I really don't want to be the top streamer anymore

The broadcast time of "Squid Game" is getting closer and closer.

Feng Ge didn't have much reaction, as the relevant publicity and promotion had already been carried out before.

But on the other hand, Kiwi certainly can't sit there calmly like this, especially since this new drama is related to Qin Xian's future development.

Therefore, in addition to the platform's own promotion and publicity being of the highest standard, even the promotion and publicity on social platforms, which should be something that only Square should pay special attention to, are also given special attention.

The good news is that with the support of Xu Kong’s popularity, the promotion of this drama is actually not difficult to do.

It can even be said that even if no money is spent on hot searches and marketing, the level of discussion will still be quite high.

……

"Judging from the current popularity, it will be no problem for the first broadcast to have over 100 million views..."

The person in charge of platform operations gave Qin Xian his own prediction.

However, Qin Xian didn’t feel much after hearing this prediction.

Because just having over 100 million views for the first broadcast is definitely not enough.

Fortunately, Qin Xian's thoughts have changed a long time ago.

Otherwise, as is the case now, where Fengge, the producer, is reaping the biggest benefits directly, Qin Xian would definitely not be able to accept it.

But now, Qin Xian knew that this was certain, at least as long as Xu Kong had not run out of ideas.

The era when their platform has always taken the initiative may not be over, but it is obviously not effective when it comes to cooperation with Fengge.

……

“Boss Qin, based on my experience, you really don’t need to worry too much. This drama is fine. It has more than 80% chance of being a hit.”

The head of the operations department rarely said something he shouldn't have said.

"I hope so..."

In fact, compared to when he had just paid a huge price to obtain the exclusive broadcasting rights for "Squid Game", Qin Xian's pressure is much less now.

After all, judging from the popularity of this drama before its early broadcast, it is definitely quite eye-catching and even outstanding in all aspects.

Moreover, other platforms and film and television producers at the same time all chose to avoid the sharp edge tacitly.

It can almost be said that although it is the beginning of the year, which is considered a relatively popular period, there is almost no drama in the same period that can be called a rival to "Squid Game".

In addition, there is another very important point. At the previous investment promotion meeting of "Squid Game", although the main creators of "Squid Game" were present, Xu Kong, a crucial person, did not show up.

It still attracted the attention of quite a few advertisers.

The advertising fees and sponsorships we finally received were both very high in both quantity and price.

Putting aside other things, Xu Kong’s current commercial value can almost be said to be unique in domestic entertainment.

All the other actors and directors combined may not be as good as Xu Kong, the so-called number one screenwriter.

This is the most exaggerated.

According to the costs recovered from investment promotion, the kiwifruit has actually made back its investment.

Much better than expected.

Although this drama may not make much money, they are unlikely to suffer losses either.

Even if the whole drama started off strong but ended weak after it was aired.

Of course, even Kiwi Fruit is like this. For Fengge, who took away the vast majority of the profits, it can be said that they have made a lot of money before the show even aired.

After all, don’t forget that the drama “Squid Game” is not even specifically aimed at the domestic market.

From the beginning, Fengge has focused on overseas markets, especially kimchi.

……

"Feng Ge was quite calm, and Xu Kong himself barely showed up during the whole process."

Qin Xian couldn't help but sigh.

It was an important project that made them so concerned and prevented him from having a good rest for such a long time.

To Xu Kong today, it is more like an ordinary TV series that is not much different from some other film and television projects.

He knew that Xu Kong couldn't be so careless as to not care at all.

Or they are full of confidence and are sure that the drama will not have any obstacles and will definitely become a hit after it is broadcast.

Or maybe Fengge has already recovered its costs early, and even has a high rate of return, so there is not much worry about the subsequent performance of the entire drama.

Of course, if Qin Xian himself feels that this is the case, then both of these points should be true.

……

"It is said that Xu Kong is filming his second movie this time, and he has invited two veteran Hong Kong movie stars to join the cast. I guess most of his focus is on his new work, right?"

