I really don't want to be the top streamer anymore

Chapter 335: The Beginning - The Life of the People after the Explosion
For the people at Changyun Film and Television, it seemed as if they had entered a period of torment for everyone.

The importance of the drama "The Power of China" was known to everyone in the company almost very early on.

The show really reached its peak at this point, and subsequent data has steadily declined, and further investment in publicity and promotion will have almost no effect.

The entire company was under the gloomy attitude of a group of leaders headed by Zhu Changyun. Even temporary workers could feel the low pressure.

In fact, if Zhu Changyun was really defeated head-on by his old boss, Song Fuquan, he might not feel so bad. After all, he knew that Song Fuquan was as capable as him.

But this time it was not Song, but Xu Kong, a young man whom he had never taken seriously.

Moreover, it was a drama with such a small investment, but it completely destroyed the big production that their entire company had put almost all their efforts into.

If it were just that, Zhu Changyun would at most feel angry and upset.

But there is more to it than that.

……

"The data has dropped significantly, with the current ratings at only 0.7. The situation is even worse on iQiyi, with the daily viewership falling below 5000 million."

Lu Hanwen began to report with a serious expression.

Both of them have been in this industry for so many years, and of course they know what such a serious decline in data means without any explanation.

"Power" has only been aired for five days and less than a week so far.

With all aspects of publicity and promotion not falling behind and being almost unaffected by other factors, such data is either because the popularity has been snatched away by other dramas of the same period, or because the market feedback for the drama itself is very poor, which means it is a failure.

The most important thing is that in the past two days, the exaggerated popularity of "The Beginning" did put a lot of pressure on them.

Although the feedback and reputation of the drama were not good at the time, Changyun Film and Television still believed that it was due to the new drama starring Xu Kong at the same time.

Therefore, not only did the publicity and promotion costs not decrease, but the budget after the broadcast was increased.

But "Beginning" is originally a series of only 15 episodes, and it is only broadcast two days a week on weekends, and only three episodes were released in the first broadcast.

The first two days could be explained by the fact that "The Beginning" stole the popularity and audience, but in the next three days, the data declined even more seriously.

In other words, it really has little to do with Xu Kong's new drama.

Even if there wasn't "The Beginning", a new drama that was about to become a hit, their "The Powerful World" would still have failed.

From the very beginning, everyone, including Zhu Changyun, made a wrong judgment.

This show has huge problems.

As a drama with such a huge investment, the data and reputation have both failed, and there is nothing to show for it. This project is a complete failure.

……

"I've asked. Although Kiwi didn't provide an exact number, the retention rate of our show is very low..."

When Zhu Changyun heard this, although he had a premonition before, he still couldn't recover.

When the drama was first rated, "The Power of the World" only scored 4.7 points, and he must have been a little dissatisfied.

Although the data performance did not meet expectations, it was not a serious decline.

Who knows, the reputation is gone, the data is also flopped, according to the gambling agreement, if there is no big reversal later, they will definitely lose money on this drama.

As for how much the final loss will be, it is still unknown.

After all, it's not just the huge production costs. The publicity and promotion expenses invested in the past two days have also reached an exaggerated number.

……

"Mr. Zhu, my suggestion is that we should stop the loss in time..."

"I know this is a tough decision, but it's the most sensible decision right now."

Only someone like Lu Hanwen could say such words in front of Zhu Changyun.

Zhu Changyun was also in a dilemma.

Such a drama, no matter which big company it is, would definitely be a project that would make people suffer huge losses.

The same is true for Changyun Film and Television, but the loss is not the most critical issue. At least it is just starting out, and all big and thriving companies can still hold on.

The most important thing is to undermine the confidence of the entire company, including Zhu Changyun.

After all, after Changyun Film and Television was established, although there was a small project that was successful in the early stage, this "The Power of the World" is definitely the first big project.

Almost all the best resources of the entire company were mobilized, but the final result was this.

It is impossible to justify.

……

"Try to keep this matter low-key..."

Although Zhu Changyun was extremely reluctant in his heart, he could only bow to reality at this time.

"I see."

Lu Hanwen also knew that this matter could not affect the company internally.

