I really don't want to be the top streamer anymore

Chapter 330 Xu Kong, this kid, can’t even be black now

For Su Yuwei, the reason why she chose to come to Beijing first was of course because of Xu Kong.

Apart from the relatively simple idea of ​​wanting to meet Xu Kong.

Another reason is that she had just parted ways with her original agency and agent.

She herself didn't realize that it was because she had lost her sense of security that she subconsciously looked for places and people that could make her feel at ease.

Obviously, Xu Kong is the only person who can give her this feeling now.

Her original background and family were very ordinary. Her parents and most people around her could not give her any constructive meaning, and they would never understand.

Originally, the only people Su Yuwei trusted were her agent Wang Xia and Jiying Media.

So suddenly such a big change happened, and the people and things I once trusted are no longer there.

Naturally, panic will arise in your heart.

Although she didn't show it, she was almost subconsciously asking Xu Kong for his thoughts and opinions.

However, Xu Kong was also very direct. Although Su Yuwei was indeed a newcomer, she would need to be independent sooner or later.

So this is also a good opportunity.

……

"It seems that Teacher Xu Kong and Senior Su Zhi are really what I thought they were..."

That scene was seen by Su Yuwei, and Su Zhi just felt a little embarrassed.

But for Su Yuwei, she was surprised at the time, but later she began to feel a little sad.

She originally came to Xu Kong's place to stay with complicated thoughts.

Unexpectedly, I felt like I, a latecomer, disturbed Xu Kong and Su Zhi, and accidentally discovered their secret.

So for Su Yuwei, the blow was greater than she had imagined.

Although Su Yuwei looks glamorous on the surface, she became famous at a young age, has a large number of fans, and is also recognized as beautiful.

But in fact, she still has some inferiority complex in her bones.

This can be seen from the original "Singer" program. Even though he had a new song written specifically for him by a well-known lyricist and composer from Jiying Media, he still had little confidence in his performance on stage.

Not to mention that now it seems that his opponent is the singing queen Su Zhi.

Even before she officially entered the industry, the other party was her idol-level figure.

Su Yuwei didn't think she had any competitiveness compared to Su Zhi.

It can only be said that she had not even joined Xu Kong's company yet, and most of her original greatest aspirations and ideas had been shattered.

……

When Xu Kong returned home in the evening, Su Yuwei had already left.

Originally, she wanted the other party to go to the company to discuss the specific signing matters with her, but Su Yuwei didn't come either.

It was not until later that I received a message from Su Yuwei.

He said he was feeling a little unwell and planned to rest for two days.

We have already moved to a hotel outside.

Xu Kong also realized that it was most likely because he met Su Zhi.

But he didn't say it clearly.

So I could only reply with a "OK" which didn't seem that enthusiastic.

After all, Xu Kong himself had no intention of having any other stories with Su Yuwei.

Keeping a certain distance is actually the best way.

As for whether this would hurt a little girl's feelings, it was indeed not the focus that Xu Kong had to consider at the moment.

……

It was mid-August.

"The Beginning" has also entered the stage of publicity and promotion.

Compared to Changyun Film and Television's "The Power of the World", it was released about a week later.

Changyun Film and Television indeed attaches great importance to this drama and has invested a lot in its publicity and promotion.

You can see related promotions from time to time on almost all the larger social platforms.

For example, Weibo directly bought several days of splash screen advertising.

In addition to the large investment and strong lineup, the popularity is quite high.

It has been on the hot search list for about a week.

In contrast, Feng Ge's situation is just the opposite.

Tudou Video proposed to increase the efforts in publicity and promotion, at least to reach the same level as "The Power of China".

However, this proposal was rejected by Feng Ge.

The solution given is to have normal publicity and promotion efforts as a prerequisite, and then increase the efforts depending on the situation.

Obviously, this is the first time I have worked with Xu Kong in a drama.

They do not have a clear understanding of the popularity and traffic that Xu Kong himself brings.

However, Yan Rui, the manager of Fengge's film and television department, has long been accustomed to it.