Kiwifruit's operations manager gave his own insights at this time.

Of course, he also saw this news through some gossip news on the Internet.

Xu Kong's current level of attention is frighteningly high. Even though he does not often appear in public, news about his schedule and new works are everywhere. The relevant marketing accounts almost tacitly want to include Xu Kong's name in various news.

Because everyone knows that if you don’t use the free traffic password, it will go to waste.

"I almost forgot that although Xu Kong is the vice president of Fengge, he is still a director and actor."

Qin Xian spoke.

In a film like "Squid Game", Xu Kong only made a cameo appearance, and other than that he was just a screenwriter and producer, and it was already like this.

If his own movie or new TV series comes out, the popularity will probably be even more exaggerated.

……

As the platform, Kiwi has almost prepared everything it can.

On the other side, some other colleagues were actually observing secretly.

After all, this time "Squid Game" is a drama that many of them actively avoided.

Not to mention other things, if the data after the broadcast is low, it would be unacceptable.

In addition, there are also many people who want to see the final performance of this new drama be worse. It would be even better if it starts high but ends low or even fails in the end.

Because now Xu Kong and Feng Ge have indeed squeezed the living space of their peers.

It's just that no one has any countermeasures.

But now many people are hoping that Xu Kong will fall from the altar.

Otherwise, it’s impossible for everyone to avoid Xu Kong or Feng Ge’s dramas every time, or even if Xu Kong’s name is mentioned in them. That would be really unacceptable.

……

Finally, on the seventh day of the new year, which was the weekend of January 7th, "Squid Game" was officially broadcast at 8 o'clock in the evening.

For Yiguo, there is no need to make a difficult decision this time.

Apart from some low-budget productions that received little attention, this was the only drama aired in January.

"Yes, the production quality is quite good."

"In fact, starting from 'The Beginning', the quality of Fengge's dramas has been different. Compared with the previous uneven levels, the subsequent ones are obviously preparing to move in the direction of high-quality." "Of course, the biggest contributor is naturally Xu Kong. It can be said that since Xu Kong personally took over Fengge's film and television business, it has been completely different."

……

As Yiguo spoke, he began to write the relevant copy in a timely manner.

Soon, after Fengge’s classic logo, the drama "Squid Game" officially began.

Yi Goh is actually quite familiar with the Korean actor who plays the male lead, Sung Ki-hoon, and has seen some of his works before.

However, the appearance in this drama is indeed different from before.

Of course, his acting skills are at least fine. At the beginning of the show, the image of his down-and-out middle-aged man comes to life on the paper.

In addition, Xu Kong's guest role also appeared at the beginning of the first episode.

Although there is not even a specific character name, it has to be said that Xu Kong's appearance is really too unfair.

Especially this time when he appeared in a suit, it was hard not to focus on him.

Yiguo considers himself to be a person who does not chase after stars and does not care about the appearance of actors at all.

But it is also hard not to admit that Xu Kong's looks are really good. It can be seen from the original "Sweet Honey" that he does not look out of place on the big screen at all. He can even handle the slightly rustic equipment from the last century, and instead wears it in a retro and popular style.

But now when it is put into TV dramas, it is equivalent to a dimensionality reduction attack.

……

"I feel that after the first episode airs, Xu Kong's female fans will probably increase significantly."

Although Xu Kong is already extremely famous in the country at present.

But Yiguo couldn't help but talk to himself.

Soon, after the mysterious man played by Xu Kong appeared and played a cardboard game with the male protagonist, the plot officially got on track.

After successfully contacting the mysterious organization through the business card left by the other party, he also entered a mysterious organization.

Those who gather here are all like-minded people who are penniless or have reached the end of their lives, including Cho Sang-woo, the son of a fishmonger who graduated from a prestigious university but is heavily in debt.

……

"It is indeed different from traditional suspense dramas, but the imagination is indeed quite big."