At this time, many people in Changyun Film and Television had followed Fengge here, and most of them definitely had aspirations to achieve something.

At least the actual loss situation cannot be disclosed, otherwise the military morale will be unstable.

But with such a big push in the early stages, everyone is not stupid and must be aware of the outcome of the project failure.

The best way is to keep a low profile.

……

"Manager Yan, you seem to be in a good mood today?"

At this time, Fengge, Yan Rui was humming a song. When he heard Zhu Yu from the Artist Department greet him, he subconsciously replied:

"Good morning, Manager Zhu."

Yan Rui was in a good mood indeed, or rather, quite a good mood.

Although Zhu Yu is indeed very capable, it can be seen from the fact that after something happened to Fengge, she was able to manage the Artist Department in such an orderly manner so quickly after taking over, and got it on the right track without too many obstacles.

But Zhu Yu was, after all, a new member of Fengge, so she certainly couldn't understand the feelings of an old man like him who had been in the company for more than ten years.

In fact, he didn't have much feeling about Mr. Zhu, no, Zhu Changyun's betrayal.

Although he had been in the company for so many years, most of the decision-making power in the entire film and television department was in Lu Hanwen's hands at that time. It had nothing to do with him. He just treated it as a job and didn't have much emotion.

But Zhu Changyun took so many people away and never even had any contact with him, which was tantamount to thinking that Yan Rui had no value at all.

This is really frustrating.

He was the person who was rumored to be so incompetent that he was not even qualified to be a traitor.

But I didn't expect things to change so quickly.

Now anyone with a discerning eye can see that "The Beginning" will definitely be a hit drama in August and September.

As for the other side, although we don’t know how much loss it has suffered this time, it is definitely a big blow.

Although he was actually just being led along during this process, after all, all the decisions were made by Xu Kong alone, and he was mostly just a tool responsible for execution.

But who knows, this feeling still makes people feel so good.

Especially some colleagues who had previously shown off their new offices on WeChat Moments. Some of them were even his former subordinates, and their current positions in Changyun Film and Television are actually higher than his!
During this period, the old colleagues almost disappeared tacitly. Finally, Yan Rui felt proud of himself.

When I got to the office, I casually posted a screenshot of "The Beginning" with over 5 million views in just five days after its launch to my Moments, and I immediately felt happier.

……

"It feels good to actually win without doing anything..."

Yan Rui murmured to himself.

The reason why Xu Kong took over the actual management of the entire company so smoothly was thanks to Zhu Changyun.

If it was the original Fengge with such a complicated structure, when Zhu Changyun was still there, there were various factions standing side by side, even though they seemed to be very cooperative on the surface.

But in fact, they still use some tricks in secret.

It was precisely because Zhu Changyun took away most of the original Fengge executives, especially those troublesome ones, that he encountered almost no opposition when making decisions.

Although there were some people who had doubts in their hearts, including Yan Rui, they should all be completely convinced at this time.

To the outside world, although the director of "The Beginning" was not Xu Kong, many people regarded it as Xu Kong's work. Even some colleagues in the industry took it for granted that director Su Meng was just a figurehead and that the entire drama was actually directed by Xu Kong.

But Yan Rui was very clear that Xu Kong was indeed deeply involved, but Su Meng was still the director.

After all, in addition to filming this drama, Xu Kong also filmed another new drama as a director.

If I were to direct two dramas, I would definitely be too busy to handle it all.

It would not be so efficient. Less than four months passed from project initiation to broadcast.

This is quite crucial.

This means that even if Xu Kong only writes the script and serves as a producer, he can still produce a hit drama.

In other words, this approach is one that can be completely replicated.

In addition, the project has reached its final stage and was launched at the same time. Xu Kong is also the screenwriter and producer of the project. Although Fengge has encountered such a big change this year, it may be able to produce several hits in succession.

As for the new drama directed by Xu Kong himself, which is almost completed in post-production, Yan Rui believes that it is likely to take over the popularity of "The Beginning" and continue to become the second hit suspense drama this year.

……

Also in a good mood at this time was Tu Qiaoer, the vice president of Tudou Video.

