I really don't want to be the top streamer anymore

Chapter 298 No, is this okay?

The recruitment of Fengqing Entertainment is indeed proceeding in an orderly manner.

Of course, Zhu Yu is still the artist manager of Fengge, so it is impossible for her to be responsible for it herself.

As for those singers who were interested in joining Fengge and who were named by Xu Kong, she was only responsible for recommending them to Fengqing Entertainment.

As for the specific signing and other matters, they are still completed by Fengqing Entertainment.

Naturally, there are people who are unwilling during this process.

Although everyone came here for Xu Kong.

But as for Feng Ge, at least he had once been glorious, and the company was well-known enough.

Even though it has declined now, it is still not comparable to many small and medium-sized companies.

But Fengqing Entertainment has no status in the entertainment industry.

It is actually normal to have feelings of distrust.

……

Of course, none of this attracted much attention.

Many people are concerned about Feng Ge's movements, whether they are his colleagues or Zhu Changyun who has left. Even if they say they don't care, they show contempt.

But after all, it is my old employer where I have worked for so many years, so I definitely value it in private.

If we were to say who is least willing to see Fengge rise again, Zhu Changyun’s Changyun Film and Television would definitely be the first to bear the brunt.

It may sound a bit exaggerated, but the former Fengge executives headed by Zhu Changyun, as well as their directors, artists, etc., are all considered traitors.

Let’s not talk about whether Fengge will settle accounts with them if he really rises in the future.

But just seeing their old club regain its glory days is like indirectly proving that their original choice was wrong.

It is not something that anyone can accept easily.

……

However, the relationship between Xu Kong and Fengqing Entertainment is destined to be impossible to keep secret.

Because Mao Zheyu, who had been eliminated before, soon appeared again on the Mango TV talent show "The Voice of China".

None of this is the main thing.

Although the incident in which Mao Zheyu and Yu Huai, a judge, quarreled on the spot did cause quite a stir.

But most of the viewers who watched the show didn't have much impression of Mao Zheyu himself except for this incident.

Not to mention those netizens who didn't watch the show and were just watching the show.

Most people probably would ask directly when they hear this name: "Who is Mao Zheyu?"

But the key issue is the song that Mao Zheyu sang as a returning guest contestant in "The Voice of China" this time.

The new song itself is not something worth discussing. The quality of the song is not bad, but it is far from the level that can cause such a big heat, especially when it is sung by a new singer like Mao Zheyu who has no fame.

The main thing is that the song is called "Good Intentions".

When the song title and subtitles came out, no one reacted much.

But as the prelude sounded, many people were stunned for a moment.

During this period, Xu Kong's Mandarin and Cantonese versions of "King of Karaoke" have become extremely popular.

Most of the viewers who watch this music variety show have naturally heard of it.

So almost everyone could hear that this song "Good Intentions" was almost exactly the same as Xu Kong's Mandarin version of "King of Karaoke".

……

Just when many people were wondering whether the song's arrangement was plagiarized, they suddenly saw that almost all of the names on the lyrics, composition and arrangement column were Xu Kong's.

"Fuck, it was really written by Xu Kong, I was wondering why the prelude was so similar!"

"I remember now. Xu Kong did say that many of the lyrics in 'King of Karaoke' are lyrics of new songs that he hasn't released yet."

"At the time I thought Xu Kong was just saying it casually, but I didn't expect it to be true?"

"Fuck, Xu Kong really has dozens of new songs that haven't been released yet?"

……

Mao Zheyu, a former unknown newcomer in the music industry, suddenly became the focus of attention online because he sang a song written by Xu Kong.

Of course, the focus of most people's attention is still what Xu Kong said on "Singer" before.

Although many people were surprised at the time, Xu Kong actually said that he didn't even plan to release many of the songs, so everyone just treated it as a casual remark.

Now that the first song has really come out, the popularity is naturally astonishingly high, and the discussion level has even exceeded that when "Singer" ended.

“The quality of this song is definitely good, but it’s definitely not what I like.”

