I really don't want to be the top streamer anymore

Chapter 199: Head-on battle, suspense dramas of the three major platforms
As for whether to use the soundtrack of the new drama for promotion in advance, Penguin has actually already proposed it many times.

Moreover, Zeng Xi thinks that the quality of many songs in the album is quite good.

However, Xu Kong himself thinks that the soundtrack of the drama "The Long Season", except for some songs with a period style, would not be as popular as imagined even if it was released in advance.

It would be better to keep it in the drama, so that when the audience sees it after it is broadcast, they will be surprised.

This statement finally convinced Zeng Xi.

Mainly in terms of the drama, he definitely doesn't know as much as Xu Kong, the screenwriter and director.

Not to mention music.

Even this method of promotion and publicity using the drama's theme song and some of the interlude music was personally initiated by Xu Kong.

Since the other party said it was not possible, he naturally had no way to refute it.

"They actually invited two movie kings? Isn't this cast too strong?!"

"It's not just the two best actor winners. If you pay a little attention, you will find that except for a few young actors including Xu Kong, the rest are almost all veteran actors!"

"Fuck, even though Xu Kong isn't the lead actor, the cast of this drama is much stronger than before!"

In fact, most netizens are not very familiar with the actors officially announced for "The Long Season".

But when I saw the individual character posters, I suddenly realized that it was him!
This is a problem that many talented actors will face. Sometimes, the characters they play are even more famous than themselves.

This results in the fact that although "The Long Season" contains familiar faces, most people do not know these main actors except for some viewers with a wider range of knowledge.

The only ones who are slightly more famous are probably Xu Kong and the two movie emperors.

“Their publicity efforts are still very strong.”

"And with the addition of two movie emperors, Xu Kong's The Long Season is currently getting as much attention as The Legend of Sword and Fairy."

At Kiwifruit's headquarters, Huang Qifeng spoke out his own judgment.

Qin Xian was still hesitating.

The main reason is that Xu Kong's drama is indeed somewhat different from his previous two hit dramas.

Don’t be fooled by the luxurious cast, they are almost all talented actors.

But the popularity it brought to the drama itself was not that high.

It is true that Guan Hua and Chen Shuang are both movie kings, and they have a large fan base.

However, her number of fans, including her current popularity, is not as high as that of Song Youyou and Shang Yuxin when "Legend of Sword and Fairy" was broadcast.

What's more, although Xu Kong also participated in the performance this time, he was not the protagonist, and he was not even the second male lead. At most, he was a supporting actor with few roles.

In other words, this drama doesn't really have all the conditions needed to become a hit.

The first thing Qin Xian considered at this time was not the reputation and quality of the series.

After all, the fact that two movie kings were specially invited to star in this drama shows that its reputation will definitely not be too bad.

But commercially, a drama with good reputation does not necessarily mean that the specific data performance will be explosive. At least in recent years, many popular dramas have not had such high ratings.

"Done!"

Finally, Qin Xian gritted his teeth.

The new drama from Kiwi was directly moved up to the upcoming November.

Of course, Qin Xian still had a trick up his sleeve.

The one that chooses to compete head-on with Xu Kong's new drama this time is not a large-scale production with a particularly large investment.

Rather, it is the latest self-produced drama of their own Maze Theater.

Although it is also a suspense theme, the style of Kiwi's drama is obviously different.

Almost all the actors are young faces, and the style is more horror-oriented.

To put it simply, it is more direct, relying on curious topics and some popular idols starring in the drama to ensure the basic base of popularity.

The drama itself does not care too much about the reputation and quality of the so-called drama, and is more inclined to be a commercial drama specially created to cater to the current popular suspense theme.

The Kiwi Theater is not without its well-received masterpieces, but there are also some dramas that were made for commercial considerations, some of which are even labeled as suspense themes but are stuffed with a lot of old love elements.

Qin Xian was indeed somewhat fearless this time.

If they lose, it won’t actually have that much of an impact, as their investment in this self-produced drama just exceeded 100 million yuan.

It is almost easy to recover the costs.