Don't be fooled by the fact that she was so resolute and seemed to be understating it when she made the decision before.

But actually, I was still quite nervous.

However, according to the cooperation mode of direct profit sharing, although they earn less, there is no so-called loss.

The risk was almost shared with Feng Ge.

Moreover, the investment in this drama is small, and at most it will lose part of the publicity and promotion investment.

What's more, they didn't invest much in publicity and promotion this time. The gimmick of Xu Kong's new drama alone was enough to generate maximum popularity.

"The rating of 'The Beginning' is currently stable at 8.0. It may drop in the future, but the data is really scary..."

The head of the relevant department couldn't help but sigh when reporting the data.

Their Tudou Video is not as good as Penguin and Kiwi, and is slightly weaker in all aspects.

Although from time to time one can make a small profit with a big investment, and produce two hit dramas.

But there have only been a handful of dramas as popular as "The Beginning" before.

The key is that the whole process was almost too smooth.

Especially on Feng Ge's side, people like Xu Kong appeared very calm.

It seemed as if from the very beginning, I had guessed that "The Beginning" would become a hit once it was broadcast.

……

"The drop in ratings is to be expected. We just need to make sure that we are not being manipulated by people with ulterior motives."

Tu Qiaoer opened her mouth and gave an order.

In fact, she was of course aware that Xu Kong's "The Beginning", in terms of overall quality, was definitely not as good as the legendary "The Long Season".

It may even be not as good as "Want to See You", a suspense drama with more love elements.

But commercially, the attention brought by Xu Kong and Song Youyou in the early stages, including the introduction of the concept of time loop for the first time in a social and cultural context familiar to domestic audiences, all give the entire drama the potential to become a hit.

In fact, the most valuable part of the whole drama is the story of the script. To put it bluntly, it is an idea that does not seem so fresh.

But this is the most difficult point, and also where Xu Kong’s genius lies.

No film and television company doesn't want to make a big profit with a small investment, but for those who can actually do it, it actually depends a lot on luck.

Xu Kong gave her the feeling that everything was part of his plan.

This film, "The Beginning", is actually not intended for reputation or awards, and Xu Kong no longer needs to prove anything in this regard.

The purpose is to tell the entire industry the hidden commercial value of this person.

Even though Feng Ge has lost so many artists, well-known screenwriters and directors, as long as Xu Kong is there, Feng Ge's dramas are still worth competing for the copyright by major platforms.

If this was really the idea, then Tu Qiaoer had to admit that Xu Kong had indeed done it.

At least in the future, even if Feng Ge’s drama is not directed by Xu Kong or starred by him, as long as her name appears in the screenwriter or part-time job column, she will probably give it special consideration.

Why does Xu Kong really give people the feeling that he has completely grasped the entire domestic audience and market?

No one had ever been able to do this before, but Xu Kong made Tu Qiaoer feel that he had already done it.

Especially when I think back to the first time I met Xu Kong, the confident expression on his face is probably something I'll never forget in my life.

……

At this moment, Xu Kong was indeed quite calm.

But it has to be said that the performance of "The Beginning" after its premiere was somewhat beyond his expectations.

In fact, he himself is aware that this drama still has many obvious shortcomings.

Strictly speaking, even in terms of the logic of the so-called suspense drama, it is not as good as "Want to See You" which has more love elements.

But it was more commercially successful.

This is mainly because most ordinary audiences still find the time loop, which seems to be a commonplace, fresh and new.

After all, for most audiences, the amount of movies they watch is actually not as much as many people think. In fact, many ordinary audiences have hardly watched many foreign dramas or movies.

But the data performance and overall popularity of this life actually exceeded that of the previous life in Xu Kong's memory.

I feel that a large part of the reason is because of the actors. Given his and Song Youyou's current popularity, they shouldn't have taken on such a low-budget drama.

This resulted in "The Beginning", which had made a comeback in the previous life due to its reputation and after it was broadcast, receiving exaggerated attention this time before it was even broadcast.

In the end, although some viewers will still feel that the show does not meet their expectations, the quality of the entire show is still good enough to become a hit.

Even the heat is higher.

……

(End of this chapter)