This man knows how to hype

Chapter 682 is now on sale! (Thanks to Midnight Lanz for the tip)

"How dare she? How dare she set a price like that?"

"Shameless yellow monkey, what on earth does she want to do? Does she want everyone to follow her and lower the price?"

“F**k! I knew it. I knew these damn Chinese people had bad intentions. They are all destroyers of the industry, just like those damn new energy vehicles.

Look at our oil truck companies. They have already lowered their prices in the Chinese market by who knows how much!"

Break the defense.

Some of its peers, whose sales in China have been declining, were completely shocked when they saw Weigu's pricing.

If they knew Chinese, they would at least curse, "Fuck you Wei Gu! Our products are already unsalable, and now you're doing this, how the hell am I going to sell anything in the future?"

uncomfortable.

This is the pain of price wars.

What’s even more distressing is that Weigu also has high-priced products, and these high-priced products are likely to be sold.

In other words, even if Weigu’s low-priced products make no profit at all, its high-end products can still support its profits.

Is this still available?

This is even more shameless than a pure price war!

It's so shameless!
In this case, we have to find a way to trip up Wei Gu.

"The original rhetoric of those trolls is no longer effective. I think we need to change our rhetoric to destroy Weigu's brand image!"

"What's the alternative?"

"Just say...just say..."

“Yes, it is said that Weigu’s pricing seems to be considering consumers, but in fact it is surrendering to its peers in the market.

The reason is very simple. Weigu's pricing is either as high as eighty, nine hundred, or one thousand, or just one or two hundred, which is completely out of the pricing range of its peers in the middle.

What does this mean? It means that Hu Ningwei knows very well that if Wei Gu's products are in the same price range, they cannot be compared with those of its peers.

At the same time, although Weigu has high-priced products, in fact, they are all used to enhance the brand image. No one will buy them at all. What Weigu ultimately sells can only be some cheap products.

Because Weigu is just a new brand. No matter from which aspect, it is still at least several decades away from brands like us. It is shameful to use their cheap products!"

As soon as the words were spoken, everyone present fell silent.

Everyone is analyzing the feasibility of this argument.

What's more, after thinking for a while, they found that there was no better way to say it, so they all agreed.

At the same time, the live broadcast in the live broadcast room is still going on.

Hu Ningwei said on the stage: "The pricing model just now is the first point I will talk about today. Next, I will talk about the second point, which is our Weigu service system.

In fact, our service tenet has been exposed by the internal training video of Weigu some time ago, and everyone has also understood it. Therefore, we will not talk about those ordinary things.

Today, I will tell you something special..."

Having said that, Hu Ningwei turned sideways and stretched out her hand to signal everyone to look at the screen.

A video was also cut into the live broadcast room.

In the video, the subtitles of [Parallel Heavy Color Model Collection Studio] appeared along with Hu Ningwei's walking back.

Soon, a 360-degree model acquisition device appeared in front of the audience, and Hu Ningwei turned her head and said to the camera: "I will collect a detailed model of my whole body later."

The camera switched, and the next second, it was a picture of Hu Ningwei being captured wearing tight clothes.

At the same time, her own voiceover began to sound: "Wei Gu, we provide different levels of exclusive styling butler services for our members with different spending amounts."

“For example, we can use today’s most advanced model acquisition equipment to accurately collect customers’ body and facial data and build detailed 3D models for them.

This model will be embedded in the [modeling system] jointly developed by [Wei Gu] and [Ping Lin Chong Cai]. How to explain it?
If you have played the face-shaping system in games, you should know what I am talking about, it’s like this…”

As soon as the words fell, the camera switched again, and an interface similar to the face-shaping system in a game appeared in front of everyone.

Hu Ningwei's body model is in the center.

“Into this system, we have placed thousands of [realistic] models of hairstyle, hair color, makeup, clothes, shoes, leggings, accessories, etc.

These models include most of the popular 'clothing, makeup and hairstyle' styles on the market. You can constantly try out your favorite styles in this system and ensure that you can buy similar products on the market."

The picture is constantly changing along with Hu Ningwei's narration.

"Of course, if it's just this, it's not real enough..."

“So you can still do this.”

The camera switches, and Hu Ningwei says to her phone: "Help me deal with the look I just picked."

