This man knows how to hype

Chapter 672 Wei Gu’s Personal Image Management AI Assistant
Dull.

Inside an office at DI headquarters, a group of people watched as topics related to #薇古# continued to emerge on the Internet, and everyone fell into an extremely dull state.

The boycott of Wei Gu has become a joke.

Not only that, according to the news from the International Beauty Industry Equal Rights Mutual Aid Association.

Faced with the aggressive momentum of Weigu, some brands that are already in a half-dead state in the Chinese market are likely to be completely squeezed out of the market by Weigu, so...

"I heard that some European and American brands are planning to seek cooperation with Weigu and want to join that damn Chinese National Style Cultural Festival, seek booths and shows, and participate in the festival's awards."

"What? Did I hear it right? That's the Chinese National Style Cultural Festival. European and American brands are seeking booths and participating in the awards? Are you kidding?"

“I’m not kidding, you should really go to the official website of the National Style Culture Festival and take a look. This festival has no requirements for the country of origin of the brand.

They only require that the products exhibited be designed based on Chinese elements and be reviewed by the organizing committee to ensure that there is no malicious stigmatizing content.

I think they want to make this National Style Cultural Festival the world's largest Chinese design show, just like Milan Fashion Week and Paris Fashion Week."

You know what, this person’s guess was actually correct.

The China National Style Culture Festival is designed to develop towards this goal.

The last session had gathered many excellent domestic manufacturers, and this session has even more of them, with a wide variety of products on display.

Not only domestic brands, in fact there are already some foreign brands that have secretly participated in the "National Style Culture Festival" and brought out their national style designs.

Speaking of which, many foreign brands have launched "Chinese style" products in recent years.

However, some of the things they launched are simply "malicious designs and stereotyped designs". They want to make money from the Chinese people while also slapping them in the face.

In this case, Xu Xiyu believes that it would be better to let these people do whatever they want and disrupt the overseas people's understanding of the "Chinese style".

It would be better to actively invite some well-intentioned foreign brands through the National Style Culture Festival to seriously participate in the design trend of Chinese elements.

If we continue to hold this event year after year, we will eventually create a Chinese-style design ecosystem.

This authentic Chinese style can also be promoted along with these overseas brands and some competitive domestic brands.

As the saying goes, a single thread cannot make a line, and a single tree cannot make a forest. If we want Chinese design elements to truly stand at the top of the world and form a stable ecology, it is impossible to rely solely on Weigu.

Even relying solely on domestic brands is impossible.

The "Chinese style" should be shared with foreign brands, so that they can also enjoy the benefits, and then they will maintain the Chinese style in their respective countries.

Weigu’s positioning is to be a leader.

However, these are all later matters and will take time to advance slowly.

As for DI, they just couldn't bear to see Wei Gu go on like this.

"What should we do? Wei Gu's pace is too fast and seems unstoppable. What can we do?" asked the green-haired man with a nose ring in a muffled voice.

“……” Its question received no response and everyone remained silent.

"Damn it, speak up!" The green-haired man with the nose ring got anxious, stood up and slammed the table, "Tru is unstoppable, and his approval rating in the polls is getting higher day by day.

At this point in time, we cannot allow anyone to catch us. If we allow Wei Gu to succeed, we will be announcing to the world that we have failed again!"

"But there's really nothing we can do. Weigu currently doesn't have any direct stores overseas, and we don't even know how much their products sell for." One person spread his hands, his face full of helplessness.

But these words reminded the man with green hair and nose ring.

She sat down slowly and tapped the table with her fingers thoughtfully.

After knocking for a while, she suddenly said, "You mean, Wei Gu's products haven't announced their prices yet, right?"

"Correct!"

"Good!" The man with green hair and nose ring clapped his hands, "If I remember correctly, I remember Han once said that the Chinese people have always believed that their domestic products are cheap.

That is to say, they cannot tolerate that their domestic products are sold at the same price as imported products. In this case, I think we can hype up the price of Weigu. "

"Hype the price of Wei Gu?"

"Yes, tell the Chinese netizens that Weigu plans to sell their products at a higher price than Givenchy and Chanel!"

"Wait, what's the point of this? If she just announces the price, won't the rumor be debunked?"

"No, it makes sense. We use LVMH's main products as the standard. If Weigu's products are priced higher than theirs, then we can continue to hype it up, saying that Weigu is harvesting Chinese consumers and doing patriotic marketing.