If we win, even better.

It can slightly dampen Kong's current arrogance.

The most important thing is to prevent himself from being trapped in Xu Kong’s shadow.

At the beginning, Yiguo did not plan to make a video specifically for Xu Kong's new drama.

The main reason is that at the current time point, there won’t be too many key dramas from various companies appearing later.

The end of the year is the off-season for film and television dramas, and most drama producers or platforms will choose to broadcast them at the beginning of next year.

The New Year’s Day and New Year’s Day periods are the more popular periods.

But I don’t know what happened this time. The three major film and television platforms all announced their new dramas one after another starting with "The Long Season".

And they are all suspense themes.

This phenomenon is indeed rare.

“I have to say, mystery drama fans are really going to have a good time!”

"I never expected that this ordinary November would bring such a big surprise because of the movie "The Long Season"."

"Kiwi's Mystery Theater, Tudou Video's Mystery Theater, and Penguin Video's newly launched Suspense Theater, unexpectedly put together a new drama this time."

This video of Yiguo is mainly based on advance preview and recommendation.

After all, none of the three dramas have been officially aired yet, so it’s hard to say which one is better or worse at the moment.

Of course, as a professional after all, Yiguo can still make some reasonable guesses based on the early trailers, publicity, etc. of the three dramas.

"Tudou Video was the first platform to open up the domestic suspense drama market. Before the first "Detective" of their mystery drama was broadcast, similar themes were still quite niche and unprofitable."

"Also, up to now, although there have been some unexpected events, the reputation of the mystery theater is indeed very good. Although the quality has declined recently, the ratings of most dramas can still be maintained above 7 points."

"This new drama, "The Far Mountain Murder Case," is still in the style of detective fiction, and with the endorsement of the original novel, the script will surely not be too bad."

After talking about Tudou Video, Yiguo began to introduce Kiwi's new drama.

"It's a little hard to say about Kiwi's Mystery Theater. Compared with the more traditional suspense and reasoning, their self-made dramas for this project are actually more inclined to win with gimmicks and imagination."

“There are some high-quality dramas, but overall they are still a bit uneven.”

"Of course, in terms of performance, Kiwi's Mystery Theater currently has the best data."

"This "Evil Dead" is probably the same. I guess the mystery and suspense elements will be much weaker, and it will focus more on the thriller aspect."

"And looking at the current cast, I can only say that it's hard to comment, so everyone should carefully choose whether to follow it or not."

Obviously, different people look at things from different perspectives. For Kiwi and Qin Xian, as long as the project can make a profit, it is a success.

As for word of mouth and the like, compared to commercial aspects, it doesn’t matter much.

But for Yiguo, a film and television blogger, the quality of the drama itself is the most important thing.

After all, this is what she usually does.

Of course, those who can watch her videos for a long time are all more experienced film and television enthusiasts.

I am definitely picky about taste.

Naturally, the audience needs to be reminded that they need to think carefully before following a drama like this that has reputation and quality risks.

“As for the last show, The Long Season, I have to admit that it is indeed the show I am most looking forward to in November.”

"Let's not talk about Xu Kong. Apart from that, the cast is also quite impressive, including two best actor winners Guan Hua and Chen Shuang, as well as some supporting roles."

"Because I have watched Xu Kong's "Want to See You", the suspense elements in it are actually worth studying in detail. Before the show was scheduled, I have been wondering what the style of Xu Kong's new suspense drama would be."

“But after watching the trailer, I was a little confused.”

“Although there are some very common and even well-filmed cases of dismemberment, the style of the entire drama is really a bit confusing.”

"First of all, the style of the trailer, the light and shadow filters are all relatively warm, it can be said to be a warm and healing feeling, which is completely different from traditional suspense dramas."

"The second thing is that the clips shown in the movie not only don't make people feel much tension, but instead give people the illusion of watching a comedy."

"Anyway, I really can't give an accurate positioning before the show officially starts airing."

This video of Yiguo is quite popular.

It soon sparked a lot of discussion online.