[OK] An artificial intelligence voice similar to hers sounded.

Then, a progress bar "Generating" appeared on the screen, and soon, 6 AI-drawn images appeared in front of everyone.

There are close-ups of the head from the front, side, and back, mainly showing the makeup and hairstyle.

There are also full-body close-ups from the front, side, and back, mainly to show the whole-body matching effect.

Compared with the model, the pictures drawn by AI are much more realistic, and it looks like Hu Ningwei took the photo herself.

With these 6 photos as reference, you can tell at a glance whether it looks good or not.

"The AI ​​model Wei-550 series developed by [MOSS Technology], a company jointly established by Weigu, Zhoubi Asset Management and Dixing Group, will provide you with more sophisticated services.

And this fine service is far more than that, you can also do this..."

The camera switched again, and Hu Ningwei stood in front of the bathroom mirror.

While brushing her teeth, she shouted to her phone on the countertop, "Xiao Wei, I'm going to meet a middle-aged male client today. Please help me put together a look."

[OK, today's temperature is 20-27 degrees, sunny, light breeze...]

[Based on your private cloakroom data, we recommend you to choose [shirt-006] (picture) [skirt-008] (picture) [shoes-063] (picture) ... [Dianjiang-058] lipstick]

[The characteristic of this style is its strong affinity. Do you need a stronger recommendation to improve your negotiation dominance? ]

"need."

[Okay, I will recommend two combinations for you: [Strong] and [Very Strong]...]

[Considering your needs, it is recommended that you adopt a posture when negotiating...]

[Do you need Xiaowei to provide you with some topics to start a conversation, such as the current international situation, popular TV series...]

Hu Ningwei's narration, accompanied by Xiao Wei's prompt, sounded again: "Wei Gu, for large-scale consumption users, provides exclusive database construction services.

Our team can visit your home to collect and number your clothes, jewelry, shoes, bags, beauty products and other items, locally deploy your data, and build your private dressing room.

After training, [Xiao Wei] will recommend suitable styles and combinations for you based on your needs today, and give you or your stylist professional advice.

At the same time, Xiaowei will take the initiative to think and provide you with more associative help..."

"Of course, if your products come from Weigu and its partner companies, we will number the corresponding products when they leave the factory and upload the models to the [Modeling System]

After you purchase the product, you only need to open the [Weigu] APP and scan the QR code on the washing label to automatically add the product to your private cloakroom..." I was stunned.

My colleagues who were watching the video were really confused at this time.

"She...what is she doing?"

"No, this Xiao Wei... can she take the initiative to ask people if they need anything to talk about?"

"Wait, wait, wait, Weigu is a beauty and clothing company, right? Why doesn't it look like one to me?"

It really doesn’t look like it. Not only do his peers think it doesn’t look like it, but the audience in the live broadcast room also doesn’t think it looks like it.

[Fuck, is this even possible? ]

[Isn’t this what everyone used to call online immersive shopping? ]

[Indeed, if there are enough clothes uploaded to the styling system, as long as you have your own model, you can directly choose and place an order, and you will no longer be worried about buying the wrong clothes.]

[This is too ideal. In fact, the shape of clothes is very important]

【What if you have suggestions on the pattern? 】

[Is Weigu trying to change the logic of online clothing shopping? 】

[No, don’t you guys pay attention to Xiao Wei? This AI looks quite smart! ]

[Do you believe in the AI ​​in the promotional video? ]

[Let's go, a bunch of poor bastards are still discussing this. Didn't you hear Hu Ningwei say that this is a service for big consumer members? ]

[Wei Gu, not serving the poor, is this a patriotic brand? Love it]

[Do you have any new tricks? You were the ones who complained about Weigu selling cheap things fifteen minutes ago, right? ]

Unsurprisingly, the quarrel broke out again in the live broadcast room.

No, it should be said that there was constant noise in the live broadcast room and it never stopped.

It was also amid the noise of the audience that the video that had just been played ended, and the screen switched back to the press conference.

"The above is one of the contents of our Weigu high-end service system. So, does it mean that non-large-scale consumers cannot use these things?

Not really, although we cannot provide the customized services mentioned above to everyone. But as long as you register as a member of Weigu.