If Weigu's products are equal to LVMH, we can hype that Weigu is forced to cut prices. At the same time, we can use LV's tariffs as a topic to criticize Weigu, asking why there are no tariffs and why they sell at the same price.

“What if it’s lower than LVMH?”

“It’s easier if it’s lower than that. Take lipstick as an example. The prices of mainstream lipstick brands under LVMH and Kering are similar.

As a luxury brand, if Weigu’s initial price is lower than theirs, isn’t this declaring itself inferior and a second-rate brand?

By then, we will create a chain of contempt, and the Weigu brand will be completely finished. "As the green-haired man with a nose ring spoke, his eyes became brighter and brighter.

It felt that it had found a perfect solution.

In order to implement this plan, the cooperation of Han Xizhu's team in China is naturally needed.

Isn't this a coincidence?

Han Xizhu, under the instigation of the round-faced man with glasses, has surrendered to the enemy!

So...

An hour later, Shan Xinbao told Xu Xiyu the news.

At this time, Xu Xiyu and Yu Yuyu were testing Weigu's products in a company in Hangzhou.

After hearing the news, Xu Xiyu thought for a moment and said, "Go make a phone call and tell Ning Wei about it."

"Boss, don't you have any suggestions on how to deal with this?"

“I think DI and other luxury goods companies haven’t realized that we are not on the same path as them. Since we are not on the same path, there is no point in comparing prices.

We don’t need to deal with it for now, just let them drive up the prices, and once they drive up the prices, maybe it will be a good thing for us.”

Xu Xiyu shook his head, without a trace of worry on his face.

And Shan Xinbao also thinks this is indeed the case.

For example, lipsticks from Dior, Givenchy, Saint Laurent and the like are all priced around 400 yuan.

If DI described Wei Gu's lipstick as priced at 500 or even 600, it would definitely cause controversy, and there would definitely be a lot of people scolding Wei Gu for being crazy about money.

But despite all the criticism, everyone's psychological price for Wei Gu will continue to rise amid the criticism.

By then, if Weigu’s price is the same as these brands, consumers will be more willing to accept it. If it is lower than them, consumers will think it is a real bargain.

As for what DI said, "We lowered the price because of pressure", "Why is the price the same if there is no tariff", "The price reduction has reduced us to a second-rate brand", "We are creating a contempt chain" and so on...

"Boss, what do you think these DI guys are thinking? They have dealt with us so many times, and they always lose. Why are they still thinking of controlling our rhythm through public opinion?" There was no sarcasm in Shan Xinbao's words, only confusion.

She really couldn't figure out where DI's inexplicable confidence came from.
Comparing the pace with your own boss, isn't this a complete lack of memory?

Xu Xiyu was happy to hear this and said, "That's not the case. If we change to an ordinary brand, their tricks will still work. Unfortunately, our Wei Gu is not an ordinary brand. Okay, go tell Ning Wei first."

After saying that, he raised his legs and walked quickly towards the office area. When he saw Yu Yuyu, he said, "Let's continue."

"Yeah." Yu Yuyu nodded.

Speaking of which, the reason why Xu Xiyu tested Wei Gu's products with Yu Yuyu was, on the one hand, because Hu Ningwei was still working as her deliveryman and had no time to come;

Secondly, Yu Yuyu is a small shareholder of a company called Zhoubi Asset Management, and the Tianxing Fund he holds has business cooperation with this company.

At the same time, according to her introduction, Xu Xiyu, Ke Xinying, Lu Qinyao, Yang Xueqing and others had become clients of the company as early as two years ago.

"Zhou Bi" is taken from "Zhou Bi Suanjing", which, like "Jiu Zhang Suanshu", is an ancient mathematical work.

The name also indirectly proves the company's business type, which is somewhat related to mathematics and mainly engages in quantitative private equity.

Of course, whether or not there is a fund is not the main purpose of the two people coming here today.

The main thing is that when they were preparing for Wei Gu, Xu Xiyu and Hu Ningwei had always adhered to the concepts of "not limited to a single brand" and "revolutionary improvement in service".

Therefore, they will layout the "optional functions" online; and offline, they constantly emphasize the "attitude of service staff."

And these are just a foundation.

The real trick is to build Wei Gu’s personal image management AI assistant [Xiao Wei].