“How should I describe the style? It feels a bit like pop music from more than a decade ago. Of course, the song itself is definitely good.”

"How should I put it? It feels like returning to nature."

"Of course, Xu Kong's own creative style is too comprehensive. I'm actually not surprised by what kind of songs he writes."

"But as for this song, I personally feel that it is only because of Xu Kong that it has gained its current popularity. The song itself is unlikely to become popular again."

……

After listening to the song "Good Intentions" in the live broadcast room, Feiniao began to comment.

For him personally, it is of course good to listen to Xu Kong's new songs.

But the style of the song itself is indeed the type that most young people find difficult to get into.

In fact, no one was surprised, including Fat Bird himself.

Although he is a boaster, he still maintains his character of saying what he thinks in these aspects.

And judging from the current situation, Feiniao believes that his judgment is correct.

After all, although Mao Zheyu's song "Good Intentions" did become the number one trending search on Weibo.

But what everyone discussed the most was the question of how many new songs Xu Kong had in stock.

On the contrary, the song itself does not have the popularity that this incident should have.

……

"It was just a false alarm for me. I always felt that every song Xu Kong sang would be a big hit."

“Looking at it now, it’s actually not that bad.”

Jiying Media, regarding the release of Xu Kong’s new song “King of Brother K”, Xu Yaqin was indeed immediately worried.

There's no way. If it were other songwriters, even those who have a high status in the music industry and have written countless classics, they might not make people feel nervous.

But Xu Kong is different. Since Xu Kong debuted until now, almost every song he released has been incredibly popular.

And the most important thing is that Xu Yaqin could see that the reason why Xu Kong said those words on the show was obviously intentional.

Although they don't think Feng Ge can threaten Jiying Media in the music industry with the help of Xu Kong, they still need to pay attention to it.

But now it seems that by letting a completely unknown newcomer like Mao Zheyu to sing, Xu Kong is indeed intending to promote newcomers from his own company.

But based on Xu Yaqin's experience, the current high popularity is almost entirely due to the fact that Xu Kong himself has high enough traffic and popularity.

From the fact that not many people are discussing the song itself, it can be seen that the market feedback of this song is definitely not as good as most of Xu Kong’s past songs.

In other words, Xu Kong himself is not the kind of terrifying person who is imagined to have the market in his hands and can make every song he writes a hit.

……

Not only Jiying Media, but many music companies have also discovered this, and many colleagues are still somewhat fortunate in their hearts.

Although Xu Kong’s current popularity is indeed a bit unreasonable.

Even relying on his own popularity alone is equivalent to investing a huge amount of publicity and promotion effects. But at least it proves that Xu Kong is not completely invincible.

This can be seen from the data of the studio version of "Good Intentions". Although the songs of a newcomer like Mao Zheyu are definitely better than most singers of the same age.

But if it was put in the song written by Xu Kong, it would really be a bit of a drag.

……

But about a week after the song "Good Intentions" was released, things suddenly went wrong.

Logically speaking, after the popularity of Xu Kong's new song had passed, this song should not have been so widely discussed anymore.

Who knows why, but from time to time, you can hear it on the Internet.

Even many young netizens can occasionally hear it in their daily offline lives.

This doesn't conform to our original rules at all.

Some music critics even said that this song not only uses the arrangement of "King of Karaoke" which is eye-catching and surprising.

In fact, there is nothing surprising about the melody and lyrics.

Mainly because the style is a bit old-fashioned.

As soon as you hear it, you feel like you have returned to ten or twenty years ago.

Although this is not a bad thing, it is definitely a little disappointing for a song written by Xu Kong.

……

But many people have forgotten one thing, that for today’s young people, this song “Good Intentions” is indeed not the style of song they like.

At least compared to a show like "King of Karaoke", everyone's love for it is even more obvious.

But what everyone cannot deny is that the quality of the song itself is indeed impeccable.

Not only that, the lyrics and melody are actually quite memorable and catchy, and you can sing along after listening to them twice.