You can also use the modeling system just mentioned, as well as the official version of AI. The difference is that you need to pinch your face yourself, and the pinched effect is not as fine as the collected one, and it is impossible to generate more realistic feedback through AI.

Moreover, face-shaping cannot be done on a mobile phone. You need some better equipment, such as a computer that can run "Journey to the West: The Sequel".

However, even so, I believe that Weigu's styling system can provide you with a lot of help when you are shopping.

And this help is not just about the model. I won’t tell you what it is specifically. You can go to any store with the [Weigu] app and try it yourself.

At the same time, if you shop at our Weigu direct store, I also recommend that you try to communicate with our offline shopping guide MOSS prototype, there will be a surprise. "

"What a bullshit surprise!"

"Fuck, a clothing and beauty company, making it so flashy!"

"I'd like to see how much it costs to enjoy the service." After saying this, the man directly opened Wei Gu's official website. After entering the personal homepage, he could see the [Member Level] page.

Click on this page and you can see that Weigu’s current membership levels are divided into many levels.

Ordinary members with annual consumption of 0-1 yuan.

V1 members with annual consumption of RMB 5 to 1.

V5 members with annual consumption of 10-2 yuan and so on.

Different levels can provide different [service contents].

Members who spend more than 60 yuan a year are classified as V5 members. Starting from this level, they will have the services that Hu Ningwei demonstrated at the press conference.

Although an annual consumption of 60 may seem like a lot, it is actually nothing in the high-end luxury industry.

Some of the limited edition products they launch, such as limited edition bags, are not eligible to be purchased unless you spend at least one or two million yuan.

With a consumption amount of 60, you still want a service like Weigu?
Not discriminating against you is good enough!
That’s right, the high-end luxury industry is like this. If you don’t buy, there will be no discrimination, because you are not in the circle, and there is no chance even if they want to discriminate against you.

Once you enter the circle, if you buy too little, buy cheaply, don’t buy new models, etc., then you can expect to be discriminated against, and you will be discriminated against by both merchants and customers.

Therefore, after seeing Wei Gu’s membership plan, colleagues became dissatisfied again.

What do you mean?
We have been riding on the customers' heads and acting like uncles for so many years, and this is the way we make a living by creating a chain of contempt.

How come it comes to you that you are planning to be your client’s grandson?

"You are destroying the industry ecosystem. Are you going to stand against all your peers and the civilized world?!"

"No one will buy it. Don't people who buy luxury goods do so because they enjoy the contempt chain? Who would buy high-end luxury goods like Weigu that don't look down on other consumers?"

clamor.

indignation.

Emotions come in a rush.

And Hu Ningwei's narration in the live broadcast room also came to an end: "The above service system is the second content I want to talk about today.

Next, I want to talk about the third content, that is, when you register as a Weigu member, we will invite you to write a [personal signature].

You can write your life motto, your dreams, or your blessings to your family, friends and even the world in this signature.

Whatever you write, I hope you will think about it carefully, and I also hope you can complete the registration within three days.

I will reveal the specific reasons in three days.

This concludes today's press conference.

Thank you, everyone, thank you to those present here, and to the audience watching our live broadcast..."

The press conference ended with Hu Ningwei's words of thanks.

At this time, it was exactly 8 o'clock.

Weigu’s official website has finally opened the sales channel.

Countless viewers who watched the live broadcast downloaded and registered. Regardless of whether to buy it or not, you have to try the Weigu version of "Miracle Nikki" (a dress-up and development game), right?
Besides, you can buy a dressing table yourself and see how much the whole set costs. It might be very cheap.

And, most importantly, there is a special reminder to fill in the signature when registering. Is this for a lottery?
It looks like a lottery!

Wouldn’t you be a bastard if you don’t take advantage of an opportunity?
At the same time, offline stores finally opened their doors, and long queues filed in. Most of them went to see the celebrity store manager.

In short, no matter what the purpose is, the number of Weigu's online and offline customers at this time is astonishing.

With the blessing of this amazing traffic.

Half an hour later, Weigu released its first data announcement: [Congratulations to Weigu for exceeding 30 member registrations]

Of course, if the number of registrations only exceeds 30, it is nothing.

What really made the peers' eyes pop out was that Wei Gu subdivided the number of newly added members into different levels based on the amount of consumption.

(End of this chapter)