……

Sure enough, on the day when "The Beginning" was officially scheduled to be released, only some simple materials and promotional posters were released.

It immediately became the number one trending search on Weibo.

And this is under the premise that I spent almost no money on promotion.

It can be said that only Fengge, the producer, and Tudou Video, the platform, know it clearly.

"The Beginning" has just been scheduled, but it has already attracted such high discussion.

It relies almost entirely on the spontaneous enthusiasm of netizens.

Such scenes have happened before.

But this is the first time that a movie has become so popular even without a trailer released.

All I can say is that although Xu Kong can be seen now, he is already deliberately controlling his exposure to the public.

But its popularity has still reached a rather terrifying and exaggerated level.

……

"The official Weibo account of 'The Beginning' has over 600,000 followers. I think it's only a matter of time before it reaches over a million tomorrow."

"In addition, various promotional data have also been released. Mr. Tu, you can take a look at it."

"All I can say is, it's a little scary if there really isn't any moisture at all."

At this time, the head of the relevant publicity and promotion department of Tudou Video was making a report.

Judging from his reaction, Tu Qiaoer knew that it was probably Xu Kong’s own popularity that had greatly shocked him.

Although Tudou Video has always been at the bottom of the three major video websites, the gap is not as big as many people imagine.

This is the first time that a situation has shocked the heads of the publicity and promotion departments, far exceeding their original expectations.

"No wonder Fengge disagrees with our publicity plan."

"With a traffic code like Xu Kong, there is really no need to invest so much in publicity and promotion."

It is no exaggeration to say that in the previous potato videos, I have never eaten such fine bran.

It went so well!

It even made Tu Qiaoer wonder if there was some problem that they had not noticed.

However, all the data are real, which means it is indeed not their problem.

It’s just that Xu Kong’s popularity and popularity are a bit too supermodel-like.

This was only the early promotion stage, but Tu Qiaoer had already tasted the sweetness of working with Xu Kong. No wonder Penguin Video had been trying to get the copyright of Xu Kong's new drama at all costs several times before.

I guess you have already experienced similar benefits.

Everyone just thinks that Xu Kong’s drama has great potential to become a hit.

But except for Penguin Video, with which they had cooperated before, it seemed that they were not aware before that Xu Kong's drama had already had enough advantages since the early promotion.

The budget for publicity and promotion that can be saved alone is estimated to be at least tens of millions or even hundreds of millions.

……

"A suspense drama? It's a collaboration between Xu Kong and Song Youyou. Holy shit, I have to look forward to it."

"It seems that Xu Kong is not directing this time, but he is the scriptwriter and the lead actor, and he is also the chief producer. The quality should be guaranteed, right?"

"To be honest, there are so many suspense crime dramas in recent years that I am a little tired of them. But if it is Xu Kong, it is worth looking forward to it."

"The comment section of Xu Kong's new drama looks more normal. At least they are discussing the plot and subject matter. The comment section of that big-budget drama over there is full of comments. It's simply unbearable to watch."

On social media, expectations for "The Beginning" itself are still quite high among netizens.

And most of them were discussing it very seriously.

Apart from some black fans, there are not many common control comments like those of Xu Kong's fans.

There is no way, Xu Kong’s national fame is too high now.

Moreover, thanks to the reputation of the previous three dramas and one movie, its popularity among the audience has now reached an almost frightening level.

There were too many interested viewers, which led to some fans swiping their screens, but the number was too small and there was not much sense of presence.

In comparison, as two dramas broadcast at the same time, "The Power of the World" has become a very negative contrast.

In fact, similar situations are also normal.

Similar control of comments and hiring of internet trolls are common methods used in the early stages of promotion of new dramas.

Not to mention a drama like "The Power of China" with such an overwhelming publicity and promotion scale, it is completely reasonable to use these methods.

At least in some previous dramas, similar methods were almost used.

But what a coincidence, there was a drama called "The Beginning" that was broadcast at the same time for comparison.

This caused many netizens who were already disgusted by the pervasive publicity and promotion of "The Power of China" to become even more disgusted with this big-budget drama that has not yet been aired.