For example, the lyrics and melody of the chorus, "You said you wanted to escape, but you were destined to settle down...", make people want to hum along when they hear it.

These are not the most critical things. The most critical thing is that many people will overlook one thing.

Only a very small number of people are willing to express their opinions or even ideas online.

Even among this group of people, young netizens make up the vast majority.

But in reality, there are many middle-aged people, especially middle-aged men, who have never expressed their opinions.

This song, "Good Intentions", is the kind that they will love after listening to it once.

So this has led to a phenomenon where not many young people listen to this song just because they like it.

But in reality, you can hear this song from some uncles’ mobile phones from time to time.

……

"Fuck, today when I was in the car going to the airport, the driver played 'Good Intentions' on repeat all the way. I can sing it now."

"Don't mention it. My dad has been listening to it at home for a day and has been brainwashed by the chorus."

"Actually, after listening to it twice, I found this song to be pretty good. I even sang it at KTV today. The song isn't very difficult and I enjoyed singing it."

"Good Intentions" experienced its second explosion in popularity.

That’s right, it was because of Xu Kong that the song was discussed so much after it came out.

But now, the situation has completely changed.

That is, this song became popular online again from offline.

Especially on many short video platforms, many middle-aged people enthusiastically started to launch videos of themselves covering this song.

On the contrary, Xu Kong himself did not have such a deep connection with the song at this time.

……

"No, that's okay too?"

I heard a senior executive in the company's marketing department speaking in a tone that was somewhat incomprehensible.

Xu Yaqing remained calm on the surface and did not respond.

But in fact, she herself was also somewhat confused.

In fact, their company itself has some singers’ positioning and personalities, which are aimed at older listeners.

The fan base can be said to be quite fixed.

It’s just that his commercial value is indeed not as high as some mainstream singers.

After all, we are now in the Internet age, and the main voice lies with relatively young netizens.

But in terms of spending power, the middle-aged market is still very competitive.

That’s why there are so many veteran singers who, even though they are hardly seen in mainstream media, still receive a large number of performances every year.

……

But this is where the problem lies. Strictly speaking, the song "Good Intentions" written by Xu Kong for Mao Zheyu is actually quite different from the works of some of their current singers with similar positioning.

To be more specific, it is not so down-to-earth or has a rustic style.

Although the lyrics and music of this song have the style of previous pop songs, its quality is definitely not low.

At least everyone just gave a lukewarm review instead of outright thinking the song itself is bad.

Compared to the music styles that some middle-aged people like nowadays, "Good Intentions" is simply too normal.

At least in Xu Yaqing's personal opinion, this is indeed the case.

And this is not the most important thing.

It is this song "Good Intentions" that did not receive such a good response and market among the current mainstream young audiences.

Then it suddenly became popular among the middle-aged group, and later on, it became popular among the young group as well.

It can be said that this whole thing by Xu Yaqing is definitely not a marketing route designed by humans.

Otherwise, it would be too unbelievable.

……

“It’s actually quite normal.”

“It’s just a change of mode.”

Guo Min, the famous songwriter, suddenly spoke.

In terms of pop music and the market, the most outstanding part of the song "Good Intentions" is not the arrangement as many people say, but the chorus that people can remember completely after listening to it twice.

"In addition, the voice and explosiveness of this young singer Mao Zheyu are also very suitable for this song."

Guo Min shared his views.

"Actually, Xu Kong has written songs of a similar style before."

“Like the original song ‘Last Dance’ and the later song ‘Bridge of Tears’.”

"However, these two songs became popular. One was made popular by the drama "Want to See You", and the other was made popular because Xu Kong and Su Zhi released different versions. While taking into account different styles, the contrast and topicality they brought were enough."

“This song, ‘Good Intentions’, takes a different route, but the result is the same.”

Compared with the people in the marketing department of Jiying Media, Guo Min, a songwriter who has been in the industry for more than 20 years, has rarely paid attention to the current music market.

But as a creator, he should see these aspects more clearly.

……

(End of this chapter)