"Death Game? Xu Kong's script is indeed the biggest highlight of the whole show."

Yiguo talked to himself, and at the same time began to immerse himself in the plot of the whole drama.

Led by a masked man, 456 contestants started a competition called the Squid Game.

This is probably the origin of the name of this drama.

The most important thing is that the games are not complicated, unlike what we imagine with all kinds of complicated and strange rules.

Instead, it was just a childhood game that everyone played when they were young. ——"One, two, three, block."

The only rule when we were little was that if you looked back and found that you had moved, you would be eliminated and have to start again from the starting point.

But under the rules of this squid game, they will be killed directly.

……

Of course, this first episode, which is over an hour long, must contain more than just that.

In addition to showing the relevant rules of the squid game and some basic world views of the play.

The most important thing is that it lays down quite a lot of foreshadowing, including the mysterious man played by Xu Kong and the organizer of this game.

There are also those mysterious people wearing masks at the scene.

Including a fleeting scene in which the wealthy people at the highest level are sitting on the sofa, watching the contestants playing the most cruel killing game with the most innocent game.

These are not actually very clever foreshadowing or means, and some are even too obvious.

But I have to say that the effect couldn't be better when put into a commercial drama.

And the plot of the whole drama is really interesting. Just the idea of ​​the squid game alone is quite amazing to Igo.

Although some parts are inevitably a bit clichéd.

But we have to admit that, apart from Xu Kong, it is difficult to see this type of script among domestic screenwriters at least at present.

Because the domestic film and television industry, especially before Xu Kong appeared, had already fallen into formulaicization.

Even the suspense dramas that have been popular in recent years have gradually lost their original eye-opening plot developments.

After all, in the industrialized film and television industry, such a script may not be particularly outstanding, but at least it will not make mistakes.

For most screenwriters, it is actually easier not to make mistakes than to want to make their scripts stand out. It is also obviously a better choice in terms of risks and benefits.

……

"If I were to give this drama a rating of around eight points at best, the most eye-catching aspect of the entire drama is the idea of ​​the squid game."

“In other respects, it can only be regarded as an industrial production and a work that is above the passing level in all aspects. It is worth watching, but it is certainly unlikely that such a subject matter will have any profound points. It depends on the subsequent development and whether it will end badly. There is definitely a risk.”

"But other than that, there is no doubt that the show will be a great commercial success."

After watching the first episode of the premiere, Yiguo quickly typed out his own judgments and comments on the keyboard.

I have to say, even though I have experienced it once before in "The Beginning".

But Yiguo still wanted to say that Xu Kong really understood the audience and the market too well.

He knows very well how to write a script that will keep the audience hooked.

This is what we often call commercialization.

Of course, if all of Xu Kong’s works were commercial dramas or movies of this type, Yiguo would probably have criticized them.

But there is no way. The key is that Xu Kong knows very well how to balance the two crucial points of business and quality of work.

For example, in this movie "Squid Game", you can say that Xu Kong even thought about the commercial aspect when writing the script.

But the final quality of the whole drama is still above the passing line, and even beats some of the same type of commercial dramas.

This is the difference between Xu Kong and some other screenwriters.

Moreover, Xu Kong really values ​​his reputation, and a drama like this is definitely necessary for Feng Ge's current development.

So he will write the script and serve as the producer to ensure the quality of the entire series.

But I won't really get too involved in it, at least I won't be the director myself.

And from time to time, they will violate the so-called business logic and produce some not-so-commercial works.

Take a look at some of Xu Kong’s recent works.

"Comrades: Almost a Love Story", "Long Seasons", and "The Bad Kids" are almost all the ones that have been able to rank among the top in terms of reputation in recent years, and can even compete with the audience.

It can be said that these dramas helped Xu Kong build his current reputation beyond his traffic and popularity.

This method is indeed very clever, but no one can copy it.

After all, there is only one Xu Kong in this world.

...(End of chapter)