Comments praising one and criticizing another can be seen everywhere.

Did Beginning actually do anything?

I haven't really done it, and I don't have any plans or ideas in this regard.

It’s just that because the investment in publicity and promotion is relatively small, there is almost no control over the direction of public opinion.

Who could have thought that it would cause such a rhythm.

Of course, Fengge and Tudou Video’s attitude is certainly not to take the initiative to manage it.

You are our competitors. You over-promoted and didn't know how to hold back. Now some netizens are disgusted with you. It's purely your own fault. I'm not even happy enough for them to help you clarify.

Anyway, the current public opinion is not deliberately manipulated by them.

How to solve the problem in the future is the responsibility of Changyun Film and Television, Kiwi and Ocean TV, the producers and platforms.

……

“They must have done this on purpose!!!”

"absolute!"

At this time, a senior executive of the publicity and promotion department of Changyun Film and Television could not help but complain.

There is no way. The original "The Powerful World" relied on the huge publicity and promotion budget to gain a lot of attention in the early stage.

Although the investment is not small, the effect has met expectations.

Who knew that with the release date of "The Beginning", the situation suddenly began to change.

The other party actually announced that it would be broadcast on the same day as their new drama at the end of August, and even the specific time was not changed, it was still 8 o'clock in the evening.

In addition, since the official release date of this drama was announced, its popularity has directly jumped to the top.

I guess I spent more on publicity and promotion than they did!
In addition, a large number of comments praising one and criticizing the other suddenly began to appear online.

It's nothing more than their movie "The Power of the World", which they bought promotions for everywhere, and in various comment sections, it's almost all controlled by the internet army.

In comparison, "The Beginning" seems much more sincere.

At least there is no control of comments and no restrictions on speech.

You can still see some black pieces in the empty space making efforts.

But more people were seriously discussing the subject matter and plot speculation of Xu Kong's new drama.

……

He didn't believe at all that Feng Ge and Xu Kong really didn't participate in this public opinion at all.

It is very likely that such remarks were deliberately made by the other side.

It’s really too insidious!!!

However, even though he was just a small leader in the publicity and promotion department, he was still very clear about the grievances between the company and his former employer Fengge.

After all, he had stayed in Fengge before, although not for a long time.

But it is also clear that it started when President Zhu led these people to set up their own business.

In fact, the two sides are already in a situation where they are at war to the death.

There is nothing wrong with using such means now.

It all depends on how Mr. Zhu and the company's top management plan to solve it.

Changyun Film and Television is now somewhat stuck in this situation.

If the previous publicity efforts are continued, it will undoubtedly continue to give the outside world similar reasons to criticize.

But if we ignore the control of public opinion, the situation will likely escalate.

This is obviously not a very simple question.

……

"Boss Zhu, how should we solve this problem now?"

At this time in the chairman's office of Changyun Film and Television, Lu Hanwen frowned and asked.

At this time, Zhu Changyun's expression also looked a little unhappy.

Naturally, most of his recent energy has been focused on the company's new major drama "The Power of the World" which is about to be broadcast.

He was also concerned about the sudden rise in popularity online.

His original idea was the same as that of some ordinary senior executives of the company, which was that the public opinion of praising one and demoting the other was deliberately created by the other side.

If this is true, then it is easy to solve.

It's nothing more than a matter of public opinion war. Since the other party can discredit their new drama, they can also fight back in the same way.

But on the contrary, according to the analysis of the person in charge of the company's publicity and promotion department, it seems that this rhythm was not premeditated.

It’s because their early publicity and promotion were indeed too strong, which aroused the disgust of quite a number of netizens.

This is the most fatal point.

In order to achieve better data and indicators, and with sufficient budget, the publicity and promotion department has been a little restrained.

The key is that it seems that the easiest to attack is to fight back directly, and it doesn’t seem so easy to die.

The main reason is that Xu Kong’s reputation is too good now, without too many loopholes at all.

If the operation is not done properly, it may have a side effect and lead to the possibility of backlash against them.

In short, this kid Xu Kong can’t even hide now.

……

(End of this chapter)