it is needless to say who will become popular after watching this video.

All of a sudden, the term #luxury brand saleslady# was pushed to the top of the hot searches, and countless people came forward to tell about their experiences of being "discriminated against."

[I remember when I went to a Dior counter, they wouldn’t even let me try the lipstick. It would be fine if everyone else couldn’t try it, but I clearly saw that other people could try it.]

[Ah? I'm a man, I don't understand so I'm asking, how do you try lipstick, do so many people use the same one? ]

[You need to dip a special cotton swab in the product and then apply it to your mouth. Most counters offer this service. If you don’t try it, they think you won’t buy it.]

[Oh my goodness, I thought this was just a plot from a fantasy novel, but it turns out it really exists in real life?]

[Art comes from life, are you kidding? 】

[In short, the service attitude of these luxury goods counters is really bad. It is only in recent years, with the increase of beauty and cosmetics live broadcasters, that the service attitude of offline counters has improved a little.

In the past, it was just like what Hu Ningwei said, looking down on people. I always felt that they sold too many luxury goods and considered themselves luxury goods.

[Pertinent, to the point]

dumbfounded.

The Dio group, who were originally laughing, were all dumbfounded.

After being dumbfounded, there was anger.

"Fuck, you're blatantly trying to lead the discussion, right?"

"This is too shameless. How can it be so shameless?"

"No, how could the Internet's trend change so quickly? What's going on?"

What else could be going on?

After all, the 188.88 million yuan dowry is too far away from the public. Even if people want to talk about it, they can't find any new topics. At most, they complain about the gap between the rich and the poor.

As for whether Wei Gu was sold in 3 seconds or 3 days, most people don’t really care. They just question for the sake of questioning.

In this case, even if you prove that it really sold out in 3 seconds, they will not be convinced.

But the situation with poor service attitude is really different, and this is something that many people have experienced personally.

Even if you have not experienced the service attitude of luxury goods counters, you have always experienced the service attitude of other foreign brands.

For example, car companies.

The attitudes of some Mercedes-Benz and BMW 4S store employees are equally bad. They simply treat customers like pigs.

Another example is the restaurant.

In fact, it's not just foreign brands, many domestic brands are the same.

What's more, it's not just brands, even the security guards in some communities engage in discriminatory behavior.

There are too many stories to tell.

I have had so much experience that I can empathize with him as soon as I talk about it.

The result of empathy is that the doubts about "sold out in 3 seconds" quickly dissipated like the ebbing tide.

Instead, there was a heated discussion about "bad attitude" and "discrimination".

Coincidentally, some overseas luxury brands have both the "bad attitude" and "discrimination" characteristics.

Soon, under the netizens' own development and Hu Ningwei's deliberate guidance.

In recent years, incidents of certain luxury brands discriminating against Chinese people have all been brought to light.

Coupled with the recent "International Beauty Industry Equality Mutual Aid Association" jointly boycotting Weigu raw materials, people can't help but think of the "boycott of new cotton incident".

The four words "new hatred and old grudges" were instantly concretized.

A content called #Inventory of discriminatory behavior of overseas luxury brands# quickly became popular on major platforms under the spontaneous promotion of Wei Gu and netizens.

This situation has caused some panic among the brands that participated in the boycott.

(End of this chapter)