That’s right, Wei Gu is practicing traditional elements.

But at the same time, we must embrace the most cutting-edge technology.

According to Xu Xiyu and Hu Ningwei's vision, in the future, Wei Gu members will be able to use the equipment used by [Parallel Chongcai] to scan facial models and do motion capture to build an accurate body model and facial model.

Then, through the AI ​​model that is continuously trained by "makeup data", you can tailor your own makeup, clothing matching, maintenance plan and other customized content.

Of course, the supply chain of a single Weigu brand cannot meet the diverse needs of customers.

But don’t forget, there are still a large number of sub-brands in the National Style Culture Festival that can provide supplies.

As long as we move forward step by step, this thing has a good chance of success.

Moreover, as the number of customers increases, various costs can be reduced.

To take a step back, even if some customers are concerned about this and don’t want to scan, that’s fine.

After continuous iteration and training, AI can still provide relatively accurate and professional makeup and skin care advice to all customers.

Anyway, it is definitely more professional than ordinary people. In this kind of thing, AI has its unique advantages.

From this, we can proceed to the next step.

After AI gives suggestions, can it directly recommend suitable products in the suggestions?

Can I place an order directly after clicking on this product?
As long as the suggestions are good enough, it can truly improve the consumer's image.

Naweigu's AI personal image assistant can change the shopping logic of beauty and skin care, clothing and bags. Even the effect of the hairstyle can be customized, requiring Tony to cut it according to your own customization.

To sum up, this is why Xu Xiyu said that Weigu and its luxury peers are not on the same path. They are really not on the same path.

Wei Gu's goal has never been to become them.

However, the problem is that to achieve this goal, we naturally need a suitable AI model.

Coincidentally, just when Xu Xiyu and Hu Ningwei were planning to look for it, Yu Yuyu said that Zhoubi Asset Management had developed an AI model in order to better conduct its business.

It is said that it can be opened to the public for free to Wei Gu, allowing Wei Gu and Di Xing to train themselves.

But Wei Gu and Di Xing don’t know how to train anyone. For a cosmetics company, it takes an unknown amount of time to build a team from scratch.

Everything is ready, how can I let you run away?
So, Xu Xiyu changed his mind and pulled Hu Ningwei and Yu Yuyu together. After much persuasion, they finally invested some money in Zhou Bi and set up a subsidiary with them for AI training.

As for the name of the subsidiary, Zhou Bi's people originally wanted to call it "Deep Quest", as they thought the name was quite meaningful.

Xu Xiyu didn't have any objection to this. No matter what it was called, the AI ​​model created by the makeup artist would be called "Xiao Wei" when it was placed in Wei Gu's place.

As for the general AI model, it doesn’t matter what it is called somewhere else.

Xu Xiyu really didn't understand this technology, so he respected the technical team's ideas very much.

Of course, if he had traveled through time a little later, perhaps his thoughts would not be as indifferent as they are now.

Because it means deep search, it is written as [Deepseek] in English.

It’s Yu Yuyu again.

This is also the company that this girl first invested in.

If Xu Xiyu had traveled through time a little later, he would have definitely doubted whether Yu Yuyu had a system.

How come she always gets to be the first one to get all the good things?

Even her being a "time traveler" was one of her good things.

Still saying there is no system?!

Of course, Yu Yuyu definitely doesn’t have a system.

Because she was not satisfied with the name "Deep Quest", she felt there were better options.

Driven by this mentality, the two of them took Zhou Bi's employees to Shanghai Xiaotaishan to watch the movie "The Wandering Blue Star" internally.

Then, the company's name was changed to [MOSS] by unanimous vote.

Since it is called this name, the first model trained was unsurprisingly named [550A] by Xu Xiyu.

He wanted to see how much he would look like Mr. Tai when it reached [550W].

Of course, he also wanted to see how competitors would react when Hu Ningwei unveiled this AI assistant at the "Wei Gu" launch conference in a few days.

Not only that, Hu Ningwei also prepared a more romantic trick.

Something unprecedented and no one else has done it before.

Just as Xu Xiyu expected, discussions about the prices of Weigu products gradually arose on the Internet.

Seeing these discussions, DI and its competitors all smiled with satisfaction.

They felt that this time they would be able to make Wei Gu suffer a loss and let Wei Gu know who is the leader in the industry.

(End of this chapter)