After years of development, the market for suspense dramas has already expanded countless times.

It is no longer like in the past, where it was so niche that not many netizens paid attention to it before it aired.

Suspense dramas on the market nowadays are almost a surefire hit.

The number has increased countless times.

After all, the investment in a suspense drama itself is not too large, so it is a very good choice to make a small investment for a big return.

Of course, this also leads to uneven quality.

And after watching it so many times, the audience's tastes have begun to become more picky.

There's nothing we can do about it.

At present, "The Long Season" is indeed the most popular on Penguin Video.

There are many empty factors in this.

Most of the bonus was brought by the summer blockbuster "Legend of Sword and Fairy".

The audience naturally has more expectations for Xu Kong's new drama.

Another thing is that Penguin Video’s investment in publicity and promotion is obviously higher than that of the other two companies.

After all, this is the first drama of their new theater. Putting aside the final performance data, the publicity and promotion must keep up.

“I’m not sure about Kiwi, but Tudou Video is definitely well prepared!”

At the Penguin Video headquarters, Zeng Xi saw the news about the new dramas on the other two platforms and couldn't help but speak up.

November is a somewhat awkward time period at the end of the year.

It is almost the schedule that major video platforms and producers dislike the most.

As a result, their "The Long Season" had just been scheduled for a short time, and Kiwi and Tudou immediately announced their new dramas.

It's even the same subject matter, so it's absolutely impossible to be a coincidence.

However, Zeng Xi can also understand his opponent's choice.

Especially Tudou video.

They are one of the first platforms to reap the benefits of domestic suspense dramas. Almost all of the hit suspense dramas in the past few years were works from Tudou Video's reasoning theater.

Subsequently, some small film and television companies began to enter the market, and eventually evolved into larger film and television companies. Even Kiwi Fruit began to follow suit.

Now even Penguin Video has begun to blatantly compete with others for viewers.

The people who least want to see Penguin's suspense theater succeed are the top executives at Tudou Video.

As for Kiwi, Zeng Xi guessed that the possibility of it falling into the well was greater.

The other two platforms have most likely received the message.

The investment promotion for Xu Kong's new drama "The Long Season" was not as smooth as expected.

Of course, Zeng Xi was not panicked at all at this time.

He was someone who had watched the entire drama, so he naturally knew what kind of drama "The Long Season" by Xu Kong was.

Let’s not talk about the data for now, but in terms of reputation and ratings, there shouldn’t be too many obstacles.

As long as their suspense theater can gain a good reputation, their goal will be achieved.

"Then Mr. Song, I will go back first."

In Beijing, Xu Kong has been cooperating with Penguin's publicity and promotion during this period, and has not actually paid too much attention to most of the news on the Internet.

"Wait, Youyou has returned to school recently. I suggest that if you two want to meet, it's better not to go to her place. There will be too many people there, and you might get photographed."

When Xu Kong heard this, he nodded awkwardly.

The main purpose of his meeting Song Fuquan this time was to discuss the fact that Fengge's resources have recently been tilted heavily towards newcomers.

However, what surprised him was that this was actually Song Fuquan's idea.

Or it could be said that it was the suggestion of one of Fengge's vice presidents, but the final decision was indeed made by Song Fuquan. As the chairman, he knew the whole thing clearly.

Although he still felt something was strange, seeing that it was Song Fuquan's own decision, Xu Kong didn't want to say anything more.

What Song Fuquan said was the same opinion that Xu Kong often heard in the company recently.

That is to allow Fengge's newcomers to grow, and the pains they are experiencing now are inevitable.

Xu Kong also agreed with this point of view.

The only thing he didn't understand was whether it was necessary to be so radical in terms of resources?

Before the newcomers can grow up, or have corresponding commercial value, Fengge’s capital actually still comes from the previous group of old people.

Whether it's an actor or a director.

He didn't believe that the old employees in Fengge would have no objection to such a large-scale shift of the company's staff to newcomers.

At most, they just don't dare to say it directly, but it is certain that they have resentment towards the company in their hearts.

(End of this chapter)